Ticketworks

What Ticketworks does

Ticketworks, operating under the legal entity Gentleware and headquartered at Stationsplein 3 in Groningen, Netherlands, is a privately held vertical-SaaS company founded in 2010 that builds marketing, ticketing, and planning software for the Dutch cultural sector. Its three core modules—Ticketworks Marketing, Ticketworks Ticketing, and Ticketworks Planning—are delivered as a cloud-based platform and are used by theaters, cinemas, pop venues, and festivals to manage the full visitor journey from campaign to post-event feedback. Named customers include well-known venues such as Paradiso, Melkweg, Effenaar, DeLaMar, Grand Theatre Groningen, Forum Groningen, and festivals including IFFR (International Film Festival Rotterdam) and Theaterfestival Boulevard.

The platform's technical core combines a responsive webshop, on-location point-of-sale terminals, self-service ticket machines, and mobile 4G access-control scanners with planning tooling (agenda, event dossiers, staff scheduling, financial dashboards) and a marketing module that performs audience analyses, overlap analyses, targeted mailings, breaking-news service alerts, and survey workflows. Ticketworks integrates bidirectionally with dominant Dutch and European ticketing and cinema systems—MaccsBox, Filmdepot, Ticketmaster, Paylogic, Ticketmatic, iTix, Cineville, Screenwriter, DIP, Bioscoopbon, and Podium Cadeau Kaart—which allows the Marketing module to be deployed standalone alongside incumbent ticketing infrastructure.

The company employs a fixed core of approximately eight people and operates with no disclosed external funding; its operating geography is exclusively the Netherlands. Revenue mechanics combine SaaS subscription fees with ticketing transaction flow through the platform. Pricing is custom and not publicly disclosed; customer support is delivered directly by Customer Support Specialists via email and phone to the 50+ customer base, and product development follows a co-development model in which launching customers help shape the roadmap through pilots.

Name

Ticketworks

Legal name

Gentleware

Website

https://ticketworks.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticketworks is a Netherlands-based vertical SaaS company that provides an integrated marketing, ticketing, and planning platform for Dutch theaters, cinemas, music venues, and festivals, serving 50+ cultural-sector customers with custom pricing.

Ownership category

akta.pro rank

Product category

Event Ticketing & Venue Management Software

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

Keywords

• Ticketing software
• Cultural sector software
• Event marketing platform
• Venue management software
• Event planning software

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (implied): Software-as-a-service platform providing marketing, ticketing, and planning tools. Revenue appears to come from ongoing software subscription fees, likely based on usage volume or venue size.
2. Ticketing Transaction Fees (implied): The platform handles ticket sales, suggesting transaction-based revenue from each ticket sold through the system.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Ticketworks is a cloud-based SaaS platform that combines three integrated modules — Marketing, Ticketing, and Planning — for the cultural sector. It enables theaters, cinemas, pop venues, and festivals to run data-driven marketing campaigns, sell tickets online, at box offices, and through self-service machines, and manage event planning, staff scheduling, and finances. The platform also integrates with major third-party ticketing and cinema management systems so venues can layer Ticketworks on top of their existing infrastructure.

Product overview

Ticketworks is a unified platform consisting of three integrated modules—Marketing, Ticketing, and Planning—designed specifically for the cultural sector (theaters, cinemas, pop venues, and festivals). The Marketing module enables data-driven audience targeting and campaign automation based on ticket purchase history. Ticketing provides the complete sales infrastructure including webshop, box office, and self-service machines. Planning offers organizational oversight of events, resources, staff, and finances across the entire operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketworks Marketing Data-driven marketing module that enables targeted email campaigns based on visitor behavior analysis, audience and overlap analyses for cross-promotion, service alerts for breaking news, surveys, and automated campaign workflows triggered by visitor characteristics. Designed for cultural venues (theaters, cinemas, pop venues, festivals).
• Ticketworks Ticketing Complete ticket sales platform providing a responsive online webshop, on-location box offices, self-service ticket machines, dynamic pricing, seat selection, priority access for specific groups, and exchange/return functionality. Built for cultural venues including theaters, cinemas, pop venues, and festivals.
• Ticketworks Planning Event management and organizational planning tool featuring agenda views, event dossiers with checklists and contracts, staff scheduling, contact management, financial dashboards, and reporting capabilities. Designed for cultural venues to oversee operations per period, per hall, and per artist.

Quantifiable outcome

• Weekly program published in 1 hour with MaccsBox and Filmdepot integration

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• MaccsBoxcoreTechnology or IntegrationCinema management system integration. Ticketworks connects to MaccsBox for seamless weekly program publication, allowing cinemas to publish schedules with trailers, photos, and text in hours rather than days.
• FilmdepotcoreTechnology or IntegrationFilm content management system. Integration with Filmdepot allows cinemas to automatically import film content including descriptions, images, and trailers into their Ticketworks-managed channels.
• CinevillecoreTechnology or IntegrationFilm subscription pass system. Cineville pass holders can reserve tickets online through Ticketworks systems, with support for last-minute purchases at box office or ticket machines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paylogic: Paylogic is a Netherlands-based event ticketing platform serving festivals, concerts, and live events. It is both a Ticketworks integration partner and a direct competitor in the Dutch ticketing market, making it a highly relevant peer.
• Patron Technology: Patron Technology provides a suite of software (including ticketing, marketing, and patron engagement) for performing arts venues and cultural organizations. It is a direct functional peer to Ticketworks' three-module platform, though at a larger scale and with a US-centric customer base.
• Tessitura Network: Tessitura is an enterprise CRM and ticketing platform purpose-built for arts and cultural organizations, with deep marketing, fundraising, and patron-management capabilities. It is the dominant comparable in the US cultural-venue SaaS market and shares Ticketworks' integrated marketing-plus-ticketing thesis.
• AudienceView: AudienceView is a ticketing, CRM, and audience engagement platform serving performing arts, sports, and live-event organizations. It is a direct functional peer to Ticketworks' integrated marketing-ticketing offering, with a broader international footprint.
• Ticketmatic: Ticketmatic is a Dutch cloud-based ticketing platform built for theaters, festivals, and cultural venues. It is the closest direct peer to Ticketworks, operating in the same geography with a similar cultural-vertical focus and overlapping feature set across webshop, box office, and marketing.
• Stager: Stager provides a ticketing and marketing platform for venues and events in the Netherlands and Belgium. It overlaps with Ticketworks on ticketing infrastructure, marketing tools, and the cultural/live-events customer base, making it a direct competitor in the Benelux market.
• Spektrix: Spektrix is a leading UK SaaS provider of ticketing, CRM, and marketing tools for theaters, arts centers, and cultural venues. It is functionally analogous to Ticketworks — combining marketing and ticketing for the arts sector — though focused on the UK market.
• Vendini: Vendini provides ticketing, marketing, and box-office software for live-event promoters, theaters, and cultural organizations. It is a direct peer to Ticketworks' integrated marketing-and-ticketing approach in the cultural-sector SaaS market.
• iTix: iTix is a Dutch ticketing platform that handles ticket sales, access control, and event management for live events. It competes with Ticketworks in the Benelux ticketing market and is also an integration partner.

Broad incumbents

• Ticketmaster: Ticketmaster is the global incumbent in primary ticketing and a Ticketworks integration partner. It serves a much broader market (concerts, sports, large venues worldwide) and competes with Ticketworks at the high end while also providing underlying infrastructure that Ticketworks layers onto.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ticketworksgroningen

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticketworks