THE MAYOR

What THE MAYOR does

THE MAYOR is an independent, founder-led creative advertising agency headquartered in Nashville, Tennessee, operating as THE MAYOR LLC since 2022. The agency creates integrated advertising campaigns for enterprise consumer brands, with active client relationships including Consumer Cellular, Carl's Jr., Famous Footwear, Hilton, Hardees, Vanderbilt, and recently added Maple Street Biscuit Blaster and Super Star Car Wash. Its service portfolio spans Super Bowl commercial production, brand transformations, augmented-reality activations, influencer and out-of-home campaigns, retail experience design, promotional stunts, sports/NASCAR marketing, and cultural parody advertising.

The agency's competitive position rests on a small team (12 employees) whose principals collectively hold 100+ global advertising awards, including Grand Effies, Gold Cannes Lions, Webbys, and D&AD pencils, and have produced work in seven different Super Bowls. THE MAYOR generated measurable outcomes on prior campaigns outside the firm (Popeyes 42% sales rise and 8 billion impressions; Farmers Insurance 30%+ quote increase; Avocados From Mexico 35% sales lift; Pizza Hut's "best quarter in a decade") and was named AdAge Small Agency of the Year 2025 – Southeast.

THE MAYOR generates revenue through professional services engagements sold via a sales-led go-to-market motion, with new business directed through a dedicated [email protected] channel. Pricing is custom per campaign scope and is not publicly disclosed. The agency has no disclosed external funding, parent company, or subsidiaries, and operates as a privately held LLC domiciled in Tennessee.

Name

THE MAYOR

Legal name

THE MAYOR LLC

Website

https://themayor.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

THE MAYOR is a Nashville-based, founder-led independent advertising agency that creates award-winning integrated campaigns — including Super Bowl commercials, brand transformations, and cultural stunts — for enterprise consumer brands such as Consumer Cellular, Carl's Jr., Famous Footwear, and Hilton.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

akta.pro secondary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Creative advertising services
• Integrated marketing campaigns
• Super bowl commercial production
• Brand transformation campaigns
• Augmented reality brand activations

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: THE MAYOR generates revenue by providing advertising and marketing services to brand clients. As a creative agency, they create commercials, campaigns, and brand content that drives customer acquisition and brand growth for their clients. Revenue is generated through professional service engagements rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

THE MAYOR is a creative advertising agency that develops and produces integrated advertising campaigns for enterprise consumer-brand clients across TV, digital, social, out-of-home, and influencer channels. The agency's offerings span Super Bowl commercial production, brand transformation campaigns, augmented reality branded experiences, sports/NASCAR marketing, retail experience activations, and cultural parody/viral campaigns. Clients include Consumer Cellular, Carl's Jr., Famous Footwear, Hilton, Hardees, Popeyes, Farmers Insurance, Pizza Hut, and Avocados From Mexico.

Product overview

THE MAYOR is an advertising agency (not a software product company) that offers integrated advertising and marketing campaign services. Their service portfolio includes Super Bowl commercial production (7 Super Bowls), brand transformation campaigns, augmented reality gaming experiences, influencer and out-of-home campaigns, retail experience activations, promotional stunts, sports/NASCAR marketing, and cultural parody campaigns. The agency works with clients including Consumer Cellular, Carl's Jr, Famous Footwear, Popeyes, Pizza Hut, Farmers Insurance, Avocados From Mexico, Hilton, and Vanderbilt. As a service-based agency, their 'products' are the campaigns and creative work they produce for clients rather than software or technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Advertising Campaign Services End-to-end integrated advertising campaign services for enterprise consumer brands, including campaign strategy, creative development, and execution across TV, digital, social media, and out-of-home channels. Targeted at brand marketers seeking award-winning creative work.
• Super Bowl Commercial Production Production of high-profile Super Bowl broadcast commercials and accompanying digital, social, and celebrity-driven activations, leveraging cultural resonance and large-scale media moments for client brands.
• Brand Transformation Campaigns Full brand overhaul engagements including new visual identity, character/asset development, and integrated marketing strategy, designed to reposition or relaunch established brands (e.g., the Pizza Hut rebrand named Transformational Brand of the Year by QSR Magazine).
• Augmented Reality Branded Experiences Development of branded augmented reality gaming experiences and interactive activations, such as the Pizza Hut Pac-Man AR game playable on pizza boxes, designed to drive consumer engagement and earned media at scale.
• Sports Marketing and Sponsorship Campaigns Integrated sports marketing and sponsorship campaigns that pair brand messaging with high-visibility sports properties (e.g., NASCAR integrations with celebrity athletes) to drive measurable response and purchase-intent lifts.
• Retail Experience and Activation Campaigns
• Promotional Stunt and Viral Marketing Viral promotional stunts and earned-media-driven campaigns such as receipt-swap promotions and social-driven product launches, designed to keep brands trending and generate outsized media value relative to spend.

Quantifiable outcome

• Popeyes: 42% sales rise, 300% store visit increase, 8 billion impressions worth $87 million
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GSD&McoreStrategic or Co-development PartnerCollaborative partnership for Avocados From Mexico Super Bowl campaign. Described as 'Made with friends at GSD&M'. Agencies worked together on award-winning campaign that drove 35% sales increase.
• RPAcoreStrategic or Co-development PartnerCollaborative partnership for Farmers Insurance campaign. Described as 'Made with friends at RPA'. Worked together on the iconic 'We Are Farmers' campaign that won 2020 Gold Effie for Sustained Success.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Droga5: Creative agency (now part of Accenture Song) known for culturally bold work for The New York Times, Under Armour, Meta. Comparable on cultural-marketing positioning though backed by a global network parent.
• Wieden+Kennedy: Larger independent creative powerhouse behind Nike, McDonald's, and Super Bowl work. Comparable on creative reputation and Super Bowl pedigree though significantly larger and longer-established than THE MAYOR.

Direct peers

• 72andSunny: Independent creative-led agency known for Super Bowl, cultural, and viral campaigns for brands like Popeyes, Samsung, and NFL. Closely comparable in size, creative pedigree, and category-moment positioning to THE MAYOR.
• Anomaly: Independent creative-led agency operating a non-traditional model with strong CPG and entertainment credentials (Coca-Cola, Budweiser, Converse). Comparable as a boutique independent creative brand-builder.
• RPA: Independent LA-based creative agency (Farmers Insurance, Honda, Activision). THE MAYOR founders cite 'Made with friends at RPA' on the iconic Farmers campaign and the agency operates a similar boutique creative-led independent model.
• Goodby Silverstein & Partners: San Francisco-based independent creative powerhouse behind decades of breakthrough work (Got Milk, Chevy, Sonic). Comparable as an independently held agency with a deep cultural-marketing track record.
• GSD&M: Austin-founded independent creative agency (now part of Omnicom) known for legacy Popeyes, Avocados From Mexico, and Wal-Mart work. THE MAYOR founders are GSD&M alumni and explicitly cite 'Made with friends at GSD&M' on multiple award-winning campaigns.
• The Martin Agency: Richmond-based independent creative agency with strong CPG heritage (Oreo, P&G, GEICO). Comparable as an independently held creative shop outside NYC that wins major AOR work via creative reputation.
• Mother: Independent global creative agency known for culturally resonant work for KFC, Target, and Patagonia. Comparable as an independently held creative-first shop that wins disproportionate award recognition relative to size.

Regional players

• Falls & Co. Cleveland-based independent agency with strong CPG heritage. Comparable as a mid-market independent creative agency outside the NYC/LA axis, similar in spirit to THE MAYOR's Southeast positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/themayornashville
• LinkedInlinkedin.com/company/themayor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE MAYOR