What THE UNION SHOPPER INC does

The Union Shopper Inc. is a 100% union-owned Australian membership organization headquartered in Bowen Hills, Queensland, that has operated for more than 35 years delivering exclusive consumer discounts and concierge services to a combined database of more than 700,000 union members across 100+ affiliated Australian unions and branches. The platform organizes offerings into nine categories (Auto, Electrical, Gift Cards, Home, Insurance, Leisure, Services, Shopping, Utilities) and serves both individual members and the unions that distribute the benefit, with verified union membership acting as the gating mechanism for access.

The core technology is a web-based membership portal (unionshopper.com.au) with SSL security, an integrated digital gift card wallet, a member authentication system that verifies union affiliation, and standard payment integrations including PayID, PayTo and credit/debit card processing (with a 1% fee passed to members). Member-facing products include a Personal Shopper concierge service that sources pricing on electrical goods from JB Hi-Fi Business and The Good Guys Commercial corporate portals, an energy and broadband comparison/switching service powered by CIMET (with reward incentives up to $140 for energy and $70 for broadband), a discounted gift card platform (2-30% off at retailers such as Shell, Autobarn, Supercheap Auto and Ampol), and co-branded Member's Mobile plans running on the Optus 5G network. Distribution is through union partnership channels, the website, email newsletters, phone support (1300 368 117) and in-house financing products (Union Shopper Mortgage Planners – Car Financing).

The business is free to union members and monetizes through affiliate referral fees and commissions earned when members transact with supplier partners including JB Hi-Fi, The Good Guys Commercial, Samsung, Hertz, mycar, Freedom Fuels, Motor Market, NobleOak, Teachers Health, Union Health, and Compare the Market, among others. Any profits are reinvested in member services. The company is privately held by its affiliated unions, has no disclosed funding rounds, no mobile app, no public API, and reports no financial figures publicly. Geographic coverage is Australia-wide with documented exclusions in the Northern Territory, the Ergon area of Queensland, embedded networks and non-quotable meters for energy/broadband switching.

Name

THE UNION SHOPPER INC

Legal name

The Union Shopper Inc.

Website

https://unionshopper.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Union Shopper Inc. is a 100% union-owned Australian membership platform providing 700,000+ members across 100+ affiliated unions with exclusive discounts, concierge services, and reward offers across nine consumer categories, monetized via supplier referral fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Bowen Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Referral Fees from Suppliers: Union Shopper derives financial benefit by connecting union members with participating suppliers and service providers. The company acts as an intermediary, earning referral fees or commissions when members purchase through affiliated suppliers.
2. Gift Card Transactions: The company offers discounted gift cards from various retailers, earning a margin on the difference between face value and purchase price. Payment processing fees are passed to members.
3. Financial Benefits from Service Providers: As stated in Terms of Use: 'The Union Shopper may derive a financial benefit as a result of providing services to you and/or assisting you with respect to any service providers and contractors who provide services to you.'

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Union Shopper is a 100% union-owned membership platform that connects verified Australian union members with exclusive discounts and savings across nine product and service categories: Auto, Electrical, Gift Cards, Home, Insurance, Leisure, Services, Shopping, and Utilities. The service is funded by referral commissions from supplier partners rather than member fees, and includes in-house offerings such as a gift card wallet, energy and broadband comparison panels, and a co-branded mobile plan on the Optus 5G network. Members access deals via a web-based portal and a personal shopper concierge for major electrical purchases.

Product overview

Union Shopper operates as a membership-based savings platform offering union members access to discounted products and services across nine categories: Auto, Electrical, Gift Cards, Home, Insurance, Leisure, Services, Shopping, and Utilities. The core platform provides a Personal Shopper (Offer Concierge) service for electrical goods sourcing, a Gift Cards platform for discounted digital gift cards, Compare Energy Plans and Compare Broadband Plans for utility switching with reward incentives, and Member's Mobile for exclusive mobile plans on the Optus 5G network. Additionally, the platform partners with numerous suppliers including Samsung, JB Hi-Fi Business, The Good Guys Commercial, Hertz, mycar, Freedom Fuels, Motor Market, NobleOak, Teachers Health, Union Health, and Compare the Market for car insurance, among others. Union Shopper Mortgage Planners also offers car financing solutions. The service leverages collective union bargaining power to secure exclusive deals for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Union Shopper Membership Free core membership program providing verified Australian union members access to discounted offers across nine categories: Auto, Electrical, Gift Cards, Home, Insurance, Leisure, Services, Shopping, and Utilities.
• Personal Shopper Concierge Service Concierge service that sources best pricing for union members on electrical goods and whitegoods through JB Hi-Fi Business and The Good Guys Commercial corporate benefits portals.
• Member's Mobile Plans
• Union Shopper Gift Cards
• Compare Energy Plans
• Compare Broadband Plans
• Union Shopper Car Financing (Mortgage Planners)
• Motor Market Car Buying Service

Quantifiable outcome

• Members can save $1,000+ each year on groceries, white goods, new cars, cinema tickets and much more
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• JB Hi-Fi BusinesscoreGTM or Marketing PartnerJB Hi-Fi Business partnership allows union members to access commercial pricing on electrical goods, computers, cameras, and electronics through a dedicated corporate benefits portal. This is a key differentiator for Union Shopper's electrical goods offering.
• The Good Guys CommercialcoreGTM or Marketing PartnerPartnership with The Good Guys Commercial division enables members to purchase whitegoods and electrical items at commercial pricing through a dedicated corporate benefits portal, providing competitive alternatives to JB Hi-Fi Business.
• NobleOak Life InsurancecoreGTM or Marketing PartnerNobleOak offers union members a 17% lifetime discount on life insurance cover. NobleOak is Australia's most awarded direct life insurer with over 145 years of heritage, offering quality cover with claims processed in 5 business days on average.
• mycarcoreGTM or Marketing Partnermycar offers union members an exclusive concierge booking service plus 10% discount on selected tyres, servicing and repairs at 270 stores nationwide. mycar is a fleet/booking service for union members.
• Member's Mobile (Optus 5G Network)coreGTM or Marketing PartnerCo-branded mobile plans powered by the Optus 5G network, exclusively available to union members. Plans range from $24-38/month for 27-100GB data with unlimited talk and text, Australian call centre, and no lock-in contracts.
• HertzminorGTM or Marketing PartnerMembers can access Hertz Business Traveller fixed rates on vehicle rentals throughout Australia, including economy, SUVs, electric/hybrid vehicles, prestige vehicles, 4WDs, and commercial vehicles. Fixed daily rates provide price certainty compared to standard fluctuating rates.
• Freedom FuelscoreGTM or Marketing PartnerFreedom Fuels offers union members a discount card providing up to 8c per litre off premium fuel, 6c per litre off diesel and regular fuel, and 5% off store purchases. Valid at Freedom Fuels locations across Australia.
• Motor MarketcoreGTM or Marketing PartnerMotor Market helps union members find great deals on new cars through an extensive dealer network. Services include trade-ins, finance, and salary packaging. The company does all the legwork with no pushy salespeople or haggling. Cannot obtain prices for Honda, BYD, Tesla, or Polestar vehicles.
• Compare (CIMET)coreGTM or Marketing PartnerComparison service powered by CIMET for energy and broadband switching. Members can receive up to $140 Mastercard eGift Card for switching energy providers, and $70 for broadband switching. Covers NSW, ACT, SA, VIC, parts of QLD, TAS, and WA.
• SamsungcoreGTM or Marketing PartnerSamsung x Union Shopper offers minimum 10% discount on Samsung TVs, mobiles, home appliances and more, plus 5% off first purchase. Additional savings include up to 30% off Galaxy Tabs, up to 40% off TVs, and up to 35% off home appliances.
• Teachers HealthcoreGTM or Marketing PartnerTeachers Health is the 6th largest health fund in Australia (following TUH merger), dedicated to the education community. Named Roy Morgan Private Health Insurer of the Year 2024. Offers reduced pregnancy waiting periods and extended dependent cover to age 32.
• Union HealthcoreGTM or Marketing PartnerUnion Health offers quality, affordable health insurance for union members with a member app for claims and provider search. Currently running promotional offer of 4 weeks free for new members joining before 6 April 2026.
• Nurses & Midwives HealthminorGTM or Marketing PartnerHealth insurance fund dedicated to nurses, midwives and care workers. Not-for-profit model keeps premiums low, with extras like massage, physio and psychology. Provides more back to members as benefits above industry average.
• Union Shopper Mortgage PlannerscoreGTM or Marketing PartnerUnion Shopper's own car financing service offering tailored loan options with competitive rates and flexible terms. Assists with pre-approval and connects members with car buying services.
• HelloFreshminorGTM or Marketing PartnerMeal kit delivery service available to union members through Union Shopper supplier network.
• Union Shopper TravelminorGTM or Marketing PartnerTravel services offered through Union Shopper's supplier partnerships.
• ShellminorGTM or Marketing PartnerShell eGift Cards available to members at 2% discount, redeemable at participating Shell service stations nationwide for fuel, convenience items, car care, and more.
• AutobarnminorGTM or Marketing PartnerAutobarn eGift Cards available at 5% discount for automotive parts, accessories, tools, and outdoor/travel products.
• AmpolminorGTM or Marketing PartnerAmpolCash Fuel Only Gift Cards available through Union Shopper gift card platform, redeemable at participating Ampol service stations.
• Supercheap AutominorGTM or Marketing PartnerSupercheap Auto eGift Cards available for automotive parts, accessories, tools, and products for travel, touring, outdoors, garage and shed.
• Compare The MarketminorGTM or Marketing PartnerCompare car insurance and travel insurance comparison services available to members.
• Petals Florist NetworkminorGTM or Marketing PartnerFlower delivery services through Petals Florist Network available to members.
• City CaveminorGTM or Marketing PartnerSleep and mattress products offered through City Cave.
• ErgoflexminorGTM or Marketing PartnerMattress and sleep products offered through Ergoflex.
• Experience OzminorGTM or Marketing PartnerExperience and activity booking services offered through Experience Oz.
• 100+ Australian UnionscoreChannel Partner/ Reseller/ DistributorOver 100 unions and branches across Australia affiliated with Union Shopper, offering their combined database of 700,000+ members access to exclusive deals and savings. Unions include various industries and sectors across the Australian union movement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/the-union-shopper-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE UNION SHOPPER INC