Tea Tree Gully Golf Club

What Tea Tree Gully Golf Club does

Tea Tree Gully Golf Club is a privately held, membership-based golf club established in 1932 and located at Hamilton Road, Fairview Park, South Australia, approximately 24 km from the Adelaide city centre at the foot of the Adelaide Hills. Its core asset is an 18-hole, 6,207-metre Par 71 course (Australian Course rating 71) with couch grass fairways, bent greens, and a bore irrigation system designed for 800,000 litres per day against an estimated 1.2 million litre daily demand. The club is supported by a modern clubhouse that includes the wholly owned Dimples Restaurant and function centre, a Pro Shop, and practice facilities. It is governed by an elected Board (President Neville Atkinson, General Manager Craig Sullivan-Brook) and runs formal House, Finance, and Match committees; Rob Foreman served as President during the engagement with Golf Business Advisory Services that produced the 2025-2028 Strategic Plan.

The club's product surface spans golf memberships (7 Day, 6.5 Day, 6 Day, 5.5 Day, Lifestyle, and Women's categories), pay-as-you-go green fees and cart hire for visitors, an active competition calendar, and an event-led hospitality business at Dimples (à la carte dining, weddings, corporate functions, wine and gin dinner series). Commercial revenue also includes competition entry fees, event hosting, and corporate golf packages, with sponsorship from brands such as TaylorMade, Ausure, and Bailey Property. Technology is provided by third-party SaaS rather than built in-house: MiClub powers the member portal and website, MiScore provides mobile scoring, MiTournament handles tournament registration, NowBookIt manages Dimples reservations, Georama hosts the course virtual tour, and Golf Australia CONNECT replaced GOLF Link for handicapping in 2025.

The go-to-market is traditional and local: sales-led direct membership acquisition through the club office and website, supported by Instagram, email, and event marketing, with all distribution occurring on-site at the single Fairview Park location. The customer base is concentrated in individual Adelaide-area golfers and long-tenured members (multiple 30-60 year milestones), supplemented by corporate groups and function guests. A capital levy increase from A$133 (2025) to A$450 (2026), approved 121-94 at a Special General Meeting in February 2026, signals a planned reinvestment cycle funded by the existing member base rather than external capital.

Name

Tea Tree Gully Golf Club

Legal name

Tea Tree Gully Golf Club

Website

https://ttggolfclub.com.au

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Tea Tree Gully Golf Club is a privately held, 1932-established membership golf club in Fairview Park, South Australia, operating an 18-hole Par 71 course, Dimples Restaurant and function centre, and serving local Adelaide-area members, corporate groups, and event guests.

Ownership category

akta.pro rank

Product category

Private Golf Club & Hospitality

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf club memberships
• Golf course access
• Clubhouse dining
• Private event hosting
• Golf competition services

Headquarters

HQ city

Fairview Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales

Revenue model

1. Golf Membership Fees: Annual and periodic membership fees providing playing rights and club privileges. Multiple membership categories available including 7 Day, 6.5 Day, 6 Day, 5.5 Day, Lifestyle, and Women's memberships.
2. Green Fees: Fees charged to visitors and member-introduced guests for playing the course. Pricing varies for members, juniors, and non-members, with 9-hole and 18-hole options.
3. Golf Cart Hire: Revenue from golf cart rentals for members and non-members, with different pricing tiers.
4. Food and Beverage Services: Dining at Dimples Restaurant including a la carte dining, private functions, and special event catering. Revenue from food sales, beverages, and function bookings.
5. Event Hosting and Functions: Revenue from hosting private functions, corporate events, weddings, and special dining events. Includes wine dinners, trivia nights, and entertainment events.
6. Competition Entry Fees: Fees for club competitions, championships, and tournament entries including Summer Foursomes, Club Championships, and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tea Tree Gully Golf Club operates a private 18-hole Par 71 championship course (6,207m) supported by practice facilities, a Pro Shop, club competitions, and the Dimples Restaurant & Function Centre. The club sells multiple categories of annual golf memberships, charges green fees, cart hire, and equipment hire to visitors, and hosts corporate golf days, weddings, and private functions. The offering combines a members' golf club with a hospitality and events venue serving the northern Adelaide region.

Product overview

Tea Tree Gully Golf Club operates as a traditional private golf club offering a unified portfolio of golf and hospitality services. The core offering is the 18-hole golf course (6207 metres, Par 71) with associated practice facilities and pro shop. Adjacent hospitality services include Dimples Restaurant (award-winning dining and functions) and comprehensive membership programs across multiple categories. The club also hosts regular golf competitions and accepts bookings for corporate golf, weddings, and private functions. Digital services include MiScore app-based competition scoring, online booking systems, and virtual tour capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Dimples Restaurant: Award-winning restaurant and function centre operated by the golf club, offering dining, private functions, weddings, and events.

Products and services

• 18-Hole Championship Golf Course
• Annual Golf Memberships
• Visitor Green Fees and Cart Hire
• Dimples Restaurant and Bar
• Pro Shop
• Corporate Golf Days
• Function Venue Hire (Weddings, Meetings, Private Events)
• Practice Facilities
• Club Competitions and Tournaments

Quantifiable outcome

• 18-hole, 6207-metre Par 71 course with Australian Course rating of 71
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Vickery and Parker EstateminorGTM or Marketing Partner · 28 July 2026Wine dinner event showcasing two Australian wineries. Five-course dinner paired with premium wines from both Vickery and Parker Estate with hosted tasting experiences.
• 36 Short DistilleryminorGTM or Marketing Partner · 8 July 2026Gin Masterclass event hosted at the club featuring six premium gin tastings, canapés, and a signature cocktail. 36 Short Distillery provides the gin products and expertise for the tasting experience.
• Hey Diddle WinesminorGTM or Marketing Partner · 11 September 2025Wine dinner hosted by Tom Jonas with Special Guest Jake Lehmann featuring 5-course menu matched with Hey Diddle Wines at $90 per person.
• MollydookerminorGTM or Marketing Partner · 27 June 2025Blend a Hand Wine Dinner featuring Mollydooker wines with a hands-on blending session and 3-course meal at $90 per person.
• Gibson WineminorGTM or Marketing Partner · 17 June 2025Winter Wine Dinner featuring Gibson Wine with 5-course menu paired with wines, tickets at $90 per person.
• Riposte WinesminorGTM or Marketing Partner · 15 May 2025Winter Wine Dinner featuring Riposte Wines with 5-course menu paired with wines.
• Five Eleven Distilling and Six Twelve BrewingminorGTM or Marketing Partner · 14 April 2025Winter dinner series featuring spirits from Five Eleven Distilling and Six Twelve Brewing. Members receive 10% discount.
• Baker Boys BandminorGTM or Marketing Partner · 24 October 2024Christmas Dinner & Show entertainment featuring Baker Boys Band performing at the event.
• Ausure City & Rural and Bailey PropertyminorGTM or Marketing Partner · 8 October 2024Co-sponsors of the 2024/2025 Twilight Golf Season. Ausure is an insurance brokerage and Bailey Property is a real estate agency.
• 23rd St Distilling and Beresford WinesminorGTM or Marketing Partner · 13 August 2024Wine dinner featuring 5-course menu with beverages from 23rd St Distilling and Beresford Wines, priced at $85 per person.
• Golf Business Advisory Services (GBAS)coreStrategic or Co-development Partner · 27 July 2024GBAS engaged to assist with developing the 2025-2028 strategic plan. GBAS is a renowned consultancy firm with extensive experience in the golf industry specializing in strategic planning and business advisory services.
• Beautiful Bodies SocietyminorGTM or Marketing Partner · 27 March 2024Pilates & Prosecco events held at the club. Participants enjoy morning workout followed by mimosas overlooking the golf course.
• MiClubcoreTechnology or IntegrationClub management software provider powering the website, member portal, scoring, and tournament management systems. Listed as the website developer for the club.
• Golf AustraliacoreOthersGoverning body for golf in Australia providing handicap systems, competition rules, insurance coverage for affiliated members, and digital transformation initiatives including Golf Australia CONNECT platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mount Osmond Golf Club: Adelaide Hills-based private golf club that competes with TTGGC for the same foothills residential catchment. Comparable scale, membership model and clubhouse hospitality mix.
• Kooyonga Golf Club: Private Adelaide golf club with similar member-tier offering, F&B and function facilities. Overlaps directly with TTGGC on membership demographics, location radius and corporate-golf day competition.
• Stirling Golf Club: Adelaide Hills private golf club with comparable course profile, clubhouse dining and member tiers. Overlaps with TTGGC on member demographics and corporate/function bookings.
• Glenelg Golf Club: Adelaide metropolitan private members' golf club offering an 18-hole course, clubhouse dining and a comparable membership-tier structure. Directly competes with TTGGC for Adelaide-area golf members and corporate golf events.
• Blackwood Golf Club: Adelaide foothills private golf club offering 18-hole play, memberships and clubhouse hospitality. Targets a similar local member base to TTGGC and competes for the same leisure-spend wallet.

Regional players

• Flagstaff Hill Golf Club: South Australian private golf club operating a similar membership, hospitality and events model. Comparable in operating profile but located in Adelaide's southern suburbs, providing a regional rather than direct overlap.

Broad incumbents

• Royal Adelaide Golf Club: One of Australia's top-ranked private golf clubs, located in the Adelaide region. Functions as an aspirational incumbent that sets the membership-pricing and amenity benchmark against which TTGGC and other Adelaide clubs compete.

Others

• Golf Business Advisory Services (GBAS): Specialist consultancy engaged by TTGGC to develop the 2025–2028 strategic plan and works with comparable Australian clubs on operational, governance and membership-yield projects.
• Golf Australia: National governing body providing handicapping (Golf Link / CONNECT platform), competition frameworks, insurance and member-affiliation services that TTGGC and similar clubs depend on for core operations.
• MiClub: Provider of the club management, member portal, scoring and tournament software that TTGGC and many comparable Australian private golf clubs operate on. A core ecosystem supplier rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/teatreegullygolfclub
• LinkedInlinkedin.com/company/tea-tree-gully-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tea Tree Gully Golf Club