The Newborn Nurse, LLC
The Newborn Nurse, LLC is a Tennessee-based, founder-owned service business delivering in-home Expert Neonatal RN day and night newborn care, postpartum support, and parent education to new and expectant parents across Nashville, Knoxville, and Memphis, with a national online course via Kajabi.
- Company typePrivate
- Founded2016
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Newborn Nurse, LLC does
The Newborn Nurse, LLC is a privately held, founder-owned maternal and newborn care service provider headquartered in Murfreesboro, Tennessee, and operating in-home across Nashville, Knoxville, and Memphis. Founded in 2016 by Rachel Ramsey, RN, BSN, a neonatal nurse with 20+ years of clinical experience, the company dispatches Expert Neonatal Registered Nurses to clients' homes to deliver day and night newborn care, including bathing, swaddling, feeding support (breast, bottle, formula), sleep training, lactation guidance, and postpartum mother care. The clinical team is described as having 355+ years of combined hospital newborn experience across NICU, labor & delivery, and lactation roles.
The company's product portfolio is anchored by its in-home nursing services and extends into the proprietary Baby 101 in-home class, the Newborn Care 101 self-paced online course on Kajabi, 1-on-1 consultations in-person or via Zoom/FaceTime, and a podcast featuring expert interviews on newborn and postpartum topics. Distribution is direct-to-consumer, with inquiry-based booking via email, podcast-led and social-led content marketing on Instagram, YouTube, and TikTok, and OBGYN/pediatrician referral channels. Pricing is not publicly disclosed; the founder is the sole owner with no disclosed institutional investors, no funding rounds, and 7 total employees. Revenue is generated entirely from professional services and one-time course/consultation fees, with no disclosed contracts, recurring subscriptions, or enterprise agreements.
The Newborn Nurse, LLC firmographics
Firmographics- Name
- The Newborn Nurse, LLC
- Legal name
- The Newborn Nurse, LLC
- Website
- https://thenewbornnurse.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Newborn Nurse, LLC is a Tennessee-based, founder-owned service business delivering in-home Expert Neonatal RN day and night newborn care, postpartum support, and parent education to new and expectant parents across Nashville, Knoxville, and Memphis, with a national online course via Kajabi.
- Ownership category
- akta.pro rank
The Newborn Nurse, LLC industry classification
Industry- Product category
- Postpartum & Newborn Nursing Care
- NAICS
- Child Care Services (62441)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Overnight Newborn Care (Night Nurse) (HSAAADAA)
- akta.pro secondary industries
- Overnight Newborn Care & Sleep Support (NCS) (HSAAACAB), Newborn Routine Setup & Household Newborn Logistics (NCS) (HSAAACAI), Feeding Support & Newborn Nutrition Care (NCS) (HSAAACAC), Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ)
Keywords
Where The Newborn Nurse, LLC is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Newborn Nurse, LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- In-Home RN Nursing Care: Day and night nurse care services provided by Expert Neonatal Registered Nurses in the client's home, including newborn care, feeding support, sleep training, and postpartum support.
- Newborn Care 101 Online Course: Self-paced online newborn education class taught by experienced Neonatal Registered Nurse, accessible nationwide via Kajabi platform.
- In-Home Baby 101 Class: 2-hour intensive in-home information session for expectant parents covering newborn care instructions.
- 1-on-1 Newborn Consultations: Personal consultations available in-home, phone, Zoom, or FaceTime with founder Rachel Ramsey.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Newborn Nurse, LLC product offering
Product offeringCore offering
The Newborn Nurse provides in-home neonatal registered-nurse day and night newborn care, in-home Baby 101 educational classes, 1-on-1 newborn consultations (in-home, phone, Zoom, FaceTime), and a self-paced Newborn Care 101 online course. Services are delivered by expert neonatal RNs to new and expectant parents in the Nashville, Knoxville, and Memphis, Tennessee metros, with the online course available nationally through Kajabi.
Product overview
The Newborn Nurse, LLC is a maternal and newborn care service provider offering a portfolio of interconnected services: in-home day and night nursing care by Expert Neonatal RNs as the primary service, complemented by the Baby 101 Class (in-person) and Newborn Care 101 Online Course for parent education, 1-on-1 Newborn Consultations for personalized guidance, and The Newborn Nurse Podcast for ongoing expert content and community resources. The company operates in Nashville, Knoxville, and Memphis, TN areas.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Day & Night Nurse RN Care In-home neonatal registered-nurse day and overnight care for newborns and mothers, covering newborn bathing, swaddling, feeding support (breast, bottle, formula), breastfeeding and lactation support, postpartum mother care, and light household assistance; delivered by Expert Neonatal RNs to families in the Nashville, Knoxville, and Memphis, TN metros.
- Baby 101 Class (In-Home)
- Newborn Care 101 Online Course
- 1-on-1 Newborn Consultations
Quantifiable outcome
- 21,000+ hours of nursing care provided by founder
- +3 more outcomes
Companies that use The Newborn Nurse, LLC
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
The Newborn Nurse, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Newborn Nurse, LLC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Danita's Children in HaitiminorCharitable partnership where a portion of proceeds from all sales goes to support Danita's Children orphanage, church, and hospital in Haiti, specifically their NICU to support preemie babies, purchase medical equipment, and support their medical team and staff.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
The Newborn Nurse, LLC competitors and assessment
Company assessmentBroad incumbents
- Care.com: Largest US marketplace connecting families with childcare providers including nannies, night nurses, and postpartum specialists. Comparable as the dominant broad incumbent in family/childcare services where The Newborn Nurse competes for the same household budgets and parenting decisions.
- Sittercity: Long-standing childcare platform connecting parents with nannies, sitters, and newborn care specialists. Comparable because it operates in the same customer-purchase moment and provides competing in-home childcare options.
- UrbanSitter: Childcare marketplace platform with a network of sitters and nannies. Comparable as a broad incumbent competing for the same new-parent customer and the same discretionary household-spend category.
Direct peers
- The Nanny Authority: Established US nanny placement and in-home childcare agency. Comparable because it sells premium in-home childcare services to high-income families, with a similar referral-driven, high-touch service model — though focused on nannies rather than credentialed RNs.
- The Nanny Company: NYC-based in-home nanny placement and childcare services firm. Comparable as a regional direct peer offering premium in-home childcare to affluent families with similar high-touch, relationship-driven service model.
- Hello Nursery: In-home newborn care and night nurse service. Comparable as a direct peer offering the same core service (in-home neonatal/night nursing care) to new parents in another US metro with a similar premium positioning.
Emerging players
- Cleo: Family benefits platform offering parental and newborn support via employer-sponsored programs. Comparable as an emerging player addressing the same employer-sponsored parental/newborn care need with a scalable digital model that could disintermediate local service providers.
- Maven Clinic: Digital women's and family health platform offering postpartum and newborn support via telehealth and content. Comparable as a better-capitalized emerging player addressing overlapping postpartum/newborn care needs through a digital-first model that could pressure the online course offering.
Others
- The Baby Planner: Concierge newborn care planning and parental support service. Comparable as an adjacent concierge parenting-services provider targeting the same affluent, time-constrained new-parent customer with similar referral-driven go-to-market.
Regional players
- Boston Baby Nurse & Nanny: Boston-based in-home newborn care and night nursing service. Comparable as a regional direct peer offering essentially the same service (in-home newborn/night nursing care) in a different metro — the closest analog business model in another geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Newborn Nurse, LLC social profiles
Digital presenceThe Newborn Nurse, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Newborn Nurse, LLC leadership team
Management profileNumber of profiles
Profiles1 record
The Newborn Nurse, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Newborn Nurse, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Newborn Nurse, LLC
What does The Newborn Nurse, LLC do?
The Newborn Nurse provides in-home neonatal registered-nurse day and night newborn care, in-home Baby 101 educational classes, 1-on-1 newborn consultations (in-home, phone, Zoom, FaceTime), and a self-paced Newborn Care 101 online course. Services are delivered by expert neonatal RNs to new and expectant parents in the Nashville, Knoxville, and Memphis, Tennessee metros, with the online course available nationally through Kajabi.
Is The Newborn Nurse, LLC a public or private company?
The Newborn Nurse, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Newborn Nurse, LLC founded?
The Newborn Nurse, LLC was founded in 2016. It employs 1 to 10 people.
Where is The Newborn Nurse, LLC based?
The Newborn Nurse, LLC is headquartered in Nashville, United States, in the North America region.
How does The Newborn Nurse, LLC make money?
Four revenue lines are on record. In-Home RN Nursing Care is the primary driver. The others are newborn Care 101 Online Course, in-Home Baby 101 Class and 1-on-1 Newborn Consultations.
Who are The Newborn Nurse, LLC's main competitors?
Broad incumbents on record are Care.com, Sittercity and UrbanSitter. Direct peers are The Nanny Authority, The Nanny Company and Hello Nursery. Emerging players are Cleo and Maven Clinic. The Baby Planner is listed as an others. Boston Baby Nurse & Nanny is listed as a regional player.
Does The Newborn Nurse, LLC have an API?
No public API is recorded for The Newborn Nurse, LLC.
What industry is The Newborn Nurse, LLC in?
The Newborn Nurse, LLC's product category is Postpartum & Newborn Nursing Care. Its primary akta.pro industry code is HSAAADAA, Overnight Newborn Care (Night Nurse), with a secondary code of HSAAACAB, Overnight Newborn Care & Sleep Support (NCS). Its NAICS code is 62441 and its SIC code is 8082.