Pelican Athletic Club

What Pelican Athletic Club does

Pelican Athletic Club, operating as Genesis-PAC since 2021, is a comprehensive family-oriented health and fitness club headquartered at 1170 Meadowbrook Blvd. in Mandeville, Louisiana. Founded in 1996, the single-campus facility offers fitness (100+ cardio machines, free weights, CrossFit box), aquatics (three pools including two junior Olympic lap pools, competitive swim teams Piranhas and Pelicans, and Splash Swim School), tennis (14 courts plus pickleball), group exercise (100+ classes weekly across spinning, yoga, HIIT, Pilates, and more), specialty programs (CrossFit/Brass Pelican, MetStrength, Burn), personal training, integrated childcare (Playland ages 6 weeks–5 years, YAC 6–13, Pre-K), physical therapy and massage (PAC Physical Therapy), and the LiveFit nutrition café. The club also operates a USA Swimming-affiliated competitive swim program (SwimPAC) and youth athletic performance programming (PASS).

Revenue is generated through recurring monthly membership dues (Individual, Dual, Family, and Corporate Wellness tiers, with lifetime rate-lock promotions), supplemented by fee-for-service revenue from physical therapy, massage, tennis and swim lessons, youth programs, summer camps, and lifeguard certification. Pricing for ancillary services is publicly disclosed (e.g., massage $100–$150 per session, child swim group lessons $190–$220 for four weeks, private tennis $37–$63 per session), while specific membership dues are not. Go-to-market is direct-to-consumer, driven by in-person club tours, a $50 member referral program, community events, social media (Facebook/Instagram), a monthly email newsletter, and the Northshore Fitness print magazine distributed at the club and local businesses.

The underlying technology stack is light: a custom-branded mobile app on iOS and Android built on the Club Automation platform supports court reservations, class registration, member check-in, and account management, complemented by a web-based member portal and the third-party TrueCoach platform for digital personal training. The company is a wholly owned subsidiary of Genesis Health Clubs, a Louisiana-based multi-location fitness operator (Mandeville, Baton Rouge, Slidell), and is led by a 15-person director team covering operations across fitness, aquatics, tennis, childcare, sales/marketing, and HR. The company has 74 employees and revenue is not publicly disclosed.

Name

Pelican Athletic Club

Legal name

Pelican Athletic Club

Website

https://thepac.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Pelican Athletic Club (Genesis-PAC) is a privately held, single-location family fitness club in Mandeville, Louisiana, founded 1996 and owned by Genesis Health Clubs, serving Northshore households with fitness, tennis, aquatics, group classes, childcare, youth programs, physical therapy, and massage on subscription and fee-for-service terms.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Club Sports Programs (EDALAIAB), Sports-Specific Group Conditioning (HSADABAK)

Keywords

• Fitness club services
• Aquatics and swim programs
• Tennis and pickleball
• Family wellness membership
• Childcare and youth programs

Headquarters

HQ city

Mandeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Membership Dues: Recurring monthly membership fees for Individual, Dual, Family, and Corporate Wellness plans. The club offers lifetime rate lock promotions and various add-on options for existing members.
2. Physical Therapy and Massage Services: Fee-for-service physical therapy and massage therapy offered on-site, with pricing based on session length.
3. Tennis and Swim Lessons: Private and group lessons for tennis and swimming available at additional fees, with member and non-member pricing tiers.
4. Youth Programs: Summer camps, youth fitness programs, and specialty youth classes offered for additional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pelican Athletic Club (Genesis-PAC) is a comprehensive family-oriented health and fitness club operating from a single campus in Mandeville, Louisiana. It sells recurring Individual, Dual, Family, and Corporate Wellness memberships that grant access to a fitness floor, 100+ weekly group exercise classes, complimentary specialty classes (CrossFit, MetStrength, Burn), three swimming pools, 14 tennis courts, in-club childcare, and personal training. It also sells ancillary fee-for-service offerings including private and group tennis and swim lessons, massage and physical therapy, youth summer and holiday camps, lifeguard certification, and a nutrition café (LiveFit).

Product overview

Pelican Athletic Club (also known as Genesis-PAC) is a comprehensive health and fitness club located in Mandeville, Louisiana. The facility operates as a multi-service fitness destination featuring world-class fitness equipment (100+ cardio machines, free weights, CrossFit box), 14 tennis courts, 3 swimming pools with competitive swim teams, extensive group exercise programming (100+ classes weekly), specialty fitness programs (CrossFit, Burn & Build, Endurance Edge), personal training, and integrated childcare services. The club also offers physical therapy, massage therapy, a nutrition café, and a digital platform including online personal training via TrueCoach and a mobile app for member engagement. Youth programming spans from childcare (6 weeks to 13 years) through athletic performance training (PASS program). The club is part of Genesis Health Clubs and emphasizes itself as a family lifestyle destination rather than just a gym.

Differentiator

Problem solved

Functional benefit

Brands

• LiveFit: Nutrition and cafe service located in the PAC café offering juices, smoothies, sandwich wraps, and healthy food options.
• PAC Physical Therapy
• SwimPAC

Products and services

• Membership Programs

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Genesis Health ClubscoreOthersPelican Athletic Club was acquired by and is now proudly part of Genesis Health Clubs, a health club chain operating multiple locations in Louisiana (Mandeville, Baton Rouge, and Slidell). This partnership provides PAC with expanded resources and brand power while maintaining the community-focused culture of the original Pelican Athletic Club.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Life Time: Operates premium multi-service family athletic clubs with fitness, aquatics, tennis, childcare, and spa services. Closest large-scale analog to PAC's all-in-one positioning.
• Equinox: Premium fitness club operator offering extensive group fitness, personal training, and amenity-rich facilities. Represents the upper bound of the premium positioning PAC aspires to in its local market.
• LA Fitness: Mid-market multi-service fitness club chain offering fitness floors, group classes, pools, and family programming at scale. Competes for the same value-conscious family member demographic.
• Gold's Gym: Established global fitness franchise offering fitness floors, group exercise, and personal training. Comparable core offering though with less emphasis on aquatics and childcare.
• 24 Hour Fitness: Mid-market fitness chain with broad programming and family membership tiers. Competes for similar value-oriented family and individual member segments.
• Genesis Health Clubs: Parent company and operator of 3 Louisiana clubs including PAC. Directly comparable model and brand portfolio, providing the closest operational reference for benchmarking PAC's economics.
• Chuze Fitness: Regional value-to-mid-market fitness chain with multi-service clubs, group classes, and family programming. Comparable in operating footprint to a single PAC location.
• YMCA: Community-based non-profit fitness operator with broad programming across fitness, aquatics, youth sports, and childcare. Comparable breadth of programming and family-oriented community positioning.

Broad incumbents

• Planet Fitness: National value-gym chain defining the low-price end of the fitness market. Limits PAC's pricing flexibility and competes for first-time and price-sensitive members in the same trade area.

Emerging players

• Club Pilates: Boutique Pilates franchise with rapidly growing footprint. Represents the specialty class format that increasingly competes for the group fitness share of PAC's members.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/genesishealthclubs
• Instagraminstagram.com/genesishealthclubs
• LinkedInlinkedin.com/company/pelican-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Athletic Club