The Lodge at Palisades Creek

What The Lodge at Palisades Creek does

The Lodge at Palisades Creek (TLAPC) is a family-owned, all-inclusive fly fishing lodge founded in 1990 by Marshall and Patricia Geller on the South Fork of the Snake River in Irwin, Idaho. The company operates 18 private cabins, a South Fork House A-Frame, and a Trout House, accommodating up to 26 guests across a May-through-October season, with a Winter Fishing Program extending operations into March. Its core products are multi-day all-inclusive packages (2- to 5-night stays at $2,465-$6,860 per person double occupancy) that bundle guided drift boat fishing, cabin lodging, gourmet meals, and a full open bar, supplemented by guided day trips ($930 per boat), Cast N' Blast waterfowl hunting and fishing combos ($925), Riverside dining for non-lodging guests ($95/person), and the Swan Valley Fly Shop retail operation. TLAPC is one of the first Orvis-Endorsed fly fishing lodges on the South Fork, holds Orvis Fly Fishing Lodge of the Year (2014) and 2026 finalist recognition, and is a permittee of Caribou-Targhee National Forest.

The business runs on a direct-to-consumer, concierge-style GTM: all bookings are made via phone or email (no online self-serve booking for packages), with 50% deposits for lodging and full prepayment for day trips. The marketing stack is anchored by weekly fishing reports, a live river webcam, an active social media presence across Facebook, Instagram, YouTube, Twitter, and TripAdvisor, plus email newsletters and earned media coverage (Trout magazine, Winter 2020). Distribution also flows through the Orvis endorsed-lodge directory. Guides, with 10-30 years of experience on the South Fork, represent the operational backbone, alongside long-tenured kitchen, housekeeping, and administrative staff (14 employees total, many with 10+ years at the property). Management is led by General Manager Justin Hays; the Geller family retains direct operational involvement, and there is no institutional investment or PE/VC backing disclosed.

There are no proprietary technology platforms or AI/ML capabilities described in source materials; the company is fundamentally a hospitality and outdoor recreation business whose product is access to premier fishing waters, expert guiding, and curated lodging. Revenue is generated through package sales, day-trip and hunting trips, dining, and fly shop retail, with the company reporting a guest return rate of more than 85% across more than three decades of continuous operation.

Name

The Lodge at Palisades Creek

Legal name

The Lodge at Palisades Creek

Website

https://tlapc.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lodge at Palisades Creek is a family-owned, Orvis-Endorsed all-inclusive fly fishing lodge on the South Fork of the Snake River in Irwin, Idaho, founded in 1990. It serves affluent individual anglers and corporate retreat groups with bundled cabin lodging, guided drift-boat fishing, gourmet dining, and waterfowl hunting packages.

Ownership category

akta.pro rank

Product category

Fly Fishing Lodge Hospitality

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ)

akta.pro secondary industries

River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), Eco-Lodges (Sustainable/Nature-Based) (THAGAIAC)

Keywords

• Fly fishing lodge
• Guided fishing trips
• All-inclusive vacations
• Waterfowl hunting trips
• Outdoor hospitality services

Headquarters

HQ city

Irwin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. All-Inclusive Lodge Packages: Bundled packages combining cabin lodging, guided fishing trips, all meals (breakfast and dinner), and all beverages including wine and spirits. This is the primary revenue driver. Packages range from 2-night/1-day to 6-night/5-day stays on a per-person double-occupancy basis. Single occupancy rates are available at a premium. Lodging bookings require a 50% deposit with 90-day cancellation policy.
2. Guided Day Fishing Trips: Full-day guided drift boat float fishing trips on the South Fork and Main Snake River for 1-2 anglers. Includes guide, drift boat, flies, lunch, ice, and beverages. Priced per boat (one or two anglers). Reservations open May 1 for non-lodging day trips. Full payment required at booking; non-refundable.
3. Cast N' Blast (Hunting & Fishing Combo): Combined waterfowl hunting and fly fishing day trips priced at $925 for 1-2 people. Includes guided fishing, waterfowl hunting, lunch, beverages, flies, and 2 boxes of shells. Available mid-October through November. Plus $100/gun fee.
4. Riverside Dining (Non-Lodging): The lodge serves dinner to non-lodging guests by reservation at $95 per person. Dinner includes a 4-course offering with 2-3 entrees nightly. The dining room and outdoor decks are available; corkage fees are extra. Breakfast is served to walk-in guests at the Cowboy Bar.
5. Fly Shop Retail: The Swan Valley Fly Shop sells fishing licenses, flies, gear, clothing, accessories, and snacks. Located next to the Swan Valley General Store at the corner of Hwy 26 and Hwy 31. Shop deals are also available online at tlapcflyshop.com. Summer hours 8-5 daily; Spring hours 9-3 daily.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Lodge at Palisades Creek is a family-owned, Orvis-Endorsed fly fishing lodge on the South Fork of the Snake River in Irwin, Idaho. It sells all-inclusive multi-day lodge packages (cabin lodging, guided drift boat fishing, meals, and beverages), standalone guided day trips on the South Fork and Main Snake River, Cast N' Blast hunting-and-fishing combos, riverside dining, and on-site fly shop retail. The lodge accommodates up to 26 guests across 18 cabins, the A-Frame, and the Trout House, and has been operating since 1990.

Product overview

The Lodge at Palisades Creek is an Orvis-Endorsed fly fishing lodge offering a unified hospitality experience centered on guided fly fishing on the South Fork of the Snake River. The core offering consists of all-inclusive lodge packages and guided fishing day trips, supported by on-site amenities including the Swan Valley Fly Shop, Riverside Dining, and private cabin accommodations. Additional offerings include waterfowl hunting (Cast N' Blast), specialty accommodations (The Trout House, South Fork House A-Frame), and a winter fishing program. The lodge can accommodate up to 26 guests and operates from May through October, with limited winter programming available.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Lodge Packages Multi-day (2- to 6-night) all-inclusive fly fishing vacation packages that include a private cabin, daily guided drift boat fishing on the South Fork of the Snake River, all meals (breakfast, riverside lunch, dinner), an open bar with wine, spirits, and cocktails, flies, and lodge amenities. Priced per person, double occupancy, with single-occupancy rates available at a premium. Designed for individual travelers, couples, and small private groups of affluent fly fishing enthusiasts.
• Guided Fly Fishing Day Trips Full-day guided drift boat fly fishing trips for 1-2 anglers on the South Fork of the Snake River or the Main Snake River, priced per boat. Includes guide, drift boat, flies, lunch, ice, and beverages. Walk & Wade trips are available December through March from American Falls, ID at $100/third person. Open to non-lodging guests with reservations beginning May 1.
• Cast N' Blast (Hunting & Fishing Combo) Combined waterfowl hunting and fly fishing day trips for 1-2 people, available mid-October through November. Priced at $925 per trip plus a $100/gun fee. Includes guided fishing, waterfowl hunting on Palisades Reservoir and forest service/BLM ground, lunch, beverages, flies, and 2 boxes of shells.
• Riverside Dining for Non-Lodging Guests Four-course chef-prepared dinner served in the lodge's riverside dining room and outdoor decks, available by reservation to non-lodging guests at $95 per person. Includes 2-3 nightly entree options; drinks and corkage fees are extra. Breakfast is also available to walk-in guests at the Cowboy Bar.
• Swan Valley Fly Shop Retail On-site retail fly shop selling Idaho fishing licenses, flies, gear, clothing, accessories, and snacks, with online ordering at tlapcflyshop.com. Open daily April through November. Located at the Swan Valley General Store and available to both lodge guests and the general public.
• Full Lodge Buy-Out Exclusive private use of the entire property for up to 26 guests, including all 18 cabins, the South Fork House A-Frame, the Trout House, the Liar's Den conference space, riverside dining, and the full guide team. Designed for corporate retreats, team-building events, incentive programs, and large private group buyouts. Every guest fishes every day.
• Winter Fishing Program Walk-and-wade guided fly fishing trips on the Main Snake River near Pocatello, Idaho, available December through March for anglers targeting trophy trout outside the main lodge season. Trips are guided by the lodge's team.

Quantifiable outcome

• Over 85% of guests who book a trip return again
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• Dave Hansen WhitewaterminorStrategic or Co-development PartnerDave Hansen Whitewater provides whitewater rafting excursions for lodge guests seeking non-fishing recreational activities. The partnership offers lodge guests access to whitewater rafting experiences on the upper Snake River above Palisades Reservoir.
• Jackson Hole Wildlife SafarisminorStrategic or Co-development PartnerGuided tours of Yellowstone and Grand Teton National Parks offered to lodge guests through Jackson Hole Wildlife Safaris, providing wildlife viewing excursions that complement the lodge's outdoor recreation offerings.
• Saw OutfitterscoreStrategic or Co-development PartnerSaw Outfitters provides horseback trail rides (full day and half day) with fishing opportunities, and big game hunting trips in the hills and mountains surrounding the lodge. This partnership extends the lodge's activity offerings into hunting and equestrian experiences. Located near the lodge in Swan Valley.
• Yellowstone Bear WorldminorStrategic or Co-development PartnerGuaranteed grizzly bear sightings at Yellowstone Bear World, promoted as an area activity for lodge guests on non-fishing days.
• Teton AviationminorStrategic or Co-development PartnerScenic flights and glider rides offered through Teton Aviation, located in Driggs, Idaho. Also provides a place to park guest aircraft when visiting the lodge, with rental cars available. Adventure aviation services complement the lodge's recreational offerings.
• Jackson Hole Shooting ExperienceminorStrategic or Co-development PartnerShooting range in the Jackson Hole Valley (~1 hour from the lodge) offering rifle and handgun shooting experiences for lodge guests seeking diverse outdoor recreation.
• Heise Hot Springs & Zipline AdventureminorStrategic or Co-development PartnerLocated 40 minutes from the lodge, Heise offers hot springs, golf, and zipline activities as complementary recreation options for lodge guests.
• JH Adventure RentalsminorStrategic or Co-development PartnerBoat and jet ski rentals at Palisades Reservoir, located a few miles from the lodge, for guests who want water recreation after fishing.
• Fish The Fly & Snake River AnglerminorStrategic or Co-development PartnerRecommended Jackson Hole-area fishing guides for guests interested in fishing beyond the South Fork. The lodge staff endorses these operators, with some even occasionally working for TLAPC.
• Global RescueminorStrategic or Co-development PartnerThe lodge partners with Global Rescue to offer trip insurance to guests. The partnership page is accessible via the lodge's website (partner.globalrescue.com/thelodgeatpalisadescreek/), and the lodge actively recommends trip insurance to guests during booking.
• Teton Springs Lodge & Headwaters ClubminorStrategic or Co-development PartnerWorld-class golf courses recommended to lodge guests, including Teton Springs Lodge & Headwaters Club, Teton Pines, and Tributary Idaho, all within driving distance of the lodge.
• OrviscoreStrategic or Co-development PartnerTLAPC is an Orvis-Endorsed Fly Fishing Lodge — one of the first on the South Fork of the Snake River. The lodge has been Orvis-endorsed for over 40 years. Orvis provides the lodge with a quality endorsement, cross-referrals through its directory, and access to Orvis gear and equipment. TLAPC won Orvis Fly Fishing Lodge of the Year in 2014 and was a finalist in 2026.
• Wheel Wranglers Victor (Bike Rentals)minorStrategic or Co-development PartnerMountain bike and e-bike rentals recommended for guests exploring Teton Valley's extensive trail network. Partner also directs guests to the Victor Emporium for huckleberry shakes, a regional attraction.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Henry's Fork Lodge: Orvis-Endorsed fly fishing lodge on the Henry's Fork in Island Park, Idaho, with all-inclusive package pricing and guided drift boat trips – directly comparable product/customer offering in the same fly fishing corridor.
• Three Rivers Ranch: Long-running Orvis-Endorsed fly fishing lodge near Ashton, Idaho, operating on the Henry's Fork and South Fork of the Snake. Closest direct comp for destination fly fishing itineraries at the same price tier in the same region.
• Kingfisher Lodge: Orvis-Endorsed fly fishing lodge on the Madison and Yellowstone rivers in Montana, offering all-inclusive guided packages very similar to TLAPC in customer base and product mix.
• Madison Ranch Fishing Lodge: Orvis-Endorsed all-inclusive fly fishing lodge on the Madison River in Montana offering guided drift boat trips, cabin lodging, and chef-prepared meals – mirror image of TLAPC's product on a premier Western trout river.
• Bighorn River Lodge: Multi-season Orvis-Endorsed fly fishing lodge in Fort Smith, Montana on the Bighorn River; comparable all-inclusive package structure, premium pricing, and trophy trout positioning.
• Sweet Grass Ranch: Idaho guest ranch near Salmon offering guided fly fishing in similar territory; comparable target customer (affluent fly fishing family/couple travelers) and all-inclusive package model.

Broad incumbents

• The Lodge at Blue Sky, Auberge Resorts Collection: High-end luxury lodge in Park City, Utah with on-property fly fishing on the Blue Ribbon Provo River; broader luxury-resort portfolio but overlapping affluent fly fishing guest profile and pricing band.
• Lone Mountain Ranch: Established luxury guest ranch near Big Sky, Montana offering guided fly fishing among broader outdoor programming; comparable premium hospitality positioning and affluent outdoor traveler customer base.

Others

• Trout Unlimited (TROUT Magazine / Conservation): National coldwater conservation organization and publisher of TROUT magazine, which has featured TLAPC; adjacent ecosystem participant that drives referral traffic and validates the lodge within the fly fishing community.

Regional players

• Sacajawea Inn & Suites: Idaho-based hospitality property catering to fly fishing and rafting travelers near Salmon River country; smaller scale but overlapping Western fly fishing traveler demographic.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/palisadescreek
• YouTubeyoutube.com/channel/UCOxf4n5ohhrnZqNzLVBVjbA
• Facebookfacebook.com/PalisadesCreekFlyFishing
• Instagraminstagram.com/thelodgeatpalisadescreek
• LinkedInlinkedin.com/company/the-lodge-at-palisades-creek

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lodge at Palisades Creek