Topgolf Monterrey

What Topgolf Monterrey does

Topgolf Monterrey is a single-site sports entertainment complex located in San Pedro Garza García, Nuevo León, Mexico, operated by TG VE OPERATING, S. de R.L. de C.V. under a license from Topgolf International, Inc. with Ventura Entertainment functioning as the operational parent ecosystem. The venue spans three levels and includes 90 climate-controlled hitting bays, the largest sports bar in Mexico with over 190 high-definition screens, a full-service restaurant, three bars (including the open-air Sky Bar terrace and the No Name Bar), and private salon spaces for corporate and social events. Founded in 2020, the venue employs approximately 36 staff and serves customer segments including social groups, corporate event bookers, families hosting birthdays and kids' parties, couples, sports fans, and recreational golf enthusiasts. Its booking capacity ranges from 7 guests in a single bay to 1,000 guests across full-floor buyouts, and the venue reports having hosted more than 1,000 events to date.

The core product experience is technology-enabled golf entertainment: every ball contains a microchip that registers where it lands within the field and transmits points in real time to screens in each bay, allowing multiplayer scoring competitions without prior golf knowledge. A proprietary "Sure Thing" golf club is provided free to bays on the lower floors to lower the barrier to entry. Ancillary revenue lines include the Topgolf All In summer package ($499 MXN per person), unlimited-play packages anchored to $699 MXN minimum F&B spend, the Buy-2-Hours-Get-3rd-Free promotion, the all-inclusive "Game & Credit" event package (from $6,596 MXN for 7-12 guests), birthday and kids-and-teens party packages, a $119 MXN Lifetime Membership, a recurring Platinum Membership with unlimited play, a Corporate Membership tier, individual golf lessons with a PGAM-affiliated coach (1/3/5-class packages at MXN $800/$2,000/$2,700), and a digital gift card program with up to 10% bonus value on online purchases.

The business model is predominantly direct-to-consumer and event-driven. Bay time is usage-based (hourly, with rates varying by day and time), food and beverage is a major transaction-fee stream layered onto every visit, and recurring revenue is anchored in the Lifetime and Platinum memberships plus corporate event contracts. Distribution is omnichannel within Monterrey only: online reservation and gift card purchases via the company's own website, phone and WhatsApp-driven event sales, an email/SMS subscription funnel, and broad organic social presence across Instagram, Facebook, TikTok, YouTube, X, and LinkedIn. Pricing is listed entirely in Mexican pesos, corporate and birth day party pricing is opaque and requires inquiry, and no third-party marketplace listings exist.

Name

Topgolf Monterrey

Legal name

TG VE OPERATING, S. DE R.L. DE C.V.

Website

https://topgolf.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Topgolf Monterrey is a single-site sports entertainment venue in San Pedro Garza García, Nuevo León, operating 90 microchip-scored golf bays, a 190-screen sports bar, restaurants, and private event spaces under license from Topgolf International. It serves social groups, corporate event bookers, families, and sports fans in the Monterrey metro via direct reservations, memberships, and packages.

Ownership category

akta.pro rank

Product category

Sports Entertainment Venue

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf entertainment
• Sports entertainment venue
• Event hosting services
• Sports bar dining
• Golf instruction services

Headquarters

HQ city

San Pedro Garza García

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Bay/Game Time Rental: Hourly rental of golf bays for gameplay. Pricing varies by day and time. Each bay accommodates up to 6 players. This is the core revenue driver.
2. Food and Beverage Sales: Full-service restaurant with chef-designed menu, sports bar with 190+ screens, and drinks service delivered directly to bays. Alcohol sales include cocktails, beer, and specialty drinks. No outside food or beverages permitted.
3. Lifetime Membership: One-time fee of $119 MXN per person for first-time visitors. Required to play golf and registers player scores with access to exclusive offers. Different from Platinum membership which has monthly/annual fees.
4. Platinum Membership: Premium membership offering unlimited game hours, priority access, and discounts on food and beverages. Available with monthly or annual payment options.
5. Event Hosting and Private Bookings: Revenue from corporate events, birthday parties, group bookings, salones privados (conference rooms), Sky Bar reservations, and full-floor bookings. Event planning services included.
6. Golf Lessons: Individual golf instruction with certified coach Mario López. Packages available: 1 class ($800), 3 classes ($2,000), 5 classes ($2,700).
7. Gift Cards: Digital gift cards with 10% discount for online purchases. Cards can be loaded with funds for game time, food/beverages, retail, or golf lessons. Promotional bonus: 10% extra value on loaded amounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Topgolf Monterrey operates a 90-bay, climate-controlled sports entertainment complex where guests rent a hitting bay by the hour, hit microchip-enabled golf balls that automatically score on screen, and consume food and beverages from the on-site restaurant and multiple bars. The venue also hosts private and corporate events in dedicated event spaces, sells memberships and gift cards, and offers structured golf classes for juniors, adults, and ladies, all under license from Topgolf International, Inc.

Product overview

Topgolf Monterrey is a sports entertainment complex that operates as a unified platform combining technology-enabled golf gameplay with dining and event services. The core product is the Golf Bay Experience featuring 90 microchip-enabled hitting bays across three levels where players score points by hitting golf balls into giant targets. Supporting the core experience are add-on packages (Topgolf All In, 3ra Hora Gratis, Juego Ilimitado, Topgolf Favs 2x1), event packages (Game & Credit, Kids & Teens, Birthday Experience), membership tiers (Lifetime, Platinum, Corporate), golf instruction classes, and food/beverage services including the Sports Bar (120+ screens), Sky Bar terrace, and No Name Bar. The venue also offers private event spaces for groups from 12 to 1,000 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Bay Experience (Bahía de Juego)

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Topgolf International, Inc.coreOthersTopgolf Monterrey is a licensed location operating under the Topgolf International brand. The brand is owned by Topgolf International, Inc. which holds all trademarks and intellectual property. © 2026 Topgolf International, Inc. All rights reserved. The venue operates as TG VE OPERATING, S. DE R.L. DE C.V.
• Ventura EntertainmentcoreOthersVentura Entertainment appears as the parent/operator company. Multiple URLs reference venturaentertainment.com.mx for menus, event fact sheets, and gift card systems. TG VE OPERATING, S. DE R.L. DE C.V. operates under Ventura Entertainment's ecosystem. The data privacy notice lists 'TG VE OPERATING, S. DE R.L. DE C.V.' as the responsible company with Ventura Entertainment links for various operational systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Puttshack: Tech-enabled mini-golf entertainment concept with full bar and restaurant. Operates in the same tech-enabled golf entertainment category as Topgolf Monterrey, with comparable F&B attach rates and group event positioning.
• Puttery: Upscale indoor mini-golf and cocktail bar concept operated by Drive Shack. Comparable to Topgolf Monterrey in combining tech-enabled gameplay with a premium F&B experience targeting adult social groups and events.
• Drive Shack: US-based owner-operator of tech-enabled golf entertainment venues (Drive Shack venues and Puttery). Direct competitor to Topgolf in the tech-enabled golf entertainment category, sharing the bay-based gameplay, F&B revenue mix, and event-driven GTM motion.
• Five Iron Golf: Indoor golf entertainment and simulator venue chain with a strong bar/restaurant component. Comparable to Topgolf Monterrey in combining technology-enabled golf play with food and beverage service and event hosting.
• BigShots Golf: Tech-enabled golf entertainment venue operator (formerly operated by Invited). Directly comparable business model to Topgolf Monterrey with technology-enabled gameplay, F&B revenue, and event hosting.
• Topgolf International: Global parent brand and operator of the Topgolf sports entertainment concept. Topgolf Monterrey operates as a licensed location of this peer; Topgolf International venues worldwide share the same microchip-enabled gameplay technology, bay-based business model, and event-hosting orientation.

Broad incumbents

• Lucky Strike Entertainment: Bowling and entertainment venue operator (formerly Bowlero). Comparable business model to Topgolf Monterrey in operating entertainment-anchor venues with full-service F&B, league/event programming, and private event space rentals.
• Dave & Buster's: Large-format entertainment venue operator combining games/sports activities with full-service dining and bar. Broadly comparable to Topgolf Monterrey in the 'eatertainment' category — combining a primary entertainment draw (golf bays vs. arcade games) with substantial F&B revenue and group/corporate event bookings.
• Main Event Entertainment: Family entertainment center operator with bowling, laser tag, and food/beverage. Comparable to Topgolf Monterrey in offering group entertainment with F&B attach, party/corporate event hosting, and a multi-revenue-stream model.

Regional players

• KidZania México: Mexican family entertainment edutainment centers operating in Mexico. While serving a different primary use case (children's role-play), KidZania competes with Topgolf Monterrey for the same family and corporate event-share wallet in the Mexican market and shares the 'party package + F&B + group event' business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/topgolfmty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Topgolf Monterrey