The Ivy Cambridge Brasserie

What The Ivy Cambridge Brasserie does

The Ivy Cambridge Brasserie is a single full-service restaurant located at 16 Trinity Street in the heart of Cambridge's city centre, operating under The Ivy Collection umbrella brand. It provides all-day brasserie-style dining (breakfast through late evening, 08:30 to midnight Friday and Saturday), private dining rooms for groups of ten or more, and is positioned to capture tourist, graduation, and local occasion-led demand given its proximity to the University of Cambridge and the city's main shopping streets. The menu is built around a core à la carte offering supplemented by a rotating slate of seasonal and promotional set menus including the Golden Summer (£19.95 for two courses), the Graduation Set Menu (from £44.95), The Ivy Edition (£34.95), and an exclusive £21.95 Heritage Menu.

The business is operated by Troia (UK) Restaurants Limited, associated with Caprice Holdings, and sits within a 63-restaurant collection across the UK and Ireland that includes The Original Ivy (founded 1917), Harry's, The Ivy Asia, and Brasserie of Light. The Cambridge site generates revenue through three streams: on-premises dining (transactional per-cover pricing), private dining room hire, and gift card / experience voucher sales via the collection's shared e-commerce platform (gifts.ivycollection.com), with Royal Mail handling physical delivery. Reservations are managed through OpenTable across the collection, and customer acquisition is direct-to-consumer via the brand website, email newsletter, and organic social channels (Instagram, Facebook, TikTok). No proprietary technology, no AI/ML capability, and no disclosed financials are associated with the entity; the site's defensibility rests on brand heritage, prime location, and the operational leverage of belonging to a multi-site restaurant group.

Name

The Ivy Cambridge Brasserie

Legal name

Troia (UK) Restaurants Limited

Website

https://theivycambridgebrasserie.com

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ivy Cambridge Brasserie is a single full-service brasserie at 16 Trinity Street, Cambridge, operated by Troia (UK) Restaurants Limited within The Ivy Collection's 63-restaurant UK and Ireland portfolio, serving tourists, University of Cambridge visitors, and local diners through all-day dining, private dining rooms, and shared gift card e-commerce.

Ownership category

akta.pro rank

Product category

Casual Dining Brasserie

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Brasserie dining
• All-day restaurant
• Private dining
• Seasonal set menus
• Gift vouchers

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Restaurant Dining: Revenue generated from à la carte dining, specialty menus (Golden Summer, Graduation Set Menu, Sensational Saturdays, The Ivy Edition), and all-day dining services. Customers pay per visit for food and beverages consumed on premises.
2. Private Dining: Revenue from private dining room bookings for special occasions and corporate events. Offers bespoke dining experiences in dedicated private rooms.
3. Gift Cards and Vouchers: Sale of monetary gift cards and experience vouchers (Champagne Lunch/Dinner for Two, Afternoon Tea for Two, Breakfast for Two, Cream Tea for Two) redeemable across The Ivy Collection restaurants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Ivy Cambridge Brasserie is a single-location all-day brasserie restaurant at 16 Trinity Street, Cambridge city centre, serving breakfast through dinner from 08:30 daily. The core offering includes à la carte dining, seasonal and promotional set menus (Golden Summer, Graduation Set Menu, Sensational Saturdays, The Ivy Edition), private dining rooms for bespoke occasions and corporate events, and sale of monetary gift cards and experience vouchers redeemable across The Ivy Collection's 63 UK and Ireland restaurants.

Product overview

The Ivy Cambridge Brasserie is a single-location restaurant operating under The Ivy Collection parent brand, which encompasses 63 restaurants across the UK and Ireland. The offering consists of all-day dining services (A La Carte Menu) supplemented by seasonal and promotional menus including Sensational Saturday, The Ivy Edition, Golden Summer, and Graduation Set menus. Additional services include private dining rooms for bespoke occasions and gift vouchers redeemable across the collection. The Ivy Collection also includes Harry's Restaurants (Italian dining), The Ivy Asia (Asian cuisine), Brasserie of Light, and the original Ivy West Street (established 1917).

Differentiator

Problem solved

Functional benefit

Brands

• The Ivy Collection: A collection of iconic restaurants across the UK and Ireland, celebrated for exceptional food, outstanding service, and the creation of unforgettable moments.
• The Original Ivy
• Harry's
• The Ivy Asia
• Brasserie of Light

Products and services

• The Ivy Cambridge Brasserie Dining Experience An all-day brasserie dining experience located in the heart of Cambridge city centre, offering breakfast, lunch, afternoon tea, and dinner service. Targets locals, tourists, University of Cambridge visitors, and London day-trippers seeking relaxed yet stylish dining.
• À La Carte Menu The main dining menu featuring a wide range of dishes available throughout the day for breakfast, lunch, and dinner service.
• Sensational Saturday Menu A special weekend dining experience featuring dishes designed to make Saturdays extraordinary, available across The Ivy Collection restaurants.
• The Ivy Edition Menu A signature set menu offering 2 courses for £34.95, featuring a complimentary glass of Ivy Cuvée with each booking during the promotional window.
• Golden Summer Menu A seasonal Mediterranean-inspired menu offering 2 courses for £19.95, available from 20 July to 01 September across various Ivy restaurants (not at The Original Ivy, The Ivy Belfast Brasserie, The Ivy Dawson Street, or The Ivy on the Square, Edinburgh).
• Graduation Set Menu A celebration menu priced from £44.95 per person including a glass of Nyetimber Classic Cuvee, designed for graduation and milestone celebrations, available from 22 June to 30 October.
• Private Dining Bespoke dining experiences in dedicated private rooms for groups of 10 or more, suitable for special occasions, corporate events, and intimate celebrations. Note: private dining room is not accessible.
• Ivy Collection Gift Vouchers Monetary gift cards and experience vouchers redeemable across The Ivy Collection UK restaurants, including promotional offers (e.g., £100 monetary voucher for £75), Champagne Lunch/Dinner for Two, Afternoon Tea for Two, Breakfast for Two, and Cream Tea for Two.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered minor.

• Caring Family FoundationminorOthers · 1 January 2019Founded by Richard and Patricia Caring in 2019, the Caring Family Foundation focuses on causes close to their hearts including hunger relief and women's empowerment. TCFF launched the 'Food from the Heart' campaign in partnership with The Ivy Collection to provide nutritious meals to children experiencing food poverty across the UK. TCFF has provided over 1 million meals during COVID-19 and recently reached 2 million meals milestone in UK and Brazil.
• Royal MailminorOthersRoyal Mail provides delivery services for physical gift cards. Standard delivery via Royal Mail Second Class (2-10 working days) and next-day delivery via Royal Mail Special Delivery (order before 10:30am).

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hawksmoor: Premium UK steakhouse and brasserie group with city locations and a strong reputation for hospitality. Comparable on premium UK casual dining standards, set-menu strategy, and aspirational positioning.
• Bill's: UK casual all-day dining chain covering breakfast through dinner with seasonal menus and a strong regional city presence. Comparable on all-day format, menu rotation cadence, and aspirational mid-market positioning.
• Granger & Co. Premium UK all-day brasserie operator focused on breakfast, brunch and casual dining in affluent London and city locations. Closely comparable on all-day service model and design-led premium casual positioning.
• Café Rouge: French-themed all-day casual brasserie chain operating in UK high streets and regional cities. Comparable brasserie format and all-day casual dining target customer, though positioned slightly below The Ivy in price.
• Côte Brasserie: UK-wide brasserie chain offering all-day French-inspired dining in premium high-street and city-centre locations. Closest direct comparable on format, service model, and UK city-centre target customer.
• Brasserie Blanc: Raymond Blanc-operated brasserie chain providing all-day casual French dining in UK market towns and city centres. Comparable on brasserie format, set-menu strategy, and UK regional city presence.

Broad incumbents

• Wagamama: Major UK casual dining chain offering all-day service with strong brand identity and city-centre presence. Comparable on volume casual dining model and UK footprint, though Asian-cuisine-led.
• D&D London: Established premium UK restaurant group operating multiple brasseries and destination venues (e.g., Bluebird, Le Pont de la Tour). Comparable on premium group operating model and London/UK city focus, though broader portfolio.
• Caprice Holdings: Associated parent group of The Ivy Collection, operating other premium London dining concepts (The Wolseley, Scott's, Sexy Fish). Directly comparable on group operating philosophy, premium positioning, and shared ownership DNA.

Others

• Soho House: UK-origin private members club with restaurants across its houses. Comparable as an adjacent premium hospitality brand with dining at its core, though monetised via membership rather than walk-in trade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/the_ivy_collection
• Facebookfacebook.com/TheIvyBrasseries
• Instagraminstagram.com/the_ivy_collection
• TikToktiktok.com/@the_ivy_collection
• LinkedInlinkedin.com/company/the-ivy-cambridge-brasserie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ivy Cambridge Brasserie