Tomorrow Food

What Tomorrow Food does

Tomorrow Food is a Paris-based boutique consulting firm (cabinet de conseil) specializing in Food & Beverage advisory at the intersection of real estate and hospitality. Founded in 2018 and headquartered at 42 rue de Paradis, 75010 Paris, the firm operates with approximately 23 salaried employees and is registered under RCS Paris 845 258 813. The company is structured around two core practices: Conseil F&B en Immobilier, serving property developers, foncières, aménageurs, and municipalities on the strategic programming and valorization of F&B assets within real estate projects; and Conseil F&B en Exploitation, serving hoteliers, restaurant groups, and leisure operators on the creation, launch, and operational management of distinctive F&B concepts. Service delivery is organized into discrete modules — Étude de Potentiel (site attractiveness and economic viability), Programmation F&B, Structure de Concept, Étude de Positionnement, Accompagnement à l'Ouverture, and Restaurant Audit — with additional specialized offerings for airports, train stations, ski resorts, and resorts.

The underlying technology is a human-delivered consulting methodology that pairs real estate advisory (feasibility studies, site identification, lease negotiation, technical and regulatory management) with operational exploitation expertise (concept operationalization, process setup, KPIs, opening support). There is no software product, mobile app, or API platform; the offering is advisory in nature and differentiated by domain specialization rather than proprietary technology. Revenue is generated through project-based professional services engagements priced per quote (devis), with a down payment upon signing and the balance paid within the contractually agreed timeframe, typically under multi-year contracts. Go-to-market is direct enterprise field sales targeting French enterprise clients with selective international projects (notably in Milan and resort destinations), supported by content marketing via the firm's blog and partner referrals from agencies and design studios.

The client base spans major French and European enterprises across real estate development (Apsys, Hammerson, Nhood Services France, SOGEPROM, Groupe Yvrai, Ceetrus), hospitality (Terlia, Galia), transit (SNCF Retail & Connexion), gaming (FDJ UNITED), leisure (Center Parcs, Passage Enchanté, Paul Ricard), and retail property (Ingka Centres), with marquee engagements including Boom Boom Villette, Les Terrasses du Port, Hôtel Bolivar, La Fondation, Bistro Hasard, and Jardin Suspendu. The company operates as an independent private firm with no disclosed parent, external investors, or funding rounds, and its geographic footprint is concentrated in France with selective European expansion.

Name

Tomorrow Food

Legal name

Tomorrow Food

Website

https://tomorrowfood.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomorrow Food is a Paris-based F&B consulting firm serving real estate developers, hoteliers, leisure operators, and public entities with strategic advisory on food & beverage programming, concept development, and operational support across France and selective European markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services for F&B strategy, concept development, real estate advisory, and operational support. Services are provided based on quotes (devis) with pricing determined per engagement. Contract terms include down payment upon signing and balance paid within agreed timeframe.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tomorrow Food is a boutique F&B consulting firm that advises real estate developers, hoteliers, restaurant groups, and leisure operators on the strategy, programming, and operational launch of food & beverage concepts. The firm delivers two core practices — Real Estate F&B Consulting (feasibility, programming, leasing, regulatory oversight) and Hospitality F&B Consulting (positioning, concept creation, opening support, performance management) — supported by specialized services for train stations, airports, ski resorts, and resorts.

Product overview

Tomorrow Food is a consulting firm (cabinet de conseil) specializing in Food & Beverage (F&B) advisory services for the real estate and hospitality sectors. The company operates two core consulting practices: F&B Real Estate Consulting (Conseil F&B Immobilier) for developers, property companies, and local authorities to program and enhance F&B in real estate projects; and F&B Hospitality Consulting (Conseil F&B Exploitation) for hoteliers, restaurant operators, and leisure companies to create and manage distinctive F&B concepts. The offering is delivered through a structured methodology comprising potential studies, positioning analysis, concept development, programming, and opening support. Specialized services cover diverse segments including train stations, airports, ski resorts, shopping centers, and resorts. The company is not a software product but a human-powered advisory firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate F&B Consulting (Conseil F&B en Immobilier) Strategic consulting for property developers, real estate companies, and local authorities to define, program, and enhance F&B offerings in real estate projects. Includes feasibility studies, location identification, lease negotiation, and technical/regulatory oversight. Targets foncières, promoteurs, aménageurs, and collectivités.
• Hospitality F&B Consulting (Conseil F&B en Exploitation) Strategic and operational consulting for hoteliers, restaurant groups, and leisure operators to create, launch, and manage distinctive F&B concepts. Covers positioning studies, concept identity, operational deployment, and opening support.
• Restaurant Audit (Audit de Restaurant) Comprehensive audit services for restaurants across various segments including gastronomic, hotel, shopping center, fast food, and festival establishments.
• Train Station F&B Consulting (Cabinet F&B Gare) Specialized consulting for railway station F&B offerings, adapting to passenger flows and rapid-use needs in high-traffic transit environments.
• Airport F&B Consulting (Cabinet F&B Aéroport) Specialized consulting for airport F&B offerings, optimizing revenue per square meter and enhancing passenger journey experiences.
• Ski Resort F&B Consulting (Cabinet F&B pour Stations de Ski) Consulting services tailored for ski resort F&B operations, considering seasonality and local characteristics.
• Resort F&B Consulting (Conseil F&B pour Resorts) Comprehensive F&B consulting for resorts including restaurant design, quick-service points, and bars in common areas or for events. Develops appealing culinary offerings while ensuring efficient and profitable operations management.
• F&B Real Estate Advisory (Conseil en Immobilier F&B) Covers acquisition, rental, development, and enhancement of properties intended for restoration. Combines real estate expertise with sector knowledge for technical F&B requirements including ventilation, extraction, PMR accessibility, and fire safety.

Quantifiable outcome

• +12.5% EBE (Operating Margin) on average for Comptoir Les Deux Magots project
• +3 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, major, key and supporting.

• TerliacoreStrategic or Co-development PartnerOngoing partnership with Terlia (hospitality operator) on multiple hotel F&B projects including Hôtel Noucha, Hôtel Boulanger, and La Fondation 5-star hotel. Tomorrow Food provides concept definition and realization for brasserie, destination restaurant, and rooftop.
• FDJ (Française des Jeux)coreStrategic or Co-development PartnerPartnership with FDJ UNITED on innovation lab project resulting in Bistro Hasard concept near Saint-Lazare Station, launched April 2024. Concept focuses on gaming-themed experiences.
• Ingka CentresmajorStrategic or Co-development PartnerCollaboration with Ingka Centres on F&B strategy for shopping centers, bringing deep knowledge of Parisian and French market.
• Retail & Connexion (SNCF)majorStrategic or Co-development PartnerPartnership with Retail & Connexion for rethinking station catering concepts, focusing on regional cuisine accessible to all that complements local restaurant offerings.
• Agence 14 SeptembrekeyChannel Partner/ Reseller/ DistributorAgency partnership where Agence 14 Septembre brings clients to Tomorrow Food for F&B consulting, notably the mythical Café Les Deux Magots brand development project.
• Studio DepictsupportingStrategic or Co-development PartnerDesign and interior architecture studio collaborating on space projection for future point-of-sale concepts, supporting market studies and brand strategy.
• Ripailles (Chef Consultants)supportingStrategic or Co-development PartnerChef consultants collaborating on menu development and signature products for brand extension concepts.
• Passage EnchantékeyStrategic or Co-development PartnerLife venues operator partnership on Jardin Suspendu project at Parc Floral, managing 3 bars, 22 food trucks, and 1000 daily visitors.
• ApsysmajorStrategic or Co-development PartnerPartnership on Boom Boom Villette food-leisure market project, the first food-leisure market in the heart of Villette.
• Nhood Services FrancecoreStrategic or Co-development PartnerOngoing partnership on multiple shopping center F&B projects including Aushopping V2 (Lille), Loretto (Milan), La Maillerie (Villeneuve-d'Ascq), and others.
• HammersonmajorStrategic or Co-development PartnerPartnership on Les Terrasses du Port project in Marseille, F&B programming for premium shopping destination.
• SOGEPROM x Dubois PromotionmajorStrategic or Co-development PartnerPartnership on Marquette-lez-Lille mixed-use quarter development (8 hectares) with 450 housing units, 3000m² commerce, and 6000m² offices.
• Groupe YvraikeyStrategic or Co-development PartnerPartnership on Domaine d'Ambronay valorization, identifying optimal concept for 413m² space within 12,000m² land development.
• Paul RicardkeyStrategic or Co-development PartnerPartnership on Île des Embiez tourism development, F&B strategy for the island destination.
• GaliakeyStrategic or Co-development PartnerPartnership on Hôtel Bolivar lifestyle hotel project in Paris 19th arrondissement, structuring 4 complementary F&B spaces.
• Center ParcsmajorStrategic or Co-development PartnerPartnership on leisure park F&B development projects with concept creation and detailed definition.
• CeetruskeyStrategic or Co-development PartnerPartnership on Loretto project in Milan, F&B programming for mixed-use development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass Group: Largest global contract food services group. Comparable to Tomorrow Food in serving hospitality, leisure, and transit F&B segments, though operates as a food service contractor rather than as a strategic advisory firm.
• Sodexo: Global food services and facilities management company with significant French operations and F&B expertise across hospitality, transit, and corporate segments. Overlaps with Tomorrow Food's F&B expertise across multiple served verticals but at much larger scale and as an operator.
• Elior Group: Major French-listed contract catering and food services group. Comparable as a France-headquartered F&B services company serving enterprise, hospitality, and institutional clients, though operating at vastly larger scale in food service delivery rather than advisory.

Others

• BearingPoint: Global management and technology consultancy with a hospitality and consumer practice. Comparable to Tomorrow Food in advising large enterprises on F&B-adjacent strategy, though at vastly larger scale and as a generalist consultant.
• Roland Berger: Global strategy consultancy with established consumer goods and hospitality practices advising on F&B strategy for major enterprises. Comparable in advising top-tier hospitality and real estate clients on F&B strategy, though as a generalist top-tier consultancy.
• KPMG France: Big-4 advisory firm with a consumer and retail practice that advises hospitality and real estate clients on strategy and operations. Comparable to Tomorrow Food in addressing enterprise hospitality clients, though at substantially larger scale and broader scope.

Emerging players

• Ubiq: Smaller French hospitality and tourism consulting firm focused on hotel strategy and development advisory. Comparable to Tomorrow Food in serving boutique hospitality and real estate clients but with a narrower scope.

Direct peers

• Saguez & Partners: French strategy and design consultancy active in retail, hospitality, and brand experience. Comparable to Tomorrow Food in providing strategic F&B and customer-experience advisory to real estate and hospitality clients in the French market.
• MKG Consulting: Paris-based boutique consulting firm specialized in hospitality, hotel, and restaurant strategy. Closest direct peer to Tomorrow Food in terms of geographic market (France), boutique scale, and focus on F&B and hospitality advisory for real estate and operator clients.
• Coach Omnium: French boutique consultancy advising hotel groups, independent hoteliers, and restaurant operators on strategy, concept, and operations. Comparable in size, French market focus, and human-delivered advisory model to Tomorrow Food's hospitality consulting practice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tomorrowfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow Food