The Warfield Theatre
The Warfield Theatre is a historic 2,454-capacity concert venue in downtown San Francisco, founded in 1922 and operated by Goldenvoice (AEG Presents), serving live music audiences, touring artists, and corporate/private event clients through ticketed performances, AXS-powered digital ticketing, venue rentals, and VIP upgrades.
- Company typePrivate
- Founded1922
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Warfield Theatre does
The Warfield Theatre is a 2,454-capacity historic concert venue located at 982 Market Street in downtown San Francisco, founded on May 13, 1922, as a vaudeville and movie palace and now operating in its second century. Since 2005, the venue has been leased and operated by Goldenvoice, a division of AEG Live (AEG Presents), giving it access to AEG's nationwide artist booking infrastructure and ticketing relationships. The venue hosts ticketed live music performances sold exclusively through AXS.com and on-site box office (with $5 service fee), and it is a mobile-only entry venue requiring AXS Mobile ID. Beyond concert programming, the Warfield rents its 25,000-square-foot space for corporate and private events including tech events, award shows, product launches, holiday parties, summits, conferences, and galas, with dedicated sales staffing through a Director of Sales and a Special Events Assistant. Revenue streams comprise ticket-driven ancillary income (box office fees, VIP Reserved Table upgrades, QuickPass add-ons), on-site food and beverage sales ($8 drink deals at the bar), coat check ($5 per item), sponsorship programs, and hotel referral partnerships with nearby properties. Marketing is driven primarily through a newsletter, social channels (@thewarfield), radio co-presentations with Live 105 and KALW, and charitable tie-ins via PLUS1 (Trevor Project) and Planned Parenthood. The venue's core differentiators are its irreplaceable 1922 architectural heritage (marble, gilt, chandeliers, grand staircase, the Herter proscenium mural), 20 backstage dressing rooms, and an embedded position within the Goldenvoice/AEG touring ecosystem that distinguishes it from independent San Francisco live music operators.
The Warfield Theatre firmographics
Firmographics- Name
- The Warfield Theatre
- Legal name
- The Warfield Theatre
- Website
- https://thewarfieldtheatre.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Warfield Theatre is a historic 2,454-capacity concert venue in downtown San Francisco, founded in 1922 and operated by Goldenvoice (AEG Presents), serving live music audiences, touring artists, and corporate/private event clients through ticketed performances, AXS-powered digital ticketing, venue rentals, and VIP upgrades.
- Ownership category
- akta.pro rank
The Warfield Theatre industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where The Warfield Theatre is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Warfield Theatre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Revenue generated from concert tickets sold through AXS.com and the venue box office.
- Venue Rentals: The Warfield is available for private event rentals including tech events, award shows, product launches, holiday parties, corporate meetings, summits, conferences, galas, and third-party promoter events.
- Food and Beverage Sales: Food and beverages are available for purchase at every concert, including $8 drink deals at the bar.
- Coat Check: $5 per item coat check service available downstairs underneath the grand staircase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Admission and Reserved Seating tickets |
| Transaction based/ take rate | Pay-as-you-go | VIP Reserved Table Upgrade |
| Transaction based/ take rate | Pay-as-you-go | QuickPass Upgrade |
| Unit Pricing | Pay-as-you-go | Coat Check |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Warfield Theatre product offering
Product offeringCore offering
The Warfield Theatre operates a historic 2,454-capacity live concert venue in downtown San Francisco, presenting ticketed music performances booked through Goldenvoice/AEG Live and selling tickets via AXS.com and on-site box office. It also rents the venue for private events including corporate meetings, galas, conferences, product launches, and third-party promoter events, with on-site food and beverage service and coat check.
Product overview
The Warfield Theatre is a single historic concert venue (not a platform-plus-modules product) offering live music performances and private event rentals. Core offerings include the 2,454-capacity concert venue hosting ticketed performances, venue rental services for private/corporate events, VIP experiences (Reserved Table Upgrade, QuickPass, VIP seating), and box office ticketing services powered by AXS. The venue also offers sponsorship and marketing partnership programs. All services are tied to the physical venue operation in San Francisco.
Differentiator
Problem solved
Functional benefit
Products and services
- The Warfield Concert Venue Historic 2,454-capacity concert venue in downtown San Francisco hosting live music performances and ticketed shows operated by Goldenvoice/AEG Presents. Available for individual ticketed concerts bought through AXS.com or the on-site box office.
- Venue Rental Services Private event venue rental service offering the historic 25,000 SF space for tech events, award shows, product launches, holiday parties, corporate meetings, summits, conferences, galas, and third-party promoter events with up to 2,454 max capacity, 1,780 theatre seating, or 500 banquet seating.
Companies that use The Warfield Theatre
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The Warfield Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Warfield Theatre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AXS.comcoreOfficial ticketing partner for The Warfield. Handles all primary ticket sales through their platform and mobile app.
- GoldenvoicecoreThe Warfield is operated by Goldenvoice, a division of AEG Live. Goldenvoice creates and operates the Coachella Valley Music & Arts Festival and Stagecoach festival. They handle artist booking and venue operations.
- AEG LivecoreParent company operating The Warfield. AEG Live is the nation's second-largest concert promotion and touring company with fourteen regional offices and numerous state-of-the-art venues nationwide.
- Live 105minorRadio partner co-presenting events such as Interpol's North America Tour 2026.
- KALW Public MediaminorBay Area radio station co-presenting events including Arlo Parks show and 85th Birthday Benefit concert.
- Mithila HotelminorNearby hotel partner offering 15% off booking with promo code WARFIELD.
- Music City HotelminorNearby hotel partner offering 20% discount with promo code WARFIELD20.
- The Clift Royal Sonesta San FranciscominorNearby luxury hotel partner offering accommodation discounts.
- Phoenix HotelminorNearby hotel partner offering promotional rates with code WARFIELD.
- Amsterdam HostelminorNearby budget accommodation partner with promo code warfield.
- PLUS1minorCharitable partnership where $2 per SUGAR ticket supports The Trevor Project's crisis intervention and suicide prevention services for LGBTQ+ youth.
- Planned ParenthoodminorCharitable partnership where $1 from each Paris Paloma ticket is donated to support access to sexual and reproductive care and education.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Warfield Theatre competitors and assessment
Company assessmentDirect peers
- The Vic Theatre: Historic Chicago concert venue (~1,400 cap) operated by Jam Productions. Comparable as an architecturally significant, mid-size US touring venue in a major metro.
- Great American Music Hall: Historic SF live music venue with ornate 1907 architecture. Comparable as a long-running, mid-capacity SF concert hall offering similar live music programming and VIP amenities.
- The Fillmore: Iconic historic San Francisco concert venue operated by Another Planet Entertainment (Live Nation affiliate). Directly comparable as a 100+ year-old SF music hall with similar capacity and legendary status.
- Social Hall SF: Another Goldenvoice-operated San Francisco venue appearing alongside The Warfield on its website. Directly comparable as a same-operator, same-market live event space.
- Irving Plaza: NYC concert venue (~1,025 cap) operated by Live Nation. Comparable as a historic mid-size Manhattan music hall hosting similar mid-tier touring acts.
- 9:30 Club: Legendary Washington DC concert venue (~1,200 cap) operated by I.M.P./Live Nation. Comparable as an iconic mid-size, mid-Atlantic/SF-tier historic venue with strong touring-artist reputation.
- The Masonic: Nob Hill SF concert venue operated by Live Nation, with similar ~3,000 capacity. Directly comparable as a tier-2 SF touring venue competing for the same artist bookings.
- The Independent: Smaller SF live music venue (capacity ~500). Comparable as a SF-based live music club hosting touring indie and emerging artists on the same circuit.
- The Regency Ballroom: Sister venue under Goldenvoice/AEG Presents in San Francisco. Most directly comparable as a historic SF live music venue with similar mid-size capacity and the same operator network.
Broad incumbents
- House of Blues (Live Nation portfolio): Multi-city chain of ~10 mid-size music venues operated by Live Nation. Comparable as a portfolio of similar-capacity live music venues competing for the same touring circuit, though at greater scale and geographic breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Warfield Theatre social profiles
Digital presenceThe Warfield Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Warfield Theatre leadership team
Management profileNumber of profiles
Profiles2 records
The Warfield Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Warfield Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Warfield Theatre
What does The Warfield Theatre do?
The Warfield Theatre operates a historic 2,454-capacity live concert venue in downtown San Francisco, presenting ticketed music performances booked through Goldenvoice/AEG Live and selling tickets via AXS.com and on-site box office. It also rents the venue for private events including corporate meetings, galas, conferences, product launches, and third-party promoter events, with on-site food and beverage service and coat check.
Is The Warfield Theatre a public or private company?
The Warfield Theatre is a private company. It is classified as corporate owned and is currently operating.
When was The Warfield Theatre founded?
The Warfield Theatre was founded in 1922. It employs 11 to 50 people.
Where is The Warfield Theatre based?
The Warfield Theatre is headquartered in San Francisco, United States, in the North America region.
How does The Warfield Theatre make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, food and Beverage Sales and coat Check.
Who are The Warfield Theatre's main competitors?
Direct peers on record are The Vic Theatre, Great American Music Hall, The Fillmore, Social Hall SF, Irving Plaza, 9:30 Club, The Masonic, The Independent and The Regency Ballroom. House of Blues (Live Nation portfolio) is listed as a broad incumbent.
Does The Warfield Theatre have an API?
No public API is recorded for The Warfield Theatre.
What industry is The Warfield Theatre in?
The Warfield Theatre's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7990.