TransFoodMission

Name

TransFoodMission

Legal name

TransFoodMission Kft.

Website

https://transfoodmission.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TransFoodMission is a privately-held Hungarian company that helps European retailers build dedicated upcycled food categories, supports manufacturers in converting by-products into retail-ready products, and distributes its own Secontaste upcycled consumer brand through partner retailers.

Ownership category

akta.pro rank

Product category

Upcycled Food Services

NAICS

Other Snack Food Manufacturing (311919), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Recyclable Material Merchant Wholesalers (423930)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

DTC Snacks & Packaged Foods Subscriptions (AFAIANAG)

akta.pro secondary industry

Recommerce, Trade-In & Buyback Collection (TLAAALAM)

Keywords

• Upcycled food category
• Retail category building
• Food byproducts matchmaking
• Manufacturer R&D support
• Food ESG consulting

Headquarters

HQ city

Komárom

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Category Building Services: Provides end-to-end upcycled foods retail category building services to retailers, including supplier audits, trend-aligned R&D, and assortment strategy alignment.
2. Manufacturer Support Services: Multi-faceted R&D support, consumer narrative development, and distributorship facilitation in new retail channels for food manufacturers.
3. Secontaste Brand (Upcycled Food Products): In-house upcycled food brand (Secontaste) that embeds consumer needs in upcycled foods R&D and is distributed through retail partners.
4. Supplier Program & Matchmaking: Cross-supplier matchmaking and private label opportunities, byproduct-to-product acceleration, connecting suppliers with retail channel partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TransFoodMission is a B2B upcycled food platform that builds dedicated retail categories and supports food manufacturers in commercializing upcycled products. The company provides end-to-end retail category building services, multi-faceted manufacturer R&D and distribution support, stakeholder narrative curation, and operates the in-house upcycled food brand Secontaste as a consumer-facing testing and distribution vehicle.

Product overview

TransFoodMission operates as a B2B upcycled food platform offering a suite of interconnected services. The core offerings consist of: Secontaste (an in-house consumer-facing upcycled food brand), Upcycled Foods Retail Category Building (end-to-end category management for retailers), Manufacturer Support (R&D, consumer narrative, and distribution services for food manufacturers), Stakeholder Narrative Curation (structured product data and storytelling services), and an Upcycled Product & Ingredient Portfolio (a curated catalog of upcycled brands distributed across Europe). These services work together to connect overlooked food industry byproducts, surplus inventory, and underused production capacity with real market demand, creating scalable product opportunities while delivering measurable waste reduction and ESG impact.

Differentiator

Problem solved

Functional benefit

Brands

• Secontaste: In-house Upcycled Food Brand that embeds consumer needs in upcycled foods R&D.

Products and services

• Upcycled Foods Retail Category Building End-to-end upcycled foods retail category management service for large retailers, covering supplier audits to unlock hidden upcycling potential, trend-aligned R&D, curated portfolio aligned with assortment strategy, and ESG and Scope 3 compliance support to advance sustainability objectives.
• Manufacturer Support Services Multi-faceted support service for food manufacturers covering R&D, consumer narrative development, and distributorship placement in new retail channels, enabling byproduct-to-product acceleration and private label opportunities.
• Stakeholder Narrative Curation Service providing structured product data, upcycled metrics, clear product claims, retailer listing support, and cohesive storytelling across stakeholders to communicate sustainability value.
• Secontaste In-house upcycled food brand producing snacks and other food products made from upcycled and surplus-based ingredients, distributed through retail partners across Central and Western Europe to embed consumer needs into upstream R&D.
• Upcycled Product & Ingredient Portfolio Curated catalog of retail-ready upcycled brands and ingredients distributed by TransFoodMission across Central and Western Europe, forming the company's upcycled product and supplier portfolio.

Quantifiable outcome

• Europe's first dedicated upcycled food retail category established in 2024
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Rohlik GroupflagshipStrategic or Co-development Partner · 1 January 2024Strategic partnership to co-develop Europe's first dedicated retail category for upcycled foods in 2024. This initiative received the Sustainability Star Award and became a replicable model for scaling upcycled food solutions across new regions and shelves. Rohlik is a major European online grocery retailer.
• SecontastecoreOthersIn-house upcycled food brand developed by TransFoodMission that embeds consumer needs in upcycled foods R&D. Secontaste products are distributed through partnered retail channels.
• KifflicoreChannel Partner/ Reseller/ DistributorHungarian online grocery retailer operating as part of the Rohlik Group, featuring upcycled food products in their assortment.
• KnusprcoreChannel Partner/ Reseller/ DistributorGerman online grocery retailer featuring upcycled food products in their assortment through the dedicated category.
• GurkerlcoreChannel Partner/ Reseller/ DistributorAustrian online grocery retailer featuring upcycled food products in their assortment.
• SezamicoreChannel Partner/ Reseller/ DistributorRomanian online grocery retailer featuring upcycled food products in their assortment.
• GrapoilacoreChannel Partner/ Reseller/ DistributorHungarian retailer featuring upcycled food products in their assortment.
• Living FoodscoreChannel Partner/ Reseller/ DistributorHungarian online grocery retailer featuring upcycled food products in their assortment.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Imperfect Foods: US-based DTC and retail distributor of surplus and "imperfect" food products; comparable to TFM's positioning of surplus and by-products into mainstream retail assortments.
• Renewal Mill: Renewal Mill converts food manufacturing by-products (okara, citrus pulp) into consumer ingredients and retail products, mirroring TFM's upcycled CPG + B2B manufacturer support positioning.
• ReGrained: ReGrained upcycles spent grain from brewing into snack bars and food ingredients, operating a branded CPG business plus B2B ingredient supply — directly comparable to TransFoodMission's Secontaste brand and supplier matchmaking model.
• Misfits Market: DTC subscription service distributing surplus and cosmetically imperfect produce; comparable to TFM's mission of bringing overlooked food resources to end consumers through established retail channels.
• Rubies in the Rubble: UK-based upcycled food brand producing condiments and preserves from surplus produce — directly comparable to Secontaste as a branded upcycled food product company targeting mainstream retail.
• BioBean: UK company upcycling coffee grounds into products including fuels and consumer goods — comparable to TFM in building a category around industrial food by-products.
• Too Good To Go: European marketplace connecting surplus food from retailers and manufacturers to consumers; comparable to TFM's focus on operationalizing food waste/surplus solutions, though positioned at the consumer marketplace layer rather than retail category building.

Emerging players

• OLIO: UK-based food sharing platform connecting surplus food between businesses and consumers — an adjacent emerging player in the food surplus value chain where TFM operates.

Broad incumbents

• Winnow Solutions: Enterprise food waste measurement and reduction platform serving commercial kitchens and food retailers globally — adjacent to TFM's ESG measurement and waste diversion capabilities but operating at a different layer of the value chain.

Others

• Upcycled Food Association: Industry body that defines the Upcycled Certified standard and convenes upcycled food producers — comparable ecosystem participant that TFM's brand and supplier matchmaking could be associated with.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/transfoodmission

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TransFoodMission