The Rally Hotel at McGregor Square

What The Rally Hotel at McGregor Square does

The Rally Hotel at McGregor Square is a 182-room boutique hotel located at 1600 20th Street in Denver's Lower Downtown (LoDo) district, 0.1 miles from Coors Field, and operated by Sage Hospitality Group as the Official Hotel of the Colorado Rockies. The property opened in March 2021 and is purpose-built around a baseball-and-Colorado design theme with tiered accommodations ranging from All-Star rooms (312-346 sq ft) through Mile High and Champion rooms, MVP/Legend suites, and luxury penthouse condos (734-1,876 sq ft). Guest-facing technology includes SynXis-integrated booking and property management, smart thermostats, Bluetooth audio, and Beekman 1802 amenities, with Tattered Cover-curated book bundles and HigherDOSE wellness partnerships supporting premium positioning.

Revenue is generated through five primary streams: nightly room revenue across six tier categories with seasonal and event-based pricing; on-site food and beverage at The OG (brunch restaurant), Call Me Pearl (cocktail lounge), and Starbucks, plus catering; meetings and events across 21,000+ sq ft of indoor and outdoor venues including Wynkoop Ballroom (500 guests), Baseline Ballroom (300), Legends Hall (250), Skybridge Rooftop (150), The Terrace (150), and The Plaza (200), plus Rally's Theatre with high-definition AV; ancillary services including a $28 + tax destination amenity fee, $60/day valet parking, and $50 pet fee; and packaged experiences ranging from Game On (Rockies tickets + dining credit) and romance packages to the Colorado's Summer Summit starting at $150,000. Go-to-market is direct-to-consumer led through the official website with a Dream Team member program for repeat direct bookers, supplemented by phone reservations, OTAs, and a dedicated sales team for corporate, wedding, and group room blocks. The hotel targets six primary segments: sports fans, families, couples, corporate events, weddings, and group celebrations.

Name

The Rally Hotel at McGregor Square

Legal name

The Rally Hotel at McGregor Square

Website

https://therallyhotel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rally Hotel at McGregor Square is a 182-room boutique hotel in Denver's LoDo district adjacent to Coors Field, serving sports fans, families, couples, and corporate groups with rooms, dining, and event space.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Boutique hotel services
• Luxury accommodations
• Event venues
• Meeting spaces
• Hospitality services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue stream from 182-room hotel accommodating stays from standard rooms to penthouse suites. Pricing varies by room category, season, and demand periods. Includes special event pricing for Rockies games and major Denver events.
2. Food & Beverage: On-site dining includes The OG brunch restaurant, Call Me Pearl cocktail lounge, Starbucks, and partnerships with nearby McGregor Square food venues. Revenue from cover charges, menu pricing, and event catering.
3. Meetings & Events: Over 21,000 square feet of adaptable event space including ballrooms, boardroom, and rooftop venues. Revenue from venue rentals, catering services, and audiovisual equipment. Weddings, corporate events, and social gatherings accommodated with custom packages.
4. Ancillary Services: Valet parking at $60/day, pet fees of $50 per stay, destination amenity fee of $28+ tax per room night, and merchandise from The Rally Store including Rockies gear with member discounts.
5. Packages & Promotions: Bundled offerings including Game On packages with Rockies tickets and dining credits, romance packages, family packages, and Colorado Summer Summit at $150,000 for exclusive penthouse floor access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Rally Hotel at McGregor Square is a 182-room boutique hotel located in Denver's LoDo neighborhood, directly adjacent to Coors Field. The hotel offers themed accommodations, multiple dining venues (The OG restaurant and Call Me Pearl cocktail lounge), over 21,000 square feet of meeting and event space, a year-round heated rooftop pool and deck, and serves as the Official Hotel of the Colorado Rockies.

Product overview

The Rally Hotel at McGregor Square is a 182-room boutique hotel in Denver's LoDo neighborhood adjacent to Coors Field, serving as the Official Hotel of the Colorado Rockies. The property operates on a tiered room architecture: standard All-Star rooms (featuring All-American design with leather finishes), premium Mile High rooms (located at exactly 5,280 feet elevation with dark Colorado sunset-inspired design), corner Champion rooms (panoramic views), MVP and Legend suites (featuring living areas and bunk beds), and luxury Penthouse suites on the top floor. Dining venues include The OG brunch restaurant, Call Me Pearl cocktail lounge, and on-site Starbucks, with McGregor Square food hall steps away. The hotel offers over 21,000 sq ft of event space including the Wynkoop Ballroom (500 guests), Baseline Ballroom (300 guests), Clubhouse Boardroom (20 guests), Skybridge Rooftop (150 guests), The Terrace (150 guests), Legends Hall (250 guests), and The Plaza (200 guests). Year-round amenities include Skybridge Rooftop Deck & Plunge Pool, Skybridge Fitness Center (24/7 with yoga room and Pilates reformer), and pet-friendly accommodations. Special packages range from baseball fan experiences (Game On, Step Up to the Plate) to romance offerings (Feels Like Floating, Proposal Playbook) and the Rally Dream Team member loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Skybridge Rooftop Deck & Plunge Pool: Year-round heated rooftop pool with panoramic views of Denver's skyline and the Rocky Mountains
• The OG
• Call Me Pearl
• Dream Team

Products and services

• Hotel Rooms and Suites Themed guest rooms and suites with locally inspired design touches, smart thermostats, Bluetooth speakers, curated artwork, and a residential-meets-cooler aesthetic. Accommodations range from 335 sq ft queen rooms to over 1,200 sq ft penthouse suites, targeting leisure travelers, sports fans, couples, and families.
• The OG Restaurant On-site restaurant and bar at McGregor Square offering chef-driven cuisine by Chef Stephen Greer in a ballpark-inspired atmosphere. Serves hotel guests and walk-in diners for breakfast, lunch, dinner, and late-night fare, with adjacency to Coors Field making it a pre- and post-game destination.
• Call Me Pearl Cocktail Lounge Intimate cocktail lounge offering handcrafted cocktails, small plates, and a refined social atmosphere for hotel guests and locals.
• Skybridge Rooftop Deck and Plunge Pool Year-round heated rooftop pool and deck offering panoramic views of Coors Field and the Denver skyline. Available to hotel guests with food and beverage service from The OG.
• Meetings, Events and Weddings Over 21,000 square feet of flexible indoor and outdoor meeting and event space including the Wynkoop Ballroom, Baseline Ballroom, Clubhouse Boardroom, Skybridge Rooftop Event Space, The Terrace, Legends Hall, and The Plaza. Serves corporate meetings, conferences, weddings, and social events with full-service catering, AV support, and dedicated event planning.
• Rally's Theatre
• Special Offers and Packages Standalone experiential packages including Game On, Feels Like Floating, Proposal Playbook, Step Up to the Plate, All Access Denver, Colorado's Summer Summit, and Home Suite Home. Each package bundles accommodations with tailored amenities such as Coors Field tours, dining credits, prosecco, and late checkout for specific guest segments.
• Skybridge Fitness Center On-site fitness center with cardio and strength equipment available to hotel guests as part of the amenity offering.
• Rally Dream Team Member Program Free-to-join loyalty program providing members with preferred rates, late checkout privileges, welcome amenities, and exclusive promotional offers to encourage repeat bookings.

Quantifiable outcome

• Named #1 Hotel in Denver and #6 Hotel in U.S. by Travel + Leisure 2026 World's Best Awards
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Colorado RockiescoreStrategic or Co-development Partner · 31 March 2021Official Hotel of the Colorado Rockies partnership providing exclusive game day experiences, Rockies ticket packages, first pitch opportunities, and behind-the-scenes batting practice access for hotel guests. Package offerings include Game On (4 Rockies tickets + $50 dining credit) and Coors Field tour experiences.
• Green Key GlobalcoreStrategic or Co-development PartnerThird-party sustainability certification through Green Key Global aligning with UN Sustainable Development Goals. Certification validates environmental footprint reduction efforts and sustainable practices.
• HRS Green Stay InitiativecoreStrategic or Co-development PartnerAchieved Green Stay Advanced status through HRS Green Stay Initiative based on self-assessment of 25 sustainability measures and environmental footprint evaluation covering carbon, water, and waste performance.
• Clean the WorldminorStrategic or Co-development PartnerGlobal hygiene organization that recycles hotel soaps and amenities to support hygiene programs worldwide.
• Hotels For TreesminorStrategic or Co-development PartnerFor every stay-over housekeeping service guests forgo, a tree is planted on their behalf through Hotels For Trees partnership, supporting global reforestation efforts.
• Procure ImpactminorStrategic or Co-development PartnerSocial impact partnership focused on purpose-driven purchasing, having supported 239 hours of dignified work in 2024.
• Lifeline Puppy RescueminorStrategic or Co-development PartnerLocal giving partner receiving donations from every pet stay at the hotel, supporting puppy rescue efforts in the Denver community.
• Wheel the WorldminorStrategic or Co-development PartnerAccessible travel partnership enabling travelers with disabilities to book accessible accommodations and experiences at The Rally.
• Regis University GLOBAL ProgramminorStrategic or Co-development PartnerInclusive employment partnership through Regis University's GLOBAL program supporting employment opportunities for individuals with intellectual disabilities.
• Denver Union Station / RTDcoreStrategic or Co-development PartnerPartnership providing guests easy access to RTD public transportation, including A Line direct light rail to Denver International Airport (37 minutes, $10.50). Hotel located two blocks from Union Station hub.
• McGregor SquarecoreStrategic or Co-development PartnerAdjacent entertainment micro-district featuring restaurants, bars, shops, 66-foot LED screen for sports viewing, and year-round programming. Partnership includes Milepost Zero food hall and Poka Lola Social Club happy hour access.
• HigherDOSEminorGTM or Marketing PartnerWellness brand partnership providing VIP wellness goodie bags for Colorado's Summer Summit package guests featuring HigherDOSE products.
• Tattered Cover Book StoreminorGTM or Marketing PartnerLocal Denver bookstore partnership providing curated book bundles for guest rooms and suites throughout the hotel.
• Beekman 1802minorGTM or Marketing PartnerBath product partnership providing Beekman 1802 bath products including bath products, vanities, and luxurious amenities in all guest bathrooms.
• The Pinnacle GuideminorStrategic or Co-development PartnerCall Me Pearl cocktail lounge received 1 PIN recognition from The Pinnacle Guide, a hospitality industry recognition program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Crawford Hotel: Boutique luxury hotel located inside Denver Union Station, two blocks from The Rally. Directly comparable as a Denver upscale boutique property targeting similar leisure, romance, and event segments within the LoDo/Union Station corridor.
• The Brown Palace Hotel: Historic luxury hotel in downtown Denver with comparable event space and corporate meeting business. Targets overlapping business travelers, weddings, and group bookings in the same Denver market.
• Kimpton Hotel Born: Upscale boutique hotel in Denver's Union Station/LoDo neighborhood with similar room count tier, design-forward positioning, and target demographics. Competes directly for the same downtown Denver leisure and corporate traveler.
• The Jacquard Hotel & Rooftop: Marriott Autograph Collection boutique property in the Denver Tech Center/Cherry Creek area with comparable rooftop amenity focus and event space. Targets similar upscale leisure and small-group meetings demand.
• Halcyon, a Hotel in Cherry Creek: Boutique lifestyle hotel in Denver's Cherry Creek neighborhood with design-driven positioning and similar upper-upscale ADR tier. Comparable on experience-led boutique concept targeting leisure and corporate guests.

Broad incumbents

• Grand Hyatt Denver: Large convention-capable downtown Denver hotel with extensive meeting space and brand-loyalty capture. Competes for the same group and corporate event bookings but at larger scale with chain distribution advantages.
• Four Seasons Hotel Denver: Luxury flagship in downtown Denver competing for the highest-end leisure and corporate group demand. Overlaps with The Rally's premium positioning but operates at a higher price tier with broader global loyalty distribution.
• The Ritz-Carlton, Denver: Luxury branded property in downtown Denver competing for premium corporate, wedding, and high-end leisure demand. Comparable on event space, location, and luxury positioning but benefits from global Ritz-Carlton loyalty distribution.
• Westin Denver Downtown: Brand-affiliated downtown Denver hotel with significant meeting space and Marriott Bonvoy loyalty capture. Competes for corporate groups and transient business travelers within the same downtown catchment.

Others

• Sage Hospitality Group: Parent operator of The Rally Hotel and owner/manager of multiple boutique and lifestyle hotels (The Crawford, The Oxford, HALCYON). Provides portfolio context, operational benchmarking, and shared distribution economics for The Rally's performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rallyhotel
• Instagraminstagram.com/rallyhotel
• LinkedInlinkedin.com/company/the-rally-hotel-at-mcgregor-square

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rally Hotel at McGregor Square