The Green Room

What The Green Room does

The Green Room is a French non-profit association (association loi 1901) founded in 2016 and headquartered in Granville, Normandy, that provides advisory and support services for the ecological transition of the music and cultural sector. The organization works with musicians, technicians, cultural institutions, venues, local authorities, and professional networks to implement low-carbon touring strategies, conduct environmental assessments, deliver training programs, and carry out operational studies on the environmental impact of artistic practices. It positions itself as the first organization in France and one of the few in Europe dedicated specifically to environmental and social transition in the music sector.

The association's service portfolio includes accompaniment for cultural structures, workshops and training, participation in professional events and conferences (MaMA Music Convention, Francofolies de La Rochelle, Music Bridge Asia, Raffut!), and the production of educational resources. Its flagship knowledge product is STOMP (Sustainable Tools for Online Music Practices), a practical guide published in November 2023 — developed with technology partner Pikselkraft under eco-conception principles — that examines sustainable digital tools and practices for musicians and helps them reduce their digital environmental footprint. The organization also operates an eco-designed website consuming 1.38 gCO2e per page at an average page weight of 100 KB, served via green hosting (Infomaniak) with anonymized tracking, demonstrating its commitment to sustainable digital practices in its own operations.

The Green Room's revenue model is structured as a non-profit: it receives recurring institutional support from the Centre National de la Musique (CNM) for all activities, project-specific funding from the European Union under the Creative Europe programme (S-EEE and GreenBeat Nexus), and individual support via membership fees and donations collected through the HelloAsso platform. The team comprises 8 employees led by founder/director Gwendolenn Sharp, with a governance council including President Ludovic Chatelais and Co-President Céline Fuchs, supported by a think-tank group and occasional volunteers. The organization holds memberships in SMA, On the Move, Arviva, and Norma, and is a signatory of the Charte du Numérique Responsable (since 2020) and Music Declares Emergency.

Name

The Green Room

Legal name

Association Loi 1901 The Green Room

Website

https://thegreenroom.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Room is a French non-profit association founded in 2016 that provides advisory services, training, and practical tools to support the ecological transition of the music and cultural sector, working with musicians, venues, and public authorities.

Ownership category

akta.pro rank

Product category

Environmental Consulting for Music Sector

NAICS

Arts, Entertainment, and Recreation (71)

akta.pro primary industry

Arts & Culture Service/Support Organizations (Networks, Advocacy, Capacity Building) (BPAGAHAL)

akta.pro secondary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

Keywords

• Music sustainability consulting
• Low-carbon touring
• Environmental training
• Cultural sector advisory
• Ecological transition

Headquarters

HQ city

Granville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and Donations: The Green Room is a non-profit association (loi 1901) that operates through membership fees and donations collected via the HelloAsso platform. Supporters can become members or make donations to contribute to the ecological transition of the music and culture sector.
2. Public Institutional Funding: The association receives support from the Centre National de la Musique for all its activities and from the European Union under the Creative Europe programme for specific projects (S-EEE and GreenBeat Nexus).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Green Room provides advisory, training, and accompaniment services to support ecological and social transition in the music and cultural sector. Offerings include low-carbon touring support, environmental assessments, awareness campaigns, and workshops for musicians, technicians, cultural institutions, and public authorities. The organization also produces knowledge resources, notably the STOMP (Sustainable Tools for Online Music Practices) guide addressing digital environmental footprint in the music sector.

Product overview

The Green Room is a non-profit association (Loi 1901) founded in 2016 that provides advisory services and support for environmental and social transition in the music and cultural sector. The organization offers a portfolio of consulting services including accompaniment for cultural structures, local authorities, networks, musicians, and technicians; workshops and training programs; and participation in professional events and conferences. The flagship knowledge product is the STOMP (Sustainable Tools for Online Music Practices) guide published in November 2023, which examines sustainable digital tools and practices for musicians. The organization also operates an eco-designed website demonstrating sustainable web practices.

Differentiator

Problem solved

Functional benefit

Brands

• STOMP: Sustainable Tools for Online Music Practices - a project dedicated to responsible digital issues applied to the music sector, examining usage and tools, evaluating musicians' needs, and helping them reduce their digital environmental footprint.

Products and services

• Accompaniment Services for Cultural Structures and Professionals Advisory and support services for cultural structures, local authorities, networks, musicians, and technicians to implement low-carbon tours, environmental assessments, and sustainable practices in the music sector.
• Workshops and Training Programs Educational workshops and training programs on environmental and climate issues for music industry professionals, including low-carbon touring strategies and sustainable digital practices.
• STOMP - Sustainable Tools for Online Music Practices Guide A practical guide project examining sustainable and responsible digital tools, usage patterns, and needs assessment for musicians to reduce their digital environmental footprint. The project provides an overview of knowledge, practices, and initiatives related to sustainable digital practices in the music sector.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Syndicat des Musiques Actuelles (SMA)coreStrategic or Co-development PartnerThe Green Room is a member of the French Professional Music Union, positioning it within the national industry governance structure.
• On the MovecoreStrategic or Co-development PartnerMember of this European network focused on sustainable cultural mobility and environmental practices in the cultural sector.
• ArvivaminorStrategic or Co-development PartnerMember network focused on sustainable practices in performing arts and live entertainment.
• Norma - Normandie Musiques ActuellesminorStrategic or Co-development PartnerRegional music industry network in Normandy, providing local industry connection given the association's headquarters in Granville.
• Charte du Numérique ResponsableminorStrategic or Co-development PartnerSignatory since 2020 of the French Responsible Digital Charter, demonstrating commitment to sustainable digital practices.
• Music Declares EmergencyminorStrategic or Co-development PartnerSignatory since the organization's creation, joining the global music industry declaration for climate emergency action.
• PikselkraftcoreTechnology or IntegrationCo-design partner for the STOMP project, specializing in eco-conception of websites and sustainable digital practices. Pikselkraft contributed to the development of the sustainable digital tools guide and the eco-designed website.
• MusicaireminorStrategic or Co-development PartnerPartner in the STOMP project, co-funded by the Music Moves Europe programme, contributing to the sustainable tools initiative.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• A Greener Future: Canadian nonprofit specializing in sustainability certification and consulting for festivals and live events. Directly comparable to The Green Room's low-carbon touring and venue advisory work.
• Julie's Bicycle: UK-based nonprofit providing environmental sustainability consulting, training, and resources to the creative and cultural industries. Most direct comparable globally to The Green Room's mission and operating model.
• Earth Percent: Global music industry climate initiative funding and coordinating climate action across the music ecosystem. Overlaps with The Green Room's mission to decarbonize the music sector.
• Arviva: French collective advancing ecological transition in performing arts and live entertainment. Operates in the same domestic French space as The Green Room with overlapping audience of cultural venues and professionals.

Others

• Music Declares Emergency: Global music industry declaration and advocacy group for climate emergency action, of which The Green Room is a signatory. Adjacent advocacy effort rather than direct consulting peer.
• Centre National de la Musique: French national music agency serving as The Green Room's primary public funder, with related but distinct mandate of supporting the broader French music ecosystem.
• ADEME: French Ecological Transition Agency funding and deploying environmental expertise nationally. Adjacent ecosystem participant and potential partner/funder for ecological transition in cultural sectors.

Regional players

• Live DMA: European network for live music venues and clubs, addressing sustainability and operational challenges in live music. Comparable through shared European live-music stakeholder base, though broader in scope than The Green Room.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-green-green-room
• Instagraminstagram.com/thegreengreenroom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Room