Total Tan Inc
Zoom Tan is a privately held indoor UV and spray tanning salon chain operating nearly 100 walk-in locations across five US states. It serves individual consumers through no-contract monthly or yearly memberships and per-session spray tans, with US-manufactured stand-up booths as its core technology.
- Company typePrivate
- Founded2008
- HeadquartersNaples, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Total Tan Inc does
Zoom Tan, Inc., operating as Zoom Tan (and the user-supplied legal entity Total Tan Inc), is a privately held direct-to-consumer indoor UV and spray tanning salon chain headquartered in Naples, Florida and founded in 2008. The company operates nearly 100 walk-in salon locations across Florida, New York, Georgia, Michigan, and Pennsylvania, with a related sub-brand, Beach Bum, whose salons are cross-redeemable for tanning services nationwide. There is no appointment system; customers simply walk in, and all salons accept debit or credit cards only.
The core technology is a fleet of US-manufactured stand-up tanning booths claimed to deliver 15-20% more light to the skin and a tan in half the time of conventional lay-down beds, paired with an advanced sunless spray tanning system offered in three solution levels for varied skin tones. The product portfolio spans core UV and spray tanning services, monthly and yearly subscription memberships with no contract and instant online cancellation, individual spray tan sessions, gift cards, and branded apparel and tanning products sold through shop.zoomtan.com. Memberships are valid at any location, and an online self-serve portal (buy.zoomtan.com) handles purchase, plan changes, balance payment, and cancellation.
Revenue is generated predominantly through recurring membership subscriptions (monthly and yearly, with yearly plans offering roughly 20% or more savings over monthly pricing), supplemented by per-session spray tan fees, gift card redemptions, and merchandise sales. The target customer is the general consumer seeking UV or sunless tanning for aesthetic purposes, and the go-to-market emphasizes no-commitment access, nationwide membership validity, and convenience over appointment-based competitors.
Total Tan Inc firmographics
Firmographics- Name
- Total Tan Inc
- Legal name
- Zoom Tan, Inc.
- Website
- https://totaltancorp.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zoom Tan is a privately held indoor UV and spray tanning salon chain operating nearly 100 walk-in locations across five US states. It serves individual consumers through no-contract monthly or yearly memberships and per-session spray tans, with US-manufactured stand-up booths as its core technology.
- Ownership category
- akta.pro rank
Total Tan Inc industry classification
Industry- Product category
- Personal Care Tanning Salon Services
- NAICS
- Beauty Salons (812112)
- akta.pro primary industry
- Spray Tanning (Airbrush/Booth) (HSALAJAB)
- akta.pro secondary industries
- Tanning Packages & Sessions (Single/Bundle) (HSALAJAE), Sunless Tanning Prep & Maintenance (Exfoliators, Primers, Extenders, Removers) (CRABAHAI)
Keywords
Where Total Tan Inc is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Tan Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Monthly Tanning Memberships: Recurring monthly subscription for UV and/or spray tanning access. Monthly fee automatically charged on same day each month. No contract required. Can be cancelled instantly online.
- Yearly Tanning Memberships: One-time upfront annual fee for 12 months of tanning access. Offers approximately 20% or more savings compared to monthly cost. No contract, upfront payment model.
- Individual Spray Tan Services: Single-use spray tan sessions at varying price points depending on solution level selected. Walk-in service with no appointment required.
- Merchandise and Apparel: Sale of Zoom Tan branded clothing items and merchandise through online shop.
- Gift Cards: Gift certificates redeemable for in-store purchases including spray tans, UV tans, tanning products, certain memberships, packages, and merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly UV and Spray Tanning Memberships |
| Subscription | Annual | Yearly UV and Spray Tanning Memberships |
| Unit Pricing | Pay-as-you-go | Individual Spray Tan Sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Total Tan Inc product offering
Product offeringCore offering
Total Tan Inc (dba Zoom Tan) operates a chain of nearly 100 indoor UV and spray tanning salons across five US states, delivering tanning services through proprietary US-manufactured stand-up booths and advanced sunless spray solutions. The company sells recurring monthly and yearly memberships, individual spray tan sessions, gift cards, branded apparel, and tanning lotions through a no-contract, walk-in direct-to-consumer model.
Product overview
Zoom Tan is a physical salon chain offering stand-up UV and spray tanning services through a network of nearly 100 locations across Florida, New York, Georgia, Michigan, and Pennsylvania. The core product portfolio centers on two primary services: UV Tanning using American-manufactured stand-up booths, and Spray Tanning using advanced sunless tanning solutions. These services are available through flexible membership plans (monthly or yearly subscriptions with no contract) or à la carte. Additional revenue streams include gift cards, apparel merchandise, and tanning lotions/products. All memberships and packages are interchangeable across the salon network nationwide.
Differentiator
Problem solved
Functional benefit
Brands
- Beach Bum: A related tanning brand. Website references Beach Bum as a separate home page accessible from Zoom Tan site, with tans redeemable at any Zoom Tan or Beach Bum salon nationwide.
Quantifiable outcome
- 15-20% more light reaches skin with stand-up booths compared to traditional beds
- +1 more outcomes
Companies that use Total Tan Inc
Customer profileSegments1 record
Ideal customer profiles1 record
Total Tan Inc technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Total Tan Inc partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Total Tan Inc competitors and assessment
Company assessmentDirect peers
- At The Beach Tanning: Regional indoor tanning salon chain in the Southeast and Mid-Atlantic offering UV and spray services. Comparable on membership model and walk-in salon experience.
- Sun Tan City: One of the largest indoor UV and spray tanning salon chains in the US, operating across the Midwest and Southeast. Directly comparable to Zoom Tan on service mix (UV + spray), membership-based revenue model, and multi-state salon footprint.
- Ultra Tan: Multi-state UV and spray tanning salon chain with membership programs. Comparable mid-size chain competing for the same consumer segment.
- Palm Beach Tan: Multi-state indoor tanning salon chain offering UV tanning, spray tanning, and memberships. Closest comparable on the East Coast in terms of dual UV/spray model and salon-chain scale.
- Sun City Tanning: Regional indoor tanning salon chain offering UV and spray tanning with monthly and yearly memberships. Overlaps with Zoom Tan on member subscription model.
- Hollywood Tans: Indoor UV and spray tanning franchise with multi-state US presence and membership programs. Directly comparable service offering and target consumer base.
- Beach Bum Tanning: Sub-brand of Zoom Tan already cross-redeemable nationwide, but also operates as an independent UV/spray tanning chain in adjacent US markets. Closest operational and brand cousin to Zoom Tan.
Broad incumbents
- Planet Fitness: National low-cost fitness chain that offers tanning as a Black Card perk at many locations. Represents a broader incumbent with overlapping but not specialized tanning capability.
Others
- Norvell Sunless: Dominant supplier of professional sunless/spray tan solutions and equipment to salons including Zoom Tan. Ecosystem participant whose product roadmap shapes competitive dynamics in the spray-tan category.
Emerging players
- Glow Mobile Spray Tan: Mobile/on-location spray tan service representing the emerging at-home segment. Relevant adjacency as consumer preferences shift toward sunless and convenience-based tanning options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Tan Inc social profiles
Digital presenceTotal Tan Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Tan Inc leadership team
Management profileNumber of profiles
Total Tan Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Tan Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Tan Inc
What does Total Tan Inc do?
Total Tan Inc (dba Zoom Tan) operates a chain of nearly 100 indoor UV and spray tanning salons across five US states, delivering tanning services through proprietary US-manufactured stand-up booths and advanced sunless spray solutions. The company sells recurring monthly and yearly memberships, individual spray tan sessions, gift cards, branded apparel, and tanning lotions through a no-contract, walk-in direct-to-consumer model.
Is Total Tan Inc a public or private company?
Total Tan Inc is a private company. It is classified as unknown and is currently operating.
When was Total Tan Inc founded?
Total Tan Inc was founded in 2008. It employs 1 to 10 people.
Where is Total Tan Inc based?
Total Tan Inc is headquartered in Naples, United States, in the North America region.
How does Total Tan Inc make money?
Five revenue lines are on record. Monthly Tanning Memberships are the primary driver. The others are yearly Tanning Memberships, individual Spray Tan Services, merchandise and Apparel and gift Cards.
Who are Total Tan Inc's main competitors?
Direct peers on record are At The Beach Tanning, Sun Tan City, Ultra Tan, Palm Beach Tan, Sun City Tanning, Hollywood Tans and Beach Bum Tanning. Planet Fitness is listed as a broad incumbent. Norvell Sunless is listed as an others. Glow Mobile Spray Tan is listed as an emerging player.
Does Total Tan Inc have an API?
No public API is recorded for Total Tan Inc.
What industry is Total Tan Inc in?
Total Tan Inc's product category is Personal Care Tanning Salon Services. Its primary akta.pro industry code is HSALAJAB, Spray Tanning (Airbrush/Booth), with a secondary code of HSALAJAE, Tanning Packages & Sessions (Single/Bundle). Its NAICS code is 812112.