Ung Norge

Name

Ung Norge

Legal name

Ung Norge

Website

https://ungnorge.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Child Welfare and Youth Social Services

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Child welfare services
• Charity clothing distribution
• Youth community programs
• Nonprofit social services
• Work training youth

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Clothing Sales Revenue: The UngNorge Shop sells clothing at discounted/rabattert prices to members and the general public. NAV users pay subsidized fees (50-100 kr per garment). Proceeds fund the organization's activity programs.
2. Free Clothing Distribution (In-Kind): Ung Norge distributes brand-new clothing donated by major Norwegian clothing suppliers (Varner, Line of Oslo, Cubus, Dressmann, Nike, etc.) free of charge to child welfare children and youth. Estimated annual distribution value exceeds 30 million NOK. This is an in-kind/goods value rather than cash revenue.
3. Membership Dues: Free membership for those under 18. Adults pay a membership fee determined at the annual meeting. Members receive access to all activities, free clothing, and events.
4. Sponsorships and Grants: Ung Norge receives support from corporate sponsors (Varner, Gjensidigestiftelsen, Lions Norge, and many local businesses) and government grants. These fund operations, shops, and activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ung Norge is a Norwegian non-profit organization that distributes free and subsidized brand-name clothing to children and youth in the child welfare system (barnevernsbarn) through its UngNorge Shop locations, while also running recreational, educational, and work-training programs including maritime activities (Båtliv), summer camps (Sommerleire), youth cafés, and the LOS aftercare mentorship program.

Product overview

Ung Norge is a non-profit organization (NPO) providing a portfolio of social services for children and youth in Norway, particularly those from child welfare backgrounds. The core offerings include: UngNorge Shop (clothing distribution), Båtliv (maritime/boating activities), Arbeidstrening (work training), Sommerleire (summer camps), Ungdoms Café (youth café), and the LOS aftercare program. Operations span multiple cities (Oslo, Bergen, Haugesund, Asker, Vestfold og Telemark, Sør) with both physical locations and activity centers like Lohavn. The organization distributes over 30 million NOK in clothing annually and provides recreational, educational, and employment support services.

Differentiator

Problem solved

Functional benefit

Products and services

• UngNorge Shop

Quantifiable outcome

• Over 30 million NOK in clothing distributed annually to barnevernsbarn
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Lions Norge (Lions Norway)coreStrategic or Co-development Partner · 1 December 2025Partnership announced December 2025. Lions Norge and Ung Norge will work together to care for barnevernsbarn, leveraging thousands of Lions members across Norway to provide support during aftercare and transition to independence.
• Varner-gruppencoreStrategic or Co-development PartnerMajor Norwegian fashion retailer that donates clothing to Ung Norge, enabling the free clothing distribution. This is a founding-level partnership that makes the entire shop model possible. Provides brand-name clothing including pieces from their various brands.
• GjensidigestiftelsencoreStrategic or Co-development PartnerNorwegian foundation that provided establishment grants enabling the opening of UngNorge Bergen (2018) and supports activity centers such as Lohavn and the 'Mestring på Sjøen' (Mastery at Sea) program. Key financial supporter of Ung Norge's infrastructure.
• Vålerenga Ishockey (VIF Hockey)coreStrategic or Co-development PartnerVålerenga Ishockey collaborates with Ung Norge through their 'Klubben for alle' (Club for Everyone) social project. Hockey players participate in joint events like Havnelangs, providing role models for children in need. Nearly 400 children participated in one joint event.
• Passion for OceanminorStrategic or Co-development PartnerMarine conservation organization that collaborates with Ung Norge on maritime activities at Lohavn and summer camps. Provides marine biology expertise for beach cleanups and water activities.
• Norsk Folkehjelp (Norwegian People's Aid)minorStrategic or Co-development PartnerCollaborates with Ung Norge on maritime activities at Lohavn, contributing to the 'Mestring på Sjøen' program and water safety training.
• Line of OslocoreStrategic or Co-development PartnerNorwegian fashion brand that donates clothing to Ung Norge shops, contributing to the free clothing distribution program alongside Varner.
• Oslo Havn / Hav eiendomcoreStrategic or Co-development PartnerOslo Port Authority provided the Lohavn site (Sørenga) for Ung Norge's maritime activity center. Ung Norge has been located at Oslo port for nearly six years.
• Zuccarello Stiftelsen (Zuccarello Foundation)minorStrategic or Co-development PartnerFoundation established by NHL player Mats Zuccarello that co-sponsors summer camps for barnevernsbarn, providing resources for outdoor and adventure activities.
• Strømøy Racing / Marit StrømøyminorStrategic or Co-development PartnerFormula 1 boat racer Marit Strømøy and her Strømøy Racing team collaborate with Ung Norge on maritime activities and youth racing programs, including the 'Mestring på Sjøen' event at Lohavn.
• Norsk Fosterhjemsforening (Norwegian Foster Care Association)minorStrategic or Co-development PartnerCollaborates with Ung Norge on organizing youth weekends (ungdoms-helger) in both Oslo and Bergen, bringing foster children together for activities and community.
• DressmanncoreStrategic or Co-development PartnerNorwegian menswear retailer under Varner that donates clothing to Ung Norge, contributing to the free clothing program.
• FN SambandetminorOthersUN Association in Norway (FN-sambandet) logo appears on Ung Norge's partner page. Nature of partnership not detailed in source material.
• CubuscoreStrategic or Co-development PartnerNorwegian fashion retailer under Varner that donates clothing for free distribution through Ung Norge shops.
• Nike NorwaycoreStrategic or Co-development PartnerNike Norway has donated clothing to Ung Norge in the past, contributing to large-scale clothing distributions (featured in Aftenposten article on clothing distribution events).

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Fattighuset: Norwegian NGO addressing child and family poverty through material aid and outreach. Closely comparable in addressing clothing/material hardship and serving NAV-referred low-income families.
• Right to Play Norway: NGO using sport and play for child development among vulnerable youth. Overlaps with Ung Norge's maritime activities, summer camps, and Vålerenga hockey partnership approach of using activity-based engagement.

Broad incumbents

• Røde Kors (Norwegian Red Cross): Large Norwegian humanitarian organization with youth and integration programs. Comparable as a multi-mandate social services NGO with nationwide volunteer infrastructure and activity-center model.
• Frelsesarmeen (Salvation Army Norway): Established Norwegian humanitarian organization providing clothing, food, and social services to vulnerable populations. Comparable in operating physical distribution points (shops) and addressing child poverty and family hardship.
• Kirkens Bymisjon: Major Norwegian social-services NGO addressing poverty, exclusion, and vulnerable populations. Comparable in operating model (multi-city services, donor-funded, social outreach) though not focused exclusively on barnevernsbarn.
• Redd Barna (Save the Children Norway): Large established Norwegian NGO focused on children's rights and welfare. Comparable in target population (vulnerable children) and mission space, but operates at a much larger scale across multiple child-rights verticals.
• UNICEF Norway: Norwegian branch of the UN children's fund, addressing child welfare, rights, and emergency support. Comparable mission space and donor-driven model, though operating globally and through advocacy rather than direct clothing/activity distribution.

Regional players

• Barnas Stasjon: Local Norwegian children's services organization providing meeting places and support activities for vulnerable children and families — overlap in target population and community-hub operating model.

Direct peers

• SOS-barnebyer (SOS Children's Villages Norway): Norwegian chapter of an international NGO providing family-based care for children without parental care — the same barnevernsbarn / out-of-home-care population that Ung Norge serves.
• Norsk Fosterhjemsforening (Norwegian Foster Care Association): Norwegian NGO directly serving foster children and families — the same primary beneficiary population as Ung Norge. Actively collaborates with Ung Norge on youth weekends in Oslo and Bergen, making it a direct mission-aligned peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ungnorge
• LinkedInlinkedin.com/company/ung-norge

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ung Norge