TV CANNSTATT 1846 e.V.

What TV CANNSTATT 1846 e.V. does

TV Cannstatt 1846 e.V. (legally Turnverein Cannstatt 1846 e.V.) is a nonprofit registered association (eingetragener Verein) founded in 1846 and headquartered at Am Schnarrenberg 5, Stuttgart, Germany. It is one of the oldest and largest sports clubs in Baden-Württemberg, operating 24 sports departments and serving over 5,000 sport participants across approximately 70+ sports offerings including Aikido, Badminton, Baseball/Softball, Basketball, Fechten, Fußball, Handball, Judo, Leichtathletik, Ski, Taekwondo, Tanzen, Tennis, Turnen, and Wandern. The Stuttgart Reds baseball team competes in the 1st Bundesliga at TVC's DB-Ballpark on the Schnarrenberg grounds; TVC also fields a competitive cheerleading squad that qualified for the International UCA Allstar Championship in Orlando.

The club operates a vertically integrated portfolio of member-serving businesses. These include a fitness and health centre (Das BZ), a children's sports school (Kindersportschule move) for ages 1.5–16 with swim, dance, and general movement, two sports kindergartens (Sportkitas) for up to 60 children aged 0–6, an event venue (TVC Eventlocation) and beer garden (TVC Biergarten) operated through wholly-owned subsidiary TV Cannstatt Sport- & Event GmbH, a youth football academy, and holiday camps. Customer segments span children and youth, adult fitness and health members, women and families, seniors, and competitive/elite athletes. Pricing is dominated by recurring annual/monthly subscriptions (membership dues, Das BZ, Kindersportschule move, Sportkita), with course/camp unit pricing on top (e.g., move H2O swimming at €37–€47/month, tennis camps at €99–€119/week, Judo courses at €55–€65 per 10-week course).

The GTM is community-led, anchored by a two-week free Schnupperpass allowing trial of up to 70 sports, a TYPO3 website with subdomain portals (bz.tvcannstatt.de, kidsclub.tvcannstatt.de, kita.tvcannstatt.de), double opt-in newsletters, Facebook community engagement, and recurring events (Sommerfest, TVC Ball, Sportlerehrung). The technology stack is conventional and SaaS-integrated: Yolawo for course booking, Vereinsticket.de for event ticketing, Buchungscloud for digital membership contracts, and Google Analytics for web analytics. Revenue is not publicly disclosed and the club is privately governed by a presidency (Roland Schmid) and three Vice Presidents (Markus Rothfuß, Sieghard Kelle, Axel Rahm), with paid staff of 8 supplemented by departmental volunteers and a subsidiary commercial entity.

Name

TV CANNSTATT 1846 e.V.

Legal name

Turnverein Cannstatt 1846 e.V.

Website

https://tvcannstatt.de

Company type

Private

Founded year

1846

Operating status

Operating

Headcount range

1–10 employees

Short description

TV Cannstatt 1846 e.V. is a nonprofit Stuttgart sports club serving 5,000+ members across 24 departments and 70+ sports offerings, with integrated fitness, children's sports school, sports kindergarten, and event venue businesses via its wholly-owned Sport- & Event GmbH subsidiary.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports club services
• Fitness center operations
• Youth sports programs
• Sports kindergarten
• Sports facility rental

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership dues: The primary revenue stream for the club is annual membership dues paid by over 5,000 members. Membership is available in various categories including individual adult, student/reduced-rate, family, and child/youth memberships. Dues are collected via SEPA direct debit or bank transfer to dedicated TVC accounts.
2. Fitness and wellness centre (Das BZ): Das BZ is the club's own fitness and health studio, generating recurring revenue from member subscriptions. It offers spinning, functional training, and wellness programs.
3. Kindersportschule move (Kids sports school): The club operates its own Kindersportschule move with structured courses in dance, swimming, gymnastics, and general sports for children aged 1.5 to 16 years. Revenue is generated through monthly course fees, with separate pricing for members and non-members. Flexi-Kids tariffs allow flexible weekly enrollment without course binding.
4. Sport kindergarten (Sportkita): TVC operates Sportkindertagesstätte (sports kindergarten) facilities at Schnarrenberg and other locations, providing full-day childcare for up to 60 children aged 0-6 years with a sports and movement-based curriculum.
5. Sports course fees: Individual sports departments (e.g., Judo, swimming courses, tennis camps, football academy) charge course and camp fees, separate from or in addition to general membership dues.
6. Event and venue rental: The TVC Sport- und Event GmbH subsidiary generates revenue from venue rentals including the TVC Eventlocation, TVC Biergarten, and sports facility bookings for private and corporate events.
7. Donations: The club actively solicits donations for specific purposes such as stadium seat sponsorship (TVCentrum project), tennis facility renovation ('Alte Ziegelei'), and general youth/sport promotion. Donations are used for tax-exempt club purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TV Cannstatt 1846 e.V. is a traditional registered sports club (eingetragener Verein) in Stuttgart that delivers multi-sport programming across 24 departments and 70+ offerings, including team sports, martial arts, gymnastics, fitness, swimming, and youth development. It supplements club membership with paid sub-brand services: the Das BZ fitness centre, the Kindersportschule move children's sports school, the TVC Sportkitas sports kindergarten, and event/venue rental through its wholly-owned TVC Sport- & Event GmbH subsidiary.

Product overview

TV Cannstatt 1846 e.V. is a multi-sport club offering a diverse portfolio of sports programs and related services. The core offerings include over 24 sports departments (ranging from Aikido to Wandern), complemented by dedicated sub-brands: Das BZ (fitness center), TVC Kids Club/Kindersportschule move (children's sports school with dance, swimming, and general movement programs), and TVC Sportkitas (sports kindergartens). Additional services include TVC Eventlocation for venue rentals, TVC Biergarten for hospitality, TVC-Shop for merchandise, and TVC Partner Netzwerk for member benefits. The club operates from the Schnarrenberg sports complex and offers online booking through Vereinsticket.de and Buchungscloud.de platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Das BZ (Bewegungszentrum): Fitness and health center operated by the club
• TVC Kids Club
• Kindersportschule move
• TVC Sportkitas
• TVC Fußball-Academy
• TVC Fußball-Camp

Products and services

• TVC Club Membership (adult, family, reduced, child/youth tiers) Annual membership subscriptions granting access to the club's 24 sports departments and 70+ sports offerings for individual adults, families, students, and children/youth in the Stuttgart region.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

22 partnerships are on record, tiered minor.

• Stadtwerke StuttgartminorGTM or Marketing PartnerMajor Stuttgart municipal utilities company and partner of TV Cannstatt. Stadtwerke Stuttgart provides sponsorship and partner support to the club.
• JakominorGTM or Marketing PartnerJako is a German sportswear and sports equipment manufacturer. TVC has a merchandise partnership through which Jako-branded sportswear (tracksuits, training gear) is sold to members. Jako powers the TVC online shop at team.jako.com/de-de/team/tv_cannstatt/.
• Allianz (Allianz Grepo)minorGTM or Marketing PartnerInsurance partner offering TVC members preferential conditions through the TVC Partner Netzwerk and Vorteilswelt.
• Volksbank StuttgartminorGTM or Marketing PartnerRegional cooperative bank and partner of TVC. Offers benefits to TVC members and has co-sponsored initiatives such as the ubiMaster digital tutoring programme for youth members.
• AOK Baden-WürttembergminorGTM or Marketing PartnerMajor German health insurance provider (AOK) partnering with TVC for health promotion, rehabilitation sports (Rehasport) prescriptions, and joint events such as Stäffeles Walk.
• Intersport BritzelmayerminorChannel Partner/ Reseller/ DistributorIntersport franchise at Cannstatter Carré acts as a retail partner for TVC merchandise (Jako products) and an event ticket sales outlet (TVC Ball). Also organizes ski trips in partnership with TVC (e.g., Sölden ski trip).
• Intersport (general)minorGTM or Marketing PartnerInternational sports retailer operating in Germany, providing TVC members with discounts through the TVC Vorteilswelt partner programme.
• BiogenaminorGTM or Marketing PartnerHealth and nutrition supplement brand partnering with TVC through the TVC Partner Netzwerk.
• Apotheke am Bahnhof (pharmacy network)minorGTM or Marketing PartnerPartner pharmacies offering TVC members discounts on health products and sports pharmacy services. Includes Apotheke am Bahnhof and Sofien-Apotheke.
• KärcherminorGTM or Marketing PartnerProfessional cleaning equipment manufacturer (Kärcher) partnering with TVC, likely for facility maintenance support.
• Lotto BW (Landessportbünde)minorGTM or Marketing PartnerBaden-Württemberg state lottery providing funding support to sports clubs in the region.
• Kolping BildungswerkminorGTM or Marketing PartnerEducational institution (Kolping) partnering with TVC for educational and community initiatives.
• SWR3 (Südwestrundfunk)minorGTM or Marketing PartnerPublic broadcaster SWR3 partnered with TVC for the 'Fitness, Fun und heiße Beats' summer party event at Höhenfreibad Killesberg, providing DJ Michael Leupold and party atmosphere.
• Stuttgart Reds (Baseball)minorStrategic or Co-development PartnerThe Stuttgart Reds baseball team competes in the 1st Bundesliga and is based at the DB-Ballpark on TVC's Schnarrenberg grounds. TVC provides facility hosting for Stuttgart Reds home games and jointly promotes the Softball European Championship 2027.
• TVB Stuttgart (Handball, Wohninvest Academy Cup)minorStrategic or Co-development PartnerBundesliga handball club TVB Stuttgart partnered with TVC's HSG CaMüMax to host the Wohninvest Academy Cup featuring HBW Balingen-Weilstetten vs Bregenz at the TVC hall.
• Freestyle Academy StuttgartminorGTM or Marketing PartnerIndoor freestyle sports academy (skateboard, BMX, scooter, ski/snowboard) partnering with TVC to offer summer camp packages for children aged 8-14 years. TVC members receive a €20 voucher upon registration.
• TVC Partner Netzwerk (multiple local partners)minorGTM or Marketing PartnerTVC's partner network includes numerous local businesses (Bratek, Raumpflege GmbH, Bürger, Schmuckritter, Diakonie, Rahm, Tom Grande, Wizemann, ZAI Zaisserei, MEC, Schäffer Steinmetze, Scharr, DockSnyder, Harley-Davidson Stuttgart, Hugo Benzing, Mandelbrennerei Stuttgart, Pfister, Marschner Elektrotechnik, Wagner Planung, Wall, Sikler, Familienpflege, attimo hotel, Steuerkanzlei Hoss, Comconic, Bausch, and others). All provide discounts or benefits to TVC members.
• Format Druck GmbHminorGTM or Marketing PartnerLocal Cannstatt printing company (Format Druck GmbH) partnered with TVC for 'Behind the Scenes' company visits and printing services.
• Freie Christliche Gemeinde Stuttgart (FCG)minorGTM or Marketing PartnerLocal Christian community (FCG) partnering with TVC for community events and shared facilities use.
• Amt für Sport und Bewegung (City of Stuttgart)minorGTM or Marketing PartnerCity of Stuttgart's sports authority co-organises events such as Stäffeles Walk with TVC and AOK.
• Deutscher Ju-Jutsu-Verband (DJJV)minorStrategic or Co-development PartnerNational Ju-Jutsu federation providing certified trainers for TVC's self-defence courses for women and children. The DJJV represents over 50,000 members nationwide.
• Stark auch ohne Muckis GmbHminorStrategic or Co-development PartnerResilience training company providing the 'Stark hoch 5' (Strong High 5) resilience programme for children aged 5-10 years at TVC's Kindersportschule move.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MTV Stuttgart 1843 e.V. Another traditional Stuttgart multi-sport club founded in 1843, operating in the same city and offering a comparable breadth of sports, fitness, and youth programs. Directly comparable on member scale, departmental structure, and local competitive set.
• TB Wülfrath 1903 e.V. Mid-sized German traditional multi-sport club with similar departmental structure, fitness centre subsidiary, and youth programming. Comparable on club economics and Turnverein operating model.
• MTV 1879 München e.V. One of Germany's largest traditional sports clubs with comparable breadth across team sports, fitness, martial arts, and youth programs. Closest analog on nonprofit club economics and departmental diversification.
• ASV Stuttgart 1888 e.V. Another Stuttgart traditional sports club with football, fitness, and youth programs. Comparable on local Stuttgart competitive dynamics, Turnverein-adjacent heritage, and member-base profile.
• SV Cannstatt 1898 e.V. Local Stuttgart-area sports club directly competing for the same Stuttgart members and facilities market. Highly comparable on geography, target segments, and traditional club structure.
• TSV 1860 München e.V. Large traditional Bavarian multi-sport club with similar Turnverein heritage, broad departmental offering, fitness operations, and youth academy structure. Comparable on club model, age, and breadth even though Munich-based.

Emerging players

• Stuttgart Reds Baseball 1. Bundesliga: Elite baseball program based at TVC's Schnarrenberg DB-Ballpark. Already an operational co-location partner and sub-brand, illustrating how TVC's facilities enable competitive sport offerings at the highest national level.
• Padel Sport Club Stuttgart: Specialist padel facility referenced directly in TVC's Padel department; an emerging niche-sport operator that intersects with TVC's portfolio on padel participation in the Stuttgart region.

Broad incumbents

• VfB Stuttgart 1893 e.V. Major Stuttgart football club with broader brand presence and significantly larger budget; competes for the same Stuttgart youth athletes and sponsorship dollars but operates as a Bundesliga-focused incumbent rather than a multi-sport community club.

Others

• Freestyle Academy Stuttgart: Operator of an indoor freestyle sports academy (skateboard, BMX, scooter, ski) that partners with TVC's Kindersportschule move for summer camp packages. Adjacent enabling partner for niche sport instruction rather than a direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TVCannstatt1846eV
• LinkedInlinkedin.com/company/tv-cannstatt-1846-e-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV CANNSTATT 1846 e.V.