Itix

What Itix does

Itix B.V. is a Netherlands-based SaaS provider founded in 2009 that delivers an integrated ticketing platform purpose-built for Dutch theaters and film houses. The platform combines online ticket sales, interactive seating plans, box-office/POS functions, QR scanning software, CRM, marketing automation, membership/friend programs, and real-time dashboards into a single system, with ISO 27001 certification covering information security across visitor data and payments. Itix operates as a wholly-owned subsidiary of X-com B.V. — a full-service internet bureau also based in Maasbree, with Bas Peters serving as Director of both entities — which extends the platform with custom CRAFT CMS theater websites and online marketing services.

The product is tightly integrated into the Dutch cultural-sector ecosystem, with named partnerships spanning payments (Pay.), planning and performing-arts data (Yesplan, DIP, MaccsBox, iTheatre, CultureSuite), accounting (Exact Online), analytics (Looker Studio, Google Analytics 4, Ticketworks), distribution and audience access (Podiumpas, Cineville), email marketing (Spotler, SmartConnections), and scanning hardware (Duranmatic). The order flow includes an interactive seating plan, conversion-optimized checkout, upsell functionality, and multi-channel sales (online, box office, kiosk). Back-office features include cash reconciliation, user-role management, extensive pricing construction, and segmentation-based email campaigns.

The company runs a sales-led go-to-market with personalized demos targeting medium-to-large Dutch theaters selling more than 15,000 tickets annually, complemented by a self-service customer portal (portal.itix.nl). The primary revenue model is a single all-inclusive annual subscription covering unlimited users, online ticket sales for local events, and 8 hours of annual support, with an optional per-ticket transaction-based tier available by consultation. Named reference customers include Maaspoort (Venlo), PLT (Heerlen, Sittard & Kerkrade), and Chassé Theater (Breda). Itix is bootstrapped under its parent X-com with no external funding, M&A, or institutional investors disclosed.

Name

Itix

Legal name

Itix B.V.

Website

https://itix.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Itix B.V. provides an integrated SaaS ticketing platform for medium-to-large Dutch theaters and film houses, covering online sales, POS, scanning, CRM, and marketing automation, sold via annual subscription as a wholly-owned subsidiary of X-com.

Ownership category

akta.pro rank

Product category

Ticketing Software for Theaters and Film Houses

NAICS

Computer Systems Design Services (541512)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industries

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Theater ticketing software
• Online ticket sales
• Box office management
• Visitor management platform
• Subscription ticketing SaaS

Headquarters

HQ city

Maasbree

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Annual Subscription: Itix uses a clear annual subscription model with one fixed yearly amount that includes everything needed to work smoothly. This includes unlimited users, ticket sales for local events, and 8 hours of annual support. Alternative per-ticket pricing model available by consultation.
2. Per-ticket pricing (optional): As an alternative to fixed or monthly amounts, a per-ticket pricing model can be chosen through consultation. This was noted as attractive in concept but often unfavorable for theaters as they earn little on some tickets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Itix provides a cloud-based ticketing platform built specifically for theaters and film houses, combining online ticket sales, box office management, interactive seating plans, QR scanning software, CRM, marketing automation, membership management, and an analytics dashboard in one product. The platform is sold as an annual subscription with unlimited users and is complemented by a CRAFT CMS website offering built by parent company X-com.

Product overview

Itix is a single unified ticketing platform for theaters, cinemas, and cultural venues, combining online ticket sales, venue seating plans, point-of-sale, upsell features, email marketing, dashboard/CRM, and scanning into one system. The CRAFT CMS Website (built by parent company X-com) provides custom theater websites as a complementary product. Pricing is structured as a single annual fee covering unlimited users and all core capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Itix Ticketing Platform Cloud-based ticketing platform for theaters and film houses that unifies online ticket sales, box office operations, interactive seating plans, upsell, CRM, marketing automation, membership management, scan software, and an analytics dashboard in one subscription product. Targets medium to large Dutch cultural venues selling more than 15,000 tickets annually.
• CRAFT CMS Website Custom theater websites built in CRAFT CMS by X-com, designed to reflect the theater's identity. The websites are stable, WCAG-accessible, and easy to manage, and include Google Analytics 4 setup for measurable conversions. Sold as part of Itix's website integration offering.
• Itix Scansoftware QR-based scanning software that works on handheld QR scanners, smartphones, and tablets, and continues to scan smoothly even when connectivity is temporarily lost. Used by theaters and film houses for door entry validation.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Pay.coreTechnology or IntegrationPayment provider partnership with continuous development on refund PINs, automatic direct debit, and smart subscription models.
• DuranmaticcoreTechnology or IntegrationHardware partnership for hand scanners and order kiosks, providing reliable hardware for box office operations.
• DIPcoreTechnology or IntegrationNational performing arts platform integration for automatic synchronization of sales figures, audience information, and overarching data.
• SmartConnectionsminorGTM or Marketing PartnerMarketing partnership enabling smart use of customer data for personalized email campaigns and enhanced marketing power.
• YesplancoreTechnology or IntegrationPlanning system integration for seamless coordination of programs and planning between Yesplan and Itix.
• Exact OnlinecoreTechnology or IntegrationFinancial system integration for automatic delivery of accounting data, making bookkeeping efficient.
• SpotlerminorGTM or Marketing PartnerEmail marketing partnership where Itix provides customer data for targeted email marketing campaigns.
• X-comflagshipStrategic or Co-development PartnerItix is part of X-com group. X-com designs and builds custom websites in CRAFT CMS for theaters, provides online marketing expertise, and enables continuous innovation and access to broad digital expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Mass-market self-service ticketing platform for events of any size. Competes in the broader ticketing space but lacks Itix's depth in theater-specific workflows, seating plans, and venue CRM.
• Ticketmaster: Global ticketing giant primarily serving concerts, sports, and large venues. Overlaps with Itix in live entertainment ticketing but does not specialize in the Dutch cultural/theater niche.
• CTS Eventim: One of Europe's largest ticketing providers with strong presence in live entertainment and cultural events. A much larger incumbent that overlaps with Itix's market, particularly in larger venues.

Direct peers

• AudienceView: Ticketing, CRM, and e-commerce platform for arts, entertainment, and sports organizations. Direct competitor in the cultural venue ticketing SaaS space with overlapping enterprise feature set.
• Tessitura Network: Software platform providing ticketing, CRM, and marketing tools for performing arts organizations (theaters, symphony, opera). Highly comparable product scope and audience focus even though primarily US-based.
• Vivaticket: Ticketing and access-control platform for theaters, museums, and cultural venues across Europe. Comparable in serving performing arts venues with similar modules (online sales, seating, scanning, CRM).
• Spektrix: UK-based SaaS ticketing, CRM, and marketing platform purpose-built for arts and theater organizations. Directly comparable to Itix in target customer (theaters and cultural venues), core feature set (online ticketing, CRM, reporting), and subscription pricing model.
• Stager: Dutch ticketing and box-office platform for theaters, venues, and event organizers. Direct competitor in the same Netherlands market serving the same mid-market theater and cultural venue segment as Itix.
• CultureSuite: European ticketing and CRM platform for theaters and cultural venues; already a named integration partner of Itix. Operates in the same European cultural sector and competes for similar venues.
• PatronBase: Cloud-based ticketing, CRM, and fundraising platform for theaters and cultural venues in the UK and Europe. Directly competes in the same niche with overlapping feature set (sales, scanning, reporting, marketing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Itix_Tickets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itix