What Total Physio does

Total Physio is a Chartered Physiotherapy practice operating from a single clinic in Sandyford Office Park, South Dublin (Dublin 18, Ireland). Co-owned by Patrick Holohan and Melanie Reis, the clinic employs approximately five Chartered Physiotherapists supported by additional administrative and clinical staff, and serves individual patients across musculoskeletal, sports injury, vestibular, post-surgical, and pregnancy-related conditions. The clinic also runs a corporate wellness channel delivering on-site seminars, postural assessments, and physiotherapy services to enterprise clients including Deloitte, Pfizer, Mars, SSE Airticity, Slainte Healthcare, Rehab Group, and Espion.

The service portfolio spans 15 named offerings, including general physiotherapy, sports injuries, vestibular rehabilitation (supported by Frenzel video goggles), running and gait analysis (augmented by the Ochy.io AI video-analysis platform), clinical Pilates, dry needling, shockwave therapy, orthotics, pregnancy care, sports massage, golf assessment packages, back pain, performance planning, online video consultations (via Zoom), and corporate wellness. Practice operations are supported by Cliniko for appointment booking, TM2 for online booking, Wunderbook for Pilates class subscriptions, and Zoom for telehealth delivery. The clinic is GDPR-compliant, retains records per Irish College of General Practitioners guidelines, and accepts all major Irish health insurers (VHI, Irish Life Health, Laya).

Revenue is generated primarily through fee-for-service in-clinic physiotherapy sessions (standard 30-minute appointments, with 60-minute options for complex cases), pay-as-you-go online consultations at €75, tiered golf assessment packages (€150–€600), Clinical Pilates subscriptions via Wunderbook, custom orthotics, and contracted corporate wellness engagements. The go-to-market combines direct-to-consumer local presence (same-day or within-1-working-day appointments, Luas-adjacent location, 24/7 phone line) with self-serve online booking for individual patients and direct enterprise sales for corporate wellness.

Name

Total Physio

Legal name

Total Physio & Healthcare Ltd.

Website

https://totalphysio.ie

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Total Physio is a Chartered Physiotherapy clinic in South Dublin offering in-clinic and online services including sports injury rehabilitation, vestibular therapy, AI-assisted running gait analysis, clinical Pilates, and corporate wellness programmes for individual patients and enterprise clients.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Vestibular rehabilitation therapy
• Clinical pilates classes
• Corporate wellness programs

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Treatment Sessions: Fee-for-service physiotherapy consultations lasting 30 minutes (standard) or 60 minutes for complicated injury histories. Includes assessment, treatment, and home exercise programme.
2. Online Video Consultations: Remote physiotherapy consultations via Zoom at €75 per session. Includes detailed assessment, diagnosis, expert advice, and personalized recovery programme via email.
3. Clinical Pilates Classes: Physio-led Pilates classes offered on subscription basis through Wunderbook booking app. Classes include Strong and Flexible, Bone Health, and standard Pilates sessions throughout the week.
4. Golf Assessment Packages: Tiered golf-specific assessment and rehabilitation packages: Par (€150 for 1 hour), Birdie (€375 for 3 sessions), Eagle (€600 for 5 sessions). Includes bespoke plans and follow-up sessions.
5. Corporate Wellness Services: On-site seminars, Pilates classes, postural assessments, physiotherapy clinics, and mobility sessions delivered to corporate clients. B2B service contracted to major employers.
6. Orthotics and Prescription Insoles: Custom-made orthotics and prescription insoles for biomechanical issues affecting lower limbs and feet.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Total Physio is a Chartered Physiotherapy clinic in South Dublin providing in-clinic and online assessment, treatment, and rehabilitation for musculoskeletal conditions, sports injuries, vestibular disorders, pregnancy-related pain, and biomechanical issues. The clinic delivers specialized services including running gait analysis, golf assessments, clinical Pilates, dry needling, shockwave therapy, and orthotics, alongside corporate wellness programmes delivered on-site at employer locations.

Product overview

Total Physio is a physiotherapy clinic offering a unified set of clinical services rather than a modular software product. The core offering centres on physiotherapy (assessment, treatment, and rehabilitation) supplemented by specialized therapy services. The service portfolio spans 15 named offerings: General Physiotherapy, Sports Injuries, Vestibular Rehabilitation, Shockwave Therapy, Dry Needling, Clinical Pilates and Bone Health, Online Physio Consultations (via Zoom), Back Pain, Sports Massage, Orthotics, Pregnancy Care, Running and Gait Analysis (with AI video analysis via Ochy.io), Golf Assessment (Par/Birdie/Eagle packages), Performance Planning, and Corporate wellness programmes. Services are available both in-clinic and online, with booking managed through Cliniko (appointments), TM2 App (online appointments), and Wunderbook (class bookings).

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy
• Sports Injuries Treatment and rehabilitation for sports injuries across all sport types and ability levels, with accurate diagnosis and evidence-based rehabilitation programmes.
• Vestibular Rehabilitation Specialist Vestibular Rehabilitation Therapy using Frenzel video goggles for precise eye-movement assessment, targeting dizziness, vertigo, and balance disorders including BPPV, vestibular neuritis, and concussion-related dizziness.
• Shockwave Therapy Non-invasive acoustic wave treatment to reduce pain, promote tissue healing, and improve mobility, primarily for tendon-related conditions such as plantar fasciitis, tendinopathies, and calcific tendonitis.
• Dry Needling Trigger Point Dry Needling technique to reduce muscle pain and dysfunction by releasing myofascial trigger points through localized muscle contractions.
• Clinical Pilates and Bone Health Physio-led Pilates and Bone Health classes for all ages and ability levels, including pregnancy and postnatal Pilates, offered on a timetable throughout the week via Wunderbook booking.
• Online Physio Consultations One-to-one video consultation with a Chartered Physiotherapist via Zoom, providing detailed assessment, diagnosis, expert advice, and a personalized recovery programme delivered from the patient's home. Priced at €75 per session.
• Back Pain Treatment Assessment and treatment of spinal pain including neck pain and low back pain, using movement advice, treatment, and rehabilitation plans to prevent reoccurrence.
• Sports Massage
• Running and Gait Analysis The Running Analysis Lab uses slow-motion AI video analysis (via Ochy.io) and expert physical assessment to evaluate running form and gait, producing personalized corrective exercise videos and targeted rehabilitation plans.
• Golf Assessment Physiotherapy-led golf-specific assessment covering joint range of motion, flexibility, strength, swing mechanics, and movement dysfunction, available in three tiered packages (Par, Birdie, Eagle) at different price points.
• Orthotics Prescription insoles and custom-made orthotics to improve lower-limb alignment, control joint movement, alter arch height, and distribute body weight for biomechanical issues and foot/ankle pain.
• Pregnancy Care Physiotherapy services for common pregnancy conditions including pelvic girdle pain, back pain, and carpal tunnel, including Pregnancy Pilates classes from 16 weeks until birth.
• Corporate Wellness Programmes Corporate wellness programmes including on-site seminars, Pilates classes, postural assessments, work-station advice, physiotherapy clinics, and mobility sessions delivered to employer clients.
• Performance Planning Personal Performance Plan providing an individualised approach to help clients perform at their peak, whether for sport or everyday activities.

Quantifiable outcome

• 80% of runners suffer from a running related injury in any given year, highlighting the market need for running gait analysis services
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OchycoreTechnology or IntegrationAI-powered running analysis platform used by Total Physio for their Running Analysis Lab. Provides slow motion video analysis of running form and gait, generating personalized video with specific drills, cues and exercises to correct identified flaws.
• DeloitteminorStrategic or Co-development PartnerCorporate wellness programme including seminars on work/life balance and injury prevention for employees.
• PfizerminorStrategic or Co-development PartnerCorporate wellness programme including Work/Life Balance seminar with Q&A session on preventing common injuries.
• MarsminorStrategic or Co-development PartnerCorporate wellbeing talk and wellness programme facilitation for employees.
• Irish Society of Chartered Physiotherapists (ISCP)coreOthersGoverning body for Chartered Physiotherapists in Ireland. All physiotherapists at Total Physio are members (MISCP). ISCP find-a-physio listing available.
• CORU - Health and Social Care Professionals CouncilcoreOthersStatutory regulator for health and social care professionals in Ireland. All practicing physiotherapists must be listed on Physiotherapists Register. Total Physio team all CORU registered as required by law.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sports Surgery Clinic: Dublin-based specialist orthopaedic and sports medicine hospital. Comparable in its orthopedic and sports-rehab focus but operates at a much larger scale as a hospital rather than an outpatient clinic.
• Bon Secours Health System: Ireland's largest private hospital network with physiotherapy and rehabilitation services across multiple sites. Broader incumbent offering overlapping rehab capabilities as part of a wider hospital portfolio.
• Beacon Hospital: Dublin private hospital providing physiotherapy and outpatient rehabilitation services. Operates in the same South Dublin catchment with overlapping MSK and post-surgical rehab capabilities.
• UPMC: US-headquartered health system that operates in Ireland and is the source of co-owner Melanie Reis's Advanced Vestibular Therapist credentialing. Relevant peer given the clinical training lineage and vestibular-rehab specialty overlap.

Direct peers

• Sword Health: Virtual-first physical therapy and MSK care provider combining AI with clinician-led programs. Comparable in delivery model (remote PT, MSK focus, tech-enabled) to Total Physio's online consultations and Ochy-powered running analysis.
• Hinge Health: US-based digital musculoskeletal care platform offering virtual PT programs for back, joint, and post-surgical rehabilitation. Directly comparable to Total Physio's online physio consultation and MSK-focused service offering.
• Spectrum Health: Irish multi-site physiotherapy and allied-health clinic chain offering sports injury, MSK, and corporate wellness services. Most direct Irish competitor with overlapping patient base and B2B contracts.

Others

• Vhi Healthcare: Ireland's largest private health insurer that reimburses Total Physio's chartered-physiotherapy fees. Included as an adjacent payer/ecosystem participant rather than a direct competitor.

Emerging players

• Physitrack: Physiotherapy practice-management and home-exercise platform used by clinics globally. Comparable as a digital enablement layer for outpatient PT, intersecting with Total Physio's Cliniko/Wunderbook-backed workflow.
• Kaia Health: Digital MSK and chronic-pain therapy app combining AI coaching with human therapist support. Comparable as an emerging tech-enabled MSK/PT player competing for some of the same patient segments as Total Physio's online offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-physio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Physio