Total Foods
Total Foods is a privately held B2B food and non-food distributor serving vending, office coffee, micro-market, correctional, and wholesale customers across six Midwestern U.S. states from its Waukesha, Wisconsin warehouse.
- Company typePrivate
- Founded2020
- HeadquartersWaukesha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Total Foods does
Total Foods is a privately held B2B food and non-food products distributor headquartered in Waukesha, Wisconsin. Founded in 2020 with 22 employees, the company distributes across six Midwestern states — Wisconsin, Illinois, Indiana, Eastern Iowa, Ohio, and Minnesota — using a company-owned delivery fleet to serve commercial customers in vending, office coffee service, micro-markets, correctional facilities, non-food essentials, and cash-and-carry/wholesale segments. Its portfolio spans seven product categories: beverages, candy, coffee (including Lavazza, K-Cups, cold brew, and iced coffee), disposables, frozen food, snacks, and pastries, sourced from multiple national brand suppliers and aggregated under a single procurement relationship.
The business model is sales-led B2B distribution with quote-based, individually negotiated pricing and no publicly disclosed price tiers. Customer acquisition is driven primarily through the company website and direct outreach, with reordering enabled via an integrated Cut and Dry online ordering portal. Total Foods differentiates on personalized service, customized assortment curation, palletized delivery accuracy, and support for national accounts and buying groups. There is no proprietary technology disclosed; the operational stack relies on conventional warehouse and fleet logistics augmented by a third-party e-commerce ordering platform.
The company is independently owned with no parent entity, institutional investors, or disclosed funding rounds identified. Revenue is not publicly disclosed. Operating status is active, with defined business and warehouse hours at the Waukesha headquarters. Certifications, patents, trademarks, regulatory actions, and M&A activity are absent from available sources, consistent with a small, privately held regional distributor in early-to-mid stage scaling.
Total Foods firmographics
Firmographics- Name
- Total Foods
- Legal name
- Total Foods
- Website
- https://totalfoodsws.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Foods is a privately held B2B food and non-food distributor serving vending, office coffee, micro-market, correctional, and wholesale customers across six Midwestern U.S. states from its Waukesha, Wisconsin warehouse.
- Ownership category
- akta.pro rank
Total Foods industry classification
Industry- Product category
- B2B Food and Non-Food Distribution
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Institutional Foodservice Distribution (Education, Healthcare, Government) (CRAOABAM)
- akta.pro secondary industry
- Bakery & Desserts Distribution (CRAOABAE)
Keywords
Where Total Foods is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Food and Non-Food Product Sales: Total Foods generates revenue through the distribution and sale of diverse food and non-food products to businesses. Their portfolio includes premium coffee selections, vending favorites, beverages, snacks, candy, frozen foods, pastries, disposables, and specialized solutions for micro-markets and correctional facilities. Revenue is derived from product sales to commercial customers across various industries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Total Foods product offering
Product offeringCore offering
Total Foods is a B2B distributor of food and non-food products that supplies vending operators, office coffee services, micro-markets, franchises, and correctional facilities across the U.S. Midwest. The company offers a portfolio spanning premium coffee, beverages, snacks, candy, frozen foods, pastries, and disposables, supported by a company-owned delivery fleet and an online ordering portal.
Product overview
Total Foods operates as a food and non-food products distributor serving multiple market segments including Vending, Micro Markets, Office Coffee, Non-Foods, and Correctional Facilities. Their product portfolio consists of seven core product categories: Beverages, Candy, Coffee (including Lavazza, K-Cups, cold brew, and other coffee products), Disposables, Frozen Food, Snacks, and Pastries. The company also offers custom solutions and personalized service tailored to meet the unique needs of businesses across their served markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverages Assorted beverages stocked by Total Foods for vending operators and office coffee service customers across the Midwest.
- Candy Confectionery items including candy supplied to vending operators and micro-market operators.
- Coffee Premium coffee selections for office coffee service customers, including whole bean, ground, portion packs, liquid coffee, Lavazza, K-Cups, cold brew, iced coffee, cappuccinos, plus complementary creamers, flavorings, sweeteners, hot chocolate, and tea.
- Disposables Single-use paper products including cups, stirrers, lids, and cup jackets distributed alongside coffee and food offerings.
- Frozen Food Frozen food products supplied to vending machine operators and micro-market operators.
- Snacks Wide variety of snacking options ranging from healthy snacks to indulgent treats, supplied to vending operators, micro-markets, and correctional customers.
- Pastries Baked pastry items supplied for office coffee service and vending customers.
- Non-Foods Non-food essential products (such as paper products and office supplies) distributed to businesses to supplement their core food and vending offerings.
Companies that use Total Foods
Customer profileSegments6 records
Ideal customer profiles5 records
Total Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Foods partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Total Foods competitors and assessment
Company assessmentBroad incumbents
- US Foods: US Foods is a national broadline foodservice distributor supplying restaurants, institutions, and other commercial customers with food and related supplies. Its broad assortment and dedicated distribution operations provide an established benchmark for Total Foods' model.
- Imperial Dade: Imperial Dade distributes food packaging, disposables, janitorial products, and other supplies through a broad route-based network. Its combined foodservice and non-food offering is comparable to Total Foods' emphasis on products beyond the food itself.
- Performance Food Group: Performance Food Group is a large broadline foodservice distributor with extensive vending, convenience, and customized distribution capabilities. It offers comparable food and non-food products and delivery infrastructure at substantially greater scale.
- Ben E. Keith: Ben E. Keith is a broadline foodservice distributor serving restaurants, schools, healthcare, and other institutional customers. Its large product catalog, delivery fleet, and account-service model overlap with Total Foods' commercial distribution activities.
Direct peers
- Eby-Brown: Eby-Brown distributes food, beverages, snacks, and non-food supplies to convenience, vending, and foodservice customers. Its broad product portfolio, route-based distribution, and focus on unattended retail closely match Total Foods' core model.
- H.T. Hackney: H.T. Hackney is a broadline distributor serving convenience stores, vending operators, and other food and non-food retail customers. Its territory-based distribution and mixed consumables portfolio make it highly comparable to Total Foods.
- Vistar: Vistar is a national distributor of snacks, candy, beverages, and other foodservice products to vending, convenience, and related operators. It directly overlaps with Total Foods' vending and micromarket assortment and B2B distribution motion.
- McLane Company: McLane distributes food, beverages, and non-food supplies to convenience stores, vending operators, and foodservice businesses. Its high-volume distribution network serves the same core customer types and carries many of the same product categories as Total Foods.
Others
- Dot Foods: Dot Foods is a large food-industry redistributor that supplies a broad catalog to distributors and other business customers. Its product breadth and delivery model are relevant, although it primarily serves intermediaries rather than directly operating vending and foodservice accounts.
- Farmer Brothers: Farmer Brothers supplies coffee, tea, and related products to foodservice, convenience, and workplace customers. It is relevant to Total Foods' office-coffee and beverage vertical, but its manufacturing and roasting activities extend beyond Total Foods' distribution role.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Total Foods social profiles
Digital presenceTotal Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Foods leadership team
Management profileNumber of profiles
Total Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Foods
What does Total Foods do?
Total Foods is a B2B distributor of food and non-food products that supplies vending operators, office coffee services, micro-markets, franchises, and correctional facilities across the U.S. Midwest. The company offers a portfolio spanning premium coffee, beverages, snacks, candy, frozen foods, pastries, and disposables, supported by a company-owned delivery fleet and an online ordering portal.
Is Total Foods a public or private company?
Total Foods is a private company. It is classified as unknown and is currently operating.
When was Total Foods founded?
Total Foods was founded in 2020. It employs 11 to 50 people.
Where is Total Foods based?
Total Foods is headquartered in Waukesha, United States, in the North America region.
How does Total Foods make money?
One revenue line is on record: food and Non-Food Product Sales.
Who are Total Foods's main competitors?
Broad incumbents on record are US Foods, Imperial Dade, Performance Food Group and Ben E. Keith. Direct peers are Eby-Brown, H.T. Hackney, Vistar and McLane Company. Others are Dot Foods and Farmer Brothers.
Does Total Foods have an API?
No public API is recorded for Total Foods.
What industry is Total Foods in?
Total Foods's product category is B2B Food and Non-Food Distribution. Its primary akta.pro industry code is CRAOABAM, Institutional Foodservice Distribution (Education, Healthcare, Government), with a secondary code of CRAOABAE, Bakery & Desserts Distribution. Its SIC code is 5141.