Uhhmami

What Uhhmami does

Uhhmami ApS is a Danish plant-based food brand founded in 2022 by chef Frank Lantz and headquartered in Frederiksberg C / Roskilde, Denmark. The company develops and sells plant-based flavor enhancers (Bacon'ish, Beef'ish, Chicken'ish, Ocean'ish, Chee'ish, Blue Chee'ish, Truffle'ish, and Vegetable bouillon), liquid bouillons, and Easy Meal kits (Mexi, Bolo, Goulash, Thai, Chili) built on a proprietary upcycled sunflower protein base. All products are positioned as 100% natural and organic, with formulations developed by Danish Michelin-starred chefs. The technology is culinary rather than algorithmic: the proprietary element is the protein source, the clean-label formulation process, and the chef-developed flavor profiles that deliver umami and meat/dairy-like taste without artificial additives.

The business operates a primarily direct-to-consumer model through uhhmami.com, with a localized storefront across 10+ European markets (Denmark, Germany, Netherlands, Spain, Sweden, UK, France, Italy, Norway, Finland) supporting multiple currencies. Pricing ranges from €5-€25 for individual flavor enhancers, €8 per Easy Meal kit (4 servings), and €36-€187.50 for bundle/Discovery Box configurations; free shipping applies above €50. A separate B2B channel targets professional chefs, restaurants, hotels, caterers, and institutional foodservice operators via a dedicated B2B landing page. Fulfillment runs through GLS across Europe and payment processing through Stripe.

Revenue is not disclosed and no institutional funding rounds are recorded. Uhhmami is founder-owned (Frank Lantz) with trading-condition documents linking Uhhmami ApS to The Social Markets ApS at the Roskilde address, suggesting a related-entity structure. The company has built brand credibility through four international awards (SIAL Paris 2022, Biofach 2023, UK Quality Food Awards 2023, Horecava 2024) and a MasterChef Denmark feature, and currently employs 21 people.

Name

Uhhmami

Legal name

Uhhmami ApS

Website

https://uhhmami.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Uhhmami is a Danish plant-based food brand selling chef-developed flavor enhancers and Easy Meal kits built on upcycled sunflower protein, distributed direct-to-consumer across 10+ European markets and to professional foodservice operators. Founded in 2022 by chef Frank Lantz, the company serves sustainability-minded home cooks and B2B foodservice customers.

Ownership category

akta.pro rank

Product category

Plant-based food products

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Flavoring Syrup and Concentrate Manufacturing (311930)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Umami Enhancers & Savory Modulators (MSG, I+G, Yeast Extracts, HVP) (AFAJADAF)

akta.pro secondary industries

Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL), Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB), Ethnic & international prepared meals manufacturing (AFAKAHAG)

Keywords

• Plant-based flavor enhancers
• Plant-based meal kits
• Upcycled sunflower protein
• Sustainable food products
• Organic bouillons

Headquarters

HQ city

Frederiksberg C

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales of plant-based flavor products and Easy Meal kits through the company's e-commerce storefront. Products include individual flavor enhancers (Bacon'ish, Beef'ish, etc.), bouillons, Easy Meal kits, and bundled discovery boxes. One-time purchase model with optional subscription potential.
2. B2B / Foodservice Sales: Sales to professional foodservice operators including restaurants, hotels, and catering companies. Products are positioned for professional kitchen use with the Easy Meals format and flavor enhancers. Award recognition in foodservice (SIAL Paris 2022, Horecava 2024) indicates active B2B market presence.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Uhhmami develops and sells plant-based flavor enhancers (Bacon'ish, Beef'ish, Chicken'ish, Ocean'ish, Chee'ish, Blue Chee'ish, Truffle'ish, Vegetable) and Easy Meal kits (Bolo, Mexi, Goulash, Thai, Chili) built on a proprietary upcycled sunflower protein base. Products are 100% natural and organic, developed with Danish Michelin-starred chefs, and sold primarily direct-to-consumer across 10+ European markets with a secondary B2B foodservice channel.

Product overview

Uhhmami is a Danish plant-based food brand offering three core product lines: Easy Meals (chef-developed meal kits in regional varieties such as Bolognese, Mexican, Goulash, Thai, and Chili), Bouillons (liquid flavour bases in Vegetable, Chicken'ish, Beef'ish, and Ocean'ish), and individual flavour enhancers branded with the 'ish' suffix (Bacon'ish, Beef'ish, Chicken'ish, Ocean'ish, Chee'ish, Blue Chee'ish, Truffle'ish, and Vegetables). All products are 100% natural, organic, and developed with upcycled sunflower protein. Bundled offerings include The Uhhmami Discovery Box (all 8 flavour enhancers) and MIX Bundles of Easy Meals. The company was created by Danish chef Frank Lantz and has received multiple international food-industry awards.

Differentiator

Problem solved

Functional benefit

Brands

• Bacon'ish: Plant-based bacon flavor enhancer with smoky umami taste.
• Beef'ish
• Chicken'ish
• Blue Chee'ish
• Chee'ish
• Ocean'ish
• Truffle'ish
• Vegetables
• Easy Meals

Products and services

• Bolo Kit Easy Meal kit inspired by Italian Bolognese cuisine. Contains upcycled sunflower protein and Uhhmami seasoning; makes 4 meals per kit ready in 10-15 minutes.
• Mexi Kit Easy Meal kit inspired by Mexican cuisine. Contains upcycled sunflower protein and Uhhmami seasoning; makes 4 meals per kit ready in 10-15 minutes.
• Goulash Kit Easy Meal kit inspired by classic goulash. Contains upcycled sunflower protein and Uhhmami seasoning; makes 4 meals per kit ready in 10-15 minutes.
• Thai Kit Easy Meal kit inspired by Thai cuisine. Contains upcycled sunflower protein and Uhhmami seasoning; makes 4 meals per kit ready in 10-15 minutes.
• Chili Kit Easy Meal kit inspired by classic chili. Contains upcycled sunflower protein and Uhhmami seasoning; makes 4 meals per kit ready in 10-15 minutes.
• Bacon'ish Plant-based flavor enhancer with a full-bodied, dry, and characteristic smoky taste that mimics bacon. Priced from €5 to €25 depending on size.
• Beef'ish Full-bodied plant-based broth flavor enhancer that replicates a beef-like taste. Used in stews, broths, and hearty dishes.
• Chicken'ish Soft and delicate plant-based broth flavor with a clean, organic profile. Suitable for soups, sauces, ramen, and wok dishes.
• Ocean'ish Clean ocean-inspired plant-based flavor enhancer suitable for sauces, dressings, soups, risottos, and vegetable dishes.
• Chee'ish Plant-based cheese flavor enhancer offering an elegant taste as a cheese alternative for everyday cooking.
• Blue Chee'ish Strong, full-bodied plant-based blue cheese flavor enhancer that works well in sauces and dressings.
• Truffle'ish Plant-based truffle flavor enhancer that serves as a substitute or supplement to truffle in cooking.
• Vegetables Bouillon Clear-toned vegetable and herb bouillon flavor base, perfect for soups, risottos, and everyday cooking.
• MIX Bundles Easy Meals Bundled package of Easy Meals offering savings over individual kit purchases, priced from €36 to €128.

Quantifiable outcome

• Easy Meals ready in 10-15 minutes, demonstrating convenience without sacrificing quality
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• GLS (General Logistics Systems)coreTechnology or IntegrationGLS serves as the primary shipping and logistics partner for Uhhmami's e-commerce operations across European markets. All online orders are shipped via GLS with track-and-trace capability, supporting delivery to home addresses and package shops.
• StripecoreTechnology or IntegrationStripe provides secure payment processing services for the e-commerce platform, enabling acceptance of multiple payment methods including Visa, Mastercard, PayPal, ApplePay, and GooglePay. Supports consumer protection standards for online payments.
• MasterChef DenmarkflagshipStrategic or Co-development PartnerFeatured/known from MasterChef Denmark television program, providing mainstream media exposure and professional chef endorsement. The association with MasterChef validates the brand's positioning around chef-developed products and culinary quality.
• The Social Markets ApSflagshipStrategic or Co-development PartnerRelated entity in trading conditions. Listed alongside Uhhmami ApS as the entity responsible for terms and conditions. May represent a parent company, sister brand, or shared ownership structure within the sustainable food sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Garden Gourmet (Nestlé): Nestlé's plant-based brand across meals, burgers, and culinary ingredients, distributed in mainstream EU retail and foodservice. Overlaps Uhhmami's Easy Meals category and foodservice ambitions, with substantially deeper budgets and shelf presence.
• Impossible Foods: Large US plant-based incumbent with expanding foodservice footprint in Europe. Competes for the same sustainability-driven consumers and is expanding into ingredients/flavor use cases adjacent to Uhhmami's enhancers.
• Beyond Meat: Category-defining US plant-based brand with broad retail and foodservice distribution across Europe. Indirect overlap through shared plant-based consumer demand, with much larger scale in branded plant-protein SKUs.

Direct peers

• Kallo: UK-based organic rice cake and stock-cube brand with European retail distribution. Directly comparable on stock/bouillon format and clean-label positioning, though without the upcycled protein narrative.
• Massel: Australia-origin specialist in plant-based, gluten-free broths and stocks sold across retail and foodservice. Directly comparable to Uhhmami's Bouillons line and 'flavor enhancer' positioning, with overlapping end users in home cooking and chef supply.
• Better Than Bouillon: US flavor-base pioneer known for concentrated bouillon paste alternatives such as Bacon'ish-style 'Bacon' SKU. Functionally equivalent to Uhhmami's 'ish' enhancers (Bacon'ish, Beef'ish, Chicken'ish), with category leadership that Uhhmami competes against in shelf-based discovery.
• Naturli' Foods: Danish plant-based brand selling alt-meat and foodservice ingredients in Northern Europe. Comparable headquarter market, plant-based positioning, and foodservice ambition; broader SKU breadth than Uhhmami but the same home-market competitive set.
• Marigold Health Foods: UK-based bouillon and stock brand focused on clean-label, free-from formulations. Mirrors Uhhmami's bouillon category positioning and European retail/foodservice distribution, though without the plant-based and upcycled protein narrative.

Emerging players

• LikeMeat: Germany-based plant-based challenger with retail and foodservice listings across Europe. Comparable founder-era challenger dynamics and DACH distribution overlap with Uhhmami's German market.
• Heura by Foods for Tomorrow: Spanish emerging plant-based brand with European retail and foodservice growth and a Mediterranean-flavor emphasis. Comparable challenger profile to Uhhmami with similar 'flavor-forward' messaging, but focused on alt-meat rather than enhancers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uhhmami
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/uhhmami
• Instagraminstagram.com/uhhmami.food

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uhhmami