To Have & To Hold

Specialty Gift Retailtohaveandtoholdaustin.com

Company typePrivate
Founded2007
HeadquartersGeorgetown, United States
Headcount11–50
GTM typeB2C
OfferingServices

To Have & To Hold firmographics

Firmographics

Name: To Have & To Hold
Legal name: To Have & To Hold
Website: https://tohaveandtoholdaustin.com
Company type: Private
Founded year: 2007
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

To Have & To Hold industry classification

Industry

Product category: Specialty Gift Retail
NAICS: Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)
SIC: Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
akta.pro primary industry: Novelty & Humor Gifts Retail (CRALAJAB)
akta.pro secondary industries: Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Wedding Registry & Gift Management (HSACABAO), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)

Keywords

Personalized gifts
Wedding gifts
Baby gifts
Custom engraving
Home decor

Where To Have & To Hold is headquartered

Location

Headquarters

HQ city: Georgetown
HQ country: United States
HQ region: North America

Offices1 record

Markets served

To Have & To Hold business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Retail Product Sales: One-time product sales through e-commerce platform. Customers purchase individual items including personalized gifts, wedding items, baby products, and home décor. No subscription or recurring revenue model indicated.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Kids Books
Unit Pricing	Pay-as-you-go	Wedding Gifts
Unit Pricing	Pay-as-you-go	Home Décor/Pillows
Unit Pricing	Pay-as-you-go	Cutting Boards/Serving Pieces
Unit Pricing	Pay-as-you-go	Bath and Body Products

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

To Have & To Hold product offering

Product offering

Core offering

To Have & To Hold is a specialty gift shop operating since 2007 in Georgetown, Texas, that retails personalized and curated gifts through its e-commerce storefront. The company sells wedding gifts, baby and toddler products, custom-engravable items, bath and body products, and the Happy Everything interchangeable home décor line. It also offers wedding and event planning consultations for personalized and bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

Happy Everything: A brand of interchangeable mini attachment home decor pieces, including decorative cubes, frames, bowls, platters, vases, and themed attachments for various occasions and seasons.

Products and services

Everyday Gifts

Companies that use To Have & To Hold

Customer profile

Segments4 records

Ideal customer profiles4 records

To Have & To Hold technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

To Have & To Hold partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

To Have & To Hold competitors and assessment

Company assessment

Direct peers

Paper Source: Specialty retailer of stationery, custom invitations, and gifts with strong wedding invitation and bridal shower focus. Comparable in life-event gifting and customization services.
Mark and Graham: Williams-Sonoma-owned personalized gift and home brand specializing in monogrammed home decor, baby gifts, and wedding accessories. Directly comparable in product assortment (custom pillows, cutting boards, frames) and target customer (wedding and gift buyers).
Uncommon Goods: Online retailer of unique, customizable gifts and home goods with a curated, design-forward assortment. Comparable business model as a D2C specialty gifting destination with personalization options.

Broad incumbents

Etsy: Online marketplace for handmade, vintage, and personalized goods. Competes for the same personalized gifting occasions but operates as a platform with thousands of independent sellers offering engravable and custom products.
Crate & Barrel: National home and gift retailer with bridal registry and personalized gift options. Overlaps in home decor, barware, and wedding gift categories at a much larger scale.
Things Remembered: National personalized gift retailer offering engravable and customizable products across weddings, anniversaries, and life events. Closest direct comparable in terms of product mix and personalization services, though operates at much larger scale.
Hallmark Stores: National gift and greeting card retailer with a broad assortment of personalized gifts, ornaments, and occasion-based products. Overlaps in life-event gifting, baby gifts, and home decor categories.
Amazon Handmade: Amazon's artisan-focused marketplace selling handmade and personalized goods, including wedding and baby gift categories. Competes primarily on price, selection, and shipping speed for the same discretionary gift occasions.

Emerging players

The Knot / Zola: Zola is a wedding planning and registry platform that has expanded into direct retail of wedding gifts and cash funds. Competes for the same wedding-couple and wedding-guest spend that drives a large share of the company's revenue.

Regional players

Magnolia (Silos & Marketplace): Waco, Texas-based home and gift retailer with a strong curated assortment, custom monogramming services, and a wedding-related product line. Comparable in Texas regional positioning and personalized home goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

To Have & To Hold financial estimates

Financial estimate

Revenue estimate

Valuation estimate

To Have & To Hold leadership team

Management profile

Number of profiles

To Have & To Hold funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

To Have & To Hold M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about To Have & To Hold

What does To Have & To Hold do?

Is To Have & To Hold a public or private company?

To Have & To Hold is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was To Have & To Hold founded?

To Have & To Hold was founded in 2007. It employs 11 to 50 people.

Where is To Have & To Hold based?

To Have & To Hold is headquartered in Georgetown, United States, in the North America region.

How does To Have & To Hold make money?

One revenue line is on record: retail Product Sales.

Who are To Have & To Hold's main competitors?

Direct peers on record are Paper Source, Mark and Graham and Uncommon Goods. Broad incumbents are Etsy, Crate & Barrel, Things Remembered, Hallmark Stores and Amazon Handmade. The Knot / Zola is listed as an emerging player. Magnolia (Silos & Marketplace) is listed as a regional player.

Does To Have & To Hold have an API?

No public API is recorded for To Have & To Hold.

What industry is To Have & To Hold in?

To Have & To Hold's product category is Specialty Gift Retail. Its primary akta.pro industry code is CRALAJAB, Novelty & Humor Gifts Retail, with a secondary code of CRALAJAN, Home Fragrance, Candles & Small Giftables Retail. Its NAICS code is 459420 and its SIC code is 5940.