Todo Almacén

What Todo Almacén does

Todo Almacén, operating under the EMBEX brand, is a Spanish e-commerce retailer specializing in packaging materials, founded in 1999 and headquartered in Madrid with a warehouse and distribution facility in Azuqueca de Henares. The company sells through its online storefront embalajexpress.es, offering more than 2,500 SKUs across cardboard boxes (standard, postal, container, telescopic, bottle, and moving formats), sealing and closure products (adhesive tapes in multiple chemistries, strapping, staples), protective materials (bubble wrap, foam, kraft paper, edge protectors), palletization supplies (stretch film, pallets, strapping tools), warehouse equipment (pallet jacks, bag sealers, dispensers), shipping bags and tubes, hygiene and cleaning consumables, and a dedicated pharmacy packaging vertical. It also provides custom branded packaging (personalized boxes, printed tape, custom film and labels) with 5–15 day production lead times.

The business operates on a unit-pricing, pay-as-you-go model with prices publicly listed from €0.31 to €212.26 for bundled products, free shipping on orders above €99.99, and 24-hour delivery across the Iberian Peninsula. Its go-to-market is direct-to-consumer and B2B e-commerce, supported by WhatsApp sales support, an email newsletter, social media presence, and a verified merchant rating of 8.3/10 from 2,667 reviews through Sociedad de Opiniones Contrastadas. Customer segments are deliberately diversified across e-commerce businesses, moving companies, logistics operators, printing and graphic arts, product handlers/manufacturers, and individual consumers.

Revenue is generated entirely through one-time product sales, with no subscription, licensing, or recurring contract model identified in the available data. The EMBEX GRANDES CONSUMOS program layers a bulk-purchasing and preferential-pricing construct on top of the transactional catalog to retain high-volume accounts. The company is privately held, describes itself as '100% Spanish', has no disclosed parent or subsidiary structure, no external funding rounds, and 18 employees, consistent with a focused SME operator rather than a venture-backed platform.

Name

Todo Almacén

Legal name

TodoAlmacén

Website

https://todoalmacen.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Todo Almacén (EMBEX) is a privately held Spanish e-commerce retailer founded in 1999 that sells over 2,500 packaging SKUs — boxes, tapes, protective materials, palletization, warehouse equipment, and custom packaging — to e-commerce businesses, moving companies, logistics operators, and individual consumers across the Iberian Peninsula.

Ownership category

akta.pro rank

Product category

Packaging Materials Retail

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Packaging and Labeling Services (56191)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

Keywords

• Packaging materials retail
• Cardboard boxes supply
• Industrial packaging supplies
• Moving supplies e-commerce
• Warehouse equipment online

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Packaging Materials): Todo Almacén generates revenue through direct sales of packaging materials including cardboard boxes, adhesive tapes, stretch film, protective materials, warehouse equipment, and moving supplies. The company operates as an online retailer selling to businesses and consumers across Spain with a focus on B2B customers in logistics, e-commerce, moving companies, and printing/art graphics sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Todo Almacén (EMBEX) is an online retailer that sells packaging materials and warehouse supplies directly to businesses and consumers across Spain through its e-commerce storefront embalajexpress.es. Its catalog spans cardboard boxes (standard, postal, telescopic, bottle, and moving variants), adhesive tapes and sealing systems, labeling and signage products, protective and filling materials, shipping bags/envelopes/tubes, stretch film and pallets, warehouse equipment, hygiene and cleaning products, pharmacy packaging, custom branded packaging, and value-pack moving kits. Orders are fulfilled from a warehouse in Azuqueca de Henares with 24-hour delivery across the Iberian Peninsula and free shipping on orders over €99.99.

Product overview

Todo Almacén (EMBEX) operates as an e-commerce packaging materials retailer offering a comprehensive portfolio of over 2,500 product references. The core offering centers on cardboard boxes (Cajas de Cartón) in various formats including standard American-style, postal boxes, containers, and telescopic designs, complemented by sealing solutions (Cintas Adhesivas in multiple adhesive types), protective materials (bubble wrap, foam, paper), and warehouse equipment (pallet jacks, bag sealers). The company provides custom branded packaging options (personalized boxes, tapes, films) through its customization service, and offers value bundles for moving supplies. Products are organized into main categories: packaging boxes, sealing/closure, labeling, protection/filling materials, shipping bags/envelopes/tubes, custom packaging, palletization, warehouse equipment, and hygiene products. The business operates as a single unified e-commerce platform (embalajexpress.es) rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• EMBEX: Primary brand name used for the company logo and corporate identity.

Products and services

• Cajas de Cartón (Cardboard Boxes)

Quantifiable outcome

• Customer satisfaction rating of 8.3/10 based on 2,667 verified reviews

Named customers5 records

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Papelmatic: Spanish distributor specializing in paper products and packaging consumables for offices and businesses. Directly comparable product range but with a heavier focus on office paper versus industrial packaging.

Direct peers

• BigBuy: Spanish B2B wholesale platform selling packaging, shipping supplies, and consumables. Similar e-commerce/B2B model targeting Iberian resellers and SMBs with comparable SKUs.
• Raja Group: France-headquartered European packaging products distributor with operations in Spain (raja.es), selling cardboard, protective packaging, and warehouse supplies. Directly competes with Todo Almacén across similar product categories and B2B customer base.

Broad incumbents

• DS Smith: Global packaging manufacturer and recycler with significant European and Iberian operations. Competes in corrugated cardboard supply but at much larger industrial scale and serves large enterprise customers.
• Amazon Business: Global B2B procurement marketplace that now includes packaging and shipping supplies, competing for the same Spanish e-commerce and SMB customers that buy from Todo Almacén.
• Antalis: Major European distributor of paper, packaging, and visual communication solutions with a Spanish presence. Overlaps heavily with Todo Almacén's product portfolio but operates at significantly larger scale and serves enterprise printing/graphics customers.
• Staples Spain (Office Depot): Office and packaging supplies retailer with Spanish e-commerce operations, offering boxes, tape, and shipping supplies to SMBs. Overlaps with Todo Almacén on basic packaging and office consumables but with a much broader catalog.

Emerging players

• Packhelp: European online custom packaging specialist focused on branded boxes for SMB e-commerce. Comparable on the custom packaging / digital ordering front that Todo Almacén offers through its Productos Personalizados service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/todo_almacen
• YouTubeyoutube.com/channel/UC7rEAv99C22cz1BSXfRkDCg
• Facebookfacebook.com/p/Todo-Almac%C3%A9n-100068089929864
• LinkedInlinkedin.com/company/todo-almac%C3%A9n
• Instagraminstagram.com/todoalmacen/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todo Almacén