What Townhouse does

Townhouse Hotels is a Dutch boutique hotel brand operating two city-center properties — Townhouse Hotel Maastricht & Spa in the Wyck district and Townhouse Hotel Den Haag near Den Haag Centraal station — supplemented by Townhouse Apartments Maastricht (serviced apartments with kitchenettes for extended stays) and an on-site French-Dutch neighborhood restaurant, Jolie Café Manger, at the Den Haag property. Core product is characterful boutique accommodation in 11–35 m² room categories ranging from Basic (~€79/night) to Extra Large, with Auping beds, rain showers, and signature experiential touches including complimentary artisan soup at check-in, 'Blub the Goldfish' companion service, FairChain coffee, Limburgse vlaai, and a Loopuyt 'slaapmutsje' nightcap. Ancillary revenue streams include Navish Boutique Spa and Vivacious Spa wellness access, breakfast service (€21.50–€24.50 per person tiered by booking timing), private parking (€17–18.95/night at Maastricht) or discounted Q-Park at Den Haag, and the Thirty Tree event space for meetings and receptions.

The technology stack is conventional hospitality infrastructure rather than a proprietary platform: a WordPress website managed by Xotels integrated with Mews cloud-based property management and the Mews booking engine for online reservations and distribution. The website is multilingual (NL, EN, FR, DE) and SEO-optimized for city-specific keywords, supported by newsletter marketing, blog content, organic social media (#townhousehotels), and promotional codes. Distribution is direct-to-consumer via the website and Mews booking engine, supplemented by OTAs and metasearch under a best-rate guarantee.

The business model is asset-light brand and operations management within the LBG Hotels (La Bergère Hospitality Group BV) portfolio, which also includes Mabi City Centre, Kaboom Hotel, Green Elephant Hostel, Hotel Mariënhage, and Qbic Hotel WTC Amsterdam. Revenue is generated through per-night room bookings, multi-component packages (City Trip from €60 pppn, Romantic from €57 pppn, Dinner Included from €105 pppn), on-site F&B, paid spa and wellness, event venue hire, and parking. Primary customer segments are leisure travelers and tourists, with secondary segments in business travelers, families and groups, extended-stay guests, and corporate meeting and event planners.

Name

Townhouse

Legal name

La Bergère Hospitality Group BV

Website

https://townhousehotels.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Townhouse Hotels operates a two-property Dutch boutique hotel brand (Maastricht and Den Haag) offering accommodation, serviced apartments, dining, spa, and event spaces to leisure, business, and family travelers within the LBG Hotels group.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Serviced apartments
• Hotel restaurant dining
• Meeting event venues
• Wellness spa services

Headquarters

HQ city

Maastricht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel room and apartment accommodation: Primary revenue stream from renting boutique hotel rooms and serviced apartments across two locations (Maastricht and Den Haag). Room categories range from Basic to Extra Large for hotels, and Medium to X-Large for apartments. Pricing is per night with seasonal and package variation.
2. Food & beverage: Revenue from breakfast buffet service, high tea, all-day café menu, and the Jolie Café Manger restaurant in Den Haag. Breakfast pricing is tiered by booking timing (from €21.50 when booked with room to €24.50 walk-in). The restaurant serves French-Dutch cuisine with take-away options.
3. Spa and wellness: Navish Boutique Spa provides massage, body, facial, and foot treatments. Vivacious Spa access is available from €10.50 per person. Wellness packages are offered as bundled arrangements.
4. Meeting and event venue hire: Townhouse Living Room and Thirty Tree Event Space generate revenue from meeting room and event venue hire. Venues are marketed for breakfast meetings, lunches, presentations, brainstorming sessions, workshops, and receptions. Thirty Tree is positioned as a sustainable meeting venue near the hotel.
5. Parking services: Maastricht location offers private secured parking garage for €17.00–€18.95 per car per night. Den Haag partners with Q-Park for discounted parking (from €15/day at Malieveld, from €25/day at Muzenplein) for hotel guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Townhouse Hotels operates a two-property boutique hotel brand in the Netherlands (Maastricht and Den Haag) offering centrally located design-forward hotel rooms and serviced apartments with authentic local Limburg hospitality. The company bundles accommodation with on-site dining (Jolie Café Manger restaurant), wellness (Navish Boutique Spa), meeting/event hire (Thirty Tree, Townhouse Living Room), parking, and curated experience packages (City Trip, Romantic Getaway, Dinner Included).

Product overview

Townhouse is a boutique hotel chain operating two locations in the Netherlands: Maastricht (with a hotel and apartments) and Den Haag. The core offering consists of boutique hotels with modern design and authentic Limburg hospitality, supplemented by Townhouse Apartments for longer stays. On-site dining includes Jolie Café Manger in Den Haag, while wellness is provided through Navish Boutique Spa in Maastricht. The company also operates Thirty Tree Event Space for meetings. Various themed packages (Stedentrip, Romantic Getaway, Dinner Included) bundle accommodation with dining and wellness experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Townhouse Hotel Maastricht & Spa Boutique hotel in the Wyck district of Maastricht offering design-forward guest rooms with premium Auping beds and rain showers, complimentary artisan soup at check-in, traditional breakfast buffet, and access to Navish Boutique Spa. Targeted at leisure travellers, business guests, and MECC attendees.
• Townhouse Apartments Maastricht Short-stay and business serviced apartments in Wyck, Maastricht, offering more space and privacy with kitchenettes, sitting areas, rain showers, and access to a shared living room. Apartment categories include X-Large Studio (34 m²), Large Studio (28 m²), and Medium Room (18 m²). Targeted at extended-stay guests and longer business assignments.
• Townhouse Hotel Den Haag Boutique hotel near Den Haag Centraal station (Bleijenburg 1) offering rooms from Small to Family categories with Auping beds and rain showers. Includes the on-site Jolie Café Manger restaurant. Family room with custom bunk bed accommodates up to 4 persons. Targeted at leisure travellers, families, and business guests.
• Jolie Café Manger On-site French-Dutch neighbourhood restaurant at Townhouse Hotel Den Haag serving heartwarming dishes, strong coffee, homemade meals, fresh Maastrichtse vlaai, and take-away options. Open daily 12:30–23:00 with kitchen closing at 21:00. Also serves breakfast for hotel guests (weekdays 7:00–10:00, weekends 8:00–11:00). Serves both hotel guests and external local diners.
• City Trip Maastricht Package (Stedentrip) Two-night city trip package at Townhouse Hotel Maastricht starting from €60 per person per night (minimum 2 nights). Includes hotel accommodation, extensive breakfast buffet with a glass of cava, artisan soup at check-in, and a large Limburgse vlaai to take home. Targeted at couples and leisure travellers seeking a curated Limburg city break.
• Romantic Getaway Package Romantic escape package at Townhouse Hotel Maastricht starting from €57 per person per night, including hotel accommodation and romantic touches. Targeted at couples celebrating an occasion.
• Dinner Included Package Hotel stay combined with dinner at Bouchon d'en Face restaurant starting from €105 per person per night. Targeted at couples and leisure travellers wanting a bundled stay-and-dine experience in Maastricht.
• Navish Boutique Spa Co-located wellness and spa at Townhouse Hotel Maastricht offering massages, body treatments, facials, foot baths, and infrared wall relaxation. Wellness packages are bundled with hotel stays. Targeted at hotel guests and external spa clients seeking boutique wellness experiences.
• Thirty Tree Event Space Sustainable meeting and event venue a 3-minute walk from Townhouse Hotel Maastricht, marketed for breakfast meetings, client lunches, presentations, brainstorms, workshops, and corporate receptions. Sold via LBG Spaces. Targeted at local businesses and event planners.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• XotelscoreOthersXotels serves as the digital management and website development partner for Townhouse Hotels. The footer of the website attributes 'By Xotels', indicating Xotels manages the hotel's digital presence, website technology, and online distribution strategy.
• LBG Hotels (La Bergère Hospitality Group)coreOthersTownhouse Hotels is part of LBG Hotels, a Dutch boutique hotel group that includes Mabi City Centre Hotel, Kaboom Hotel, The Green Elephant Hostel, Hotel Mariënhage, and Qbic Hotel WTC Amsterdam. LBG Hotels provides centralised sales management ([email protected]), shared booking infrastructure (Mews), and group-wide policies including privacy and data management.
• MewscoreTechnology or IntegrationTownhouse Hotels uses Mews cloud-based property management and distribution system for online reservations, guest check-in, and booking management. Both locations have dedicated Mews distributor links for room bookings.
• Q-ParkminorChannel Partner/ Reseller/ DistributorTownhouse Hotel Den Haag has a partnership with Q-Park for discounted parking for hotel guests. Two Q-Park locations are offered: Muzenplein (3-min walk, from €25/day) and Malieveld (7-min walk, from €15/day). Hotel guests receive exclusive discounted rates versus public pricing.
• Navish Boutique SpaminorStrategic or Co-development PartnerNavish Boutique Spa is co-located at Townhouse Hotel Maastricht, providing massage, body, facial, and foot treatments, as well as access to an infrared wall relaxation facility. The spa is marketed as a key amenity for hotel guests and is integrated into the hotel's service offerings and booking journey.
• Vivacious Spa (The Green Elephant)minorStrategic or Co-development PartnerTownhouse Hotel Maastricht guests have access to Vivacious Spa (wellness centre of The Green Elephant Hostel, part of the LBG Hotels group), which includes 3 saunas, a hamam, and relaxation rooms. Access starts from €10.50 per person. Bathing attire, towels, bathrobe, and slippers are required and available for rent.
• Maison Blanche DaelminorOthersMaison Blanche Dael is a family-run tea company based in Maastricht that supplies the tea for Townhouse Hotel's high tea service. The partnership highlights local provenance and authentic Limburg hospitality.
• Loopuyt (Gin)minorOthersLoopuyt is a gin brand that supplies the signature 'slaapmutsje' (nightcap gin drink) served to Maastricht hotel guests in the evening. The gin is served as part of the hotel's signature welcome ritual.
• Bouchon d'en FaceminorGTM or Marketing PartnerBouchon d'en Face is a restaurant partner featured in Townhouse Hotel Maastricht's 'Dinner Included' package. The package bundles hotel accommodation with dinner at this restaurant, creating a co-branded dining-stay experience.
• Jolie Café MangercoreOthersJolie Café Manger is the on-site neighbourhood restaurant at Townhouse Hotel Den Haag. Open daily 12:30–23:00, it serves French-Dutch cuisine, strong coffee, and homemade dishes with takeaway options. It also features fresh Maastrichtse vlaai and provides breakfast service for hotel guests (weekdays 7:00–10:00, weekends 8:00–11:00). The restaurant is managed as part of the hotel's F&B offering.
• FairChainminorOthersFairChain coffee is served in Townhouse Hotel rooms and throughout the hotel, reflecting the brand's commitment to local and ethically sourced products.
• MECC MaastrichtminorOthersMECC is the primary convention and exhibition centre in Maastricht (near 30,000 m² of exhibition halls, 23 flexible meeting rooms, 1,700-seat auditorium). Townhouse Hotel markets itself as the preferred hotel for MECC attendees, being a 7-minute taxi ride away, and includes MECC-specific messaging in its business travel and leisure marketing.
• Thirty Tree Event SpaceminorOthersThirty Tree is an event and meeting space located a 3-minute walk from Townhouse Hotel Maastricht. The LBG Spaces venue is positioned as a sustainable 'green meeting' venue and is also the home of LBG Hotels' own offices. Townhouse markets Thirty Tree as an extension of its meeting and events offering.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qbic Hotels: Sibling brand within LBG Hotels; modular, design-led urban hotel concept (Qbic Hotel WTC Amsterdam) directly comparable to Townhouse's design-forward, central-city boutique positioning.
• Zoku: Hybrid hotel-apartment concept with kitchenette-equipped lofts targeting extended-stay and business travellers in central European cities — directly comparable to Townhouse Apartments Maastricht.
• The Hoxton: Lifestyle boutique hotel brand with centrally located properties, design-forward rooms, strong F&B, and a 'home away from home' narrative very similar to Townhouse's positioning in the European urban market.
• Hotel V: Dutch boutique hotel collection with locations in Amsterdam, Utrecht, and Nes — comparable scale, urban city-centre positioning, and lifestyle brand identity to Townhouse.
• Hotel Mariënhage: LBG Hotels' Eindhoven boutique property in a converted historic building, overlapping with Townhouse in the lifestyle boutique segment and the LBG group operating model.
• citizenM: Tech-enabled boutique hotel chain operating in city-centre locations across Europe including Amsterdam, with a strong direct-booking model, app-driven experience, and compact but premium rooms targeting the same urban leisure/business traveller.
• Mabi City Centre Hotel: Boutique hotel in central Maastricht operating under the same LBG Hotels group; comparable urban boutique positioning, shared Mews infrastructure, and similar product tier as Townhouse Maastricht.
• Kaboom Hotel: Lifestyle/design hotel in Maastricht operated by LBG Hotels using the same Mews PMS and group sales infrastructure; closest operational mirror to Townhouse's concept.

Broad incumbents

• Van der Valk: Large Dutch hotel chain with full-service and lifestyle hotels across the Netherlands; competes in the same urban and business-traveller segments as Townhouse with far greater scale and distribution.
• NH Hotels: Major Spanish-Dutch hotel operator with strong presence in Maastricht and Den Haag; offers upper-midscale and boutique-flag properties (NH Collection) competing with Townhouse for group and corporate demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/townhouse-hotels-apartments

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Townhouse