The Good Burger
The Good Burger (TGB) is a Spanish fast-casual hamburger chain and wholly-owned subsidiary of Grupo Restalia, operating dine-in restaurants and delivery via Uber Eats across Spain, with active franchise recruitment. It targets burger enthusiasts seeking authentic, quality hamburgers and franchise entrepreneurs expanding the brand.
- Company typePrivate
- Founded-
- HeadquartersPozuelo de Alarcón, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Good Burger does
The Good Burger (TGB) is a Spanish fast-casual hamburger restaurant chain operating as a wholly-owned subsidiary of Grupo Restalia, a multi-brand Spanish hospitality group. The legal entity, THE GOOD BURGER COMPANY S.L.U., is headquartered in Pozuelo de Alarcón, Madrid, and runs a portfolio of dine-in restaurants across Spain alongside delivery services routed through a third-party partnership with Uber Eats. The company has 81 corporate employees and reports no proprietary technology platform; its digital footprint consists of a marketing website, newsletter signup funnel, and social media presence. The core menu centers on hamburgers, with signature items such as Cheese Bites, rotating limited-edition specialty burgers (The Criolla, The Teriyaki), and weekly promotional offers such as the "Jueves de 2x1" (Thursday 2-for-1) deal available in-store only.
TGB operates a hybrid business model combining directly-operated and franchised restaurants, with active franchisee recruitment through a dedicated "Abre tu franquicia" portal on Grupo Restalia's franchise site. Revenue is generated through in-restaurant food sales, takeout orders, and third-party delivery transactions via Uber Eats, supplemented by franchise setup and ongoing royalty arrangements. The brand is positioned for consumers seeking "authentic" burgers, using the tagline "La buena hamburguesa" and messaging aimed at "los originales" (the originals) in a market it characterizes as full of imitations. The target customer segments are individual diners who value quality burgers and franchise entrepreneurs seeking to operate a TGB location; the segmentation approach is horizontal, with no enterprise or B2B customer concentration.
The company's distribution is concentrated in Spain, with no disclosed international operations. Its technology stack is minimal: no mobile app, no public API, and no AI/ML capabilities referenced. Strategic emphasis is placed on marketing-driven demand generation (newsletter capture, social content, weekly promotions), product novelty through limited-edition SKUs, and franchise network expansion. GDPR-aligned data protection practices are implemented, with privacy rights and AEPD complaint pathways disclosed in the subscription form and privacy policy.
The Good Burger firmographics
Firmographics- Name
- The Good Burger
- Legal name
- THE GOOD BURGER COMPANY S.L.U.
- Website
- https://thegoodburger.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Good Burger (TGB) is a Spanish fast-casual hamburger chain and wholly-owned subsidiary of Grupo Restalia, operating dine-in restaurants and delivery via Uber Eats across Spain, with active franchise recruitment. It targets burger enthusiasts seeking authentic, quality hamburgers and franchise entrepreneurs expanding the brand.
- Ownership category
- akta.pro rank
The Good Burger industry classification
Industry- Product category
- Fast-Casual Burger Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
- akta.pro secondary industry
- Burger QSR (THAFAAAA)
Keywords
Where The Good Burger is headquartered
LocationHeadquarters
- HQ city
- Pozuelo de Alarcón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
The Good Burger business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Restaurant sales: The company generates revenue through sales of hamburguesas (burgers) and other menu items at physical restaurant locations. Customers dine in at TGB restaurants and order from the menu featuring various burger options, limited editions, and sides like Cheese Bites.
- Delivery orders: The Good Burger generates additional revenue through delivery orders placed via third-party platforms like Uber Eats. Customers can order burgers for home delivery through these platforms.
- Franchise fees: The company offers franchise opportunities to entrepreneurs who want to open The Good Burger locations. Revenue is generated through franchise setup and ongoing royalty arrangements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Good Burger product offering
Product offeringCore offering
The Good Burger (TGB) is a fast-casual hamburger restaurant chain in Spain that sells authentic, premium burgers, signature sides such as Cheese Bites, and rotating limited-edition specialty burgers (e.g., The Criolla, The Teriyaki). The brand operates dine-in and takeout service at franchised TGB restaurants and offers home delivery through the Uber Eats platform, while also selling franchise licenses to entrepreneurs who want to open TGB locations.
Product overview
The Good Burger (TGB) is a fast-casual hamburger restaurant chain operated by Grupo Restalia in Spain. The core offering centers on authentic, high-quality hamburguesass with a tagline "La buena hamburguesa" (The Good Burger). The product portfolio includes signature menu items (Cheese Bites), newly launched menus, and rotating Limited Edition specialty burgers (The Criolla, The Teriyaki). The business also operates a franchise model alongside delivery services via Uber Eats integration, and runs promotional offerings such as weekly 2x1 Thursday deals.
Differentiator
Problem solved
Functional benefit
Products and services
- The Good Burger (TGB) Restaurant Experience Fast-casual dine-in and takeout service at TGB-branded restaurants across Spain, featuring an authentic burger menu, signature Cheese Bites, new menu items, and weekly promotional offers. Targeted at consumers seeking quality burger experiences.
- TGB Delivery Service Home delivery of TGB burgers and menu items through a partnership with the Uber Eats third-party delivery platform, available to consumers in TGB's service areas.
- TGB Franchise Program Franchise license opportunity enabling entrepreneurs to open and operate their own TGB restaurant locations, with setup and ongoing royalty arrangements, supported by the established TGB brand and Grupo Restalia.
Companies that use The Good Burger
Customer profileSegments2 records
Ideal customer profiles2 records
The Good Burger technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Good Burger partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Uber EatscoreThe Good Burger has partnered with Uber Eats as a third-party delivery platform. Customers can order TGB burgers through the Uber Eats app or website for home delivery. This partnership expands The Good Burger's reach to customers who prefer not to visit physical locations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The Good Burger competitors and assessment
Company assessmentDirect peers
- Goiko Grill: Spanish gourmet burger chain competing directly with TGB in the mid-premium burger fast-casual niche across Spain, with a similar dine-in plus delivery model.
- Shake Shack: Premium burger fast-casual concept with limited-edition menu rotations and a strong brand-led positioning, mirroring TGB's 'originals/imitations' differentiation strategy.
- Hamburguesa Nostra: Spanish burger-focused restaurant brand offering premium hamburgers in a fast-casual setting; competes head-to-head with TGB for the same authenticity-seeking customer in Spain.
- Five Guys: U.S.-originated premium burger fast-casual chain with established Spanish locations; directly comparable positioning, menu focus and target customer to TGB.
Broad incumbents
- Domino's Pizza Spain: Another Grupo Restalia-adjacent QSR brand with a strong delivery-led proposition; comparable delivery-channel economics and franchise unit economics to TGB.
- Foster's Hollywood: Sister brand under Grupo Restalia offering American-style casual dining including burgers; competes for similar occasion-driven dine-in traffic in Spain.
- Burger King Spain: Major global burger QSR with dense Spanish footprint; competes with TGB on price, speed and brand awareness across dine-in, takeout and delivery.
- 100 Montaditos: Flagship Grupo Restalia franchise concept operating small-format casual eateries across Spain and internationally; comparable franchise-driven, multi-country QSR operating model to TGB.
- McDonald's Spain: Dominant global burger QSR incumbent in Spain; competes for the same burger-eating occasions, though positioned at a lower price point than TGB.
Regional players
- TGB Competitor — Carl's Jr. (Spain): U.S.-based burger QSR operating in Spain through master franchise; comparable premium-burger QSR offering and dine-in/delivery mix in overlapping Spanish geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
The Good Burger social profiles
Digital presenceThe Good Burger compliance and trust
Trust signalCompliance1 record
The Good Burger financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Burger leadership team
Management profileNumber of profiles
The Good Burger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Burger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Burger
What does The Good Burger do?
The Good Burger (TGB) is a fast-casual hamburger restaurant chain in Spain that sells authentic, premium burgers, signature sides such as Cheese Bites, and rotating limited-edition specialty burgers (e.g., The Criolla, The Teriyaki). The brand operates dine-in and takeout service at franchised TGB restaurants and offers home delivery through the Uber Eats platform, while also selling franchise licenses to entrepreneurs who want to open TGB locations.
Is The Good Burger a public or private company?
The Good Burger is a private company. It is classified as corporate owned and is currently operating.
When was The Good Burger founded?
The Good Burger was founded in -1. It employs 51 to 100 people.
Where is The Good Burger based?
The Good Burger is headquartered in Pozuelo de Alarcón, Spain, in the Europe region.
How does The Good Burger make money?
Three revenue lines are on record. Restaurant sales are the primary driver. The others are delivery orders and franchise fees.
Who are The Good Burger's main competitors?
Direct peers on record are Goiko Grill, Shake Shack, Hamburguesa Nostra and Five Guys. Broad incumbents are Domino's Pizza Spain, Foster's Hollywood, Burger King Spain, 100 Montaditos and McDonald's Spain. TGB Competitor — Carl's Jr. (Spain) is listed as a regional player.
Does The Good Burger have an API?
No public API is recorded for The Good Burger.
What industry is The Good Burger in?
The Good Burger's product category is Fast-Casual Burger Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual, with a secondary code of THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5812.