Pavilion

What Pavilion does

Pavilion is a privately operated 36-key boutique heritage hotel in central Phnom Penh, Cambodia, located at 227 Street 19 within walking distance of the Royal Palace and Wat Botum. The property comprises four period buildings dating from the 1920s, including the former private residence of Queen Mother Kossamak, 'The New House' (former Royal Palace veterinarian's residence), 'The New Villa' (former Cambodian senator's residence), and 'The Sun-Pool Villa' (former diplomat lodgings). The hotel was opened on August 18, 2006 with 10 rooms and has gradually expanded to its current 36-room configuration across seven room categories ranging from 15 sqm Double rooms to 60-65 sqm Suites, with select rooms offering private plunge pools and outdoor jacuzzis.

The business operates a hybrid distribution model combining direct bookings through its website (with BOOKDIRECT promo incentives and MAADS Pass loyalty benefits) with multi-platform OTA distribution across Agoda, Booking.com, Tripadvisor, and Airbnb. The property is adults-only (16+) and positions itself as a tranquil heritage retreat for Western international tourists and couples. Revenue is diversified across five streams: room revenue (primary), F&B at the poolside restaurant and lounge, in-house spa, the Cambomania retail shop, and partnered tours and airport transfers. Pavilion employs 161 people and is operated under MAADS (My Advanced Accommodation & Design Services), a Cambodian hospitality management group that also runs the MAADS Pass loyalty program spanning Pavilion and partner outlets.

The hotel has accumulated substantial third-party validation, including consecutive Michelin Guide listings from 2021 to 2024, a 9.4/10 Booking.com score with continuous Traveler Review Awards since 2016, Tripadvisor Certificate of Excellence since 2013 with Traveler's Choice awards in 2023, 2024, and 2026, Agoda Golden Circle 2025, and Airbnb Superhost 2025. It is also a ChildSafe Network Partner 2026. The property operates two swimming pools (Lush Pool and Sun Pool), a spa, fitness room, complimentary bicycles, and three filtered water refill stations in partnership with Only One Planet Cambodia. Pricing is unit-based and varies by room and season, with all rates including a-la-carte breakfast; airport transfers are priced at $28 (car) and $35 (minivan) per transfer, and an extra bed is $20/night.

Name

Pavilion

Legal name

Pavilion

Website

https://thepavilion.asia

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Pavilion is a 36-key boutique heritage hotel in central Phnom Penh, Cambodia, operating across four 1920s period buildings. It serves Western international tourists and couples through direct and OTA distribution, offering room, F&B, spa, and retail revenue streams.

Ownership category

akta.pro rank

Product category

Boutique Heritage Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

Keywords

• Boutique heritage hotels
• Hotel accommodation services
• Hotel food beverage
• Spa massage services
• Hotel retail shops

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from 36 rooms and suites across four heritage buildings. Room categories include Private Pool (4 units), Private Jacuzzi (1 unit), Suites (3 units), Deluxe Double (2 units), Studio (4 units), Superior Double (8 units), Twin (3 units), and Double (11 units). All rates include a-la-carte breakfast.
2. Food & Beverage: Poolside restaurant and lounges serving Khmer and Western cuisine. Breakfast from 7-10am, food and drinks from 11am-10pm. Happy hour 4pm-6pm (buy 1 get 1 free). Afternoon tea sets available 2:30-5pm daily.
3. Spa Services: In-house spa offering massages and relaxation treatments. MAADS Pass holders receive 10% discount.
4. Retail Shop: Cambomania shop selling locally-made handicrafts, jewelry, gifts, swimwear, Bodia cosmetics, clothing, and books about Cambodian culture. MAADS Pass holders receive 10% discount.
5. Tours and Activities: Hotel organizes tours, airport transfers (car $28, minivan $35), and partners with local operators for experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

Pavilion is a 36-room boutique heritage hotel operating from four restored 1920s French-Khmer period buildings in central Phnom Penh, Cambodia. It sells overnight accommodations across seven room categories (Private Pool, Private Jacuzzi, Suite, Deluxe Double, Studio, Superior Double, Twin, Double) with a-la-carte breakfast included, alongside ancillary on-site services: a poolside restaurant and lounge, in-house spa, two swimming pools, fitness room, Cambomania gift shop, complimentary bicycles, and tour/transfer arrangements. The hotel is managed by MAADS and operates on an adults-only (16+) basis.

Product overview

Pavilion is a 36-room boutique heritage hotel in Phnom Penh, Cambodia, operated by MAADS. The property consists of four period buildings from the 1920s that have been lovingly refurbished: the original building (formerly Queen Mother Kossamak's private residence), 'The New House' (former Royal Palace veterinarian residence), 'The New Villa' (senator's residence), and 'The Sun-Pool Villa' (former diplomats' lodgings). The hotel offers diverse accommodation across seven room categories: Private Pool (4 units with 6x3m plunge pools), Private Jacuzzi (1 unit with outdoor whirlpool), Suites (3 units at 60-65 sqm), Deluxe Double, Studio, Superior Double, Twin, and Double rooms. Amenities include two main swimming pools (Lush Pool and Sun Pool), a spa, open-air poolside restaurant and lounge, Cambomania gift shop, complimentary bicycles, and a fitness room. The hotel provides a-la-carte breakfast included in all rates, the MAADS Pass loyalty program (10% discount at hotel and partner outlets), and organizes various local activities and excursions. Opened August 18, 2006, the hotel celebrated its 17th anniversary in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Pool Rooms Four rooms with private 6x3m plunge pool (not heated) and 20 sqm indoor space plus outdoor private area surrounded by trees; aimed at romantic stays.
• Private Jacuzzi Room Single 25 sqm wooden and glass structure with queen-size bed, bathroom, private patio, and open-air 2x2m whirlpool jacuzzi surrounded by bushes and trees.
• Suites Three suites at 60-65 sqm with two communicating rooms (king-size bed plus sofa-bed), one bathroom, private balcony or terrace, and access to both main swimming pools; breakfast included.
• Deluxe Double Rooms Two spacious double rooms at 28-32 sqm with queen-size bed and private balcony (10-20 sqm) overlooking pool and gardens.
• Studio Rooms Four large bedrooms at 35-45 sqm with king-size bed plus sitting area with sofa bed (90x200cm).
• Superior Double Rooms Eight wood and glass bungalows in gardens or rooms in period buildings at 20-30 sqm.
• Twin Rooms Three rooms with two comfortable canopied single beds, designed for two friends traveling together.
• Double Rooms Eleven smaller and more affordable rooms at 15-23 sqm on the ground floor with views onto the inner patio.
• Lush Pool Large swimming pool fronting the reception building, shaded by tall trees with lush tropical vegetation and translucent water.
• Sun Pool Pool behind the reception building with vast sunbathing area, aquamarine slate-tiled basin, and natural light illumination.
• Spa Spa in adjoining building offering massages and relaxation treatments designed for guests; MAADS Pass holders receive 10% discount.
• Poolside Restaurant and Lounge Open-air restaurant by Lush Pool serving a-la-carte breakfast (7-10am), food and drinks from 11am-10pm, happy hour 4pm-6pm (buy 1 get 1 free), and afternoon tea sets 2:30-5pm daily; Khmer and Western cuisine featuring recipes from HRH Princess Norodom Rasmi Sobbhana's 'The Culinary Art of Cambodia'.
• Cambomania Shop Retail shop selling locally-made handicrafts, jewelry, gifts, swimwear, Bodia natural cosmetics, trendy clothing, and fine books about Cambodian culture and history; MAADS Pass holders receive 10% discount.
• Complimentary Guest Bicycles Free bicycles for guests to explore surrounding leafy streets, available at front desk with street map.
• Gym Air-conditioned fitness room with treadmill, bike, weights, yoga mat, and weighing scale for guests wanting to stay fit.
• Airport Transfer Services Hotel-organized airport transfers with regular car priced at $28 per transfer and minivan (up to 4 people) at $35 per transfer.
• Tours and Activities Hotel-organized tours and partnerships with local operators for activities such as Siem Reaper Travel bike tours and La Table Khmere Khmer cooking classes.
• MAADS Pass Loyalty Program Loyalty program granting 10% discount on food and beverage, spa treatments, and shop purchases at Pavilion and MAADS Partner outlets (Floatation River Lounge, The Ring - Kun Khmer & Fitness); issued at check-in.
• Romantic Green Season Package Seasonal package including complimentary bottle of Prosecco, 10% off F&B through MAADS Pass, and a-la-carte daily breakfast. Available up to October 31, 2026.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• MAADS (My Advanced Accommodation & Design Services)coreOthersParent company managing Pavilion and sister properties. MAADS developed the specific training program with emphasis on language and computer skills for hotel staff. MAADS Pass loyalty program grants guests 10% discount on F&B, spa, and shop purchases at Pavilion and partner outlets.
• Only One Planet CambodiaminorStrategic or Co-development PartnerEnvironmental partnership for filtered water stations. Pavilion has 3 water refill stations around the hotel (near Lush Pool, at the shop, and in the gym) in association with Only One Planet Cambodia.
• ChildSafe NetworkcoreStrategic or Co-development PartnerChildSafe Partner 2026 - commitment to child safety in tourism. Hotel staff trained in child protection awareness.
• Floatation River LoungeminorGTM or Marketing PartnerMAADS Pass provides 10% discount on food and beverages at Floatation River Lounge for Pavilion guests. Located 3.3km from hotel.
• The Ring - Kun Khmer & FitnessminorGTM or Marketing PartnerMAADS Pass provides 10% discount on regular classes for Pavilion guests. Located 2.5km from hotel.
• Mith Samlanh's Friends (Pour un Sourire d'Enfant)minorStrategic or Co-development PartnerNon-profit organizations where some Pavilion staff were trained in hospitality activities. Part of hotel's commitment to local community development.
• Siem Reaper TravelminorChannel Partner/ Reseller/ DistributorBike tour operator offering half-day and full-day rides starting near National Museum. Recommended activity for Pavilion guests.
• La Table KhmereminorChannel Partner/ Reseller/ DistributorKhmer cooking class provider. Daily classes at 9 AM (3-hour and full-day options). Enroll at hotel front desk. $10 discount for children under 12.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Arunreas Hotel Phnom Penh: Small design-led boutique hotel in central Phnom Penh focusing on local Khmer art and craft; competes with Pavilion for the same cultural-curious Western guest with a more contemporary art-hotel positioning and lower price point.

Direct peers

• The Plantation Urban Resort & Spa: Boutique urban resort in central Phnom Penh with lush gardens, pools, spa, and F&B; competes head-to-head with Pavilion for the same Western tourist pool and shares the oasis-in-the-city concept, though with a larger room count and less of a heritage-palace angle.
• Raffles Hotel Le Royal: Iconic colonial-era luxury hotel in central Phnom Penh and the most direct heritage-luxury comp to Pavilion; competes for the same Western cultural-tourist segment and has comparable building pedigree (1920s origin) but with much larger room inventory and stronger corporate demand.
• La Rose Suites Phnom Penh: Small-suite boutique property in Phnom Penh targeting couples and longer-stay leisure travelers; overlaps with Pavilion on romantic-getaway demand and the adults-only / quiet-stay positioning, though more apartment-style than heritage-palace in feel.
• Rosewood Phnom Penh: Newer luxury hotel occupying upper floors of a Vattanac Capital tower in central Phnom Penh; competes for high-end Western and business travelers with a strong design-and-wellness angle, raising the bar on modern luxury expectations versus heritage boutique properties like Pavilion.
• Sofitel Phnom Penh Phokeethra: International 5-star hotel in Phnom Penh with full-service amenities (multiple pools, spa, restaurants); competes for the same luxury inbound tourist demand with the advantage of a global loyalty program and larger meeting facilities.
• Banyan Tree Phnom Penh: International luxury brand in central Phnom Penh with a strong spa and wellness proposition; competes directly with Pavilion for cultural-and-wellness leisure travelers but with global marketing reach, brand loyalty, and a larger meeting/event business.

Broad incumbents

• Six Senses Hotels & Resorts: Global boutique luxury and wellness brand with a small-portfolio, design-led heritage positioning similar to Pavilion's; doesn't operate in Phnom Penh directly but is the international benchmark for the niche Pavilion competes in on experience, F&B, and spa.
• Hyatt Regency Phnom Penh: International upscale hotel in central Phnom Penh with full F&B, event space, and global loyalty reach; competes for Western leisure and corporate demand and is a meaningful alternative for guests comparing Phnom Penh's mid-to-upper tier.

Regional players

• Anantara Angkor Resort & Siem Reap Heritage Hotels: Heritage-luxury resort in Siem Reap (e.g., Anantara Angkor, Hotel de la Paix lineage) targeting the same Western cultural-tourist segment that feeds Pavilion but anchored to Angkor Wat rather than Phnom Penh; useful comp on Cambodian heritage-luxury ADR and seasonality.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PavilionPhnomPenh
• LinkedInlinkedin.com/company/pavilion-phnompenh
• Instagraminstagram.com/pavilionphnompenh
• TikToktiktok.com/@maads.asia
• Pinterestpinterest.com/pavilionphnompenh

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pavilion