The Nappy Collective

What The Nappy Collective does

The Nappy Collective Inc. is an Australian not-for-profit charity founded in 2013 by Sandra Jacobs in Melbourne. It is the only Australian charity dedicated solely to providing nappies to families in crisis — addressing "nappy stress" affecting households experiencing poverty, domestic violence, homelessness, or seeking asylum. Since inception the organization has distributed more than 11 million nappies, including roughly 2 million in 2025 alone supporting 64,810 families, against an addressable population of more than 34,000 Australian families each month who cannot afford nappies.

Operating model: a volunteer-powered logistics chain. Nappies are donated by individuals and businesses through 900+ collection points (including all 70 Baby Bunting stores), sorted and repackaged by regional volunteer collectives, then distributed through 850+ emergency relief and frontline services already trusted by families in need. The head office in South Melbourne runs on a small paid team (CEO, Head of Operations, Operations Support Officer); the remainder of execution is community-driven. Revenue is composed of in-kind nappy donations, tax-deductible financial donations processed via Raisely, and corporate partnerships providing sponsorship, workplace giving, logistics, and storage (e.g., Kennards Self Storage, PBC Baby Expo, plus nappy-brand partners BabyLove, Lovekins, Rascal and Friends, Comfy Koalas, Huggies).

Technology footprint is minimal: a Squarespace website, Raisely for donations, and no proprietary platform, API, or AI/ML capabilities. The most concentrated recurring event is the annual "Clean Bums for Little Ones" campaign in May (2026 goal: 500,000 nappies and $100,000), which anchors awareness, collection, and fundraising. Recent leadership transition saw Sue Karzis appointed CEO in August 2025 following Sarah Witty's election to Federal Parliament.

Name

The Nappy Collective

Legal name

The Nappy Collective Inc.

Website

https://thenappycollective.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

The Nappy Collective is an Australian not-for-profit, founded in 2013 in Melbourne, that collects donated nappies through 900+ community collection points and redistributes them via 850+ frontline services to families in crisis nationwide.

Ownership category

akta.pro rank

Product category

Charitable Nappy Donation Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

akta.pro secondary industries

Emergency Shelter, NFIs & Winterization for Displaced Populations (BPADAHAG), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Nappy donation charity
• Diaper bank services
• Family poverty relief
• Community volunteer collection
• Emergency relief services

Headquarters

HQ city

Melbourne, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Nappy Donations: The organization collects donated nappies from the public through collection points and redistributes them to families in need. Nappies are donated free of charge by individuals and businesses.
2. Financial Donations: Monetary donations from individuals and corporations to support operations, storage, sorting, transport, and filling gaps in nappy sizes. Tax-deductible donations in Australia.
3. Corporate Partnerships: Partnerships with businesses for sponsorship, workplace giving, matched giving, logistics, storage, and goods in kind contributions.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Nappy Collective collects donated nappies through a nationwide network of more than 900 collection points and redistributes them free of charge to families in crisis across Australia through more than 850 emergency relief and frontline services. The organization runs an annual "Clean Bums for Little Ones" campaign each May and is powered by volunteers who sort, repackage, and deliver donations locally.

Product overview

The Nappy Collective is Australia’s only charity dedicated solely to providing nappies to families in crisis. The organization operates a single unified charitable service rather than a software product platform. Its core offering is the collection and redistribution of donated nappies through a nationwide network. The main programs include the Clean Bums for Little Ones annual campaign (May 1-31), a year-round Collection Point network (900+ locations), a Charity Partner distribution network (850+ frontline services), and a Volunteer Program that powers local collection, sorting, and delivery operations across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Nappy Donation Collection and Redistribution Service Australia's only charity dedicated solely to providing nappies to families in crisis. Collects donated nappies through a network of 900+ collection points nationwide and redistributes them through 850+ emergency relief and frontline services to families who cannot afford nappies.
• Clean Bums for Little Ones Campaign Annual fundraising and nappy collection campaign held each May 1–31, driving major collection point activations and donations nationwide. The 2026 campaign targets 500,000 nappies and $100,000 raised for Australian families in crisis.
• Collection Point Program Year-round network of 900+ collection points where businesses and organizations host donation boxes for community nappy donations. Includes childcare centres, health clinics, small businesses, government offices, and major retailers such as Baby Bunting.
• Charity Partner Program Partnership program for registered charity organizations to receive nappy donations for distribution to families in need, including domestic violence refuges, emergency relief organizations, family support services, community pantries, and refugee support services.
• Volunteer Program Volunteer-powered operations enabling community members to collect, sort, count, repackage, and deliver nappy donations locally through regional Collective Coordinators across Australia. Includes roles for Collective Leaders, Collective Coordinators, and Collective Crew members.

Quantifiable outcome

• 11 million+ nappies distributed to families in need since 2013
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Kennards Self StoragecoreStrategic or Co-development Partner · 6 August 2026Kennards Self Storage provides storage facilities to support The Nappy Collective's operations, helping thousands of families through the partnership by enabling efficient collection and distribution of nappy donations.
• The Sector NewsminorGTM or Marketing Partner · 8 May 2024Media coverage highlighting The Nappy Collective's work and needs as cost of living pressures grow, helping raise awareness and seek further community support.
• PBC Baby ExpocoreGTM or Marketing Partner · 1 January 2024PBC Baby Expo, Australia's largest early parenting event with 15 expos annually, sponsors collection boxes and encourages expo guests to donate nappies. They provide valuable marketing and promotional support, amplifying The Nappy Collective's message to new and expectant parents nationwide.
• Baby BuntingcoreChannel Partner/ Reseller/ Distributor · 30 August 2023Baby Bunting, Australia's largest specialty baby goods retailer, serves as a collection point partner with nappy donation boxes in all 70 stores nationwide. This partnership significantly expands The Nappy Collective's reach and makes donating nappies accessible to customers across the country.
• BabyLoveminorGTM or Marketing PartnerNappy brand partner in the Mother's Day 2023 campaign, contributing corporate nappy donations to support families in need.
• LovekinsminorGTM or Marketing PartnerNappy brand partner in the Mother's Day 2023 campaign, contributing corporate nappy donations.
• Rascal and friendsminorGTM or Marketing PartnerNappy brand partner in the Mother's Day 2023 campaign, contributing corporate nappy donations.
• Comfy KoalasminorGTM or Marketing PartnerNappy brand partner in the Mother's Day 2023 campaign, contributing corporate nappy donations.
• MirvacminorGTM or Marketing PartnerCorporate partner in the Mother's Day 2023 campaign, supporting The Nappy Collective's collection efforts.
• ANZminorGTM or Marketing PartnerCorporate partner in the Mother's Day 2023 campaign, supporting The Nappy Collective's collection efforts.
• Ripe MaternityminorChannel Partner/ Reseller/ DistributorRetail partner hosting collection points for nappy donations as part of the Mother's Day campaign.
• West Welcome WagoncoreStrategic or Co-development PartnerCommunity support partner helping refugee and asylum seeker families in Melbourne's West receive nappy donations when they often don't have anything else in their homes.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baby Basics UK: UK network of baby banks providing nappies, toiletries and baby essentials to families in need. Operates a near-identical model to The Nappy Collective — collection points, volunteer sorting, and distribution through partner frontline services — but in a different geography.
• Baby2Baby: US non-profit distributing diapers, formula, clothing and other essential baby goods to children in poverty through a national network of partner organizations. Closest direct analogue in terms of product mix (with nappies as core), distribution model via partner charities, and corporate/foundation funding model.
• National Diaper Bank Network: The leading US diaper bank network, distributing diapers to families in need through a national federation of member diaper banks. Highly comparable mission, model, and beneficiary population to The Nappy Collective, though operating at a substantially larger national scale in the US.
• Austin Diaper Bank: US community diaper bank collecting and distributing diapers to local families in need through partner agencies. Operates the same diaper-bank-via-partner-agencies model as The Nappy Collective, but at a single-city rather than national scale.

Broad incumbents

• Foodbank Australia: Australia's largest food relief charity, distributing food through a nationwide network of frontline charities. Operates the same charity-to-charity distribution pattern that The Nappy Collective uses, but for food rather than nappies, and at significantly greater scale.
• Mission Australia: One of Australia's largest social services organizations, operating homelessness, family, community and youth support services nationwide. Comparable as a national social-services non-profit addressing overlapping beneficiary populations (families in crisis, including DV, homelessness).
• The Smith Family: Major Australian children's charity supporting children in disadvantaged communities through education, sponsorships and material aid. Comparable as a large-scale, nationally distributed Australian children's charity with corporate partnerships and donor-funded model.
• Australian Red Cross: Major Australian humanitarian organization providing emergency relief, family support and disaster response. Comparable as a national humanitarian charity with a similar volunteer-led, donation-funded model serving crisis-affected families.
• St Vincent de Paul Society (Australia): Large Australian charitable organization providing material aid, emergency relief and family support through a volunteer network. Comparable as a national, volunteer-driven social services charity distributing in-kind goods to families in hardship.

Emerging players

• HappyBottoms: Kansas City-based diaper bank distributing free diapers through partner agencies to local families in poverty. Operates an essentially identical volunteer-led, collection-point-and-partner-distribution model, but at a regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-nappy-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Nappy Collective