Marketing - KdG Hogeschool

What Marketing - KdG Hogeschool does

Marketing - KdG Hogeschool is the professional bachelor's degree program in marketing at Karel de Grote Hogeschool, a non-profit (vzw) higher education institution headquartered at Brusselstraat 45, Antwerp, Belgium. The program delivers a three-year professional bachelor's covering digital marketing, copywriting, SEO, content marketing, social media, sales, and business metrics, with a Digital Marketing specialization. It operates two Antwerp campuses (Brusselstraat main campus and Groenplaats secondary site) and is publicly funded through the Flemish government education system with regulated tuition.

The program is supported by The School of Marketing (theschoolofmarketing.be), a content and community platform launched in 2019 that publishes student-written blog content, internship reports, and event coverage. Several branded initiatives anchor the program: the ROAR annual congress (4th edition, November 2025) featuring speakers from Studio 100, TikTok, Publicis Groupe, Mobile Vikings, and others; Responsible Marketing Week (3rd edition, 2026) where 95 final-year students develop campaigns for 16 non-profit organizations; the Masterclasses Digital Marketing series with named practitioners from AGConsult and Digital Climax; the Markethon annual student competition; and the Digital Marketing Project, a 12-week capstone where 52 students provide online marketing consulting to real companies. Industry partnerships span implementation partners (Berlin Creative Studio), channel partners (JCDecaux, A.S. Adventure), and GTM partners (Studio 100, Publicis, TikTok, Mobile Vikings, Smartfin, MNM, Kaotec, Have a roll & Funk, iO).

The business model is government-funded higher education with regulated tuition; the program generates no standalone revenue figures and operates as a cost center within Karel de Grote Hogeschool vzw. Its primary 'customers' are prospective bachelor students (recruited from secondary schools across Flanders via the 'KdG-docent voor je klas' initiative and information days), with secondary beneficiaries being companies that provide internships, project briefs, and recruitment pipelines. The program's go-to-market is purely regional (Flanders, Belgium) with no disclosed ambition to expand beyond the domestic market.

Name

Marketing - KdG Hogeschool

Legal name

Karel de Grote Hogeschool vzw

Website

https://theschoolofmarketing.be

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing - KdG Hogeschool is a three-year professional bachelor's degree program in marketing at Karel de Grote Hogeschool, a non-profit higher education institution in Antwerp, Belgium. It serves prospective students from Flanders with a curriculum emphasizing digital marketing, real-client projects, and industry partnerships.

Ownership category

akta.pro rank

Product category

Higher Education Marketing Program

NAICS

Colleges, Universities, and Professional Schools (61131), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Marketing, Sales & Brand Management Schools (EDAHAHAE)

Keywords

• Higher education marketing
• Professional bachelor marketing
• Digital marketing training
• Marketing degree program
• Marketing education Belgium

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels7 records

Core offering

A three-year professional bachelor's degree program in marketing offered at Karel de Grote Hogeschool in Antwerp, Belgium. The curriculum covers digital marketing, copywriting, SEO, social media, sales skills, business metrics, and provides practical experience through internships, real-client projects, masterclasses, and annual competitions such as ROAR Congres, Responsible Marketing Week, and Markethon.

Product overview

Marketing - KdG Hogeschool offers the Professional Bachelor in Marketing, a three-year higher education program at Karel de Grote Hogeschool in Antwerpen, Belgium. The program is supported by The School of Marketing (theschoolofmarketing.be), the program's official news and content platform. Key branded programs and modules include ROAR Congres (an annual industry speaker event for students), Responsible Marketing Week (where students create real campaigns for non-profits), Masterclasses Digital Marketing (expert sessions in the Digital Marketing track), Markethon (an annual student competition), Digital Marketing Project (a twelve-week real-company consulting capstone), and an SEO Checklist resource. The program also provides access to marketing jobs through a dedicated vacancies section on the website.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Bachelor in Marketing A three-year professional bachelor's degree program in marketing offered by Karel de Grote Hogeschool in Antwerp, Belgium. The curriculum covers digital marketing, copywriting, SEO, social media, sales skills, and business metrics, and provides practical experience through internships, projects, and competitions for prospective marketing students.
• ROAR Congres An annual marketing congress exclusively for KdG Marketing students, featuring top industry speakers and covering current trends in marketing, creativity, AI, and brand strategy. Held at De Singel in Antwerpen.
• Responsible Marketing Week An annual program in which final-year marketing students develop real marketing campaigns for 16 non-profit organizations, demonstrating marketing as a tool for societal impact in areas such as poverty reduction, inclusion, and environmental awareness.
• Masterclasses Digital Marketing Expert-led masterclass sessions in the Digital Marketing specialization covering topics such as UX, SEO, copywriting, and content marketing, taught by industry professionals from companies including AGConsult and Digital Climax.
• Markethon An annual student marketing competition where teams develop and pitch real marketing solutions for live client briefs; teams compete over a multi-day period with winners selected by a professional jury.
• Digital Marketing Project A twelve-week capstone course in which final-year students provide online marketing consulting advice to real companies, culminating in presentation days with alumni feedback.
• SEO Checklist

Quantifiable outcome

• 95 students complete marketing campaigns for 16 non-profit organizations annually
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• River CleanupcoreStrategic or Co-development PartnerNon-profit environmental organization that partnered with KdG students during Responsible Marketing Week. Students developed the 'Send Dirty Pics' campaign which was professionally executed by Berlin Creative Studio and deployed across 400 JCDecaux screens and A.S. Adventure stores.
• CliniclownsminorStrategic or Co-development PartnerNon-profit organization participating in Responsible Marketing Week where students developed marketing campaigns for the organization.
• NatuurpuntminorStrategic or Co-development PartnerNature conservation organization that was one of 16 non-profit partners in the third edition of Responsible Marketing Week.
• Ancienne BelgiqueminorStrategic or Co-development PartnerCultural venue in Brussels participating in Responsible Marketing Week student campaign projects.
• Molenbeek RebelsminorStrategic or Co-development PartnerLocal youth organization partnered with KdG students during Responsible Marketing Week for marketing campaign development.
• Tutti FratelliminorStrategic or Co-development PartnerNon-profit organization participating in Responsible Marketing Week with KdG marketing students.
• Berlin Creative StudiocoreImplementation/ SI/ Consulting PartnerCreative agency that professionally executed the 'Send Dirty Pics' campaign designed by KdG students for River Cleanup. The campaign was deployed across 400 JCDecaux screens in Belgium.
• JCDecauxcoreChannel Partner/ Reseller/ DistributorOutdoor advertising company that deployed the student-designed 'Send Dirty Pics' campaign on 400 screens across Belgium.
• A.S. AdventureminorChannel Partner/ Reseller/ DistributorRetail partner displaying the student-designed River Cleanup campaign in their stores.
• Studio 100minorGTM or Marketing PartnerCEO Anja Van Mensel was a keynote speaker at ROAR 2025 congress, sharing insights on nostalgia marketing and brand evolution.
• Publicis GroupeminorGTM or Marketing PartnerCEO Davy Caluwaerts spoke at ROAR 2025 about creativity being key and how human creativity remains essential despite AI.
• TikTokminorGTM or Marketing PartnerBrand Partnership Manager Louis Lavis spoke at ROAR 2025 about TikTok advertising potential and growth opportunities on the platform.
• Mobile VikingsminorGTM or Marketing PartnerSales & Marcoms lead Maarten Raes spoke at ROAR 2025 about being meaningfully different and innovation principles.
• SmartfinminorGTM or Marketing PartnerCo-founder Jurgen Ingels spoke at ROAR 2025 about entrepreneurship lessons and self-discipline.
• KaotecminorGTM or Marketing PartnerResearcher/hacker Kasper Jordaens spoke at ROAR 2025 about AI and music, explaining why humans should not fear AI.
• Have a roll & FunkminorGTM or Marketing PartnerCEO & content creator Dennis Van Peel spoke at ROAR 2025 about brand experience and the importance of content from day one.
• MNMminorGTM or Marketing PartnerMarketing Producer Anke Boers spoke at ROAR 2025 about the (p)optimism of MNM and their rebranding journey.
• IntractominorStrategic or Co-development PartnerDigital agency that participated in virtual company visits for Digital Marketing students during their graduation trajectory.
• BossDataminorStrategic or Co-development PartnerDigital marketing agency in Ghent that participated in virtual visits for students and where students complete internships.
• Het LabominorStrategic or Co-development PartnerDigital agency that participated in virtual company visits for Digital Marketing students during their graduation trajectory.
• iOminorGTM or Marketing PartnerCompany where Pieter Moons provided a guest lecture on copywriting and GEO (Generative Engine Optimization) to KdG marketing students.
• AGConsultcoreGTM or Marketing PartnerUX expert Karl Gilis conducted masterclasses for final-year students on UX, user research, and conversion optimization.
• Digital ClimaxcoreGTM or Marketing PartnerSEO expert Axl Van Steenacker conducted masterclasses on SEO as a motor for better results.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ghent University (Universiteit Gent): Major Flemish university offering business/economics and communication science degrees that overlap with KdG's marketing program at a higher academic tier. Competes for a portion of Flemish students weighing hogeschool vs. university paths.
• KU Leuven: Belgium's largest university with business, communication, and applied economics programs. Represents the academic-tier alternative to professional bachelor marketing programs like KdG's, particularly for ambitious Flemish students.

Direct peers

• AP University of Applied Sciences: Antwerp-based hogeschool with marketing and management programs, operating in the same city as KdG. Most direct geographic competitor for prospective Antwerp-area marketing students.
• Howest University of Applied Sciences: Flemish hogeschool with a well-known Digital Marketing program and Applied Computer Sciences tracks. Most direct competitor to KdG's marketing offering, recruiting from the same secondary school pool in West and East Flanders.
• Artevelde University of Applied Sciences: Ghent-based hogeschool with marketing, communication, and business management programs. Comparable program structure and target student segment as KdG's Antwerp-based marketing offering.
• PXL University of Applied Sciences: Hasselt-based Limburg hogeschool offering marketing-related professional bachelor programs. Direct regional competitor in the Flemish higher education market for marketing enrollment.
• Thomas More University of Applied Sciences: Large Flemish hogeschool offering professional bachelor programs in marketing, communication, and digital business. Directly competes with KdG for Flemish marketing students and corporate internship partners.
• Vives University of Applied Sciences: Belgian hogeschool operating in West Flanders with applied marketing and business programs. Competes in the broader Belgian professional bachelor market for marketing students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kdghogeschoolmarketing
• Instagraminstagram.com/kdghogeschool.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing - KdG Hogeschool