The Progrm
The Progrm is a Spain-based digital CrossFit and HYROX training programming platform that delivers structured subscriptions, skill courses, and 1:1 coaching to individual athletes globally via a custom mobile app, while distributing B2B Gym Programming through Wodify, BTWB, PushPress and SugarWOD.
- Company typePrivate
- Founded-
- HeadquartersPalma de Mallorca, Spain
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What The Progrm does
The Progrm is a Spain-based digital fitness programming company that delivers structured CrossFit, HYROX, strength and conditioning training to individual athletes globally through subscriptions, skill-specific courses, and a custom mobile application. Its product portfolio spans entry-level (The Progrm Foundation), competitive (The Progrm 1), elite (The Progrm 2 — credited with 30+ CrossFit Games athletes), age-tailored (Masters), HYROX-specific (HYROX Daily plus 6/8/12-week race prep), strength-focused (The Progrm Strong, S&C), and a broad skill-course catalogue covering gymnastics movements and Olympic lifts, with selected courses co-developed with WOD Science and Olympic medalist Oleksiy Torokhtiy. The Athlete Academy bundles the full library under an annual €599.99 access pass.
The platform is built on Fitr Training's mobile app infrastructure for delivery, with payment processing handled by Stripe and PayPal and email marketing via MailChimp; there are no proprietary AI/ML components disclosed. Distribution combines a self-serve website (theprogrm.com) with native iOS and Android apps, plus a B2B Gym Programming product delivered through channel partnerships with Wodify, BTWB, PushPress, and SugarWOD — reaching gym owners and coaches with ready-to-run class programming. A premium 1:1 coaching tier is offered via a consultation-based sales motion.
The company operates as a private, bootstrapped, founder-led business headquartered in Palma de Mallorca with only six employees. Reported scale includes athletes in 50+ countries, over 10,000 athletes coached cumulatively, and over 50,000 training sessions delivered. No funding rounds, revenue figures, M&A activity, or leadership disclosures were found in the source data, and no parent company or institutional ownership is identified. Pricing for consumer subscriptions starts at €25.99/month (HYROX Daily) and €29.99/month (general programming), with annual plans offering savings; B2B pricing is not publicly disclosed.
The Progrm firmographics
Firmographics- Name
- The Progrm
- Legal name
- The Progrm
- Website
- https://theprogrm.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Progrm is a Spain-based digital CrossFit and HYROX training programming platform that delivers structured subscriptions, skill courses, and 1:1 coaching to individual athletes globally via a custom mobile app, while distributing B2B Gym Programming through Wodify, BTWB, PushPress and SugarWOD.
- Ownership category
- akta.pro rank
The Progrm industry classification
Industry- Product category
- Fitness Programming
- NAICS
- Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industries
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL), Functional Fitness / Cross-Training Groups (HSADABAH), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)
Keywords
Where The Progrm is headquartered
LocationHeadquarters
- HQ city
- Palma de Mallorca
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
The Progrm business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Individual Subscriptions (General Programming): Monthly and annual recurring subscriptions for access to general CrossFit and functional training programming. Billed automatically with cancel-anytime model.
- HYROX Daily Subscription: Monthly and annual subscriptions specifically for HYROX training program. Includes structured HYROX training with engine work, strength, and race-specific conditioning.
- The Athlete Academy (Annual Course Access): One-time annual payment (€599) for access to complete library of skill, strength, and conditioning courses. All content unlocked immediately for 12 months.
- HYROX Race Prep Courses (One-time): One-time purchases for time-bound race preparation courses: 6-week (€44.99), 8-week (€64.99), and 12-week (€79.99) programs.
- Strength Courses (One-time): One-time purchases for specific strength courses including The Progrm Strong, WOD Science x The Progrm Strength Course, and Olympic Lifts Course with Oleksiy Torokhtiy.
- 1:1 Coaching: Personalized 1-on-1 coaching with direct coach access, ongoing communication, feedback, and guidance. Details shared during application/consultation process.
- Gym Programming (B2B): B2B subscription for gym owners providing ready-to-run class programming for HYROX and Functional classes. Delivered via multiple platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General CrossFit & Functional Training |
| Subscription | Annual | General CrossFit & Functional Training (Annual) |
| Subscription | Monthly | HYROX Daily Training Program |
| Subscription | Annual | HYROX Daily Training Program (Annual) |
| One time/ perpetual license | Pay-as-you-go | HYROX 6 Week Race Prep Course |
| One time/ perpetual license | Pay-as-you-go | HYROX 8 Week Race Prep Course |
| One time/ perpetual license | Pay-as-you-go | HYROX 12 Week Race Prep Course |
| Subscription | Annual | The Athlete Academy |
| Subscription | Monthly | 1:1 Personal Coaching |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
The Progrm product offering
Product offeringCore offering
The Progrm sells structured CrossFit and HYROX training programs delivered through monthly/annual subscriptions via a custom mobile app and website. Its product suite spans beginner-to-elite CrossFit programs (Foundation, The Progrm, The Progrm 1, The Progrm 2, Masters), strength and conditioning tracks (S&C, Strong), HYROX-specific daily programming with time-bound race prep courses, gymnastics skill courses, and the Athlete Academy bundle. The company also sells a separate Gym Programming subscription for gym owners distributed through Wodify, BTWB, PushPress, and SugarWOD, and offers 1:1 personal coaching.
Product overview
The Progrm is a comprehensive CrossFit and HYROX training platform offering a portfolio of training programs and courses. The core product suite includes The Progrm (main balanced CrossFit program), The Progrm 1 (competitive athlete program), and The Progrm 2 (elite-level CrossFit program that sent 30+ athletes to the CrossFit Games). Supporting programs include The Progrm Foundation (beginners), The Progrm Masters (age 35+), The Progrm S&C (strength and conditioning), and The Progrm Strong (hypertrophy-focused). For HYROX training, the platform offers The Progrm HYROX Daily plus three race prep courses (6, 8, and 12 weeks). Skill-specific courses cover gymnastics movements (Toes To Bar, Pull-Ups, Rope Climbs, Ring Muscle-Ups, Pistol Squats, Handstand Push-Ups, Handstand Walk, Butterfly Pull-Ups, Bar Muscle-Ups) and strength (Olympic Lifts with Oleksiy Torokhtiy). Evidence-based courses developed with WODScience focus on strength and conditioning. The Athlete Academy bundles all courses for 12-month access, while 1:1 Coaching offers personalized programming. Gym Programming provides ready-to-run class programming for gym owners available on Wodify, BTWB, PushPress, and SugarWOD platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- The Progrm The main balanced CrossFit training program, a 5-day-per-week plan designed for competitive CrossFit athletes delivering strength, skill, and conditioning progress in 60-minute sessions.
- The Progrm 1 CrossFit training program for competitive or aspiring CrossFit athletes who train once per day, structured for consistent progress with maximum results in minimum time.
- The Progrm 2 Elite-level CrossFit program described as the most successful European program in history, having sent 30+ athletes to the CrossFit Games; requires full CrossFit skills and the ability to snatch bodyweight.
- The Progrm Foundation Entry-level CrossFit program for beginners new to functional fitness, bridging the gap from complete beginner to advanced programs with progressive sessions under 60 minutes.
- The Progrm Masters Age-group-specific training program for athletes 35+ who want programming adapted to aging that still supports continued progress.
- The Progrm S&C Dedicated strength and conditioning program building maximum strength through progressive cycles combined with smart conditioning work for improved power output and aerobic base.
- The Progrm Strong Strength-focused program using progressive Olympic lifting, powerlifting, and hypertrophy work to build strength, power, and muscle while maintaining CrossFit fitness.
- The Progrm HYROX Daily Structured HYROX training program combining engine work, strength, and race-specific conditioning with progressive phases to improve performance without burnout.
- HYROX 12 Week Race Prep Course 12-week structured race preparation course for athletes 3 months out from a HYROX race, designed to complete the race in the best possible shape.
- HYROX 8 Week Race Prep Course 8-week structured race preparation course for athletes 2 months out from a HYROX race.
- HYROX 6 Week Race Prep Course 6-week intensive race preparation course for athletes with limited time before a HYROX race.
- Toes To Bar Course Gymnastics skill course focused on mastering the Toes To Bar movement, designed to fit around normal training with 20 minutes per day.
- Strict Pull-Up Course Gymnastics skill course focused on mastering the Strict Pull-Up movement, designed to fit around normal training with 20 minutes per day.
- Rope Climb Course Gymnastics skill course focused on mastering the Rope Climb technique, designed to fit around normal training with 20 minutes per day.
- Ring Muscle-Up Course Gymnastics skill course focused on mastering the Ring Muscle-Up movement, designed to fit around normal training with 20 minutes per day.
- Pistol Squat Course Gymnastics skill course focused on mastering the Pistol Squat movement, designed to fit around normal training with 20 minutes per day.
- Handstand Push-Up Course Gymnastics skill course focused on mastering the Handstand Push-Up movement, designed to fit around normal training with 20 minutes per day.
- Handstand Walk Course Gymnastics skill course focused on mastering the Handstand Walk movement, designed to fit around normal training with 20 minutes per day.
- Butterfly Pull-Up Course Gymnastics skill course focused on mastering the Butterfly Pull-Up movement, designed to fit around normal training with 20 minutes per day.
- Bar Muscle-Ups Course Gymnastics skill course focused on mastering the Bar Muscle-Up movement, designed to fit around normal training with 20 minutes per day.
- Olympic Lifts The Progrm x Oleksiy Torokhtiy Course 6-week Olympic lifting course developed in partnership with Oleksiy Torokhtiy to improve snatch and clean & jerk technique for athletes of all experience levels.
- WOD Science x The Progrm Strength Course Evidence-based 8-week strength course developed with WODScience, scientifically proven to improve strength and performance for recreational and elite athletes.
- WOD Science x The Progrm Conditioning Course Evidence-based 8-week conditioning course developed with WODScience, scientifically proven to improve endurance with significant gains in recreational and elite athletes.
- The Athlete Academy Annual course bundle providing 12-month access to the complete library of The Progrm's skill, strength, and conditioning courses for athletes to mix and match programs around their specific goals.
- 1:1 Coaching Personalized 1-on-1 coaching service providing fully customized programming tailored to individual goals, background, schedule, and experience, with direct coach communication, feedback, and guidance.
- Gym Programming Done-for-you class programming for gym owners and trainers offering HYROX Class, Functional Class, or Class Bundle options with ready-to-run weekly sessions, distributed via Wodify, BTWB, PushPress, and SugarWOD.
Quantifiable outcome
- 30+ athletes sent to CrossFit Games from The Progrm 2 program
- +3 more outcomes
Companies that use The Progrm
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
The Progrm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
The Progrm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Oleksiy TorokhtiycoreThe Progrm partnered with Olympic weightlifting expert Oleksiy Torokhtiy to create a 6-week Olympic Lifts course. Torokhtiy provides exclusive explanations and coaching behind the course. The course is designed to improve athletes' snatch and clean & jerk technique regardless of experience level.
- WOD SciencecoreWOD Science collaborated with The Progrm on evidence-based Strength and Conditioning courses. Uses data-driven research to help athletes develop aerobic capacity and strength. Courses include exclusive explanations from WODScience and guarantee results in 36 sessions or less (strength) or 8 weeks (conditioning).
- Fitr TrainingcoreFitr Training provides the app infrastructure for The Progrm's mobile application. Members who previously had Fitr accounts can sign in with existing email/password. New users receive invite to register. Training is delivered through the Fitr-powered app.
- WodifycoreThe Progrm's Gym Programming is available through Wodify's workout marketplace, allowing gym owners to access and deliver The Progrm's programming to their members through the Wodify platform.
- BTWB (Beyond the Whiteboard)coreThe Progrm's Gym Programming is integrated with BTWB (Beyond the Whiteboard), enabling gyms using BTWB to access The Progrm's programming through their existing platform.
- PushPresscoreThe Progrm partners with PushPress to make Gym Programming available to gym owners using the PushPress platform for gym management.
- SugarWODcoreThe Progrm's Gym Programming is available through SugarWOD's marketplace, enabling affiliated gyms to access The Progrm's programming through the SugarWOD platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Progrm competitors and assessment
Company assessmentDirect peers
- TrainHeroic: Strength and conditioning programming platform serving individual athletes and coaches. Comparable subscription model and mobile delivery, though broader across sports than The Progrm.
- CompTrain: Subscription-based daily CrossFit and functional fitness programming for competitive athletes. Closely comparable offering and pricing structure to The Progrm's core product.
- Beyond the Whiteboard (BTWB): Workout tracking and programming platform for CrossFit affiliates and members. Already a distribution partner of The Progrm but also offers its own affiliate programming tools in the same ecosystem.
- WOD Science: Evidence-based CrossFit programming provider offering strength and conditioning courses. Already a content partner to The Progrm but also a direct competitor in the science-led CrossFit programming niche.
- PRVN Fitness: Premium CrossFit programming subscription led by Olympic athlete Shane Orr. Direct competitor in the elite-tier CrossFit programming category with similar pricing and athlete audience.
- Wodify: Gym management and workout programming platform used by CrossFit affiliates. Both a distribution channel for The Progrm and a competitor offering native programming inside its platform.
- Mayhem Nation: Programming platform from champion CrossFit athlete Rich Froning. Competes directly for competitive CrossFit athletes seeking daily programming, with comparable elite-credential positioning.
Regional players
- SugarWOD: Workout tracking and community app popular among CrossFit affiliates in North America. Functions both as a distribution partner and a community-based competitor with overlapping user base.
Others
- Fitr Training: White-label mobile app platform for fitness programming businesses. Provides the underlying app infrastructure for The Progrm and many other fitness programming brands, making it an enabling peer/competitor.
Emerging players
- MyPTHub (PushPress): PushPress's training programming module offers CrossFit-style class programming to gyms using PushPress. Overlaps with The Progrm's B2B Gym Programming product through a competing channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Progrm social profiles
Digital presenceThe Progrm financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Progrm leadership team
Management profileNumber of profiles
The Progrm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Progrm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Progrm
What does The Progrm do?
The Progrm sells structured CrossFit and HYROX training programs delivered through monthly/annual subscriptions via a custom mobile app and website. Its product suite spans beginner-to-elite CrossFit programs (Foundation, The Progrm, The Progrm 1, The Progrm 2, Masters), strength and conditioning tracks (S&C, Strong), HYROX-specific daily programming with time-bound race prep courses, gymnastics skill courses, and the Athlete Academy bundle. The company also sells a separate Gym Programming subscription for gym owners distributed through Wodify, BTWB, PushPress, and SugarWOD, and offers 1:1 personal coaching.
Is The Progrm a public or private company?
The Progrm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Progrm founded?
The Progrm was founded in -1. It employs 1 to 10 people.
Where is The Progrm based?
The Progrm is headquartered in Palma de Mallorca, Spain, in the Europe region.
How does The Progrm make money?
Seven revenue lines are on record. Individual Subscriptions (General Programming) is the primary driver. The others are HYROX Daily Subscription, the Athlete Academy (Annual Course Access), HYROX Race Prep Courses (One-time), strength Courses (One-time), 1:1 Coaching and gym Programming (B2B).
Who are The Progrm's main competitors?
Direct peers on record are TrainHeroic, CompTrain, Beyond the Whiteboard (BTWB), WOD Science, PRVN Fitness, Wodify and Mayhem Nation. SugarWOD is listed as a regional player. Fitr Training is listed as an others. MyPTHub (PushPress) is listed as an emerging player.
Does The Progrm have an API?
No public API is recorded for The Progrm.
What industry is The Progrm in?
The Progrm's product category is Fitness Programming. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 611691 and its SIC code is 7372.