What The Thought Co. does

The Thought Co. is a Mumbai-based mental health practice founded in 2014 by Priyanka Varma that delivers psychologist-designed therapy, corporate Employee Assistance Programmes (EAP), and a portfolio of emotional wellness products for Indian consumers and creative-industry employers. The core service is one-on-one therapy delivered by a team of five psychologists — Tiya Bhatia, Vidhi Naik, Malvika Lobo, Zena Yarde, and Priyanka Varma — either online globally or in-person at a Lower Parel studio, using evidence-based modalities including CBT, REBT, person-centred, narrative, art-based, and animal-assisted therapy. A self-serve website with a free 15-minute intro call, WhatsApp Business contact, and Instagram-led community form the consumer-facing surface, while a content engine (blog, free check-in games, annual Mental Health Awareness Weekend since 2013) feeds top-of-funnel demand.

The business runs three revenue streams: (1) individual therapy sessions priced ₹1,500–₹8,000 by psychologist seniority, booked through an Aslot calendar integration with Razorpay payments; (2) corporate EAP contracts priced per programme (not per head) with quarterly utilisation reporting and stated 50–83% employee engagement versus an industry benchmark of ~5%, targeting creative agencies, media, gaming, content, sales, and marketing companies; and (3) a Shopify e-commerce storefront selling psychologist-designed journals (₹299–₹999), mindfulness and affirmation cards (₹500–₹800), conversation card games (₹1,500), and self-paced guides/workshops. Therapy and group programmes run over Zoom and Google Meet, with a closed 10-session grief support group and a 'Letters to a New Mother' postpartum sequence extending the offering beyond individual sessions. The company also runs therapist training programmes (The Groundwork, Starting Off Therapy, The Soft Space), creating a practitioner pipeline and a billable education line.

The Thought Co. is privately held, founder-led, and appears bootstrapped, with no disclosed venture capital, institutional investor, parent entity, or acquisition activity in the source data. Revenue is not publicly disclosed, and the company operates from a single headquarters at 14/3 Mahalaxmi Industrial Estate, Lower Parel, Mumbai, with online delivery extending its effective service area to Indian diaspora clients in the USA, UAE, and UK. Named enterprise relationships include prior consulting psychologist engagements at Holy Family Hospital and Global Hospital Mumbai, alongside undisclosed creative-agency EAP clients.

Name

The Thought Co.

Legal name

The Thought Co.

Website

https://thethoughtco.in

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Thought Co. is a Mumbai-based mental health practice founded in 2014 that delivers psychologist-designed individual therapy (in-person and online), corporate EAP programmes, and emotional wellness products for Indian consumers and creative-industry employers across India and select global markets.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Individual therapy services
• Corporate employee assistance
• Emotional wellness products
• Psychologist training programs
• Mental health workshops

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: One-on-one therapy sessions with five psychologists at varying price points based on seniority; sessions available online worldwide or in-person in Mumbai; free 15-minute intro call before commitment
2. Corporate Employee Assistance Program (EAP): Therapist-led EAP for companies with measured utilisation rates; includes 1:1 therapy, manager training, workshops, and crisis pathways; priced per programme rather than per head
3. Emotional Wellness Products: Physical and digital products including journals (₹299-₹999), mindfulness cards (₹500), affirmation cards (₹800), conversation card games (₹1,500), and self-care tools; sold through e-commerce storefront
4. Psychologist-Designed Guides and Toolkits: Self-paced digital guides for burnout, emotional regulation, adult loneliness, and postpartum support; free and paid content
5. Workshops and Training: Live online workshops (e.g., 'How I Met My Mother' at ₹900); therapist training programmes; grief support group at ₹1,500 for 10 sessions

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Thought Co. is a Mumbai-based mental health practice offering one-on-one therapy sessions (online worldwide or in-person at its Lower Parel studio) with a team of five psychologists using evidence-based approaches (CBT, REBT, person-centred, narrative, art-based, animal-assisted therapy). It also delivers a corporate Employee Assistance Program for companies and a portfolio of psychologist-designed wellness products including guided journals, conversation card games, grounding tools, self-paced guides, and workshop programs.

Product overview

The Thought Co. is a Mumbai-based mental health practice offering a multi-product ecosystem centered on psychological therapy and emotional wellness tools. The core offerings include: (1) Individual Therapy with five psychologists available in-person (Mumbai) or online globally, priced from ₹1,500-8,000; (2) Corporate EAP reaching 50-83% utilization vs. industry 5%; and (3) a portfolio of psychologist-designed physical and digital products including journals (Explore, Adulting, Gratitude, Sunday Series), conversation card games (What Happens Over Chai/Meal/Hello), self-care tools (affirmation cards, grounding cards, Calm Box), and guides (Burnout, Emotional Regulation, Loneliness, Postpartum). The ecosystem extends to free check-in games, community programs (MHAW), therapist training, and support groups. All products are designed by the practicing psychologists and reflect evidence-based therapeutic approaches (CBT, REBT, person-centred, narrative, art-based therapy).

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one therapy sessions with one of five in-house psychologists, available online worldwide or in-person at the Lower Parel Mumbai studio. Uses evidence-based modalities (CBT, REBT, person-centred, narrative, art-based, animal-assisted therapy) and begins with a free 15-minute intro call before any booking commitment.
• Corporate Employee Assistance Program (EAP) Therapist-led corporate EAP for organisations with 50-83% measured utilisation versus an industry average of around 5%. Includes 1:1 therapy, manager training, workshops, and crisis pathways; priced per programme rather than per head; includes quarterly business reviews with privacy-safe engagement reporting.
• Guides and Toolkits Psychologist-designed digital and physical guides and toolkits covering burnout, emotional regulation, adult loneliness, and postpartum support, with both free and paid content available.
• Journals Collection Psychologist-designed guided journals including Explore: Unpack to Unravel, Adulting Journal (CBT-based), Gratitude Journal, The Everybody Journal, and the Sunday Journaling Series (12-week guided email programme at ₹299).
• Conversation Card Games Collection Psychologist-designed conversation card games for emotional connection including 'What Happens Over Chai', 'What Happens Over a Meal', 'What Happens After Hello', and 'What Happens After Goodbye'.
• Self-Care Collection Emotional wellness self-care products including affirmation cards (Sunny SideUp), grounding tools (Dots To Ground You, Ground Breaking Mindfulness Cards at ₹500), affirmation calendars, and essential oils.
• Psychologist Training Programs Professional training programmes for early-career therapists, including 'The Groundwork' (21-week reflective journaling series), 'Starting Off Therapy', 'The Soft Space', and grief counseling training. Designed to extend the practice's clinical model and build the therapist community.
• Letters to a New Mother Eight short therapeutic letters arriving every ten days for new mothers during the first few months postpartum, forming part of The Thought Co.'s postpartum support offerings.
• Workshop Programs Live online workshops such as 'How I Met My Mother' (two-hour relationship workshop on Google Meet, ₹990) and the 10-week closed Grief Support Group on Sundays at 11:00 AM IST via Zoom (₹1,500 for all 10 sessions).

Quantifiable outcome

• EAP utilisation: 50-83% of team members actively use the programme vs industry standard of ~5%
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• iCall (TISS): Counseling helpline run by Tata Institute of Social Sciences providing low-cost or free mental health support across India. Comparable as an India-specific mental health service with trained counselors, though operating as an academic-affiliated low-cost offering rather than premium private practice.
• Vandrevala Foundation: India-based free mental health helpline and counseling service providing multilingual support across the country. Comparable as an India-focused mental health support provider, though operating on a non-profit/free model rather than paid therapy.

Direct peers

• Wysa: AI-chatbot-first mental health platform with optional human therapist access, headquartered in India with global reach. Comparable as an Indian-built mental health brand combining self-help tools with therapist access, but with substantially more capital and a tech-first rather than therapist-led delivery model.
• BetterLyf: India-focused online counseling platform connecting users to therapists via chat, audio, and video. Comparable as a domestic therapy provider operating online with tiered pricing, though with a broader therapist network and less brand-led community emphasis.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy with Indian-licensed psychiatrists and psychologists, self-guided programs, and EAP services. Directly comparable as a domestic therapy-plus-digital-tools provider targeting the same culturally-attuned Indian adult consumer.
• YourDOST: Indian online emotional wellness and counseling platform offering 1:1 sessions with psychologists and counselors across India. Comparable in target customer (Indian adults seeking therapy) and delivery model (online sessions with Indian-context practitioners), though broader in therapist network.

Broad incumbents

• BetterHelp: Largest global online therapy marketplace connecting users to licensed therapists via subscription. Comparable as an online individual-therapy offering with subscription billing, but operates globally at massive scale with a marketplace rather than branded clinical team model.
• Spring Health: Global mental health benefits and EAP platform combining precision matching, therapy, coaching, and medication. Comparable as an EAP-led mental health benefits provider selling into HR departments with measured outcomes, though globally scaled and tech-enabled.
• Lyra Health: Global mental health benefits platform specializing in EAP and employer-sponsored therapy with measured utilization outcomes. Comparable as an EAP-first competitor with strong utilization data and enterprise sales motion, but at much larger scale and primarily serving US employers.

Emerging players

• MindPeers: India-based mental health platform combining therapy access with assessments and community. Comparable in serving the Indian mental health consumer with a hybrid digital-plus-therapy model, though more focused on workplace and assessment-led offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-thought-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Thought Co.