UB Hardwoods & Flooring

What UB Hardwoods & Flooring does

UB Hardwoods & Flooring is a family-owned, private flooring retail and installation services business founded in 2001 and headquartered in Plymouth, Minnesota, with a secondary showroom in Woodbury. The company serves homeowners and commercial customers across the Twin Cities metropolitan area, offering a complete flooring lifecycle service that includes product sales (hardwood, luxury vinyl plank, laminate, carpet, tile and stone, and waterproof flooring), professional in-house installation, hardwood refinishing with dustless sanding, flooring removal, and water damage restoration. The company has expanded adjacent services into kitchen and bathroom countertop installation, extending its home improvement footprint.

The business operates on a consultative, sales-led go-to-market model anchored by two physical showrooms, free in-home estimates, and virtual consultations. Pricing is quote-based and not publicly disclosed, with all installation labor performed by in-house crews rather than subcontractors at a uniform rate regardless of flooring type. Revenue streams include one-time flooring product sales and professional services revenue from installation, refinishing, removal, restoration, and countertop installation. The company carries channel partnerships with major flooring brands including Mohawk, Shaw Floors, Mannington, COREtec, Hallmark, and others, and markets through content (100+ blog entries), local SEO, and over 500 online reviews. There is no proprietary technology platform, no external funding, no acquisitions, and no AI/ML capabilities disclosed.

Name

UB Hardwoods & Flooring

Legal name

U.B. Hardwoods

Website

https://ubhardwoods.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UB Hardwoods & Flooring is a family-owned flooring retailer and installer serving residential and commercial customers in the Twin Cities from showrooms in Plymouth and Woodbury, Minnesota, offering product sales, in-house installation, refinishing, and restoration services.

Ownership category

akta.pro rank

Product category

Flooring Retail & Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Hardwood Floor Refinishing & Restoration (HSAPAGAB), Hardwood Flooring Retail (CRAIAGAB), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Basement Flooring Installation (LVP, Tile, Carpet, Epoxy) (HSAPACAD)

Keywords

• Flooring retail
• Hardwood installation
• Flooring refinishing
• Commercial flooring
• Luxury vinyl plank

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Flooring Products Sales: Sale of flooring materials including hardwood, carpet, vinyl, laminate, tile, stone, and waterproof floors to residential and commercial customers.
2. Installation Services: Professional flooring installation services performed by in-house installation crews for various flooring types including hardwood, vinyl, tile, stone, carpet, and laminate.
3. Refinishing and Restoration: Hardwood floor refinishing services including dustless sanding, staining, and recoating. Also includes water damage restoration and repair services.
4. Floor Removal Services: Removal services for existing flooring including tile, wood, carpet, and vinyl, preparing spaces for new installations.
5. Countertop Installation: Kitchen and bathroom countertop installation services offered as an additional home improvement offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UB Hardwoods & Flooring is a Twin Cities-based flooring retailer and installer offering hardwood, tile, carpet, luxury vinyl plank (LVP), and laminate flooring from top brands. The company provides end-to-end flooring services including free in-home and virtual estimates, one-on-one consultations, professional installation, dustless refinishing, and repair/replacement for both residential and commercial customers.

Product overview

UB Hardwoods & Flooring operates as a comprehensive flooring retail and installation service company serving the Twin Cities metropolitan area of Minnesota. The company offers a portfolio of complementary products and services organized around the flooring lifecycle: product sales (hardwood, luxury vinyl plank/tile, laminate, carpet, tile & stone, waterproof, and commercial flooring) combined with installation, refinishing, removal, and restoration services. The business model centers on a service-company approach where customers can shop materials in showrooms and receive professional installation through the same provider, with add-on services like countertop installation and water damage restoration extending the core offering. The company carries multiple flooring brand partners including Hallmark, Shaw Floors, Mannington, Mohawk, and others, and maintains an in-house installation team rather than using subcontractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring
• Luxury Vinyl Plank (LVP) Flooring
• Tile Flooring
• Carpet Flooring
• Laminate Flooring
• Commercial Flooring Dedicated commercial flooring service line serving businesses, churches, and other commercial properties with tailored material selection and professional installation.
• Hardwood Refinishing Dustless hardwood floor refinishing service that restores existing hardwood floors using specialized equipment to minimize dust during the sanding process.
• Flooring Repair & Replacement Repair and replacement services for damaged or worn flooring, provided by in-house crews rather than subcontractors.
• Flooring Installation Professional installation services for all flooring types sold by the company, performed by in-house installation crews (not subcontractors) for homeowners and commercial customers.

Quantifiable outcome

• 500+ positive online reviews demonstrating customer satisfaction

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Mohawk FlooringcoreChannel Partner/ Reseller/ DistributorCarpet brand partnership. UB Hardwoods distributes and installs Mohawk carpet products including carpet tiles and broadloom for residential and commercial applications.
• ShawFloorscoreChannel Partner/ Reseller/ DistributorHardwood and vinyl flooring partner. UB Hardwoods offers ShawFloors hardwood and vinyl products for installation projects.
• ManningtoncoreChannel Partner/ Reseller/ DistributorHardwood, vinyl, and laminate flooring partner. UB Hardwoods installs Mannington products including Adura Max, Adura Flex, and Adura Rigid vinyl lines.
• COREteccoreChannel Partner/ Reseller/ DistributorLuxury vinyl flooring partner. UB Hardwoods distributes COREtec Original luxury vinyl flooring products.
• Hallmark FloorscoreChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods installs Hallmark hardwood floors with product registration, care, and warranty support.
• Godfrey HirstminorChannel Partner/ Reseller/ DistributorCarpet brand partnership. UB Hardwoods offers Godfrey Hirst carpet products with warranty registration and care services.
• TuftexminorChannel Partner/ Reseller/ DistributorCarpet brand partnership. UB Hardwoods distributes Tuftex carpet products.
• KahrsminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods offers Kahrs hardwood flooring products.
• MercierminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods distributes Mercier hardwood flooring products.
• SomersetminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods offers Somerset hardwood flooring products.
• UrbanfloorminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods distributes Urbanfloor hardwood products.
• BellaCeraminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods offers BellaCera hardwood flooring products.
• Paramount FlooringminorChannel Partner/ Reseller/ DistributorHardwood flooring partner. UB Hardwoods distributes Paramount flooring products with downloadable warranty documentation.
• TarkettminorChannel Partner/ Reseller/ DistributorVinyl flooring partner. UB Hardwoods offers Tarkett vinyl flooring products.
• TheTileShopminorChannel Partner/ Reseller/ DistributorTile and stone partner. UB Hardwoods sources products from TheTileShop for tile and stone installations.
• MSI SurfacesminorChannel Partner/ Reseller/ DistributorTile, stone, and quartz partner. UB Hardwoods offers MSI products including porcelain, natural stone, LVP, and quartz countertops with warranty registration support.
• Cali FloorsminorChannel Partner/ Reseller/ DistributorFlooring partner. UB Hardwoods distributes Cali flooring products with floor care and warranty documentation.
• Coretec FloorsminorChannel Partner/ Reseller/ DistributorLuxury vinyl flooring partner. UB Hardwoods offers COREtec products with warranty registration and care/maintenance resources.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Lowe's: National home improvement chain offering flooring products and professional installation across competing categories, providing indirect but significant competitive pressure.
• Mohawk Industries: Largest U.S. flooring manufacturer and a key brand partner of UB Hardwoods; competes at a different layer but influences pricing, product availability, and channel dynamics for independent retailers.
• Shaw Industries: Major flooring manufacturer and UB Hardwoods brand partner offering carpet, hardwood, and vinyl; shapes competitive product landscape and dealer economics for independent flooring retailers.
• Home Depot: Mass-market home improvement retailer carrying extensive flooring assortments and installation services, competing on price, selection, and convenience rather than specialty expertise.

Direct peers

• Empire Today: National direct-to-consumer flooring retailer with in-home sales and installation services, sharing UB Hardwoods' combination of product sales and bundled professional installation.
• LL Flooring (formerly Lumber Liquidators): Specialty hardwood and flooring retailer with showroom and installation services, directly overlapping UB Hardwoods' hardwood and vinyl product offering.
• Floor & Decor: Large specialty flooring retailer offering hardwood, tile, vinyl, and installation services; competes head-on with UB Hardwoods in multi-category flooring retail though at significantly greater scale.
• Carpet One Floor & Home: Cooperative of independent flooring retailers offering carpets, hardwood, vinyl, and tile with installation services; mirrors the locally owned, multi-product flooring retailer profile.
• TheTileShop: Specialty retailer of tile, stone, and flooring with showroom-based model plus installation services, closely mirroring UB Hardwoods' retail-plus-install approach in the flooring category.

Emerging players

• MSI Surfaces: Growing surfaces distributor of flooring, tile, and countertops selling directly to contractors and consumers; an emerging player whose expansion intersects with UB Hardwoods' tile, stone, and countertop offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubhardwoods
• Facebookfacebook.com/UBHardwoods
• LinkedInlinkedin.com/company/ub-hardwoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UB Hardwoods & Flooring