The Zen Den Counseling and Wellness, LLC

What The Zen Den Counseling and Wellness, LLC does

The Zen Den Counseling and Wellness, LLC, operating commercially as The Traveling Therapist Co., is a privately-held, mobile mental health practice founded in 2023 and headquartered in Atlanta, Georgia. The firm is led by Alexis Beckford, LCSW, CMFT, CFRS (founder and clinical director, also a doctoral candidate at Tulane University) and James Fetner, LPC (child and adolescent therapist), with a stated headcount of approximately five. Its core offering is in-home and community-based therapy delivered by licensed clinicians who travel to client homes, parks, and other natural environments across Metro Atlanta, supplemented by HIPAA-compliant virtual therapy sessions available statewide across Georgia. Scheduling is facilitated through the TherapyPortal client portal with a free 15-minute phone consultation preceding engagement.

The service portfolio centers on children, teens, parents, and family systems, with primary lines including Child & Teen Counseling, Family Therapy, Parent Coaching, and Adult Therapy, alongside two specialized offerings for court-involved families: structured monthly Reunification Therapy subscription plans (Foundation at $1,250/month and Intensive at $1,650/month, with extended-area surcharges up to +$300/month) and a flat-rate Reunification Readiness Evaluation at $1,100. Per-session fees range from $185 to $295 depending on therapist credential, session type, and in-home versus virtual delivery. The practice operates as an out-of-network provider, supplying superbills to clients for potential insurance reimbursement and offering a limited number of sliding-scale slots based on household income.

Go-to-market is sales-led and relationship-driven, relying on professional referrals from pediatricians and school counselors, word-of-mouth and client testimonials, content marketing (educational blog, email newsletter), and organic social channels (Facebook, Instagram). No external funding, M&A activity, or partnerships have been disclosed; ownership remains founder-controlled. The technology layer is intentionally light — commodity telehealth video and a third-party scheduling portal — with the primary defensibility residing in the differentiated mobile delivery model and clinical specialization in reunification work rather than in proprietary software or data assets.

Name

The Zen Den Counseling and Wellness, LLC

Legal name

The Traveling Therapist Co.

Website

https://thezendenatl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Zen Den Counseling and Wellness, LLC (dba The Traveling Therapist Co.) is a 2023-founded, Atlanta-based private therapy practice delivering in-home, community-based, and virtual mental health services to children, teens, parents, and families across Metro Atlanta and statewide Georgia, with specialized reunification therapy for court-involved families.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Behavioral Health Skilled Home Health (Psychiatric Nursing) (HSABACAM)

akta.pro secondary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

Keywords

• In-home therapy
• Family counseling
• Child therapy
• Parent coaching
• Reunification therapy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Therapy Sessions: In-home, community-based, or virtual one-on-one therapy sessions for children, teens, adults, and parents. Session rates vary by therapist experience level and delivery format.
2. Family Therapy Sessions: In-home or virtual family therapy sessions involving multiple family members to address household dynamics, communication, and relational challenges.
3. Parent Coaching: Practical coaching for caregivers to build skills, understand child behavior patterns, and develop effective parenting strategies in real-time.
4. Reunification Therapy Plans: Structured monthly support plans (Foundation $1,250/month, Intensive $1,650/month) for families navigating estranged parent-child relationships, custody transitions, and reunification needs. Includes sessions, coaching, collateral coordination, and progress reports.
5. Reunification Readiness Evaluations: Flat-rate clinical evaluation service ($1,100) providing comprehensive written assessment of child's emotional readiness for reunification with parent after separation.
6. Insurance Reimbursement Support: Out-of-network provider supplying superbills (therapy receipts/statements) for clients to submit to insurance for potential reimbursement. Also offers limited sliding scale slots based on household income.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Zen Den Counseling and Wellness, LLC (operating as The Traveling Therapist Co.) is a mobile, in-home therapy practice providing licensed, trauma-informed mental health services directly in clients' homes and community settings across Metro Atlanta, with statewide virtual coverage across Georgia. The practice delivers child and teen counseling, adult therapy, family therapy, and parent coaching, supplemented by specialized reunification therapy and reunification readiness evaluations for court-involved and high-conflict family systems.

Product overview

The Traveling Therapist Co. is a mobile, in-home therapy practice providing mental health services for children, teens, adults, and families across Metro Atlanta, Georgia. The core offering is in-home and community-based therapy that brings licensed therapists directly to clients' homes, eliminating traditional office-based sessions. The service portfolio includes: Child & Teen Counseling, Adult Therapy, Family Therapy, and Parent Coaching as primary service offerings, supplemented by specialized Reunification Therapy for families navigating disrupted parent-child relationships and Reunification Readiness Evaluations as clinical assessment tools. Virtual Therapy Services are offered across Georgia via HIPAA-compliant video sessions. The practice is led by Alexis Beckford (LCSW, CMFT, CFRS) and James Fetner (LPC), both specializing in trauma-informed, evidence-based therapeutic approaches including TF-CBT, family systems therapy, and attachment-based interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• Child & Teen Counseling

Quantifiable outcome

• 60% of children reported feeling more relaxed during therapy at home compared to an office setting
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Two Chairs: Therapy practice operating in-person studios plus telehealth, with strong clinician matching and measurement-based care. Comparable private-pay therapy model with similar client-matching and outcome-tracking approach.
• Octave: Mental health practice combining in-person and virtual therapy with measurement-based care. Comparable private-pay outpatient therapy model serving individuals, couples, and families.
• Brightline: Tech-enabled behavioral health provider focused on children, teens, and families with virtual and in-person care. Highly comparable target population (children/families) and therapy plus coaching model, though at significantly larger scale.
• Charlie Health: Intensive outpatient and virtual mental health program for adolescents and families. Overlaps in adolescent/family therapy and high-acuity behavioral health, though delivered primarily through group/IOP rather than 1:1 in-home care.
• InStride Therapy: In-home and clinic-based therapy provider for children with developmental, behavioral, and mental health needs. Closest analog in delivery model (therapists traveling to homes) and pediatric focus.
• Little Otter: Pediatric and family mental health practice offering therapy, parent coaching, and assessments for children and families. Direct overlap in child/family therapy, parent coaching, and outcome-driven care.

Broad incumbents

• Talkspace: Public virtual therapy and psychiatry provider with a network of licensed therapists. Comparable therapist-network model for outpatient mental health, though virtual-only and broad-audience rather than in-home and family-focused.
• Spring Health: Employer-sponsored mental health platform offering therapy, coaching, and psychiatry. Serves a comparable need (family/individual mental health) but delivers through B2B payer channels rather than out-of-pocket in-home visits.
• Lyra Health: Large enterprise mental health benefits platform providing therapy, coaching, and medication management through employer contracts. Overlaps in therapy delivery but operates at vastly greater scale and via B2B rather than direct-to-consumer.

Others

• Open Path Collective: Nonprofit network connecting clients with therapists offering sessions at $30-$80. Comparable private-practice therapy model but with a sliding-scale mission rather than a premium in-home positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-zen-den-counseling-and-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Zen Den Counseling and Wellness, LLC