Unity Arena
Unity Arena is Norway's largest indoor multi-purpose arena, located at Fornebu in Bærum, hosting concerts, sports events, trade fairs, and corporate events with a 25,000-seat concert capacity under owner Euforum Holding AS.
- Company typePrivate
- Founded2009
- HeadquartersFornebu, Bærum, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Unity Arena does
Unity Arena is Norway's largest indoor multi-purpose arena, located at Fornebu in Bærum. Originally opened in 2009 as Telenor Arena, the venue was rebranded to Unity Arena in 2023 under owner Euforum Holding AS, operated by Euforum AS. The facility spans 42,000 m² with a concert capacity of 25,000 and a sports capacity of 15,000, making it the only venue of its scale class in the Norwegian market and the default destination for top-tier touring acts, major sporting events, trade fairs, and large corporate gatherings.
The arena operates a diversified event programming model across at least five verticals — concerts, sports (including Davis Cup and ICE Hockey World Championships), trade fairs, corporate events, and family shows — booked through a multi-promoter ecosystem that includes Live Nation, AEG, All Things Live, FKPScorpio, and Sky Agency, with Ticketmaster as the primary ticketing partner. Past headline acts include The Rolling Stones, Beyoncé, and Adele, demonstrating consistent access to top-tier international touring productions. Beyond event rental, Unity Arena generates revenue from F&B concessions, premium hospitality offerings (Sky Box, Sky Lounge, Douglas Club, and the newer Spitfire Lounge), annual corporate agreements, and sponsorships.
The business model is a hybrid of venue rental, ticketing economics (via Ticketmaster), and on-site monetization (F&B, premium hospitality, sponsorships). In 2023 the company also launched the #Brydeg mental health initiative with Mental Helse Ungdom and Zuccarellostiftelsen, and introduced the Business Pool B2B networking platform to drive year-round corporate engagement. A planned New Arena Development Project targeting a 2028/29 opening aims to redevelop the site into a broader urban entertainment center, representing the most material forward-looking capex and capacity expansion in the company's history. Miljøfyrtårn (Eco-Lighthouse) certification supports the venue's ESG positioning for public-sector and corporate RFPs.
Unity Arena firmographics
Firmographics- Name
- Unity Arena
- Legal name
- Euforum AS
- Website
- https://unityarena.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unity Arena is Norway's largest indoor multi-purpose arena, located at Fornebu in Bærum, hosting concerts, sports events, trade fairs, and corporate events with a 25,000-seat concert capacity under owner Euforum Holding AS.
- Ownership category
- akta.pro rank
Unity Arena industry classification
Industry- Product category
- Multi-Purpose Indoor Arena / Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Arenas & Indoor Sports Centers (MPAKAEAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
Keywords
Where Unity Arena is headquartered
LocationHeadquarters
- HQ city
- Fornebu, Bærum
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Unity Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from concert, sports, and event ticket sales through Ticketmaster platform. Arena hosts international superstars and major events generating significant ticket revenue.
- Food & Beverage: Revenue from 12 kiosks around the stands, bar areas during concerts, and festival areas with food trucks. Free water stations available. Alcoholic and non-alcoholic beverages sold at events.
- Premium Experiences: Revenue from premium tickets including queue-free entry, grandstand seating, lounge access with bars, and food ordering. Includes Sky Box, Sky Lounge, Douglas Club, and Spitfire Lounge experiences.
- Annual Corporate Agreements: Annual agreements providing companies reserved seats at concerts with lounge access, plus Unity Arena Business Pool membership including networking opportunities, breakfast meetings, and sponsored events.
- Venue Rental for Corporate Events: Revenue from hosting corporate events including kickoffs, dinners, and meetings. Tailor-made corporate event services offered.
- Sponsorship & Partnerships: Main partners including Coca-Cola Europacific Partners Norway, Energima, and Gjensidige provide sponsorship revenue. Premium Club partners contribute additional partnership income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Hot Wheels Stunt Show tickets |
| Subscription | Annual | Premium Tickets |
| Subscription | Annual | Premium Club Annual Membership |
| Subscription | Annual | Sky Box / Losje |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Unity Arena product offering
Product offeringCore offering
Unity Arena operates Norway's largest indoor multi-purpose arena (42,000 m²) at Fornebu, Bærum, hosting concerts, sports events, trade fairs, family shows, and corporate events with capacity for 25,000 concert-goers and 15,000 sports spectators. The venue offers tiered seating, a flexible Amfi configuration, FIFA-quality artificial turf, multiple premium hospitality areas (Sky Box, Sky Lounge, Douglas Club, Spitfire Lounge), on-site food and beverage, and the #Brydeg mental health initiative with a dedicated Break Room. Revenue is generated through ticket sales (via Ticketmaster), premium and annual membership products, F&B concessions, corporate venue rental, and sponsorships.
Product overview
Unity Arena operates as a multi-purpose events venue offering a unified platform for concerts, sports, corporate events, trade fairs, and family shows. The core offering is the physical venue itself (Norway's largest indoor arena), supplemented by premium ticket products including Sky Box (private boxes), Sky Lounge, Spitfire Lounge, and Douglas Club lounges. Annual Premium Club membership provides reserved seating with lounge access and Business Pool networking. Additional services include shuttle bus transportation and the #Brydeg mental health support initiative with dedicated Break Room facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Unity Arena Venue Norway's largest and leading indoor multi-purpose arena for concerts, sports, events, trade fairs, and family shows, with a capacity of 25,000 for concerts and 15,000 for sports. Located at Fornebu in Bærum, owned by Euforum Holding AS, the venue can be reconfigured via its flexible Amfi system and quickly laid with FIFA-quality artificial turf.
- Sky Box (Losje) Private box experience with a bar area for mingling before retiring to a private box, with grandstand seating right outside the box. Includes food and drinks from Fursetgruppen catering.
- Sky Lounge Premium lounge on the 5th floor offering spectacular views, with a capacity of up to 50 people for events.
- Spitfire Lounge One of the newest Premium Lounges offering a sophisticated and warm atmosphere for exclusive experiences.
- Douglas Club Premium lounge experience in relaxed, informal surroundings where guests can mingle before taking seats in the stands.
- Premium Club Annual Membership Annual agreement providing reserved seats at concerts with access to a shared lounge, plus the Unity Arena Business Pool networking platform with networking opportunities, breakfast meetings, sponsored soccer tournaments, and social gatherings.
- Corporate Event Hosting & Venue Rental Tailor-made venue rental service for corporate events including kickoffs, dinners, conferences, and meetings. Bookable via the [email protected] channel.
- Event Food & Beverage Service On-site food and beverage operations including 12 kiosks around the stands, bar areas during concerts, festival areas with food trucks, and free water stations. Alcoholic and non-alcoholic beverages are sold at events.
Quantifiable outcome
- 25,000 people attendance record (Metallica 2010 and 2018)
- +2 more outcomes
Companies that use Unity Arena
Customer profileNamed customers22 records
Segments5 records
Ideal customer profiles5 records
Unity Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Unity Arena partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered main partner, core and supporting.
- Coca-Cola Europacific Partners Norwaymain partnerCoca-Cola Europacific Partners Norway is a main partner of Unity Arena. They provide beverages throughout the venue and have activated the partnership with branding visible at events. The partnership includes serving Coca-Cola products at all events with 25,000+ attendance such as Olivia Rodrigo concerts.
- Energimamain partnerEnergima delivers complete solutions for energy efficiency, indoor climate, ventilation and cooling in commercial buildings. They have developed a strong relationship with Unity Arena over the years and provide services including ventilation, cooling, solar energy, and energy consulting.
- Gjensidigemain partnerGjensidige is a main partner and sponsor of Unity Arena. They support the 'Break Room' mental health initiative at all concerts and events. Through the partnership, Gjensidige has the Break Room available at all events, staffed by Mental Health Youth volunteers.
- TicketmastercoreOfficial ticketing partner for Unity Arena. All event tickets are sold through Ticketmaster. Shuttle bus tickets for events are also available via Ticketmaster.
- Mental Helse Ungdomcore#Brydeg partner collaborating on mental health and inclusion initiatives. They co-manage the ticket fund and provide volunteers for the Break Room at all events. Together working to make arena experiences accessible to more people.
- Zuccarellostiftelsen (The Zuccarello Foundation)core#Brydeg partner focusing on mental health and inclusion. They co-manage the ticket fund and collaborate on annual charity concerts. Partnership aims to spread knowledge and inspiration about mental health.
- Live Nation NorwaycoreMajor concert promoter and event organizer that books artists and tours at Unity Arena. Brings major international acts like Five Finger Death Punch and Teddy Swims to the venue.
- AEG PresentscoreInternational concert promoter and live entertainment company that books major tours at Unity Arena. Brought artists like The Neighbourhood to Norway for their first Norwegian concert.
- Sky AgencycoreConcert promoter presenting events at Unity Arena. Presented the Broiler 'Ingen skal hjem' tour finale at the arena.
- All Things LivecoreConcert promoter and booking agency that brings artists like Pet Shop Boys to Unity Arena.
- FKPScorpiocoreConcert promoter that organized the Hot Wheels Stunt Show at Unity Arena.
- Fursetgruppen (Furset Catering)supportingCatering partner providing food and beverages for Sky Box and premium experiences at Unity Arena.
- Scandic FornebusupportingHotel partner located 1.5 km from the arena with 344 rooms. Part of the accommodation options near Unity Arena.
- Radisson Blu Park HotelsupportingHotel partner located only 300 meters from Unity Arena with 251 rooms. Primary hotel accommodation option for arena visitors.
- Quality Hotel ExposupportingHotel partner located just across the road from Unity Arena with 301 rooms.
- Euforum Holding AScoreParent company and owner of Unity Arena.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Unity Arena competitors and assessment
Company assessmentRegional players
- DNB Arena (Stavanger): DNB Arena in Stavanger, Norway is a regional arena competing for Norwegian concert routing decisions, particularly for events that draw from Norway's western region rather than the Oslo/Fornebu catchment area.
- Avicii Arena (formerly Ericsson Globe): Avicii Arena in Stockholm is the largest hemispherical building and Scandinavia's largest indoor arena (~16,000 capacity). It is a key Nordic regional peer competing for arena-tier concerts and events that could otherwise route through Norway.
- Royal Arena: Royal Arena is Copenhagen's primary indoor multi-purpose arena (capacity ~14,000). It is a Nordic regional peer on the same concert tour circuit, competing for major international acts touring Scandinavia.
- Scandinavium: Scandinavium is a major indoor arena in Gothenburg, Sweden (capacity ~12,000-14,000). It is a Nordic regional peer competing for Scandinavian tour routing decisions on the same international concert circuit that books Unity Arena.
Others
- AEG Presents: AEG Presents is a major global concert promoter and venue operator (owns The O2, etc.). It is an ecosystem participant and core booking partner of Unity Arena, while also operating competing arena venues globally.
- Live Nation Entertainment: Live Nation is the world's largest concert promoter and venue operator and a core channel partner of Unity Arena (Live Nation Norway). They are an ecosystem participant — both a key booking source for Unity Arena events and an indirect competitor through their owned/operated venues globally.
Broad incumbents
- Ziggo Dome: Ziggo Dome in Amsterdam (~17,000 capacity) is a leading European indoor arena focused on concerts and events. It is a broader-incumbent peer sharing the same multi-purpose arena operations model with premium hospitality offerings.
- Mercedes-Benz Arena (Berlin): Mercedes-Benz Arena in Berlin (~17,000 capacity) is a major European multi-purpose arena offering concerts, sports, and corporate events with premium hospitality options. It is a broader-incumbent peer operating the same arena business model at continental European scale.
- The O2 Arena (London): The O2 Arena in London (capacity ~20,000) is one of Europe's leading indoor arenas operated by AEG. It is a broader-incumbent peer — same multi-purpose arena business model (concerts, sports, corporate, premium hospitality) at a larger European scale.
Direct peers
- Oslo Spektrum: Oslo Spektrum is Norway's other major indoor arena (capacity ~10,000-12,000) located in central Oslo. It directly competes with Unity Arena for concerts, sports events, and corporate bookings in the Norwegian market, though it serves a smaller-capacity tier of events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Unity Arena social profiles
Digital presenceUnity Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Arena leadership team
Management profileNumber of profiles
Unity Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Arena
What does Unity Arena do?
Unity Arena operates Norway's largest indoor multi-purpose arena (42,000 m²) at Fornebu, Bærum, hosting concerts, sports events, trade fairs, family shows, and corporate events with capacity for 25,000 concert-goers and 15,000 sports spectators. The venue offers tiered seating, a flexible Amfi configuration, FIFA-quality artificial turf, multiple premium hospitality areas (Sky Box, Sky Lounge, Douglas Club, Spitfire Lounge), on-site food and beverage, and the #Brydeg mental health initiative with a dedicated Break Room. Revenue is generated through ticket sales (via Ticketmaster), premium and annual membership products, F&B concessions, corporate venue rental, and sponsorships.
Is Unity Arena a public or private company?
Unity Arena is a private company. It is classified as corporate owned and is currently operating.
When was Unity Arena founded?
Unity Arena was founded in 2009. It employs 11 to 50 people.
Where is Unity Arena based?
Unity Arena is headquartered in Fornebu, Bærum, Norway, in the Europe region.
How does Unity Arena make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, premium Experiences, annual Corporate Agreements, venue Rental for Corporate Events and sponsorship & Partnerships.
Who are Unity Arena's main competitors?
Regional players on record are DNB Arena (Stavanger), Avicii Arena (formerly Ericsson Globe), Royal Arena and Scandinavium. Others are AEG Presents and Live Nation Entertainment. Broad incumbents are Ziggo Dome, Mercedes-Benz Arena (Berlin) and The O2 Arena (London). Oslo Spektrum is listed as a direct peer.
Does Unity Arena have an API?
No public API is recorded for Unity Arena.
What industry is Unity Arena in?
Unity Arena's product category is Multi-Purpose Indoor Arena / Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.