Tromsø Taxi

What Tromsø Taxi does

Tromsø Taxi AS is a privately held taxi and transport services operator headquartered in Tromsø, Norway, founded in 1918 and operating for over 106 years. The company provides taxi transportation services 24/7 across the Tromsø region through three primary booking channels: the TaxiFix mobile app (which integrates SAS EuroBonus loyalty point earning), the company website, and a 24/7 telephone dispatch center. The fleet is approximately 70% electric vehicles, with a publicly stated target of 100% zero-emission passenger vehicles by 2026, and the company holds Eco-Lighthouse (Miljøfyrtårn) environmental certification since June 2021. Beyond standard taxis, Tromsø Taxi offers minibus services for up to 16 passengers including wheelchair-accessible vehicles, special-needs transport (child seats, pet-friendly taxis), corporate account agreements with fixed pricing, and dedicated tourist services covering airport transfers, sightseeing, and Northern Lights excursions.

The company's underlying technology stack consists of the third-party TaxiFix booking platform, government-regulated taximeter systems with maximum price controls administered by Konkurransetilsynet, and a multilingual website (Norwegian, English, Chinese, German, Japanese). An ancillary 24/7 self-service car wash hall with five wash bays, seven wash programs starting at 169 NOK, and Nordic Swan Ecolabel-certified chemistry operates as a second revenue stream. The company employs 25 people, is incorporated as an Aksjeselskap (Norwegian private limited company, organization number 983707874), and shows no external investors, parent company, or acquisition activity in the available data.

Tromsø Taxi monetizes through three revenue streams: per-trip taxi fares under regulated maximum pricing (60-87 NOK starting price plus per-km and per-minute rates depending on time period); recurring corporate account agreements with fixed pricing; and transaction-based self-service car wash services. Customer segments span local residents, tourists (a material segment given Tromsø's status as a Northern Lights and Arctic tourism destination), corporate and business clients, and group/minibus customers. Distribution is direct-to-consumer via app, web, and phone, supplemented by direct sales for enterprise accounts. Strategic emphasis in recent years has centered on environmental positioning (Eco-Lighthouse, EV transition), tourism-segment digital expansion, and operational quality controls such as the December 2022 introduction of SMS validation for web bookings to combat fraudulent orders.

Name

Tromsø Taxi

Legal name

Tromsø Taxi AS

Website

https://tromso-taxi.no

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

11–50 employees

Short description

Tromsø Taxi AS is a 106-year-old privately held taxi and transport services operator in Tromsø, Norway, serving local residents, tourists, corporate clients, and groups via a 70% electric fleet, the TaxiFix app, and ancillary car wash services.

Ownership category

akta.pro rank

Product category

Taxi and Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

akta.pro secondary industry

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG)

Keywords

• Taxi transportation services
• Airport transfer services
• Minibus group transport
• Corporate travel accounts
• Self-service car wash

Headquarters

HQ city

Tromsø

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Taxi Fares (Per-Trip Transportation): Transaction-based taxi services with government-regulated maximum pricing. Fares include starting price (60-87 NOK depending on time), per-kilometer charges (12.60-18.27 NOK), per-minute waiting charges (8.70-12.62 NOK), and minimum prices (132-397 NOK). Additional fees for pre-booking (21-33 NOK), airport tax (25 NOK), and long-distance travel.
2. Corporate Account Services: Fixed-price corporate agreements for business travel with customized service and predictable pricing for company clients
3. Car Wash Services: Self-service car wash facilities with 7 programs starting from 169 NOK, including corporate agreements for self-wash services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tromsø Taxi operates a 24/7 taxi and passenger transport service in Tromsø, Norway, providing on-demand rides, airport transfers, minibus transport for up to 16 passengers (including wheelchair-accessible vehicles), corporate accounts with fixed pricing, and tourist-oriented services such as sightseeing and Northern Lights excursions. The company also runs a 24/7 self-service car wash facility open to the public, with roughly 70% of its passenger car fleet currently electric.

Product overview

Tromsø Taxi is a taxi and transport services company operating primarily in Tromsø, Norway. The offering consists of a core taxi booking service (via the TaxiFix app, website, and phone), supplemented by a minibus service for larger groups, corporate account agreements, tourist-oriented transport (airport transfers, sightseeing, Northern Lights tours), and an ancillary car wash hall open to the public. The company holds Eco-Lighthouse environmental certification and is transitioning its fleet to 100% electric vehicles by 2026.

Differentiator

Problem solved

Functional benefit

Brands

• TaxiFix: Mobile booking application partnership allowing users to book taxis throughout Norway and earn EuroBonus points

Products and services

• Taxi Booking Service

Quantifiable outcome

• 70% of fleet is electric vehicles
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TaxiFixcoreTechnology or IntegrationTaxiFix is the primary booking platform partner enabling mobile taxi booking across Norway. The partnership includes EuroBonus integration allowing customers to earn SAS loyalty points on every taxi ride. The app provides real-time car tracking, SMS confirmations, and digital payment capabilities.
• SAS EuroBonuscoreGTM or Marketing PartnerPartnership enabling EuroBonus point earning on all taxi rides booked through the TaxiFix app. Members earn points on every trip while enjoying CO2 compensation on flights booked through EuroBonus. The partnership enhances customer loyalty and attracts frequent travelers.
• AvinorminorOthersAirport operator partnership where Tromsø Taxi collects the 25 NOK airport fee on behalf of Avinor at Tromsø Airport. This fee is added to all airport pickup fares and is passed through to Avinor in full.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Curb: Curb is a North American taxi-hailing app aggregating licensed taxi fleets with digital booking and payment — comparable to Tromsø Taxi's TaxiFix app distribution and corporate booking tooling, though operating in a different geography.
• Uber: Uber is the global rideshare incumbent operating across Norway, offering on-demand chauffeur services via app — overlapping directly with Tromsø Taxi's core on-demand taxi offering but at vastly greater scale and geographic reach.
• FreeNow: FreeNow is a major European taxi-hailing app aggregating licensed taxi operators across multiple markets — directly comparable to Tromsø Taxi's TaxiFix app and EuroBonus integration model.

Direct peers

• Stavanger Taxi: Stavanger Taxi is a regional Norwegian taxi operator providing taxi and corporate services in southwestern Norway — a close comparable in service mix, regulated pricing context, and Nordic single-city scope.
• Trondheim Taxi: Trondheim Taxi is a regional taxi operator in central Norway offering local taxi, airport, and corporate services — closely comparable to Tromsø Taxi's structure as a single-city Norwegian taxi brand.
• Norges Taxi: Norges Taxi is one of Norway's largest taxi booking centrals, connecting local taxi operators across the country via a shared booking platform — directly comparable to Tromsø Taxi's TaxiFix integration and nationwide coverage ambitions.
• 02020 Taxi: 02020 is a Norwegian taxi central and booking brand operating across multiple cities — directly comparable to Tromsø Taxi's dispatch and app-based booking approach via TaxiFix.
• Bergen Taxi: Bergen Taxi is a long-established local taxi operator in Bergen, Norway, offering taxi, minibus, and corporate services — directly comparable in operating model and Nordic urban context to Tromsø Taxi.
• Oslo Taxi: Oslo Taxi is Norway's largest taxi operator, offering chauffeur-driven taxi, minibus, and corporate account services in Oslo — directly comparable in service model to Tromsø Taxi, but at national-capital scale.

Others

• Bolt: Bolt is a leading European ride-hailing platform operating in Norway — competing with Tromsø Taxi for app-based on-demand rides, particularly among younger and tourist riders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tromsotaxi
• LinkedInlinkedin.com/company/troms%C3%B8-taxi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tromsø Taxi