The Tapestry Project SG

What The Tapestry Project SG does

The Tapestry Project Singapore is a registered charity and community-based mental health non-profit founded in 2014 and headquartered at The Foundry, 11 Prinsep Link, Singapore. It collects and publishes real, lived-experience mental health stories and runs a suite of in-person narrative programmes including Re:Story workshops, Sojourners sessions, Writers' Circle, Narrative Journaling 101, and the interactive workplace game Crossroads, plus talks and workshops under the 'Our Talks' umbrella. The organisation's core methodology draws on narrative therapy principles, peer support practices, and creative literary arts; there is no proprietary technology platform, AI tooling, or app, and distribution is delivered via its website (thetapestryproject.sg), YouTube, and social channels, alongside in-person facilitation at schools, workplaces, libraries, and community centres across Singapore.

The charity operates on a donation-funded model: all programmes are offered free to participants, story contributors retain copyright and receive no monetary compensation, and revenue is generated through donations (via Giving.sg), corporate partnerships for events and talks, and government-linked support as a registered institution. Its customer base spans youth, working professionals, caregivers, and healthcare professionals, and includes secondary schools, polytechnics (Ngee Ann, Temasek), the Institute of Mental Health, the National Library Board, NCSS, and multiple non-profit partners. A small team of 6 staff is supported by a corporate-grade board that includes executives from HEINEKEN, DIAGEO, MAYORA, DBS Bank, RHI Magnesita, Jardine Matheson, and Merlot Consulting, which provides fundraising, governance, and corporate access well beyond a typical charity of this scale. It has no parent company, no subsidiaries, and no disclosed funding rounds.

Name

The Tapestry Project SG

Legal name

The Tapestry Project Limited

Website

https://thetapestryproject.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tapestry Project SG is a Singapore-registered mental health charity founded in 2014 that publishes lived-experience stories and delivers free narrative therapy workshops to youth, caregivers, working professionals, schools, and workplaces.

Ownership category

akta.pro rank

Product category

Mental Health Community Services

NAICS

Independent Artists, Writers, and Performers (71151), Arts, Entertainment, and Recreation (71)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Cultural Centers & Community Cultural Organizations (BPAGAHAD)

akta.pro secondary industries

Online & Hybrid Creative Writing Workshops (EDAMAMAL), Poetry Workshops (EDAMAMAB), Writing Retreats & Intensive Bootcamps (EDAMAMAK)

Keywords

• Mental health awareness
• Narrative therapy workshops
• Peer support programmes
• Community storytelling
• Workplace mental health

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organisation accepts donations through Giving.sg platform to support running programmes, maintaining story library, community outreach, training, facilitation, and operational needs.
2. Corporate Partnerships: Organisations can collaborate with the charity for events, talks, community projects, or corporate support. Partnerships help fund programme delivery.
3. Government Support: As a registered charity, the organisation may receive government-related funding and support through partnerships with public institutions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Tapestry Project Singapore is a community-based mental health non-profit that collects and publishes real lived-experience mental health stories and delivers narrative-therapy-informed programmes including Re:Story workshops, Writers' Circle sessions, Sojourners gatherings, Narrative Journaling 101, the Crossroads interactive story game, and Our Talks. All programmes are offered free to participants and target youth, caregivers, working professionals, schools, workplaces, and community groups across Singapore.

Product overview

The Tapestry Project Singapore is a community-based mental health non-profit offering a suite of narrative-based programmes and storytelling platforms. The core offerings include Re:Story (workshop), Sojourners (narrative programme), Writers' Circle (creative writing workshops), Narrative Journaling 101, and Crossroads (interactive story game). The organisation also provides mental health talks and workshops for various audiences. The platform centres on a community of stories where individuals share lived experiences of mental health struggles, recovery, and growth across categories including Youth, Caregivers, and Working Professionals. All programmes draw from narrative therapy principles, peer support practices, and creative literary arts.

Differentiator

Problem solved

Functional benefit

Products and services

• Re:Story A narrative workshop programme that combines expressive arts and narrative therapy techniques to support participants' wellbeing and connection to self and others. Delivered free to schools, workplaces, and community groups in Singapore.
• Sojourners A narrative programme that embarks participants on a journey towards discovering their story through collaborative storytelling experiences at community venues in Singapore.
• Writers' Circle A workshop series exploring poetry and creative writing as modes of storytelling and expression, providing a safe and encouraging environment for sharing stories. Sessions have been hosted at partner venues such as Type8ar.
• Narrative Journaling 101 A workshop combining expressive arts and narrative therapy techniques to support participants' wellbeing through reflective writing practices. Delivered to youth and community groups in Singapore.
• Crossroads An interactive story game set in a fictional workplace where users navigate 'choose your own adventure' scenarios as young professionals dealing with mental health challenges. Hosted on thetapestryproject.sg.
• Our Talks Talks and workshops on mental health, storytelling, and self-empowered support suitable for schools, workplaces, community groups, and the public, combining lived experience with evidence-informed practices.

Quantifiable outcome

• A 2017 NCSS survey found companies earned S$5.60 for every S$1 invested in workplace mental health adjustments including counselling, flexi-work, and job redesign.
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• SingHealth Duke-NUS Global Health InstitutecoreStrategic or Co-development Partner · 1 January 2025Opening presentation at the inaugural Global Mental Health in Asia Symposium, marking a significant milestone in regional mental health collaboration.
• Mental Health Innovation NetworkcoreStrategic or Co-development Partner · 1 January 2025Co-presenter of the Global Mental Health in Asia Symposium, positioning the organisation at the forefront of mental health innovation in the region.
• INSEADcoreStrategic or Co-development Partner · 1 January 2025Partnership with INSEAD business school for the Global Mental Health in Asia Symposium, bringing academic rigour and international perspective to mental health discourse.
• Tzu Chi Humanistic Youth CentreminorStrategic or Co-development Partner · 1 January 2023Collaboration to conduct Narrative Journaling 101 workshop, bringing narrative therapy techniques to youth participants.
• Poetry Fest SingaporeminorStrategic or Co-development Partner · 1 January 2021Panel discussion organised by Poetry Fest Singapore, integrating storytelling and mental health themes with literary arts community.
• National Council of Social Service (NCSS)coreStrategic or Co-development Partner · 1 January 2018Collaboration as a Beyond the Label Ambassador, participating in Singapore's national mental health anti-stigma campaign. This partnership has been instrumental in amplifying the organisation's reach and credibility in the mental health sector.
• National Library BoardminorStrategic or Co-development PartnerFacilitation of Re:Story workshop at Read!Fest, a national reading initiative, integrating narrative practices into public literacy and wellness programming.
• The Astronauts CollectiveminorStrategic or Co-development PartnerPartnership to run Narrative Journaling 101 workshop at Queenstown Secondary School, reaching youth through creative arts and storytelling.
• Hope AllianceminorStrategic or Co-development PartnerCollaboration with Hope Alliance for community outreach and mental health awareness initiatives.
• Bishan Community CentreminorStrategic or Co-development PartnerCommunity collaboration featuring Minister Gan Siow Huang, supporting grassroots mental health education.
• Singapore International FoundationcoreStrategic or Co-development PartnerRecipient of the Arts for Good Fellowship, recognising the organisation's contribution to using arts for social impact in Singapore.
• Christian Mental Health ConferenceminorStrategic or Co-development PartnerParticipation as panel speaker at the Christian Mental Health Conference, expanding reach to faith-based communities.
• Channel News AsiacoreGTM or Marketing PartnerMedia features and interviews showcasing the organisation's work, stories, and impact on mental health awareness in Singapore.
• Lianhe ZaobaominorGTM or Marketing PartnerFeature article in Lianhe Zaobao in 2014 as part of NTU student project EmbraceD, early media recognition.
• Institute of Mental HealthminorStrategic or Co-development PartnerFeature in IMH's biannual magazine Imagine in 2017, and ongoing relationship with Singapore's main psychiatric hospital.
• Ngee Ann PolytechnicminorStrategic or Co-development PartnerGuest lecture engagement in 2016, early educational institution partnership.
• Temasek PolytechnicminorStrategic or Co-development PartnerSpeaker engagement for Youth Peer Support panel in 2020, supporting polytechnic mental health initiatives.
• Alliance Counselling CentreminorStrategic or Co-development PartnerSupport group collaboration for survivors of sexual assault, connecting programme participants with professional counselling resources.
• Caregivers AllianceminorStrategic or Co-development PartnerOnline class facilitation where Tapestry contributors share their stories, supporting caregiver education and awareness.
• GastroSenseminorGTM or Marketing PartnerAttendance at launch event for Christmas with a Cause initiative in 2024, community partnership and presence.
• Type8arminorStrategic or Co-development PartnerHosting of Sojourners sessions at their venue, providing space for community gatherings and narrative practices.
• Felix CheongminorStrategic or Co-development PartnerAuthor of Temptation and Other Poems who facilitated the 'Weaving Words' Writers' Circle workshop series, bringing literary expertise to narrative programmes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Samaritans of Singapore (SOS): Singapore-based non-profit providing 24-hour emotional support and suicide prevention services. Comparable as a long-running Singapore mental health charity targeting similar audiences (youth, working professionals, caregivers) through crisis and peer-support programming.
• The Moth: Global storytelling platform focused on true, lived-experience stories told live. Most directly comparable to Tapestry in mission and format: community-driven storytelling for connection, healing and mental wellbeing, with workshops and events layered on top of a story archive.
• AWARE Singapore: Singapore non-profit promoting gender equality and women's wellbeing, including mental health support and peer-led programmes. Comparable as a long-running Singapore charity combining advocacy, lived-experience community building and direct support services.
• Silver Ribbon Singapore: Singapore mental health non-profit focused on destigmatisation, public education and community-based support. Comparable in mission and approach as a community-led Singapore charity tackling mental health stigma through awareness and lived-experience programmes.
• Singapore Association for Mental Health (SAMH): Established Singapore mental health non-profit offering rehabilitation, counselling and community mental health services. Directly comparable as a Singapore charity addressing stigma and peer support, though with a more clinical service orientation.
• Oogachaga: Singapore non-profit providing LGBTQ+ peer support and mental wellness programmes. Comparable as a community-led, lived-experience-driven mental wellness charity with workshops, peer support and storytelling-style programming.

Broad incumbents

• TOUCH Community Services: Large Singapore community services non-profit offering a broad portfolio of mental health, youth, family and eldercare programmes. Comparable as a more institutional incumbent in the same Singapore mental health and community education space.
• Fei Yue Community Services: Large Singapore non-profit delivering a wide range of social and mental health services across youth, families and seniors. Comparable as a broader incumbent with institutional reach into schools and community centres where Tapestry also delivers programmes.

Emerging players

• The Breathing Space: Singapore-based mental wellness initiative offering workshops, peer support and community programming with a focus on lived experience. Comparable as a smaller, narrative-and-wellness-led peer whose audience and channels overlap with Tapestry's.
• Calm Collective: Asia-based mental wellness social enterprise offering workshops, talks and community programmes for workplaces and youth. Comparable as a younger, workshop-and-narrative-led mental health brand targeting corporates and schools, overlapping with Tapestry's Our Talks and Re:Story offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thetapestryproject
• LinkedInlinkedin.com/company/the-tapestry-project-sg

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tapestry Project SG