UGAWY

What UGAWY does

UGAWY UG (haftungsbeschränkt) is a Regensburg-based occupational health management (BGM) provider operating primarily in the German DACH market. The company delivers four integrated service modules: (1) UGAWY-Gesundheitscoaching, a hybrid health coaching programme combining psychological support with expert consultations on movement, nutrition, stress/resilience and sleep, delivered via video or telephone; (2) BGM-Beratung und Projektmanagement, end-to-end consulting covering stakeholder workshops, needs analysis, measure planning, evaluation and identification of funding opportunities; (3) a §20 SGB V compliant measure portfolio that includes HRV stress measurement, lectures, live-online training, health-multiplier training, and digital health media; and (4) a digital, GDPR-compliant psychological risk assessment (Gefährdungsbeurteilung psychischer Belastungen / GBU Psych) that fulfils the §5 ArbSchG employer mandate.

The platform is a digital-first stack combining anonymous online survey tools, video-based coaching, live online training delivery, and a proprietary content layer of health videos, podcasts and newsletters. HRV (heart-rate variability) screening is used as a biometric entry point at health events. All products are designed to qualify clients for statutory health insurer subsidies under §20 SGB V and the §3 Nr. 34 EStG €600-per-employee tax exemption, lowering net cost for buyers and creating structurally funding-aligned revenue mechanics.

UGAWY's go-to-market is sales-led and consultative, targeting HR, occupational health and executive decision-makers in mid-market and enterprise organisations. Demand generation runs through webinars, LinkedIn, Instagram and XING, with self-serve booking on the company website feeding direct sales engagement. The core operational team consists of 8-10 members under managing director Nico Merklein, combining psychologists, physiotherapists, nutritionists, personal trainers and certified health managers. Channel partnerships with major German statutory and corporate health insurers (KKH, AOK, Barmer, TK, SBK, viactiv, Krones BKK, MOB BKK) act as referral sources for employer clients, and scientific/research partners support the evaluated effectiveness narrative.

Name

UGAWY

Legal name

UGAWY UG (haftungsbeschränkt)

Website

https://ugawybgm.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

UGAWY UG is a Regensburg-based occupational health management provider serving DACH enterprises and mid-market firms with hybrid health coaching, BGM consulting, §20 SGB V compliant measure portfolios, and digital psychological risk assessments under §5 ArbSchG, delivered through health-insurer referral partnerships.

Ownership category

akta.pro rank

Product category

Occupational Health Management (BGM) Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industry

Occupational Health & Industrial Hygiene (BPAHAJAD)

Keywords

• Occupational health management
• Corporate health coaching
• Psychological risk assessment
• BGM consulting services
• Workplace health promotion

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. BGM-Beratung und Projektmanagement: Consulting and project management services for implementing and developing occupational health management programs. Includes stakeholder workshops, needs analysis, measure planning, and evaluation. Revenue is generated through project fees, likely billed on a per-project or retainer basis.
2. Gesundheitscoaching und -beratung: Individual and group health coaching delivered digitally via video/telephone. Includes coaching sessions, specialist consultations, and live online courses. Multimodal and subscription/fee-for-service model.
3. Psychische Gefährdungsbeurteilung (GBU Psych): Digital psychological risk assessment service, including online questionnaire, workshop, documentation, measures, and evaluation. One-time or recurring project-based service.
4. Fördermittel und Steuerfreibeträge (§20 SGB V, §3 Nr. 34 EStG): Statutory health insurance subsidies (§20 SGB V) and employer tax-free allowances (€600 per employee per year under §3 Nr. 34 EStG) reduce net cost for clients. UGAWY facilitates access to these funding mechanisms, effectively lowering barriers to purchase and creating recurring funding-aligned revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

UGAWY delivers occupational health management (BGM) services to German employers through four modules: health coaching with expert consultations on movement, nutrition, stress/resilience and sleep; BGM consulting and project management; a §20 SGB V compliant measure portfolio including HRV stress screening, workshops and training; and digital psychological risk assessments compliant with §5 ArbSchG. Services are delivered hybrid (digital + in-person) and designed to help companies meet statutory health-promotion obligations while leveraging statutory health insurer subsidies.

Product overview

UGAWY offers a comprehensive occupational health management (BGM) solution comprising four integrated service modules: (1) Health Coaching with psychological support, expert consultations, and live-online courses; (2) BGM Consulting and Project Management guiding companies through the full BGM process; (3) A §20 SGB V compliant Measure Portfolio including HRV stress measurement, workshops, training, and digital health media; and (4) Digital Psychological Risk Assessment with anonymous surveys, workshops, and evaluation. All offerings combine digital and in-person delivery and are designed for diverse target groups including clinics, nursing staff, social workers, managers, and apprentices.

Differentiator

Problem solved

Functional benefit

Products and services

• UGAWY Health Coaching (Gesundheitscoaching) Multimodal health coaching service combining psychologically supported coaching sessions, expert consultations on movement, nutrition, stress/resilience and sleep, and live-online health courses. Delivered via video chat or telephone with flexible scheduling, including roll-out events and digital platform access via voucher code, for enterprise BGM programs.
• BGM Consulting and Project Management (BGM-Beratung und Projektmanagement) Consulting and project management service guiding companies through the full BGM process: health circle formation, needs-specific analyses using digital tools, hybrid measure planning, evaluation, and identification of statutory funding opportunities (e.g., §20 SGB V subsidies, §3 Nr. 34 EStG allowances).
• Measure Portfolio (Maßnahmenportfolio) §20 SGB V compliant portfolio of BGM measures including HRV stress measurement, lectures/workshops, live-online training courses, training of internal health multipliers, and digital health media content (videos, podcasts, newsletters, online courses) for enterprise clients.
• Psychological Risk Assessment (Gefährdungsbeurteilung psychischer Belastungen) Digital psychological risk assessment service compliant with §5 ArbSchG, featuring anonymous GDPR-compliant online questionnaires, workshops, result presentations, measure implementation, and documentation/evaluation, delivered to employers seeking to fulfill their statutory psychological risk assessment obligation.

Quantifiable outcome

• 109% increase in psychological illnesses since 2006 in Germany, making prevention a central challenge for modern workplaces

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kaufmännische Krankenkasse (KKH)coreChannel Partner/ Reseller/ DistributorKKH is a major statutory health insurer in Germany that partners with UGAWY to co-develop and promote effective prevention programs. KKH co-funds and co-evaluates UGAWY's BGM interventions. The KKH logo is featured prominently on UGAWY's reference partners section.
• AOKcoreChannel Partner/ Reseller/ DistributorAOK, one of Germany's largest statutory health insurers, partners with UGAWY to fund and promote §20 SGB V compliant occupational health programs. AOK's logo is displayed as a reference partner on ugawy.de.
• BarmercoreChannel Partner/ Reseller/ DistributorBarmer is a major statutory health insurer and reference partner of UGAWY. Barmer co-develops prevention offerings and provides funding for qualifying BGM programs delivered by UGAWY.
• Techniker Krankenkasse (TK)coreChannel Partner/ Reseller/ DistributorTK is Germany's largest statutory health insurer and a reference partner of UGAWY. TK provides §20 SGB V project funding for UGAWY's health promotion programs.
• SBK Siemens BetriebskrankenkassecoreChannel Partner/ Reseller/ DistributorSBK is a corporate health insurance fund and reference partner of UGAWY, providing funding and co-development support for occupational health programs.
• viactivminorChannel Partner/ Reseller/ Distributorviactiv is a health insurer partner of UGAWY featured in the reference section. viactiv supports §20 SGB V compliant health promotion programs delivered by UGAWY.
• Krones Betriebskrankenkasse (Krones BKK)minorChannel Partner/ Reseller/ DistributorKrones BKK is a corporate health insurance fund belonging to the Krones Group. It is listed as a reference partner of UGAWY, co-funding health programs for Krones employees.
• MOB Betriebskrankenkasse (MOB BKK)minorChannel Partner/ Reseller/ DistributorMOB BKK is a corporate health insurance fund listed as a reference partner of UGAWY. MOB BKK supports qualifying BGM programs delivered by UGAWY.
• Wissenschaftliche Partner (Scientific/Research Partners)coreStrategic or Co-development PartnerUGAWY's health coaching approach was developed in close cooperation with scientific partners and insurance providers. The approach has been evaluated for effectiveness across multiple target groups. UGAWY references these evaluations as a key differentiator and offers to present results to prospective clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• B·A·D Gesundheitsvorsorge und Sicherheitstechnik: Major German occupational health and safety provider covering workplace medicals, BGM and risk assessments. Comparable on the employer-sponsored occupational health axis, but operates a far broader portfolio (occupational medicine, safety engineering) than UGAWY's BGM-only niche.
• TÜV NORD Arbeitsmedizin & EHS: Large German EHS, occupational medicine and workplace health consulting group. Comparable on the occupational health and worksite safety axis and serves many of the same enterprise buyers UGAWY targets, but as a diversified incumbent rather than a BGM-only specialist.

Emerging players

• HelloBetter (GET.ON Institut): Evidence-based digital mental health platform (iCBT, coaching) sold via German health insurers and employers. Comparable as a digital mental-health intervention sold through the same statutory-insurer channel.
• Mindance: B2B mental health and wellbeing platform for employers (EAP, coaching, courses) across Europe. Competes for the same HR mental-health budget, though with a less heavy BGM consulting emphasis.
• Selfapy GmbH: Digital mental health coaching and online courses reimbursed by German statutory health insurers. Comparable delivery and reimbursement model via §20 SGB V, with partial overlap on coaching topics.
• likeminded (likeminded GmbH): B2B mental health and coaching provider for German employers, focused on stress, resilience and psychological wellbeing. Overlaps with UGAWY's stress/resilience coaching pillar and HRV-based screening, but lacks the broader BGM consulting offering.

Regional players

• OpenUp: European B2B mental health platform (coaching, EAP, courses) for employers. Comparable service concept (digital mental-health coaching for workforces), but primarily Western European footprint and limited presence in the German §20 SGB V channel.

Direct peers

• fitbase GmbH: Digital workplace health promotion platform offering online courses, coaching and BGM programs to German employers with §20 SGB V certification. Closely mirrors UGAWY's hybrid digital health-coaching + BGM consulting model for mid-market HR buyers.
• ias health & safety (ias PREVENT): One of Germany's largest providers of occupational health management (BGM), workplace health promotion and psychological risk assessments. Directly comparable because it sells the same §20 SGB V / §5 ArbSchG-aligned BGM and GBU Psych services to enterprises, but at much greater scale.
• movival GmbH: Digital corporate health platform providing online coaching, movement programs and BGM modules to German employers. Competes head-to-head for the same digital coaching budget under §20 SGB V.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ugawy
• Instagraminstagram.com/ugawy_bgm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UGAWY