UNICEF Österreich
UNICEF Österreich is the Austrian National Committee for UNICEF, a Vienna-based nonprofit that channels donations from Austrian private individuals, corporate partners, schools, and municipalities to fund UNICEF's global humanitarian programs for children in over 190 countries.
- Company typePrivate
- Founded1946
- HeadquartersVienna, Austria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What UNICEF Österreich does
UNICEF Österreich (legal name: Österreichisches Komitee für UNICEF) is the Austrian National Committee for UNICEF, a nonprofit association (Verein) registered under Austrian law since 1946, headquartered in Vienna with 29 employees. The organization raises funds from Austrian donors to support UNICEF's global humanitarian programs for children, operating in over 190 countries worldwide. Its digital infrastructure is built on WordPress/WooCommerce for the main website and e-commerce shop, with third-party payment processing (Stripe, PayPal, SEPA direct debit) and analytics tools (Google Analytics 4, Meta Pixel, TikTok Pixel, Optimizely). The peer-to-peer fundraising platform (gemeinsam.unicef.at) is powered by Swiss technology provider RaiseNow AG under GDPR-compliant data processing agreements.
The organization's revenue model centers on individual donations through multiple streams: one-time gifts (€30/€70/€120 presets), recurring monthly sponsorships or 'Patenschaften' (€15/€25/€30), corporate partnerships under the 'Als Unternehmen' program (subject to Due Diligence review), peer-to-peer fundraising, e-commerce sales of symbolic aid goods via the Hilfsgüter Shop, and legacy giving (Testamentspenden). Customer segments include Austrian private individuals (primary), corporate partners, schools, municipalities, and youth supporters. Marketing channels span the website, email newsletter, social media (Facebook, Instagram, LinkedIn, TikTok, YouTube, X, WhatsApp), paid digital advertising, school/municipality engagement programs, and e-learning/webinars.
UNICEF Österreich holds the Österreichisches Spendengütesiegel (Austrian Donation Quality Seal) and operates under Vereinsgesetz oversight with Vereinsregisternummer 286464129. The organization collaborates strategically with UNHCR and IOM on refugee child protection, and reports to the UNICEF Regional Office for Europe and Central Asia. Its competitive position rests on the global UNICEF brand, regulatory credentials, and access to UNICEF's worldwide humanitarian logistics network.
UNICEF Österreich firmographics
Firmographics- Name
- UNICEF Österreich
- Legal name
- Österreichisches Komitee für UNICEF
- Website
- https://unicef.at
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UNICEF Österreich is the Austrian National Committee for UNICEF, a Vienna-based nonprofit that channels donations from Austrian private individuals, corporate partners, schools, and municipalities to fund UNICEF's global humanitarian programs for children in over 190 countries.
- Ownership category
- akta.pro rank
UNICEF Österreich industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132), Human Rights Organizations (813311), Emergency and Other Relief Services (624230), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- International Grantmaking & Development Foundations (BPAGAKAH)
- akta.pro secondary industries
- Nutrition & Food Security (Global Health) NGOs (HLAJAKAH), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
Keywords
Where UNICEF Österreich is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
UNICEF Österreich business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations (Einmalspenden): One-time monetary donations from private individuals, made via credit card, SEPA direct debit, or online transfer through the UNICEF Österreich website. Donors can choose from preset amounts (€30, €70, €120) or custom amounts, with donations directed to specific causes or general emergency funds.
- Recurring Donations / Patenschaften (Sponsorships): Monthly recurring donations where supporters commit to regular contributions (€15, €25, €30 per month), often tied to a specific child sponsorship or thematic cause. Revenue is classified as subscription_recurring, providing predictable income for the organization.
- Corporate Partnerships & Cause Marketing: UNICEF Österreich partners with businesses as companies ('Als Unternehmen'), offering cause-related marketing, employee giving programs, and strategic partnerships. Revenue is received as donations, sponsorships, or potentially licensing of the UNICEF brand.
- Hilfsgüter Shop (Aid Goods Purchases): Sale of specific aid goods (physical items like school kits, nutrition packs, water purification supplies) where donors purchase items as gifts, with optional personalized certificates. Processed via WooCommerce with payment through Stripe/PayPal.
- Testamentspenden (Legacy Giving): The organization promotes testamentary donations through its brochure program, inviting supporters to include UNICEF in their wills. These represent a separate revenue stream for planned giving.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time donation amounts: €30, €70, €120 |
| Subscription | Monthly | Monthly recurring donation / sponsorship: €15, €25, €30 |
| Other | Pay-as-you-go | Peer-to-peer fundraising: custom amount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
UNICEF Österreich product offering
Product offeringCore offering
UNICEF Österreich (Österreichisches Komitee für UNICEF) is a Vienna-based nonprofit association (Verein) founded in 1946 that raises funds from Austrian private donors, companies, schools, and municipalities and channels those resources into UNICEF's global humanitarian programs for children, including emergency relief, vaccination, education, clean water, and child protection initiatives across more than 190 countries.
Product overview
UNICEF Österreich operates as the Austrian National Committee for UNICEF, a charitable non-profit organization focused on humanitarian aid for children worldwide. Its digital product portfolio consists of a donation platform (online one-time and recurring donations, SEPA direct debit, credit card), a child sponsorship program (Patenschaft), a peer-to-peer fundraising portal (Gemeinsam UNICEF), an e-commerce relief-goods shop (Hilfsgüter Shop), event-based fundraising campaigns (Spendenaktionen), an email newsletter, and an online petition platform. These digital offerings collectively enable supporters to donate money, sponsor children, create personal fundraising pages, purchase symbolic relief goods, sign petitions, and receive ongoing updates about UNICEF's humanitarian work. The organization is not a software product company but a charitable platform using digital tools to facilitate donations and advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- UNICEF Online Donation Platform Web-based platform enabling individual donors in Austria to make one-time and recurring monetary donations to support UNICEF's global child welfare programs, with payment via card, PayPal, and SEPA direct debit and automatic issuance of tax-deductible donation receipts.
Quantifiable outcome
- €18.90 sends 4 children to school
- +9 more outcomes
Companies that use UNICEF Österreich
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
UNICEF Österreich technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
UNICEF Österreich partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- UNHCR (United Nations High Commissioner for Refugees)coreUNICEF Österreich collaborates with UNHCR and IOM on refugee child protection in Austria, ensuring that the rights and needs of unaccompanied children are best protected during registration and identification processes. Joint development of 'Minimum Standards for Child Protection in Refugee Accommodation' guidelines.
- ceed digital innovation GmbH (augedo)coreTechnical service provider for the donation/sponsorship platform, based at Martinstraße 24/4, 3400 Klosterneuburg. A contract for order processing under Article 28 GDPR has been concluded.
- RaiseNow AGcoreSwiss technology provider (Hardturmstraße 101, 8005 Zürich, Switzerland) powering the peer-to-peer fundraising platform (gemeinsam.unicef.at). Contract for order processing under Article 28 GDPR.
- UNICEF Regional Office for Europe and Central AsiacoreRegional UNICEF office in Switzerland that conducts Due Diligence reviews for cooperation and large donations, and receives reporting data from UNICEF Österreich to fulfill reporting obligations.
- Stripe Payments Europe LimitedcorePayment processing provider for credit card and digital wallet payments on the donation platform. Based in Dublin, Ireland. Certified under the Trans-Atlantic Data Privacy Framework.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
UNICEF Österreich competitors and assessment
Company assessmentDirect peers
- SOS Kinderdorf Österreich: Austrian affiliate of SOS Children's Villages, focused on child welfare — the same vertical as UNICEF Österreich. Operates Patenschaft (sponsor-a-child) recurring donations and corporate partnerships, making it the most directly comparable domestic fundraising competitor.
- UNICEF Schweiz und Liechtenstein: Swiss National Committee for UNICEF, offering the same sponsorship (Patenschaft), corporate partnership, and digital donation products to a similarly regulated German-speaking donor base. Closest geographic and regulatory peer.
- Save the Children Österreich: Austrian affiliate of Save the Children, with an overlapping child-rights mission and similar recurring sponsorship (Patenschaft) model. Directly comparable donor value proposition and channel mix.
- UNICEF Deutschland: German National Committee for UNICEF, operating the same fundraising model — one-time and recurring donations, Patenschaft sponsorships, corporate partnerships, and peer-to-peer campaigns — in a comparable DACH market. Direct peer across product portfolio and donor segments.
- Ärzte ohne Grenzen Österreich (MSF Austria): Austrian fundraising office of Médecins Sans Frontières, with a comparable digital donation platform, monthly sponsor programs, and crisis-driven campaigns. Direct peer in international humanitarian fundraising from Austria.
- Plan International Österreich: Austrian affiliate of Plan International, operating a sponsor-a-child (Patenkind) recurring donation model and corporate partnerships focused on children's rights and gender equality — overlapping target donor and use case.
Others
- RaiseNow AG: Swiss fundraising platform provider powering gemeinsam.unicef.at and serving many other European nonprofit donation ecosystems (e.g., WWF, Caritas Switzerland). Relevant as an infrastructure/enabler rather than a competitor.
Broad incumbents
- Österreichisches Rotes Kreuz: Austrian Red Cross, a major incumbent in domestic humanitarian fundraising with recurring donations, corporate partnerships, and emergency appeals. Competes for the same Austrian donor wallet, especially during domestic and international emergencies.
- Greenpeace Österreich: Austrian fundraising office of Greenpeace, with comparable digital donation infrastructure, recurring donor (Förderer) programs, and corporate partnership outreach. Competes for the same digitally-engaged Austrian donor audience.
- Caritas Österreich: Austria's largest domestic humanitarian nonprofit, raising funds across a wider portfolio of social services (homelessness, refugees, elderly care, family support). Competes directly with UNICEF Österreich for Austrian individual and corporate donors across overlapping humanitarian appeals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
UNICEF Österreich social profiles
Digital presenceUNICEF Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNICEF Österreich leadership team
Management profileNumber of profiles
Profiles8 records
UNICEF Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNICEF Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNICEF Österreich
What does UNICEF Österreich do?
UNICEF Österreich (Österreichisches Komitee für UNICEF) is a Vienna-based nonprofit association (Verein) founded in 1946 that raises funds from Austrian private donors, companies, schools, and municipalities and channels those resources into UNICEF's global humanitarian programs for children, including emergency relief, vaccination, education, clean water, and child protection initiatives across more than 190 countries.
Is UNICEF Österreich a public or private company?
UNICEF Österreich is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UNICEF Österreich founded?
UNICEF Österreich was founded in 1946. It employs 11 to 50 people.
Where is UNICEF Österreich based?
UNICEF Österreich is headquartered in Vienna, Austria, in the Europe region.
How does UNICEF Österreich make money?
Five revenue lines are on record. Individual Donations (Einmalspenden) is the primary driver. The others are recurring Donations / Patenschaften (Sponsorships), corporate Partnerships & Cause Marketing, hilfsgüter Shop (Aid Goods Purchases) and testamentspenden (Legacy Giving).
Who are UNICEF Österreich's main competitors?
Direct peers on record are SOS Kinderdorf Österreich, UNICEF Schweiz und Liechtenstein, Save the Children Österreich, UNICEF Deutschland, Ärzte ohne Grenzen Österreich (MSF Austria) and Plan International Österreich. RaiseNow AG is listed as an others. Broad incumbents are Österreichisches Rotes Kreuz, Greenpeace Österreich and Caritas Österreich.
Does UNICEF Österreich have an API?
No public API is recorded for UNICEF Österreich.
What industry is UNICEF Österreich in?
UNICEF Österreich's product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAKAH, International Grantmaking & Development Foundations, with a secondary code of HLAJAKAH, Nutrition & Food Security (Global Health) NGOs. Its NAICS code is 813211 and its SIC code is 8300.