Thrive Counseling & Psychiatry

What Thrive Counseling & Psychiatry does

Thrive Counseling & Psychiatry is a privately-held mental health counseling practice founded in 2016 and headquartered in Birmingham, Alabama. The company provides a portfolio of counseling and psychological assessment services spanning general mental health (anxiety, depression, stress management), specialty clinical areas (trauma/EMDR, eating disorders, borderline personality disorder, substance abuse, pain and medical psychology), and high-margin specialized assessments (adult ADHD testing, cognitive wellness evaluations, and problem drinking evaluations conducted by Dr. Joseph E. Schumacher). Services are delivered both in-person across 11+ physical office locations throughout Alabama and via telehealth using HIPAA-compliant encrypted Google Meet sessions.

The underlying technology stack is intentionally lightweight: Google Meet for telebehavioral health delivery, JotForm for secure intake and document submission, and a Squarespace-hosted website for marketing and patient acquisition. There are no proprietary platforms, APIs, or developer-facing tools; the differentiation rests on clinical expertise rather than technology. Thrive operates under a semi-private practice employment model, providing clinicians with office space, insurance billing, payroll, liability coverage, and benefits while preserving clinical autonomy, which functions as a clinician recruitment and retention mechanism.

The business model combines recurring insurance-reimbursed therapy sessions (Blue Cross/Blue Shield, Medicare, Medicaid, Tricare, Cigna, United Healthcare, Aetna, and others) with private-pay specialized assessments priced at $975 each. A free initial consultation serves as the customer acquisition mechanism. Marketing is primarily direct-to-consumer through the website, phone contact, and insurance referral channels. The customer base consists of individual consumers across Alabama; there is no enterprise or B2B revenue concentration, and geographic operations are restricted to Alabama, including a stated limitation on telehealth availability to in-state clients only. No parent company, institutional investor, or external ownership was identified in the source data.

Name

Thrive Counseling & Psychiatry

Legal name

Thrive Counseling & Psychology

Website

https://thrivetrauma.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thrive Counseling & Psychiatry is a privately-held Alabama mental health practice operating 11+ locations statewide, providing therapy, EMDR trauma treatment, eating disorder counseling, and specialized psychological assessments to individual consumers, with insurance billing and telehealth via Google Meet.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Trauma therapy services
• Eating disorder treatment
• Substance abuse counseling
• Psychological evaluation services

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance-Based Counseling Services: Accepts most major insurance plans including Blue Cross/Blue Shield, Medicare, Medicaid, Tricare, Cigna, United Healthcare, Aetna, and others for counseling and therapy services.
2. Private Pay Services: Out-of-pocket payment for counseling services, including specialized evaluations such as Adult ADHD Evaluation ($975), Cognitive Wellness Evaluation ($975), and Problem Drinking Evaluation.
3. Specialized Evaluations: Comprehensive psychological evaluations including ADHD testing, cognitive wellness assessments, and problem drinking evaluations conducted by Dr. Joseph E. Schumacher.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Thrive Counseling & Psychiatry is a mental health counseling practice operating across 11+ Alabama locations that delivers individual therapy, specialty counseling (trauma/EMDR, eating disorders, borderline personality disorder, substance abuse), and psychological evaluations (adult ADHD, cognitive wellness, problem drinking). Services are delivered both in-person at physical offices and via telehealth, with most major insurance plans accepted and a free initial consultation offered.

Product overview

Thrive Counseling & Psychiatry is a mental health counseling practice offering a unified suite of therapeutic services across multiple Alabama locations. The portfolio spans core counseling services (anxiety, depression, stress management), specialty services (trauma/EMDR, eating disorders, borderline personality disorder, substance abuse, health psychology), and assessment services (adult ADHD testing, cognitive wellness evaluations, problem drinking evaluations). Services are delivered both in-person at 11 physical locations and via telehealth using Google Meet. The practice accepts most major insurances and operates a semi-private practice model for counselors.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling for Anxiety

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Grow Therapy: Technology-enabled platform that connects independent therapists with patients and handles insurance billing — directly analogous to Thrive's semi-private practice operating model, but with a national software platform and far larger therapist network.
• Talkspace: Online therapy platform serving individuals, couples, and teens via messaging, live video, and audio sessions. Directly competes with Thrive's telehealth offering on convenience and price, especially for lower-acuity general counseling.
• Cerebral: Digital mental health company offering online therapy and medication management for anxiety, depression, ADHD, and related conditions. Overlaps with Thrive's anxiety, depression, and ADHD assessment/treatment services, but with a purely online, cash-and-subscription delivery model.
• Brightside Health: Telehealth mental health provider focused on anxiety, depression, and related conditions with combined therapy and medication management. Comparable to Thrive's anxiety/depression and ADHD services, delivered entirely online with insurance and cash-pay options.

Others

• Headway: Infrastructure platform that helps independent therapists accept insurance by handling credentialing, billing, and network access. Functions as both a potential partner and a competitor to Thrive's in-house billing operation.

Direct peers

• LifeStance Health: Large multi-state outpatient mental health platform with in-person and telehealth delivery, employed clinician model, and broad insurance participation. Closest publicly traded analog to Thrive's multi-location, insurance-based outpatient model, but at national scale.
• Ellie Mental Health: Franchise-based outpatient mental health provider with multiple physical clinics offering counseling, psychiatry, and assessment services. Comparable in service mix (counseling, EMDR, ADHD, etc.) and reliance on insurance networks, but operates a franchise model rather than a single-owner multi-site practice.

Broad incumbents

• BetterHelp (Teladoc Health): Largest online counseling network in the U.S., operated as a subsidiary of Teladoc. Competes with Thrive on general counseling volume via a heavily marketed, low-friction subscription model.
• Acadia Healthcare: Large publicly traded behavioral health operator with inpatient and residential facilities plus outpatient programs. Operates in the same behavioral health category as Thrive but at vastly greater scale and acuity, and represents both a referral source and a potential acquirer for complex cases.

Regional players

• Birmingham Anxiety and Trauma Therapy: Birmingham-based outpatient counseling practice specializing in anxiety, trauma, and EMDR — directly overlapping Thrive's core service mix and Birmingham footprint, illustrating the fragmented local competitive set in which Thrive operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrive-counseling-psychiatry

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Counseling & Psychiatry