SalesFolk
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SalesFolk does
SalesFolk is a US-based, remote-first B2B professional services firm founded in 2014 that specializes in cold email copywriting for outbound sales teams. The company's core offering is custom-crafted outbound sales email templates developed through a structured process: buyer persona research grounded in firmographic criteria, social media profile analysis, and job posting examination, followed by iterative copywriting aimed at achieving reported client response rates of 21-38% versus an industry baseline of approximately 3-10%. Beyond the core copywriting service, SalesFolk operates an educational ecosystem through the Cold Email Academy, which includes the Cold Email Mastery Course and the Salesfolk Certified Copywriter certification program, plus standalone content products such as The Human's Guide to Cold Email and the Cold Email Hall of Shame blog property.
The business runs a sales-led, consultation-based go-to-market targeting B2B technology companies, sales leaders (VPs of Sales, Directors of Account Development), and companies across more than 26 industries. Pricing is custom and project-based with no publicly disclosed tiers; clients reach the company through the website's "Request a Consultation" CTA. Named customers include Lyft, Verifi, Brainshark, Optimizely, inDinero, SquareFoot, Gusto, Udacity, and Kissmetrics, spanning enterprise and high-growth startups. The company describes itself as 100% bootstrapped and profitable, has not raised venture capital, and is led by founder Heather Reyhan.
SalesFolk's competitive positioning rests on first-mover specialization in cold email copywriting, a proprietary buyer persona research methodology, a scalable personalization framework, and a curated network of specialized copywriters. Marketing is content-led, relying on a blog, viral educational properties (Hall of Shame), expert interviews, social media, and newsletter distribution to drive inbound. The company has no disclosed API, SDK, mobile app, patents, or AI/ML products, and its technology footprint is anchored in data-driven A/B testing (2,000+ email split tests) and human expertise rather than software automation.
SalesFolk firmographics
Firmographics- Name
- SalesFolk
- Legal name
- SalesFolk
- Website
- https://salesfolk.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SalesFolk industry classification
Industry- Product category
- B2B Sales Copywriting Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where SalesFolk is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SalesFolk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Email Template Writing Services: SalesFolk writes custom outbound sales email templates for B2B companies. They conduct buyer persona research and develop personalized campaigns for each client. Pricing and engagement model appears to be project-based with consultation-led sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SalesFolk product offering
Product offeringCore offering
SalesFolk writes custom outbound sales email templates for B2B companies, supported by in-depth buyer persona research and competitor analysis. Each campaign is hand-crafted by specialized copywriters using a Scalable Personalization Framework that reportedly achieves 80% effectiveness of one-off personalized emails at mail-merge scale, targeting response rates of 21-38% versus the industry standard of 3-10%.
Product overview
SalesFolk offers a suite of B2B sales email services centered on its core outbound sales email template offering, supplemented by educational programs (Cold Email Mastery Course, Salesfolk Certified Copywriter Program), research methodologies (Buyer Persona Research), and educational content resources (The Human's Guide to Cold Email, Cold Email Hall of Shame). The company specializes in cold email copywriting for B2B companies, using extensive buyer persona research and data-driven approaches to achieve response rates of 21-38%, consistently outperforming industry standards by 3-10x.
Differentiator
Problem solved
Functional benefit
Brands
- Cold Email Academy: Educational platform offering the Cold Email Mastery Course and certification program for cold email copywriters.
- The Human's Guide to Cold Email
Products and services
- Outbound Sales Email Templates Custom-crafted cold email templates designed to increase response rates by 300% or more, written by specialized copywriters through extensive buyer persona research, market investigation, and competitor email analysis. Intended for B2B sales, marketing, and business development teams running outbound campaigns.
- Cold Email Mastery Course An educational program under the Cold Email Academy teaching cold email best practices based on insights from 2,000+ email split tests, helping sales professionals learn how to write effective outbound campaigns.
- Salesfolk Certified Copywriter Program A certification program that trains copywriters in Salesfolk's cold email methodology and best practices, awarding the 'Salesfolk Certified Copywriter' credential for professional development in B2B sales communication.
- The Human's Guide to Cold Email
Quantifiable outcome
- Response rates of 21-38% (vs industry standard of ~3-10%)
- +3 more outcomes
Companies that use SalesFolk
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
SalesFolk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SalesFolk partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
SalesFolk competitors and assessment
Company assessmentEmerging players
- Instantly.ai: Instantly is a self-serve cold email automation platform with AI-assisted copy and deliverability tooling aimed at SMB and agency users. It addresses the same outbound use case as SalesFolk but through a productized SaaS model rather than bespoke services, making it a partial substitute for parts of SalesFolk's workflow.
- Lemlist: Lemlist is a cold email and multichannel outreach platform with personalization, AI copy assistance, and deliverability features. It competes for the same B2B buyer use case (outbound email campaigns) via productized tooling rather than agency services.
- Lavender: Lavender is an AI sales email coaching and writing platform that scores and rewrites cold emails in real time. It targets the same sales-rep persona as SalesFolk's training content and threatens the agency's value proposition by embedding coaching directly in the rep's inbox.
Broad incumbents
- Apollo.io: Apollo is a sales intelligence and engagement platform with built-in email sequencing, AI-assisted copy, and a large B2B contact database. It competes indirectly with SalesFolk by giving B2B clients a single platform for prospecting, sequencing, and copy — adjacent to SalesFolk's specialist copywriting niche.
Direct peers
- Operatix: Operatix is a B2B sales development agency specializing in outsourced SDR and lead generation services for technology vendors. Comparable customer base and outbound methodology to SalesFolk, with an emphasis on tech sector clients.
- Belkins: Belkins is a B2B cold email and appointment-setting agency that runs outbound campaigns end-to-end for B2B clients. It is the most direct analogue to SalesFolk's service model, with overlapping buyer personas (sales leaders, VPs of Sales) and similar deliverable structures (research-driven outbound copy and campaign execution).
- SalesHive: SalesHive is a B2B lead generation and cold calling/emailing agency providing outsourced SDR services to technology and B2B companies. Overlaps directly with SalesFolk in sales-led outbound motion, target customer (B2B SaaS and tech), and reliance on a sales-led consultation model.
- Martal Group: Martal Group is a B2B lead generation and outsourced sales agency serving SaaS and technology companies across North America and Europe. Direct peer in the outsourced outbound sales motion with comparable client profiles and a similar professional services pricing model.
- CIENCE: CIENCE is a B2B outbound sales and lead generation agency offering SDR outsourcing, cold email, and appointment setting services. Comparable to SalesFolk in serving mid-market and enterprise B2B clients with outsourced outbound campaigns, though CIENCE goes further into SDR-as-a-service.
- MemoryBlue: MemoryBlue is an outsourced SDR agency focused on tech and B2B clients. It competes for the same sales-led, demand-gen budgets as SalesFolk, particularly with technology companies looking to scale outbound without hiring in-house.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights1 record
Customer concentration
SalesFolk social profiles
Digital presenceSalesFolk financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesFolk leadership team
Management profileNumber of profiles
Profiles1 record
SalesFolk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesFolk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesFolk
What does SalesFolk do?
SalesFolk writes custom outbound sales email templates for B2B companies, supported by in-depth buyer persona research and competitor analysis. Each campaign is hand-crafted by specialized copywriters using a Scalable Personalization Framework that reportedly achieves 80% effectiveness of one-off personalized emails at mail-merge scale, targeting response rates of 21-38% versus the industry standard of 3-10%.
Is SalesFolk a public or private company?
SalesFolk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesFolk founded?
SalesFolk was founded in 2014. It employs 11 to 50 people.
Where is SalesFolk based?
SalesFolk is headquartered in New York, United States, in the North America region.
How does SalesFolk make money?
One revenue line is on record: email Template Writing Services.
Who are SalesFolk's main competitors?
Emerging players on record are Instantly.ai, Lemlist and Lavender. Apollo.io is listed as a broad incumbent. Direct peers are Operatix, Belkins, SalesHive, Martal Group, CIENCE and MemoryBlue.
Does SalesFolk have an API?
No public API is recorded for SalesFolk.
What industry is SalesFolk in?
SalesFolk's product category is B2B Sales Copywriting Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 541810 and its SIC code is 7311.