Færd AS

What Færd AS does

Færd AS is a full-service communications agency headquartered in Tønsberg, Norway, formed in 2016 through the merger of design agency Essenz and communications agency Spring, and expanded in 2018 via the merger with B2B agency Marketing Services. The agency operates through four service pillars: Råd og retning (strategy and advisory including branding, crisis management, and employer branding), Idé og utforming (idea, design, content, film, and annual reports), Synlighet og vekst (SEO, web, performance marketing, social media), and HubSpot implementation as a certified Gold Solutions Partner. It also produces the 'Ikke FÆRDig snakka' podcast and runs breakfast seminars and courses with industry partners Kampanje and Kommunikasjonsforeningen.

The agency's underlying technology stack is conventional marketing tooling: HubSpot (Gold Partner), Google Ads and analytics, plus paid social platforms (Meta, LinkedIn, Snapchat, TikTok). The team of nine named professionals combines partners with 20+ years of agency-side and client-side experience (ex-Equinor, iProspect, Norrøna, Metro Branding) across strategy, creative, digital, performance marketing, and copywriting disciplines.

Færd generates revenue through project-based engagements and retainer arrangements with clients ranging from local Tønsberg-region SMBs to national and international corporations across at least 15 industries, including maritime (Höegh Evi, Argeo), biotech (Nykode Therapeutics), insurance (Cefor), energy (Borregaard), aviation (Turkish Airlines), tourism (Croatian National Tourist Board), and real estate (JM Norge). International reach is supported by a partnership with mcGroup, a Berlin-based agency network. The firm is privately held by its named partners with no external funding disclosed.

Name

Færd AS

Legal name

Færd AS

Website

https://fard.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Færd AS is a Tønsberg-based Norwegian communications agency offering strategy, creative design, digital marketing, and HubSpot Gold Partner services to clients ranging from local SMBs to international corporations across diverse industries.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Communications Services, Nec (4899), Services-Management Services (8741)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Communications agency services
• Marketing strategy consulting
• Brand design services
• Content marketing services
• Digital marketing services

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Communication and Marketing Consulting Services: Professional consulting services including strategy development, branding, communication strategy, and crisis management. Revenue generated through project-based engagements and retainer arrangements with clients ranging from local businesses to international corporations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Færd AS is a full-service communications agency that delivers strategic advisory and operational communication services to businesses. Its offerings are organized into three service pillars — Strategy and Advisory (Råd og retning), Idea and Design (Idé og utforming), and Visibility and Growth (Synlighet og vekst) — supplemented by certified HubSpot implementation services and an owned podcast. Engagements are delivered on a project or retainer basis to clients ranging from local SMBs to international corporations.

Product overview

Færd AS is a full-service communications agency offering a comprehensive portfolio of strategic and operational communication services. The agency operates through four main service pillars: (1) Råd og retning (Strategy and Advisory) covering strategy, branding, PR, and employer branding; (2) Idé og utforming (Idea and Design) encompassing concept development, visual identity, content marketing, film/photo, and annual reports; (3) Synlighet og vekst (Visibility and Growth) including SEO, web development, performance marketing, and social media services; and (4) HubSpot Services as a certified partner. The agency also produces its own content through the 'Ikke FÆRDig snakka' podcast. Færd does not offer a software product or platform but provides human-driven advisory and creative services.

Differentiator

Problem solved

Functional benefit

Products and services

• Råd og retning (Strategy and Advisory) Strategic communications consulting for organizations, covering strategy development, branding and positioning, identity and reputation management, marketing plans and campaigns, courses and lectures, employer branding, and PR services. Designed for companies needing senior strategic counsel alongside execution support.
• Idé og utforming (Idea and Design) Creative production services covering idea and concept development, design and visual identity, content marketing, film and photo production, and annual report creation. Targeted at clients that need integrated creative output from concept through to finished deliverables.
• Synlighet og vekst (Visibility and Growth) Digital marketing and growth services including social media management, SEO/AIO, web development, performance marketing, and trade show and event support. Aimed at organizations that need measurable digital visibility and demand generation.
• HubSpot Services (HubSpot Solutions Partner) Implementation and consulting services for HubSpot's Marketing Hub, Content Hub, Sales Hub and Service Hub platforms, delivered by a certified HubSpot Gold Solutions Partner. Targeted at clients that want to adopt or optimize HubSpot CRM and inbound marketing automation.
• Ikke FÆRDig snakka (Podcast) An owned podcast series covering marketing, advertising, communication and storytelling topics, featuring industry guests and internal Færd team members. Used as a thought-leadership and brand-building content channel rather than a paid offering.

Quantifiable outcome

• Some clients have been with the agency for over 20 years
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• mcGroupcoreStrategic or Co-development PartnerInternational agency network based in Berlin that Færd collaborates with on certain client projects. This partnership extends Færd's capabilities to serve international clients and enables cross-border collaboration on communication projects.
• HubSpotcoreTechnology or IntegrationCertified HubSpot Gold Solutions Partner. Færd implements and supports HubSpot's marketing, sales, and service hub solutions including Marketing Hub, Content Hub, Sales Hub, and Service Hub for clients seeking CRM and inbound marketing automation.
• GooglecoreTechnology or IntegrationOfficial Google Partner enabling Færd to run certified Google Ads campaigns and leverage Google's advertising and analytics platforms for client marketing initiatives.
• Friends at WorkminorOthersCoworking space in Tønsberg where Færd's office is located. 3000m2 facility offering offices, lounge areas, cafeteria, café, podcast rooms, meeting rooms, and gym facilities.
• KommunikasjonsforeningenminorGTM or Marketing PartnerNorwegian communications association with whom Færd collaborates on courses, seminars and professional development events. Færd team members speak at association events.
• KampanjeminorGTM or Marketing PartnerNorwegian marketing industry platform with whom Færd collaborates on educational events and courses. Færd personnel appear on stage at Kampanje events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• HubSpot (Solutions Partner ecosystem): HubSpot's certified Solutions Partner program (where Færd holds Gold status) is a relevant ecosystem peer group — other Gold/Platinum Norwegian HubSpot partners compete for the same inbound marketing automation implementations.

Direct peers

• SMFB: Oslo-based creative agency with strong B2B and brand-building credentials, founded through a merger. Comparable to Færd as a Norwegian agency of similar service breadth and enterprise focus.
• Pol Oslo: Norwegian creative agency known for integrated communications and content production. Comparable in scope (strategy, creative, film, content) and Norwegian market positioning.
• Anorak: Oslo-based creative agency with strong storytelling and brand-building expertise. Comparable as a Norwegian agency serving enterprise clients across strategy and creative execution.
• Trigger Oslo: Norwegian creative and digital agency offering integrated communications, social, and content services. Comparable in service mix and Norwegian mid-market to enterprise client base.
• Mediability (formerly Kitchen): Norwegian creative agency with strong digital and content production capabilities. Comparable as a mid-sized Norwegian full-service communications shop competing for similar clients.
• TRY Apt: One of Norway's leading creative and communications agencies, headquartered in Oslo. Directly comparable full-service agency offering strategy, creative, digital, and PR services to enterprise clients in the Norwegian market.

Broad incumbents

• McCann Norway: Norwegian arm of global advertising network McCann. Targets overlapping enterprise clients with creative, digital, and media capabilities delivered through a global network.
• Publicis Norway: Norwegian operations of Publicis Groupe. Competes in the same enterprise communications and digital marketing space but with substantially greater resources and global reach.
• Ogilvy Norway: Norwegian office of global network Ogilvy. Competes for the same enterprise communications and brand mandates but with the backing of a global network, broader service portfolio, and significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@frdkommunikasjon764
• Facebookfacebook.com/fardkommunikasjon
• LinkedInlinkedin.com/company/f%C3%A6rd/mycompany
• Instagraminstagram.com/fard_kommunikasjon

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Færd AS