Trackdays

What Trackdays does

Trackdays (legally Digital Sports Group Ltd, trading as Trackdays.co.uk) is an independent UK-based booking aggregator for track days and driving experiences, founded in 2004 and headquartered in Feering, Essex with a 7-person team. The platform aggregates 100+ venues across the UK and Europe (Spain, Portugal, Italy, Germany, Belgium, Netherlands, Czech Republic, France) and Australia, listing own-vehicle car and motorcycle track days alongside a broad portfolio of supplier-provided driving experiences including supercars, rally, off-road, racing cars, classics, specialty vehicles, junior programs, and corporate events. Its core technology is an e-commerce booking platform with a calendar management system, voucher management system, and member accounts supporting fast checkout and booking history, integrated with standard payment processors and customer support tools (Zendesk, Trustpilot, Feefo, Ekomi).

The business operates a direct-to-consumer go-to-market via self-serve online booking 24/7 and phone sales, supplemented by a dedicated corporate sales team for B2B event bookings and bespoke packages. Revenue is generated primarily through transaction fees on bookings, gift voucher sales (£50-£400 denominations), own-vehicle car track day credit vouchers (£100-£200), physical/digital circuit guides, and ancillary services such as car hire, motorcycle hire, and track day insurance via partner Brokersure Ltd. Pricing ranges from £99 for entry-level car track days to £1,049+ for premium Silverstone open pitlane events and £2,800 for top-end track-prepared car hire.

Trackdays holds no external investment or funding, is founder/management-controlled as a private limited company (Companies House No. 06789563), and earns 3,000+ verified customer reviews averaging 4.4-4.5 stars across review platforms. It has established supplier relationships with multiple track day organizers (Javelin, MSVT, Gold Track, Opentrack, No Limits Trackdays) and is partnered with the ATDO industry body. Its product breadth and venue coverage position it as a horizontal aggregator across multiple supplier ecosystems rather than a vertically integrated operator.

Name

Trackdays

Legal name

Digital Sports Group Ltd

Website

https://trackdays.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Trackdays.co.uk, operating since 2004, is an independent UK-based booking aggregator for track days and driving experiences across 100+ venues in the UK, Europe, and Australia, serving individual consumers, corporate clients, and junior drivers through an e-commerce platform.

Ownership category

akta.pro rank

Product category

Motorsport Experience Marketplace

NAICS

Racetracks (711212), Travel Agencies (561510)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

akta.pro secondary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• Track day booking
• Driving experiences
• Motorsport events
• Supercar experiences
• Experience gifts

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Track Day and Experience Bookings: Commission and transaction fees from facilitating bookings between customers and track day organizers/experience providers. Customers book directly through the website calendar or purchase open vouchers.
2. Gift Vouchers: Sale of gift vouchers in denominations of £50-£400, with optional premium packaging. Vouchers can be redeemed against any experience on the platform.
3. Car Track Day Vouchers: Specific own-vehicle track day credit vouchers (£100, £200) that can be applied to car track day bookings.
4. Circuit Guides: Sale of physical and digital circuit guides (UK Circuit Guide, MCN Motorcycle Circuit Guide, Euro Circuit Guide) as ancillary products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trackdays operates an online booking platform that aggregates car and motorcycle track day events and driving experiences from third-party organizers and venues across the UK and Europe. Customers self-serve book own-vehicle track sessions or purchase supervised driving experiences (supercars, rally, off-road, racing cars, classic/muscle cars, commercial vehicles) directly through the website. The company also sells flexible gift vouchers, circuit guides, track day insurance, and vehicle hire, and manages bespoke corporate event packages through a dedicated account team.

Product overview

Trackdays is a UK-based booking platform for automotive and motorsport experiences. The core offering consists of own-vehicle track days (car and motorcycle) and supplier-provided driving experiences featuring a diverse portfolio of vehicles and activities. Own-vehicle track days allow enthusiasts to bring their own cars or motorcycles to race circuits, while driving experiences provide supervised sessions in high-performance vehicles. The product portfolio includes Supercar experiences (Ferrari, Lamborghini, Aston Martin, McLaren, Porsche, Audi R8, BMW, Nissan GTR, Lotus, Ariel Atom), rally and off-road driving (4x4, rally stages, skid pan, drifting), racing car/F1-style experiences (Caterham, Radical, single seaters, F1 Arcade), classic/muscle cars (American Muscle, Dodge, Ford, Bentley, Classic Mini), commercial vehicles (monster trucks, tanks, trucks, tractors, trains), motorcycle experiences (track days, Harley-Davidson tours, trials courses), junior driving programs (ages 12+), and specialty activities (karting including Drift Kartz, Segway, hovercraft, quad bikes, stunts). Supporting services include track day car and bike hire, track day insurance, circuit guides, gift vouchers, and corporate/event packages with dedicated account management. The platform operates through Digital Sports Group Ltd and maintains partnerships with numerous UK and European race circuits and experience venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Track Days Own-vehicle track day events where customers take their personal cars to race circuits for open driving sessions without speed restrictions. Available at UK and European circuits in various formats including open pitlane, ability-grouped sessions, and novice-only events.
• Bike Track Days Motorcycle track day events where riders bring their own bikes to circuit tracks. Events are split by ability level (beginner, intermediate, advanced) with timed sessions per group. Riders require a full unrestricted licence and appropriate safety equipment.
• Supercar Driving Experiences

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Javelin TrackdayscoreChannel Partner/ Reseller/ DistributorTrack day organizer providing own-car track day events at UK circuits. Part of Trackdays' network of trusted suppliers offering events across multiple venues.
• Motorsport Vision Trackdays (MSVT)coreChannel Partner/ Reseller/ DistributorMajor track day organizer run by Motorsport Vision, operating events at Brands Hatch, Silverstone, Oulton Park, Cadwell Park, and Snetterton.
• No Limits TrackdayscoreChannel Partner/ Reseller/ DistributorEstablished motorcycle track day organizer partnered with Trackdays for bike track day bookings across UK venues.
• ATDO (Association of Track Day Organisers)coreStrategic or Co-development PartnerIndustry trade association ensuring track day events are run to high standards. Many of Trackdays' track day dates are run by ATDO members.
• Brokersure LtdminorGTM or Marketing PartnerInsurance partner providing track day travel insurance as part of single and annual multi-trip travel insurance policies. Covers medical expenses for track day incidents during international trips.
• Gold Track, Opentrack Events, RMA Track Days, Circuit Days, BHP TrackDays, Silverstone Circuits, Castle Combe, Track ObsessionminorChannel Partner/ Reseller/ DistributorAdditional track day organizers and circuit operators in Trackdays' supplier network, providing events across UK venues.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BuyAGift: UK gift experience retailer offering driving experiences, track days, and adventure days via voucher purchases. Closely comparable business model and customer segment to Trackdays.
• Red Letter Days: UK experience-day gift marketplace offering driving experiences, supercar, and adventure gifts. Direct competitor in the consumer gifting experience marketplace.
• Virgin Experience Days: Major UK experience gift voucher platform with a strong driving-experiences category covering supercars, rally, and racing cars. Direct competitor to Trackdays' consumer gifting channel.
• Experience Days: UK experience-day marketplace with a broad driving and motorsport category. Competes directly with Trackdays on consumer gifting and experience discovery.
• WonderDays: UK experience gift retailer offering driving experiences, supercar days, and motor sports packages. Direct competitor in the gift experience marketplace.

Emerging players

• Javelin Trackdays: Independent UK car track day organizer running own-vehicle events at multiple circuits. Supplier to Trackdays and a direct competitor via its own booking platform.
• Opentrack: UK track day organizer running car and bike track days at multiple circuits. Operates as a supplier via Trackdays and competes with its own direct booking platform.
• No Limits Trackdays: Established UK motorcycle track day organizer across multiple venues. Both a Trackdays supplier and a direct competitor in motorcycle track day bookings.

Regional players

• Day Out With The Kids: UK family experience discovery platform including driving experiences and junior driving options. Adjacent competitor for the junior driving segment.

Broad incumbents

• Motorsport Vision Trackdays (MSVT): One of the UK's largest track day organizers operating Brands Hatch, Silverstone, Oulton Park, Cadwell Park, and Snetterton. Both a key supplier on Trackdays and a direct competitor with its own booking platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trackdays
• YouTubeyoutube.com/user/TrackDaysCoUk
• Facebookfacebook.com/trackdays
• Instagraminstagram.com/trackdaysuk
• LinkedInlinkedin.com/company/trackdays

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trackdays