This Is Human // Australia

What This Is Human // Australia does

This Is Human is a privately held, founder-led boutique digital public relations consultancy based in Melbourne, Australia, founded in 2016 by Managing Director Amy Broadfoot. The firm specialises in Generative Engine Optimisation (GEO), a discipline that adapts traditional PR practices — brand mentions, entity co-occurrence, media placements, forum and community presence, and influencer collaborations — so that AI-powered search systems (Google AI Overviews, ChatGPT, Perplexity) recognise and cite client brands. Its core technology is a proprietary Six-Step GEO PR Method supported by a PER GEO Matrix framework that maps "should be," "are," and "gap" mention states for priority topic clusters.

The commercial offering is a tiered retainer package model: the Essentials PR Package (foundational, 1 topic cluster), the Growth PR Package (mid-tier, 3 clusters), and the flagship Signature PR Package (5 clusters, quarterly AI prompt testing, quarterly QBR). A standalone GEO PR Strategy Workshop is sold as a one-time 90-minute engagement at AUD $2,990 ex GST, and a PR for Generative Search — SEO Team Add-On is positioned as a channel partner to existing in-house SEO teams. All packages share the same six-step methodology and quote-based pricing dependent on campaign scope, markets, and spokesperson availability.

The go-to-market is consultative and sales-led, with prospective clients initiating contact via email ([email protected]) or a website contact form. Marketing is concentrated in the firm's own blog (Industry Insights), the Managing Director's LinkedIn presence, and earned media positioning. Documented clients include Aesop, Bendigo Bank, Canon, Showpo, Monash University, and Bluescope Steel, spanning beauty, banking, fashion e-commerce, higher education, manufacturing, and imaging. The team is described as a distributed collective of senior PR consultants working across time zones, with headcount stated in the 1–10 range and no external funding disclosed.

Name

This Is Human // Australia

Legal name

This Is Human

Website

https://thisishuman.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

This Is Human is a Melbourne-based boutique digital PR consultancy founded in 2016 that helps brands gain visibility in AI-powered search through Generative Engine Optimisation, serving enterprise clients across beauty, banking, technology, education, and design sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne, Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Signature PR Package: Flagship comprehensive PR package with extended deliverables including PR audit, 5 topic clusters, monthly press releases, monthly creator outreach, 15 forum placements monthly, quarterly brand prompt testing, quarterly QBR, and strategic planning refresh. Premium tier for brands ready to lead in AI-powered visibility.
2. Growth PR Package: Mid-tier package for brands with basics covered, offering 3 topic clusters, monthly press releases, monthly creator outreach, 10 forum placements monthly, quarterly Linkby and Press Loft campaigns.
3. Essentials PR Package: Foundational entry-level package for new or repositioning brands, offering 1 topic cluster, quarterly press releases, 5 forum placements monthly, quarterly coverage summary and backlink log.
4. GEO PR Strategy Workshop: 90-minute hands-on workshop covering persona and prompt activity, Mini PER GEO matrix, prompt inclusion baseline, competitor inclusion snapshot, and newsroom readiness checklist. Delivered as a one-time engagement.
5. SEO Team Add-On: Month-long kickoff and discovery phase (entity audit, messaging matrix, newsroom setup, governance pack) followed by Month 2 planning and build, then monthly BAU retainer. Designed to complement existing SEO teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

This Is Human is a boutique digital public relations consultancy that sells tiered monthly PR retainer packages (Essentials, Growth, Signature), a fixed-price GEO PR Strategy Workshop, and an SEO Team Add-On, all engineered to build off-site digital signals (brand mentions, entity co-occurrence, media placements, forum/community presence, influencer collaborations) that AI-powered search systems such as Google AI Overviews, ChatGPT, and Perplexity recognise and cite when composing answers. The firm executes its six-step GEO PR methodology on behalf of brands in beauty, banking, technology, design, education, and industrial sectors across Australia.

Product overview

This Is Human is a boutique digital PR consultancy — not a software platform — offering a tiered package model centred on Generative Engine Optimisation (GEO). The portfolio consists of four named service tiers: the Signature PR Package (flagship, 5-topic story clusters, monthly deliverables, quarterly AI prompt testing, quarterly QBR), the Growth PR Package (mid-tier, 3-topic clusters, monthly deliverables), the Essentials PR Package (foundational, 1-topic cluster, quarterly deliverables), and the PR for Generative Search — SEO Team Add On (complements existing in-house SEO teams with off-site PR execution). Above the tiered packages sits the GEO PR Strategy Workshop (a one-off 90-minute training session, $2,990 ex GST). All tiers share the same six-step GEO methodology: discovery and prompt mapping, answer asset creation, media and thought leadership, community presence, influencer and partner mentions, and measurement and iteration. The company also publishes educational blog content on GEO and AI search strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature PR Package

Quantifiable outcome

• Brands with consistent off-site signals are up to 10x more likely to appear in AI-generated summaries than those focused only on backlinks or on-page SEO
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Goodie AI: Emerging GEO platform providing brands with AI-search visibility analytics and optimisation recommendations. Comparable as a competitor targeting the same GEO budget but with a software, not services, delivery model.
• Peec AI: Early-stage GEO/AI-search analytics platform. Comparable as a competitor serving the same buyer (marketing leaders) but offering measurement dashboards rather than the off-site PR execution TIH provides.
• Profound: Emerging AI-search optimisation platform helping brands monitor and improve their visibility across generative engines like ChatGPT, Perplexity and Google AI Overviews. Directly comparable in the GEO value proposition, but productised as SaaS rather than as PR services.
• Otterly AI: Emerging AI-search and GEO analytics tool tracking brand presence in AI-generated answers. Comparable target market (CMOs seeking AI visibility) with productised rather than services-based delivery.

Direct peers

• Siege Media: US-based content marketing and digital PR agency specialising in SEO-driven link earning and brand mentions. Highly comparable methodology (off-site signals, entity co-occurrence, digital PR) at greater scale and US focus.

Regional players

• Aira Digital: Australian digital marketing agency with strong SEO and content PR practice. Comparable in serving Australian mid-market and enterprise clients with combined SEO/PR deliverables, and a potential partner for TIH's Add-On motion.
• Hopscotch PR: Australian PR agency with digital and influencer capabilities. Comparable in serving Australian consumer/enterprise brands and increasingly relevant as both compete for the same AI-search visibility narrative.
• Eleven Yellow: Boutique Australian digital PR and content agency serving similar mid-market and enterprise brand clients. Comparable delivery model (senior-led retainers) and overlapping verticals (beauty, lifestyle, finance).
• Adhesive PR: Australian digital PR agency with a comparable consumer/B2B client mix and boutique-senior team structure. Closest direct competitor inside TIH's home geography; would compete for the same enterprise Australian retainers.

Broad incumbents

• Muck Rack: Established PR software and media-database platform with broad capabilities including journalist outreach, monitoring, and increasingly AI/PR analytics. Comparable buyer (PR/comms teams) but a software incumbent rather than boutique services provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/this-is-human-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Is Human // Australia