Think Big Act Now
- Company typePrivate
- Founded2019
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Think Big Act Now firmographics
Firmographics- Name
- Think Big Act Now
- Legal name
- Stichting Think Big Act Now
- Website
- https://thinkbigactnow.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Think Big Act Now industry classification
Industry- Product category
- Sustainability Education and Consulting
- NAICS
- Environmental Consulting Services (54162), Environmental Consulting Services (541620), Social Advocacy Organizations (8133), Professional, Scientific, and Technical Services (541)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Environmental Education, Capacity Building & Community Engagement (BPADALAO)
- akta.pro secondary industries
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO), Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where Think Big Act Now is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Think Big Act Now business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Book Sales: Sale of PDF e-books and paperback books authored by Babette Porcelijn. Products include De Trias Economica (EUR 24.99 paperback), De Verborgen Impact (EUR 25.99 paperback), Het Happy 2050 Scenario (EUR 29.99 paperback), EcoPositief in Vijf Stappen (EUR 17.50 paperback), and English translations of key works. PDFs priced at EUR 15. Books also available via Libris bookstore.
- Keynote Lectures and Speaking Engagements: Babette Porcelijn is booked for keynote speeches on the Trias Economica and related topics. Standard lecture is 60 minutes (40 min lecture, 20 min Q&A). Rates: EUR 3,900 for profit organizations, EUR 2,900 for non-profit organizations. Custom/multi-lecture programs available.
- Training and Workshop Programs: Structured training programs for organizations and municipalities on effective sustainability and impact measurement. Workshops delivered to government, educational institutions, and private sector clients.
- Digital Downloads and Educational Materials: Sale of downloadable materials including posters (Impact Top 10, number of Earths), slides for presentations, decision trees, and classroom lesson plans. Some materials offered free of charge to maximize reach.
- Donations: As an ANBI-registered Dutch charitable foundation (Stichting), Think Big Act Now accepts donations. The organization states that proceeds from book sales fund its mission of spreading knowledge about impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Keynote by Babette Porcelijn for profit organizations |
| Other | Multi-year contract | Keynote by Babette Porcelijn for non-profit organizations |
| One time/ perpetual license | Pay-as-you-go | PDF books (single title) |
| One time/ perpetual license | Pay-as-you-go | Paperback books |
| Freemium | Pay-as-you-go | Free educational materials and lesson plans |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Think Big Act Now product offering
Product offeringCore offering
Think Big Act Now is a Dutch ANBI-registered foundation (Stichting) that provides sustainability knowledge through authored books, keynote lectures, workshops, professional training, downloadable decision tools, and educational lesson packages. Its intellectual framework centers on the 'Trias Economica' concept (a proposed separation of financial, corporate, and public economic powers), the 'Hidden Impact' methodology (claiming 80% of environmental impact lies in production, transport, and raw materials), and the 'EcoPositief in vijf stappen' workbook for sustainable daily living.
Product overview
Think Big Act Now is a Dutch ANBI foundation offering a portfolio of books, educational materials, downloadable tools, and professional services focused on knowledge about (hidden) environmental and economic impact. The core products include Babette Porcelijn's authored books — De verborgen impact (30,000+ sold), Het happy 2050 scenario, EcoPositief in vijf stappen, and the newly published De trias economica (2026) — available as both physical paperbacks and digital PDFs in Dutch and English. Complementing the books are downloadable tools: decision trees (Keuzebomen), posters, and presentation slides. The service offering encompasses lectures/keynotes, interactive workshops, professional training programs, ambassador training, guest university lectures, and municipality education packages. The organization targets consumers, educational institutions, municipalities, public organizations, and businesses, providing science-based, objective sustainability knowledge without greenwashing.
Differentiator
Problem solved
Functional benefit
Products and services
- De Trias Economica (Paperback Book) Bestselling book (30,000+ copies) explaining how 80% of environmental impact is hidden in production, transport, and raw materials. Available in Dutch paperback and PDF, and English PDF as 'Hidden Impact'.
- De Verborgen Impact (Paperback Book) Bestselling book (30,000+ copies sold) explaining how 80% of our impact is hidden in production, transport, and raw materials. Available in Dutch paperback and PDF, and English PDF as 'Hidden Impact'.
- Het Happy 2050 Scenario (Book)
Quantifiable outcome
- 80% of environmental and social impact is hidden in production, transport, and raw materials — not visible at the point of consumption
- +1 more outcomes
Companies that use Think Big Act Now
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Think Big Act Now technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Think Big Act Now partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Fork RangerminorThink Big Act Now collaborated with Fork Ranger to develop a special lesson for Klimaatweek (Climate Week) called 'De Smaak van een Lekker Klimaat' (The Taste of a Great Climate). The lesson combines Fork Ranger's sustainable food expertise with Think Big Act Now's hidden impact methodology for primary school students in groups 7-8. The free lesson is available for download and includes an online explanation and Q&A session.
- MaatschapWijminorBabette Porcelijn serves as an ambassador for MaatschapWij, a Dutch organization focused on sustainable agriculture and food systems. This ambassador role involves promoting the organization's mission to advance sustainable farming practices in the Netherlands.
- Trees for AllminorBabette Porcelijn serves as an ambassador for Trees for All, a Dutch charity dedicated to sustainable reforestation and carbon offsetting. This ambassador role supports the organization's tree-planting and forest restoration initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Think Big Act Now competitors and assessment
Company assessmentBroad incumbents
- Forum for the Future: International sustainability nonprofit combining systems-thinking research, training programs, and corporate partnerships. Comparable as a thought-leadership-driven impact education organization, though at significantly larger scale and global reach.
- MVO Nederland: Dutch CSR/sustainability knowledge platform serving large enterprises and policymakers with advisory, training, and member services. Broader scope and incumbent scale, but overlapping content-driven GTM and target buyer.
- Natuur & Milieu: Dutch environmental NGO providing sustainability knowledge, policy advocacy, and consumer-facing education tools. Comparable on sustainability education and Dutch government engagement, though with a stronger advocacy/lobbying orientation.
- WWF Netherlands: Established Dutch environmental advocacy and education organization running public campaigns, school programs, and corporate partnerships. Comparable on environmental education and government engagement, though at far larger scale and broader advocacy mandate.
Direct peers
- Springtij: Dutch sustainability thought-leadership platform and event series convening sustainability leaders from government, business, and civil society. Comparable as a Dutch sustainability content and convening platform.
- Impact Hub Amsterdam: Dutch-based impact entrepreneurship network offering education, training, and community programs on social and environmental impact. Comparable target audience (mission-driven professionals and organizations) and education-driven GTM.
- Circle Economy: Amsterdam-based impact knowledge organization producing reports, tools, and advisory on circular economy. Highly comparable as a Dutch thought-leadership and impact-knowledge platform combining research, tools, and client services.
- True Price: Amsterdam-based social enterprise developing methodologies and tools to quantify hidden environmental and social costs — directly comparable to Think Big Act Now's 'hidden impact' intellectual framework.
- SDG Nederland: Dutch coordinating organization for the UN Sustainable Development Goals, providing knowledge dissemination, training, and events to government, education, and business audiences across the Netherlands.
Emerging players
- B Lab: Global nonprofit behind B-Corp certification, with educational content, training, and advisory on impact business practices. Comparable on B-Corp advisory specifically — one of Think Big Act Now's stated customer use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Think Big Act Now social profiles
Digital presenceThink Big Act Now compliance and trust
Trust signalCompliance1 record
Think Big Act Now financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Big Act Now leadership team
Management profileNumber of profiles
Profiles2 records
Think Big Act Now funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Big Act Now M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Big Act Now
What does Think Big Act Now do?
Think Big Act Now is a Dutch ANBI-registered foundation (Stichting) that provides sustainability knowledge through authored books, keynote lectures, workshops, professional training, downloadable decision tools, and educational lesson packages. Its intellectual framework centers on the 'Trias Economica' concept (a proposed separation of financial, corporate, and public economic powers), the 'Hidden Impact' methodology (claiming 80% of environmental impact lies in production, transport, and raw materials), and the 'EcoPositief in vijf stappen' workbook for sustainable daily living.
Is Think Big Act Now a public or private company?
Think Big Act Now is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Think Big Act Now founded?
Think Big Act Now was founded in 2019. It employs 11 to 50 people.
Where is Think Big Act Now based?
Think Big Act Now is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Think Big Act Now make money?
Five revenue lines are on record. Book Sales are the primary driver. The others are keynote Lectures and Speaking Engagements, training and Workshop Programs, digital Downloads and Educational Materials and donations.
Who are Think Big Act Now's main competitors?
Broad incumbents on record are Forum for the Future, MVO Nederland, Natuur & Milieu and WWF Netherlands. Direct peers are Springtij, Impact Hub Amsterdam, Circle Economy, True Price and SDG Nederland. B Lab is listed as an emerging player.
Does Think Big Act Now have an API?
No public API is recorded for Think Big Act Now.
What industry is Think Big Act Now in?
Think Big Act Now's product category is Sustainability Education and Consulting. Its primary akta.pro industry code is BPADALAO, Environmental Education, Capacity Building & Community Engagement, with a secondary code of BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 54162 and its SIC code is 8742.