Tønsberglivet

What Tønsberglivet does

Tønsberglivet AS is a private Norwegian reputation and urban development company (omdømme- og byutviklingsselskap) founded in 2020 and headquartered in Tønsberg, Norway. It operates as a collaborative convening platform that brings together 50+ partners — including Tønsberg Kommune, Færder kommune, Vestfold Fylkeskommune, property developers (Obos, Selvaag, Format Eiendom, Kaldnes), banks (DNB, Handelsbanken, Skagerrak Sparebank, Sparebanken Norge/Sør), shopping and hospitality anchors (Alti Farmandstredet, Quality Hotel Tønsberg), cultural institutions, and SMBs — around the goal of promoting the Tønsberg region's attractiveness as a place to live, visit, and do business. Its primary product is a multi-portal website (tonsberglivet.no) structured around five life sections — Bylivet (city life), Hverdagslivet (daily life), Næringslivet (business), Reiselivet (tourism), and Studentlivet (student life) — accompanied by a business directory with 300+ listings, an event calendar, and a formal press room.

The business model rests on recurring partner/membership subscriptions from local businesses and public-sector organizations, supplemented by ancillary revenue from a multi-merchant gift card program (Gavekort via deposit.app.igive.no), market stall rentals at Tønsberg Torv (operated on behalf of Tønsberg municipality through the Torvleie program), and event organization (Tønsbergfest, Tønsbergdagen, Barnas Tønsbergfest, Bondens marked). Pricing is not publicly disclosed and is handled through direct contact. The underlying technology is a conventional web stack (HTML, CSS, JavaScript) built and maintained by Poison AS, with third-party integrations including Google Analytics (anonymized IP, 2-year retention), MailMojo for newsletter delivery, and YR/met.no for weather data — no proprietary technology platform, AI/ML capability, or SDK/API surface is disclosed.

The operating team is small (4 named staff — CEO Cecilie B. Sørumshagen, Head of Reputation & Communications Julie Moon Fjell, City Manager Diem Vo, and an apprentice Venil Johansen — within a 1-10 employee range), positioning Tønsberglivet as a high-leverage convening organization rather than a technology or scale business. Its principal competitive moats are a formal municipal mandate to manage Tønsberg Torv, an extensive cross-sector partner network, and brand recognition as the official voice of the Tønsberg region.

Name

Tønsberglivet

Legal name

Tønsberglivet AS

Website

https://tonsberglivet.no

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Tønsberglivet AS is a private Norwegian reputation and urban development company that operates a multi-portal platform convening 50+ municipalities, businesses, and cultural partners to promote the Tønsberg region's attractiveness for residents, visitors, and businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Tønsberg, Vestfold og Telemark

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Partner/Membership Fees: Local businesses, property developers, municipalities, and organizations pay to become partners of Tønsberglivet, gaining visibility, access to co-marketing activities, and the ability to influence regional development. The platform describes partner membership as providing access to a 'kraftsenter' (power center) for city and regional attractiveness initiatives.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Tønsberglivet is a reputation and urban development company (omdømme- og byutviklingsselskap) for the Tønsberg region in Norway. It operates a multi-portal platform (Bylivet, Hverdagslivet, Næringslivet, Reiselivet, Studentlivet) that aggregates a searchable directory of 300+ local businesses, events, news, and visitor information. The company sells partner memberships to local businesses and public entities, manages Tønsberg Torv (the city market square) on behalf of Tønsberg municipality, organizes community events (Tønsbergfest, Barnas Tønsbergfest, Bondens marked), and issues multi-business gift cards (Gavekort).

Product overview

Tønsberglivet is a reputation and city development company (omdømme- og byutviklingsselskap) for the Tønsbergregion. The company operates a multi-portal platform ecosystem covering different life stages and aspects: Bylivet (city life), Hverdagslivet (everyday life), Næringslivet (business life), Reiselivet (travel/tourism), and Studentlivet (student life). These portals aggregate local businesses, events, news, and information for residents, visitors, and businesses. The company also manages several community projects including Barn i byen (Children in the City), Barnas Tønsbergfest (Children's Tønsbergfest), Bondens marked (Farmers' Market), and Torvleie (market square rental/management). Core services include gift cards (Gavekort) usable across partner businesses, event organization, and regional marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Partner Membership (Bli med)
• Torvleie (Market Square Rental)
• Gavekort (Multi-Business Gift Cards)
• Tønsbergfest (Annual City Festival)
• Barnas Tønsbergfest (Children's City Festival)
• Tønsbergdagen (Tønsberg Day)
• Bondens marked (Farmers' Market)
• Barn i byen (Children in the City)

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

62 partnerships are on record, tiered core, minor and major.

• Tønsberg KommunecoreOthersTønsberg Kommune is a main partner of Tønsberglivet. The municipality delegates management of Tønsberg Torv to Tønsberglivet and collaborates on urban development and regional attractiveness initiatives. Charlotte Svensen, Næringssjef (Head of Business Development), is listed as a key municipal contact for the business community.
• Færder kommunecoreOthersFærder kommune is a main partner of Tønsberglivet. The municipality collaborates on regional development, tourism promotion (Reiselivet), and cultural events. Nøtterøy Kulturhus, a cultural venue in Færder municipality, is also featured.
• Vestfold FylkeskommuneminorOthersVestfold Fylkeskommune (Vestfold County Municipality) is listed as a partner of Tønsberglivet, collaborating on county-level regional development and cultural promotion.
• ObosmajorOthersObos, one of Norway's largest housing cooperatives and property developers, is a main partner of Tønsberglivet. Obos is active in residential development in the Tønsberg region and supports regional attractiveness initiatives.
• SelvaagmajorOthersSelvaag (Selvaag Bolig), a major Norwegian residential property developer, is a main partner of Tønsberglivet, contributing to housing development and regional growth in the Tønsberg area.
• Format EiendommajorOthersFormat Eiendom is listed as a main partner of Tønsberglivet, contributing to regional property and urban development initiatives.
• KaldnesmajorOthersKaldnes is a main partner of Tønsberglivet. Kaldnes AS operates industrial and commercial property in the Tønsberg region and is associated with the harbour area development.
• DNBminorOthersDNB, Norway's largest bank, is listed as a partner of Tønsberglivet, supporting regional financial services and economic development.
• HandelsbankenminorOthersHandelsbanken, a Swedish-origin commercial bank operating in Norway, is listed as a partner of Tønsberglivet.
• Skagerrak SparebankminorOthersSkagerrak Sparebank, a regional savings bank serving the Vestfold area, is listed as a partner of Tønsberglivet.
• Sparebanken Norge (Sparebanken Sør)minorOthersSparebanken Norge / Sparebanken Sør, a regional savings bank, is listed as a partner of Tønsberglivet.
• Alti FarmandstredetmajorOthersAlti Farmandstredet is Tønsberg's largest shopping centre and a main partner of Tønsberglivet. It hosts many events listed on the platform, including byttemarkeder (clothing swaps), viral fruit pop-ups, and Italian evenings. Alti is the anchor retail destination in the city centre.
• FolksommajorOthersFolksom is listed as a main partner of Tønsberglivet. Folksom.no appears to be a local community or commercial platform serving the Tønsberg region.
• Quality Hotel TønsbergmajorOthersQuality Hotel Tønsberg is a main partner and key venue for Tønsberglivet events. It houses Teigen Scene (904-seat concert and theatre venue) and hosts major events including Italian evenings and the Alexx Alexxander magic show.
• FærderbiennalenminorOthersFærderbiennalen (Færder Art Biennale) is listed as a partner of Tønsberglivet. The biennial is described as placing Vestfold on the world map and is featured prominently in Tønsberglivet news as a major cultural attraction.
• SlottsfjellminorOthersSlottsfjell (Slottsfjellmuseet / Slottsfjellet) is listed as a partner. The site is one of Norway's most significant medieval castle ruin areas and a major cultural heritage attraction in Tønsberg.
• FoynhagenminorOthersFoynhagen is listed as a partner and event venue. The venue hosts concerts and events (e.g., In Flames performance) featured on Tønsberglivet's event calendar.
• Geitmyra TønsbergminorOthersGeitmyra Tønsberg, a food education and garden centre, is listed as a partner. Geitmyra promotes local food culture and sustainable food production.
• NAVminorOthersNAV (Norwegian Labour and Welfare Administration) is listed as a partner, supporting the region's social and welfare agenda.
• DNT Tønsberg og OmegnminorOthersDNT (Den Norske Turistforening) Tønsberg og Omegn, the local branch of Norway's hiking organization, is listed as a partner, supporting outdoor tourism and nature-based experiences.
• Grûnderhuset Hi5minorOthersGrûnderhuset Hi5 is Tønsberg's startup hub and co-working space, managed by Geir Bækholt (Daglig leder). Listed as a key business contact on Tønsberglivet's contact page, serving as an entrepreneurial ecosystem partner.
• Tønsberg & Færder NæringsforeningminorOthersTønsberg & Færder Næringsforening (business association) is led by Vivil Hunding Strømme as Daglig leder. Listed as a key business contact and ecosystem partner for the regional business community.
• 4Q NæringsmeglingminorOthers4Q Næringsmegling (commercial real estate brokerage) is listed as a partner, supporting the Næringslivet (business) section with commercial property transactions.
• Aanstad ConsultingminorOthersAanstad Consulting is listed as a partner of Tønsberglivet, providing consulting services to the regional ecosystem.
• AllegrominorOthersAllegro is listed as a partner of Tønsberglivet.
• Berg HansenminorOthersBerg Hansen (travel agency / business services) is listed as a partner of Tønsberglivet.
• Besøkssenter våtmark IleneminorOthersIlene Visitor Centre for Wetlands is a nature centre and Ramsar area (wetland of international importance) that hosts open Sundays and events (Trekkfugldagen) featured on Tønsberglivet.
• Besøkssenteret Færder NasjonalparkminorOthersThe Færder National Park Visitor Centre is listed as a partner, supporting nature-based tourism in the archipelago.
• BilserviceminorOthersBilservice (automotive services) is listed as a partner of Tønsberglivet.
• Bjarøy EiendomminorOthersBjarøy Eiendom is listed as a partner of Tønsberglivet, contributing to property development in the region.
• Bjertnæs & Hoel ASminorOthersBjertnæs & Hoel AS is listed as a partner of Tønsberglivet.
• Brødrene FrebergminorOthersBrødrene Freberg is listed as a partner of Tønsberglivet.
• Caspari ArtspaceminorOthersCaspari Artspace is listed as a partner of Tønsberglivet, contributing to the cultural ecosystem.
• ECO onlineminorOthersECO online is listed as a partner of Tønsberglivet.
• EDH UtleieminorOthersEDH Utleie (equipment rental) is listed as a partner of Tønsberglivet.
• Et Cetera Profil ASminorOthersEt Cetera Profil AS (branding/promotional products) is listed as a partner of Tønsberglivet.
• FossTech ASminorOthersFossTech AS is listed as a partner of Tønsberglivet.
• FærdminorOthersFærd is listed as a partner of Tønsberglivet, serving the mobility and transport sector.
• Hathon Holding ASminorOthersHathon Holding AS is listed as a partner of Tønsberglivet.
• K2 KompetanseminorOthersK2 Kompetanse is listed as a partner of Tønsberglivet, providing competence and HR services.
• Kunst KraftminorOthersKunst Kraft (art workshop venue, 'Hos Helene') is listed as a partner, providing creative workshops and events for families and children.
• KviknaminorOthersKvikna is listed as a partner of Tønsberglivet.
• Malling & CominorOthersMalling & Co (real estate advisory) is listed as a partner of Tønsberglivet.
• MessafestivalenminorOthersMessafestivalen is listed as a partner of Tønsberglivet, contributing to the event and cultural landscape.
• MicasaminorOthersMicasa is listed as a partner of Tønsberglivet.
• MikroLIBERminorOthersMikroLIBER is listed as a partner of Tønsberglivet.
• NorconsultminorOthersNorconsult (engineering and consulting) is listed as a partner of Tønsberglivet, supporting regional infrastructure and planning.
• NordvikminorOthersNordvik (real estate / housing) is listed as a partner of Tønsberglivet.
• Nova DentalminorOthersNova Dental is listed as a partner of Tønsberglivet.
• OrtopediteknikkminorOthersOrtopediteknikk (orthopaedic technology/medical supplies) is listed as a partner, serving the healthcare needs of residents.
• Otterlei EiendomminorOthersOtterlei Eiendom is listed as a partner of Tønsberglivet, active in regional property development.
• Perfekt UrminorOthersPerfekt Ur is listed as a partner of Tønsberglivet. It is an authorised service centre for luxury watch brands including Omega, IWC, Panerai, and others.
• Ro HårstudiominorOthersRo Hårstudio is listed as a partner of Tønsberglivet, a hair studio with six dedicated stylists.
• Stange GårdsprodukterminorOthersStange Gårdsprodukter (farm products) is listed as a partner, reflecting Tønsberglivet's support for local food and agricultural producers.
• Teie VelværeminorOthersTeie Velvære is listed as a partner of Tønsberglivet, offering beauty and wellness treatments in Færder municipality.
• Tekstil ProffenminorOthersTekstil Proffen is listed as a partner of Tønsberglivet.
• Tenden AdvokatfirmaminorOthersTenden Advokatfirma is listed as a partner of Tønsberglivet, featured in news as 'Advokatfirmaet hvor menneskene kommer først' (the law firm where people come first).
• Tønsberg Lyd & LysminorOthersTønsberg Lyd & Lys (audio and lighting equipment) is listed as a partner, supporting events and productions in the region.
• Tønsberg domkirke menighetminorOthersTønsberg Cathedral Parish is listed as a partner, contributing to the cultural and community life of the region.
• Vestfold KunstmesseminorOthersVestfold Kunstmesse (Vestfold Art Fair) is listed as a partner, promoting visual arts in the region.
• Villa FlamingominorOthersVilla Flamingo is listed as a partner and is featured as a boutique destination in Tønsberg's Storgaten shopping street.
• ZeinerminorOthersZeiner (real estate / property) is listed as a partner of Tønsberglivet.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Oslo: Oslo's official destination marketing organization promoting city life, tourism, business and events in Norway's capital. Operates a comparable multi-audience portal structure with directory, events, and partner sponsorship, making it the closest functional analogue to Tønsberglivet at a larger scale.
• Visit Bergen: Bergen's official destination marketing company, covering visitor information, events, business, and regional development for the Bergen region. Comparable business model — partnership/membership-based DMO with event programming and a multi-vertical city portal.
• Bergen Næringsråd: Bergen's business and regional development association, focused on business climate, place branding, and member services for the Bergen region. Closely comparable as a member-funded business-attraction and city-life organization.
• Visit Telemark: Regional destination organization for Telemark covering tourism marketing, events, and business promotion. Directly comparable structure — multi-vertical destination portal funded by partner/membership contributions from regional stakeholders.
• Wonderful Copenhagen: Copenhagen's official city marketing and destination organization, combining tourism, business attraction, talent attraction, and event development. Comparable integrated city-life + business + travel mandate, although at a substantially larger organizational scale.
• Destinasjon Sørlandet: Destination marketing organization for the Sørlandet region on Norway's southern coast, running member-funded tourism promotion and event programming. Directly comparable as a Norwegian regional DMO financed by partner/membership fees.
• Visit Nord-Norge: The official DMO for Northern Norway, running destination marketing across multiple municipalities with a partner network. Comparable destination-marketing + partner-funding model applied to a multi-municipality geography rather than a single city.
• Region Stavanger: Regional development and destination organization for the Stavanger region, combining tourism promotion, business attraction, and cluster-development initiatives. Same hybrid tourism/business/place-branding remit as Tønsberglivet, with a public-private partnership funding base.

Broad incumbents

• Innovasjon Norge: The Norwegian government's national innovation and tourism promotion agency. Operates nationally and overlaps with Tønsberglivet's mandate for tourism and regional business promotion, but at a much broader geographic and policy scale.

Others

• Tønsberg & Færder Næringsforening: The local business association for the Tønsberg and Færder region, listed as a key business-ecosystem contact and partner. Functionally adjacent — member-funded business-attraction and advocacy — but a separate legal entity from Tønsberglivet, not a directly competing platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tonsberglivet
• LinkedInlinkedin.com/company/t%C3%B8nsberglivet
• Instagraminstagram.com/tonsberglivet

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tønsberglivet