The Frisco Bar & Grill

What The Frisco Bar & Grill does

The Frisco Bar & Grill is an independently owned, single-location bar and restaurant operating at 6750 Gaylord Parkway, Suite 120, in Frisco, Texas. Founded in 2008 and operating with approximately 11 employees, the establishment runs daily from 11:00 am to 2:00 am, serving a local resident and walk-in customer base with a full food and beverage menu. Its operating model centers on dine-in service complemented by takeout via its own website ordering channel and delivery through three third-party aggregators (Uber Eats, DoorDash, and Favor).

The company's core product is a unified bar-and-grill hospitality experience anchored by recurring entertainment programming. Daily Happy Hour (3pm-6pm) features $3.75 domestics, $4.50 wells, and $2-off appetizers; weekday and weekend karaoke nights run on Wednesdays and Saturdays; Monday Mahjong Night includes beginner instruction and raffles; and Friday live music features a rotating roster of local bands booked into the 2026 calendar. The venue also serves as a sports watch-party location for OU Sooner football, 49ers games, and World Cup matches. Marketing is conducted through social media, an email newsletter subscription that offers a 15% visit discount, and event-based promotion.

The Frisco Bar operates as a privately held, non-tech-enabled hospitality business with no disclosed funding, no parent company, no partnerships beyond delivery aggregators, and no AI, software, or proprietary technology stack. Revenue is generated exclusively through on-premise food and beverage sales, third-party delivery commissions, and ancillary event-driven spend. The entity is classified as operating, private, and domiciled in Texas, USA.

Name

The Frisco Bar & Grill

Legal name

The Frisco Bar

Website

https://thefriscobar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Frisco Bar & Grill is an independently owned, single-location bar and restaurant in Frisco, Texas, serving local walk-in customers with food, drinks, daily happy hour, and recurring entertainment including karaoke, live music, mahjong, and sports watch parties.

Ownership category

akta.pro rank

Product category

Casual Dining and Bar Services

NAICS

Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANACAC

Sports Bars

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFAEAA

Neighborhood & Sports Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

SECONDARYCRANACAH

Live Music Bars & Venues

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Sports bar dining
• Casual food service
• Live entertainment venue
• Happy hour specials
• Takeout and delivery

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: The Frisco Bar generates revenue through the sale of food and alcoholic beverages at their restaurant location. They operate daily from 11am to 2am, offering dine-in service as well as delivery and takeout options through third-party platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

The Frisco Bar & Grill is a single-location neighborhood sports bar and grill in Frisco, Texas that sells food and alcoholic beverages through dine-in service, takeout online ordering, and third-party delivery. The establishment complements its food and beverage offering with daily happy hour specials, live entertainment (karaoke, live music bands, mahjong nights), and scheduled sports watch parties for OU Sooner, 49ers, and World Cup games.

Product overview

The Frisco Bar & Grill is a single-location bar and grill restaurant operating as a unified hospitality offering. The business provides food and beverage services through dine-in, online ordering with takeout, and delivery via three third-party platforms (Uber Eats, Favor, DoorDash). Additional offerings include daily happy hour drink specials, live music performances, karaoke nights, mahjong events, and sports game viewing parties. A downloadable PDF menu is available for customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Bar and Grill Restaurant Services A bar and grill restaurant offering food, beverages, and scheduled entertainment including daily happy hour, karaoke, live music, mahjong nights, and sports watch parties. Services include dine-in, takeout, and delivery through third-party platforms, serving local residents and sports fans in Frisco, Texas.
• Happy Hour Drink and Appetizer Specials Daily recurring happy hour available from 3pm-6pm featuring $3.75 domestics, $4.50 wells, and $2 off all appetizers for walk-in restaurant patrons.
• Live Entertainment and Event Programming Scheduled entertainment programming including Wednesday and Saturday karaoke nights, Monday mahjong nights with beginner instruction, live music performances every Friday night, and watch parties for OU Sooner, 49ers, and World Cup games with sound on, aimed at local patrons seeking a social gathering venue.
• Takeout and Delivery Food Orders Food and beverage takeout and delivery service available for off-premise consumption through the company's own website online ordering system and third-party delivery platforms Uber Eats, DoorDash, and Favor.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery marketplace partnership allowing customers to order The Frisco Bar menu items for delivery through the Uber Eats platform.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party food delivery marketplace partnership allowing customers to order The Frisco Bar menu items for delivery through the DoorDash platform.
• FavorminorChannel Partner/ Reseller/ DistributorThird-party delivery service partnership allowing customers to order The Frisco Bar menu items for delivery through the Favor platform.

Recent moves5 records

Expansion highlights4 records

Regional players

• On The Border Mexican Grill & Cantina: Texas-based casual-dining chain with strong bar/margarita program; competes for Frisco casual-dining occasions and happy-hour traffic.
• Cheddar's Scratch Kitchen: Casual-dining chain headquartered in Irving/DFW; comparable broad American menu plus bar service in the same Texas market.

Broad incumbents

• Walk-On's Sports Bistreaux: Sports-themed casual-dining chain with strong bar program; competes in the same Texas/DFW market with broader menu and franchise footprint.
• Applebee's: National casual-dining chain with full bar and sports viewing; competes for the same neighborhood casual-dining-and-drinks occasions in Frisco.
• BJ's Restaurant Brewhouse: Casual-dining chain combining full bar, sports viewing, and broad menu; has DFW-area locations competing for the same family/casual occasions.
• Dave & Buster's: Entertainment-venue concept combining bar service with games; located near The Frisco Bar in the same Gaylord Parkway entertainment district.
• Buffalo Wild Wings: Largest US sports-bar chain offering wings, beer, and multi-screen sports viewing; competes for the same Frisco sports-watching customer base at much larger scale.
• Hooters: Casual sports-bar chain with full bar and sports viewing; comparable casual-dining-plus-bar model targeting similar demographics.

Direct peers

• Pluckers Wing Bar: Sports-bar concept with multiple Texas locations including DFW; similar casual dining-plus-bar-plus-sports-watching model targeting the same regional demographic.
• Twin Peaks Restaurant: National sports-bar chain known for lodge-themed casual dining, full bar service, and sports viewing — the closest direct comparable to The Frisco Bar's sports-bar/grill positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-frisco-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Frisco Bar & Grill