Track Rekord

What Track Rekord does

Track Rekord is a Scottsdale, Arizona-based motorsports coaching company founded in 2019 by professional driver Kai Goddard. The firm delivers personalized one-on-one and small group track day instruction (capped at three students per instructor), virtual coaching via remote video analysis, precision and stunt driving for commercial productions, desert racing instruction in TrophyLite trucks, and broader automotive and motorsports consulting services. Its core methodology combines lead/follow driving techniques, in-car radios, video review, and telemetry data analysis using systems such as VBOX, AIM, MoTec, and LITPro to develop driver skills from novice HPDE participants through to competitive racers in series such as SCCA, IMSA, SRO, Mazda MX-5 Cup, and Porsche endurance racing.

The business operates as a professional services firm with publicly disclosed unit pricing: $300/hour, $950/half-day, $1,800/full-day for coaching, $300 per lap for virtual video analysis, and desert racing packages ranging from $2,400 (half-day) to $6,000 (two-day). A $600/day travel fee applies for coaches deployed to client locations. Revenue is generated through direct-to-consumer bookings via the company website, event-driven community engagement at racing series and charity track days, and channel partnerships with venues and clubs such as Apex Motor Club, Radford Racing School, OTTO Car Club, and OTTO WERKS. A network of vetted professional driver-coaches across the US and Canada executes engagements, while the firm itself remains a lean operation of approximately five employees based in Scottsdale.

The company is privately held with no disclosed external funding or institutional investors. Leadership comprises founder Kai Goddard (24+ years motorsports experience), co-founder Andy Lee (Pirelli World Challenge, IMSA Continental Series, Trans Am background), and partner Steve Kimpton (30+ years experience with mechanical engineering and data analysis expertise). Named client engagements span individual enthusiasts, competitive racers, corporate groups, and government entities such as Mesa PD, indicating a diversified end-customer base anchored in the motorsports enthusiast community rather than any single enterprise account.

Name

Track Rekord

Legal name

Track Rekord

Website

https://trackrekord.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Track Rekord is a Scottsdale, Arizona-based motorsports coaching company providing personalized one-on-one and small group track day instruction, virtual video analysis, precision stunt driving, desert racing training, and motorsports consulting to enthusiast drivers, competitive racers, and select corporate and government clients across the US and Canada.

Ownership category

akta.pro rank

Product category

Motorsports Driver Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ)

akta.pro secondary industries

Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Track day coaching
• Motorsports driver development
• HPDE instruction
• Precision stunt driving
• Desert racing training

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Personalized Coaching Sessions: One-on-one coaching services provided at track days and racing events. Pricing based on session duration (half-day, full-day, hourly). Includes car control training, advanced techniques, and race craft development.
2. Small Group Coaching: Group coaching sessions with multiple students per instructor (aiming for max 3 students per instructor). Custom pricing based on group size and format.
3. Virtual/Online Coaching: Remote video analysis and coaching services. Includes one-lap video analysis at $300 per session, with additional services like Skype follow-ups, data analysis, race review, and simulator coaching.
4. Precision and Stunt Driving Services: Professional stunt driving services for commercials, TV shows, films, and live performances. Includes SAG and non-SAG affiliated drivers for auto maker press reveals, live stunt shows, and television productions.
5. Desert Racing Training: Desert racing instruction in TrophyLite trucks at desert tracks. Programs include half-day ($2,400), full-day ($2,900), and two-day ($6,000) sessions covering desert driving skills, jumps, and race management.
6. Automotive Consulting Services: Consulting services including insurance industry consulting, expert testimony, teen defensive driving programs, track design, police driver training, automotive product launches, corporate track days, and race program development.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Track Rekord sells personalized motorsports coaching services delivered by a network of professional race-winning drivers. The core offering is one-on-one and small group track day instruction at customer locations and partner facilities (primarily Apex Motor Club in Arizona), enhanced by video review and telemetry data analysis (VBOX, AIM, MoTec, LITPro). Complementary offerings include virtual/remote coaching via video submission, precision and stunt driving for commercial productions, desert racing instruction in TrophyLite trucks, and motorsports consulting.

Product overview

Track Rekord offers a suite of motorsports coaching services centered around personalized track day instruction. The core offerings include Personalized Coaching (one-on-one instruction), Small Group Coaching (max 3 students per instructor), and Virtual/Online Coaching (remote video analysis and iRacing simulation sessions). These are complemented by specialty programs: the Radical SR3 Experience for open-wheel training, Precision and Stunt Driving for commercial/film production work, Consulting Services for industry advisory, and Desert Racing with TrophyLite trucks. The company operates a nationwide network of vetted professional driver-coaches and serves clients from novice HPDE participants to competitive racers in IMSA, SRO, and other professional series.

Differentiator

Problem solved

Functional benefit

Products and services

• Personalized Coaching One-on-one track day coaching tailored to individual drivers in their own cars, using reference laps, lead/follow sessions, open lapping with radios, video review, and data analysis tools (VBOX, AIM, MoTec, LITPro) to develop driving skills from beginner to advanced levels.
• Small Group Coaching Group coaching sessions capped at three students per instructor, enabling ability-based sub-grouping and individualized coaching within a shared track day format.
• Virtual Coaching Remote coaching service where clients submit in-car video footage and receive video breakdown analysis ($300 per lap), actionable improvement recommendations, optional Skype follow-up, data analysis from logging systems, and iRacing simulator coaching via private server sessions.
• Radical SR3 Experience Coaching and track experience program utilizing Radical SR3 open-wheel vehicles, offered in partnership with RadicalAZ to provide open-wheel driving instruction and lap time development.
• Precision and Stunt Driving Professional precision and stunt driving services for automotive manufacturers, TV productions, commercials, film, and live events, with SAG and non-SAG affiliated drivers delivering precision driving, stunt sequences, auto maker press reveals, live stunt shows, and television production driving.
• Consulting Services Automotive and motorsports consulting covering insurance industry support, expert testimony, teen defensive driving programs, temporary track design, police driver training, product launches, dealer and consumer training, corporate track days, race series management, facility management, HPDE program development, and driver career path guidance.
• Desert Racing Desert racing instruction using TrophyLite race trucks in partnership with TrophyLite, with half-day ($2,400), full-day ($2,900), and two-day ($6,000) sessions covering braking, cornering, high-speed rough terrain driving, jumps, GPS management, and tire changes at desert tracks.

Quantifiable outcome

• Clients transformed from HPDE beginners to SCCA Champions and professional competitors

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Apex Motor ClubcoreStrategic or Co-development PartnerPrimary track partner for coaching sessions. Located in Arizona, Apex Motor Club hosts Track Rekord's coaching days and events. Track Rekord provides instruction and coaching for Apex Motor Club members and events.
• OTTO Car ClubcoreStrategic or Co-development PartnerPremier private social club and vehicle storage facility in Scottsdale, Arizona. 10+ year relationship hosting member track days with Track Rekord providing instruction.
• Radford Racing SchoolcoreStrategic or Co-development PartnerRacing school partner providing track access for coaching sessions and events. Track Rekord provides coaching support for Hyper Racer X1 vehicles.
• Hyper Racer X1 / X1 RacerminorStrategic or Co-development PartnerTrack Rekord provides coaching support for the Hyper Racer X1 lightweight open-wheel race car being introduced to the US market from Australia.
• OTTO WERKScoreChannel Partner/ Reseller/ DistributorPorsche-focused racing team. Kai Goddard races and coaches with OTTO WERKS in GT4 class in Porsche Endurance Challenge and Porsche Sprint Challenge.
• Driven VixensminorGTM or Marketing PartnerWomen-focused motorsports community and organization. Collaborative partner in motorsports community events and driver development.
• TCB RacingminorStrategic or Co-development PartnerRacing team where Kai Goddard races the #246 Toyota GR Supra GT4 EVO2 in World Racing League, partnering with Garrett Higgins and Kyle Roach.
• Birdseye ProductionsminorGTM or Marketing PartnerMedia/production partner for motorsports content creation and visual documentation of events.
• Crown Concepts USAminorGTM or Marketing PartnerAutomotive parts/tuning company. Partner in racing community and events.
• Signature Graphics AZminorGTM or Marketing PartnerArizona-based graphics/vehicle wrapping company. Partner in local racing community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Driver61: Digital-first motorsports coaching and video analysis platform serving a global audience; comparable in its virtual coaching and data-led instruction approach, and a natural competitor to Track Rekord's online coaching product.

Direct peers

• Radford Racing School: Arizona-based professional driving school that is also a Track Rekord partner; offers structured HPDE-style and racing courses with similar audience and venue, making it the closest like-for-like comparator.
• Allen Berg Racing Schools: Independent racing school offering one-on-one and group track coaching at West Coast circuits, with a similar focus on personalized instruction for HPDE drivers and club racers.
• Bondurant High Performance Driving School: One of the largest dedicated high-performance driving schools in the US, offering HPDE, stunt, police and corporate programs across a full venue — directly overlapping Track Rekord's core service lines at materially larger scale.
• Exotics Racing: Commercial driving experience operator running coached supercar and track sessions for enthusiasts and corporate groups — directly comparable consumer-facing, premium-priced experience model.
• SpeedVegas: Track-based driving experience company offering coached laps, racing school content, and corporate events; comparable premium pricing structure and direct-to-consumer booking model.
• Skip Barber Racing School: Long-established driver development school running structured racing and car control programs, including a national ladder into pro racing — a comparable instructor-led, tiered coaching model with similar target customer progression.

Regional players

• Apex Motor Club: Private motorsports club and Track Rekord's primary venue partner; offers its own member track days and driver development programming, making it both a partner and a partial competitor in the Arizona market.

Broad incumbents

• NASA (National Auto Sport Association): National HPDE and club racing organization whose events are a primary ecosystem in which Track Rekord coaches; competes loosely as a substitute for structured driver development programs.
• Porsche Experience Center: OEM-owned driving experience facility offering professional instruction in Porsche vehicles; overlaps Track Rekord's premium coaching and corporate event offerings but at much larger scale and as part of a brand-owned portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkm13u6eIEQTuKpiOOEGErA
• Facebookfacebook.com/TrackRekord
• LinkedInlinkedin.com/company/track-rekord
• Instagraminstagram.com/trackrekord

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Track Rekord