Tredje Statsmakten Media AB

What Tredje Statsmakten Media AB does

Tredje Statsmakten Media AB is a privately held Swedish B2B media production company founded in 2006 by journalists Lars Truedson (CEO), Martin Wicklin, and Petter Ljunggren. The company specializes in radio documentaries, podcasts, and audio journalism, producing approximately 40+ named programs across crime, society, music, science, current affairs, and media critique genres. It operates as a professional services production house rather than a consumer-facing media brand, working on commissioned production contracts for Swedish and international media organizations.

The company produces content for Sveriges Radio (P1, P3, and P4 channels), Spotify (Spotify Dok series including Zelenskyj, Kristallsjukan), Podme (Podme Dokumentär, Podme Crime, Inför rätta), Naudio (Säkerhetssalen, Änglarna), Bonnier News (Krimstad), Expressen (Expressen Dok), Storytel Original, and Utbildningsradion (Fatta familjen, Psykologerna). Core flagship products include Sweden's largest music podcast (P3 Musikdokumentär), Sweden's largest documentary podcast (P3 Dokumentär), the long-running media critique program Medierna i P1 (since 2007), true crime flagship P3 Krim, and the in-depth interview program Söndagsintervjun i P1. The technology stack is conventional broadcast/podcast audio production rather than proprietary software.

The business model is professional services revenue derived from negotiated production contracts with media partners. The company has a team of approximately twenty journalists plus technical staff, headquartered in Stockholm with a Gothenburg editorial office established in 2025 and remote employees in Sundsvall and Mariestad. The ownership circle comprises co-founders Lars Truedson and Martin Wicklin plus six additional key team members (Anna Johannessen, Viktor Löfgren, Erik Petersson, Johan Cedersjö, Freddi Ramel, and Hannah Engberg). Revenue is not publicly disclosed. Marketing is conducted primarily through content distribution on partner platforms rather than direct sales channels.

Name

Tredje Statsmakten Media AB

Legal name

Tredje Statsmakten Media AB

Website

https://tredjestatsmakten.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Tredje Statsmakten Media AB is a Stockholm-based Swedish B2B audio production company that produces radio documentaries and podcasts on commission for media partners including Sveriges Radio, Spotify, Podme, Naudio, Bonnier News, and Utbildningsradion.

Ownership category

akta.pro rank

Product category

Audio media production services

NAICS

Motion Picture and Sound Recording Industries (512), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industries

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Radio production
• Podcast production
• Audio journalism
• Documentary production
• Media production services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Production Services: Production of radio programs and podcasts for Swedish media companies. Produces content for Sveriges Radio (P1, P3, P4), Spotify, Podme, Naudio, Bonnier News, Expressen, and Utbildningsradion. Revenue derived from production contracts and commissioned content.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tredje Statsmakten Media AB is a Swedish production company that produces radio programs and podcasts on commission for Swedish media organizations. Its portfolio of more than forty branded productions covers documentaries, true crime series, interview shows, media critique, and science and society journalism, delivered to distribution partners including Sveriges Radio (P1, P3, P4), Spotify, PodMe, Naudio, Storytel, Bonnier News/Expressen, and Utbildningsradion. Revenue is generated through negotiated production contracts and commissioned content with these media partners rather than through direct-to-consumer subscriptions or advertising.

Product overview

Tredje Statsmakten Media AB is a production company specializing in societal journalism and storytelling for radio and podcasts. The company's portfolio consists of multiple named podcast and radio documentary programs produced for various distribution partners including Sveriges Radio (P1, P3, P4), Spotify, PodMe, Naudio, Storytel, and Bonnier News. Core products include documentary series (P1 Dokumentär, P3 Dokumentär, P3 Musikdokumentär), crime programs (P3 Krim, Brottsutredarna, Inför rätta, Krimstad), interview shows (Söndagsintervjun), media critique (Medierna i P1), and specialty productions covering topics from science fiction scenarios (P3 Dystopia) to psychology (Psykologerna). The company operates as a platform producing distinct branded programs rather than a unified software product, with each production serving different audiences and distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• P3 Krim Crime podcast for Sveriges Radio P3 that provides weekly coverage of ongoing criminal cases through presence in courtrooms and connections with police, legal, and criminal sources; targeted at Swedish radio audiences.
• P3 Dokumentär Sweden's largest documentary podcast for Sveriges Radio P3, covering historical events, crime stories, and societal issues with long-form investigative storytelling for Swedish radio audiences.
• P3 Musikdokumentär Sweden's largest music podcast for Sveriges Radio P3, telling storytelling-driven stories about the road to success and the people behind the hits through archive material, original interviews, and dramatic events that shaped pop culture.
• P1 Dokumentär

Quantifiable outcome

• Sweden's largest music podcast (P3 Musikdokumentär) and largest documentary podcast (P3 Dokumentär)

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sveriges RadiocoreStrategic or Co-development PartnerPrimary and longest-standing production partner since 2007. Produces flagship programs including Medierna, P3 Krim, P3 Dokumentär, P3 Musikdokumentär, Söndagsintervjun, I lagens namn, Brottsutredarna, and many more across P1, P3, and P4 channels.
• SpotifycoreStrategic or Co-development PartnerProduces Spotify Dok documentary series since 2020, including Zelenskyj, Kristallsjukan, and multiple other documentary productions. Also produced Spotify's own Christmas calendar 2022.
• PodmecoreStrategic or Co-development PartnerProduces multiple documentary and crime series for PodMe since 2022, including PodMe Dokumentär, PodMe Crime (since spring 2025), and Inför rätta (since spring 2025).
• NaudiominorStrategic or Co-development PartnerProduces documentary content including Säkerhetssalen and Änglarna for Swedish audio platform Naudio.
• ExpressenminorStrategic or Co-development PartnerCo-developed Expressen Dok documentary format in collaboration with Expressen journalists, producing Mordet på Einár among other documentaries.
• Bonnier NewscoreStrategic or Co-development PartnerCo-developed Krimstad podcast in 2024 with multiple Bonnier News editorial desks. The podcast won Guldörat for breakthrough of the year.
• Utbildningsradion (UR)minorStrategic or Co-development PartnerProduces Fatta Familien (since fall 2025) and Psykologerna (since 2025) for Utbildningsradion's URplay platform.
• Perfect Day MediaminorStrategic or Co-development PartnerCo-producer of Experimentet podcast launched fall 2024, with Perfect Day Media providing distribution and marketing support.
• Laika FilmminorStrategic or Co-development PartnerCo-produced Minns du Pablo documentary series with Laika Film for Naudio platform.
• Forskning & FramstegminorStrategic or Co-development PartnerPartnership starting 2026 for Experimentet podcast, with Forskning & Framsteg serving as responsible publisher for science journalism content.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Storytel: Nordic audiobook and podcast streaming platform that commissions Tredje Statsmakten for 'Storytel Original' audio stories. Functions as both client and adjacent content platform in audio storytelling.
• Bauer Media Nordic: Major Nordic commercial radio and podcast operator with multiple Swedish radio stations (NRJ, Mix Megapol, Rockklassiker, Vinyl). Operates competing radio/editorial infrastructure and is a potential commissioning client or competitor.
• Sveriges Radio: Sweden's national public radio broadcaster and Tredje Statsmakten's primary commissioning client. Functions as both platform and producer; while Tredje Statsmakten operates as external producer, Sveriges Radio's in-house production is the structural incumbent in the same programming space.
• Acast: Leading global podcast hosting and monetization platform with strong Nordic presence. Competes for the same creator/audience pool and operates as both enabler and potential commissioner in the Swedish podcast ecosystem.

Direct peers

• Evergreen Media: Swedish podcast production house producing true-crime, documentary, and society podcasts (e.g., Spår, Fallet) for major Swedish platforms including Spotify and Acast. Closest Swedish peer in true-crime and documentary production.
• Perfect Day Media: Swedish podcast production and distribution company that co-produces 'Experimentet' with Tredje Statsmakten and provides distribution/marketing support. Operates a similar podcast production and commercial model for Swedish audiences.
• Podx: Nordic podcast production company producing branded and editorial podcasts for major publishers and platforms. Direct comparable: similar B2B podcast production model serving Swedish/Nordic media brands with commissioned content.
• Laika Film: Swedish documentary production company that co-produced 'Minns du Pablo?' with Tredje Statsmakten for Naudio. Comparable in documentary craftsmanship and platform-partner production.
• Bredband Media: Swedish podcast and documentary production company producing factual and current-affairs content for Sveriges Radio, UR, and other broadcasters. Direct comparable on the public-broadcaster production side.

Regional players

• NRK (Norsk rikskringkasting): Norwegian public-service broadcaster with strong in-house radio and podcast production including NRK Dokumentar and P3-Urørt analogs. Comparable Nordic public-service broadcaster with adjacent commissioning potential for cross-border productions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/227953167976899
• LinkedInlinkedin.com/company/tredje-statsmakten-media-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tredje Statsmakten Media AB