Unived

What Unived does

Unived Healthcare Products Pvt. Ltd. is an Indian dietary supplement company that designs, manufactures, and sells evidence-based nutritional formulations under the Unived brand. Founded in 2010 by Amit Mehta and incorporated in 2012, the company operates an in-house manufacturing facility in Vapi, Gujarat, and sells primarily direct-to-consumer through its own e-commerce website (unived.com), supplemented by a wholesale/B2B channel and a practitioner programme connecting qualified doctors and nutritionists. Its catalog spans 130+ formulations across Sports Nutrition (~27 SKUs in Sleep & Recovery, Injury & Joint, Pre-Workout & Fuel, Hydration, Strength & Performance), Wellness (~64 SKUs in Vitamins & Minerals, Specialty Nutrition, Superfoods & Adaptogens, Proteins), and Specialty verticals (Juniors & Kids, Seniors 55+, Pet Nutrition, Gear, Stacks & Bundles).

The company's core technology is a proprietary formulation and quality platform: a 5-step formulation framework (physiological need, literature review, form selection, dose setting, independent validation) is applied to every product, every ingredient is assigned an evidence grade (High/Moderate/Emerging/Weak) drawn from published RCT literature, and every batch is third-party tested at NABL-accredited labs (TÜV SÜD, Bangalore Analytical, Equinox) across 8-12 parameters including potency, heavy metals, microbial contamination, and pesticide residues, with all Certificates of Analysis published in a public directory before products ship. The company uses zero proprietary blends, discloses full ingredient forms and doses on labels, and exclusively uses bioavailable, research-matched forms such as 5-MTHF, methylcobalamin, magnesium bisglycinate, Albion TRAACS chelates, BCM-95 curcumin, and KSM-66 ashwagandha, all of which are licensed inbound. All products are 100% vegan using HPMC capsules and WADA-compliant for competitive athletes.

The business is a direct-to-consumer e-commerce model with prices ranging from ₹400 to ₹3,400 per SKU, free domestic shipping above ₹999, and additional revenue from wholesale/B2B enquiries and the practitioner programme. The company is privately held, bootstrapped (no disclosed funding rounds or institutional investors), and operates with approximately 24 employees from Mumbai, serving only the Indian market. Customer segments include athletes and health-conscious adults as primary personas, with secondary segments in children/adolescents, seniors 55+, pet owners, and the B2B practitioner channel.

Name

Unived

Legal name

Unived Healthcare Products Pvt. Ltd.

Website

https://unived.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Dietary/Functional Claim Substantiation (e.g., high-protein, low-sugar, keto, low-FODMAP) (AFALAHAE)

Keywords

• Dietary supplements
• Vegan supplements
• Sports nutrition
• Nutritional products
• Wellness supplements

Headquarters

HQ city

Vapi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales through own e-commerce website (unived.com). Products sold at retail prices in Indian Rupees with free shipping on orders above ₹999.
2. Wholesale & B2B: Wholesale enquiries for businesses and retailers. Practitioner programme for qualified doctors and nutritionists who work with the Unived range.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Unived manufactures and sells evidence-based, third-party tested vegan dietary supplements across four categories: Sports Nutrition, Active Nutrition, Health & Wellness, and Specialty. Their product range covers endurance, recovery, strength, hydration, multivitamins, omega-3, probiotics, sleep, joint support, and beauty supplements, sold primarily through their own e-commerce website with B2B wholesale, distributor, and practitioner channels.

Product overview

Unived is a comprehensive nutritional supplement company offering over 90+ formulations across Sports Nutrition (27 formulations), Wellness (64+ formulations), and Specialty categories. The portfolio includes: Sports Nutrition sub-categories (Sleep & Recovery with products like Melatonin-SR and Elite Rebuild Protein; Injury & Joint with Colox and Collagen Builder; Pre-Workout & Fuel including Gel 100, Elite Gel 180, and caffeine products; Hydration with Elite Hydration Mix and Salt Capsules; Strength & Performance featuring creatine, beta-alanine, and amino acid products); Wellness sub-categories (Vitamins & Minerals including B12+D3, D3+K2-7, and multivitamins; Speciality Nutrition for PCOS management, eye health, liver support; Superfoods & Adaptogens including Shoden and KSM-66 Ashwagandha; Plant-based Proteins); Specialty offerings (Juniors & Kids formulations; Seniors 55+ Nutrition; Pet Nutrition for dogs; and athletic Gear). All products are 100% vegan, third-party tested by Eurofins India at NABL-accredited laboratories, with every batch's COA publicly available. The company manufactures in-house at their Vapi facility with zero proprietary blends and full ingredient transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• UNIVED Endurance
• UNIVED Recovery A vegan post-workout recovery supplement designed to support muscle repair, glycogen replenishment, and reduce exercise-induced muscle damage, targeted at athletes and active individuals.
• UNIVED Strength A vegan strength supplement formulated to support muscle building, power output, and strength training performance, targeted at resistance trainers and strength athletes.
• UNIVED Hydration A vegan electrolyte hydration supplement designed to replenish fluids and minerals lost during exercise, targeted at athletes and active individuals.
• UNIVED Pre-Workout A vegan pre-workout supplement formulated to enhance energy, focus, and workout performance, targeted at athletes and gym-goers.
• UNIVED Daily Multi A comprehensive vegan daily multivitamin formulated to support overall health and fill nutritional gaps, targeted at health-conscious adults.
• UNIVED Vegan Omega-3 A plant-based omega-3 supplement sourced from algae, providing EPA and DHA without fish, targeted at vegans and individuals seeking sustainable omega-3 sources.
• UNIVED Vegan Creatine A vegan creatine monohydrate supplement designed to support muscle strength, power, and performance, targeted at athletes and strength trainers.
• UNIVED Sleep A vegan sleep supplement formulated to support restful sleep and relaxation, targeted at individuals experiencing sleep difficulties.
• UNIVED Joint Support A vegan joint support supplement formulated to promote joint health, mobility, and cartilage integrity, targeted at active individuals and those with joint concerns.
• UNIVED Hair Skin Nails A vegan beauty supplement formulated to support hair, skin, and nail health from within, targeted at individuals seeking nutritional beauty support.
• UNIVED Calm A vegan supplement formulated to support stress management and emotional balance, targeted at individuals experiencing daily stress and anxiety.
• UNIVED Glow A vegan beauty-from-within supplement formulated to support skin radiance and complexion, targeted at individuals seeking nutritional skincare support.
• UNIVED Plant Protein A vegan plant-based protein supplement formulated to support muscle protein synthesis and recovery, targeted at athletes, vegans, and active individuals.
• UNIVED BCAA A vegan BCAA supplement formulated to support muscle recovery, reduce muscle soreness, and support lean muscle development, targeted at athletes and bodybuilders.
• UNIVED Vitamin D3 A vegan vitamin D3 supplement derived from lichen, formulated to support bone health, immune function, and calcium absorption, targeted at individuals with limited sun exposure.
• UNIVED Vitamin B12 A vegan vitamin B12 supplement formulated to support energy metabolism, red blood cell formation, and neurological function, targeted at vegans and vegetarians.
• UNIVED Custom Formulation Service A specialized contract manufacturing and custom formulation service for dietary supplement brands, providing end-to-end development of vegan, evidence-based supplements, targeted at supplement brands and businesses.

Quantifiable outcome

• Every batch tested with 8-12 parameters before release
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• TÜV SÜDcoreTechnology or IntegrationNABL ISO/IEC 17025:2017 accredited laboratory partner conducting microbial testing, heavy metals analysis, and potency assays for Unived product batches.
• Bangalore AnalyticalcoreTechnology or IntegrationNABL accredited, FSSAI approved, ISO/IEC 17025:2017 certified laboratory conducting microbial testing, heavy metals analysis, and potency assays for Unived product batches.
• EquinoxcoreTechnology or IntegrationNABL-FSSAI-ISO 9001-ISO 14001-ISO 4500 GLP certified laboratory conducting microbial testing, heavy metals analysis, and potency assays for Unived product batches.
• Arjuna Natural (BCM-95®)coreOEM/ Whitelabel/ Licensing PartnerSupplier of BCM-95® patented curcumin extract - a patented turmeric complex with enhanced bioavailability used in Unived's Colox product.
• Ixoreal BioMed (KSM-66®)coreOEM/ Whitelabel/ Licensing PartnerLicensor of KSM-66® patented Ashwagandha Root Extract - the most globally recognized standardised ashwagandha with wide clinical research backing.
• Ashland (Shoden®)coreOEM/ Whitelabel/ Licensing PartnerLicensor of Shoden® patented Ashwagandha extract standardised to 35% withanolide glycosides for Unived's Shoden Ashwagandha product.
• Albion Minerals (TRAACS®)coreOEM/ Whitelabel/ Licensing PartnerSupplier of Albion TRAACS® chelated mineral forms including magnesium glycinate, zinc bisglycinate, and iron bisglycinate for enhanced bioavailability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual: US-based D2C essential vitamins brand built on ingredient traceability, clinical dosing, and full disclosure. Comparable to Unived's evidence-grading, third-party-tested approach in the multivitamin/wellness category.
• Transparent Labs: US-based sports nutrition brand built on full ingredient disclosure, clinical dosing, and third-party testing with published COAs. Closest international analogue to Unived's transparency-first, evidence-based positioning in the sports nutrition category.
• Plix: Plant-based wellness and beauty nutrition D2C brand in India offering effervescent and beauty-from-within supplements. Comparable to Unived as a D2C wellness brand targeting similar consumer segments in India.
• TrueBasics: India-based D2C wellness and sports supplement brand offering premium vitamins, protein, and specialty nutrition. Comparable to Unived's premium positioning and evidence-based supplement focus.
• MuscleBlaze: India's leading sports nutrition D2C brand offering protein, pre-workout, creatine, and recovery supplements. Directly comparable to Unived's sports nutrition portfolio targeting athletes and gym-goers in India.
• Momentous: US-based evidence-based sports and recovery supplement brand serving elite athletes with clinical dosing and transparent formulations. Comparable to Unived's WADA-compliant, athlete-focused sports supplement positioning.
• Oziva: Plant-based nutrition and wellness D2C brand in India offering protein, hair/skin, women's health, and meal replacement products. Comparable to Unived's plant-based protein, women's health (PCOS), and wellness categories.
• Wellbeing Nutrition: Indian D2C nutrition brand offering effervescent vitamins, melatonin, and whole-food nutrition products. Comparable as a D2C-first nutrition brand operating in the same Indian market with overlap in vitamins and sleep/recovery categories.

Broad incumbents

• Optimum Nutrition: Global sports nutrition brand and category leader in protein, creatine, and performance supplements. Comparable as a broad incumbent in the sports nutrition space where Unived's 27 sports formulations compete.
• HealthKart: India's largest multi-brand online supplement retailer and platform. Comparable as a broad incumbent in the Indian supplement distribution space where Unived also sells through its wholesale/B2B channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/univedsports
• YouTubeyoutube.com/user/univedsports
• LinkedInlinkedin.com/company/unived
• Instagraminstagram.com/univedsports

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unived