Uno-X Mobility Cycling
Uno-X Mobility Cycling is a privately held Norwegian professional cycling organization operating men's and women's UCI WorldTour teams, developing Scandinavian talent and competing in Grand Tours and Monuments under Reitan Retail ownership.
- Company typePrivate
- Founded2016
- HeadquartersOslo, Norway
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Uno-X Mobility Cycling does
Uno-X Mobility Cycling AS is a Norwegian privately held professional cycling organization, headquartered in Oslo and wholly owned by Reitan Retail, a Scandinavian retail conglomerate. Founded in 2016 as the Uno-X Hydrogen Development Team, it operates two elite racing programs: a men's UCI WorldTour team (licensed 2026-2028, the first Scandinavian team ever to hold a men's WorldTour licence) and a UCI Women's WorldTeam, with a stated mission of nurturing and developing Scandinavian cycling talent from junior level through to elite competition.
The team's core product is professional race performance — measured in 2025 by 37 victories and 7,682 UCI points — across Grand Tours (Tour de France, Giro d'Italia, Vuelta a España), Monuments, and the broader WorldTour calendar. Underlying performance is delivered through an integrated technology stack: CORE body temperature sensors (combining skin temperature and heat flux) feeding predictive heat-stress analytics managed by the Head of Performance; altitude training protocols using portable metabolic analyzers, lactate testing, and carbon monoxide rebreather tests; and Project Breakaway, a coordinated partnership aggregating nine specialist equipment and nutrition suppliers (Ridley, Fusion, Sweet Protection, DT Swiss, GripGrab, CeramicSpeed, Maurten, Prologo, FSA) into a wind-tunnel-validated race kit delivering quantified aerodynamic gains.
The revenue model is sponsorship-led, with Reitan Retail as owner and primary financial backer and a portfolio of named equipment, vehicle, nutrition, and beverage partners. Secondary revenue comes from direct-to-consumer merchandise sold through e-commerce storefronts (internshop.no, fusionworld.no) including limited-edition kit drops such as the Team Faxe Kondi Tour of Denmark takeover. Customer pricing and contract economics are not publicly disclosed. Go-to-market is event-driven: race results, WorldTour licence promotion, and earned media coverage generate visibility for sponsors. The company employs 114 people and operates across Norway, Denmark, and the wider European race calendar.
Uno-X Mobility Cycling firmographics
Firmographics- Name
- Uno-X Mobility Cycling
- Legal name
- Uno-X Mobility Cycling AS
- Website
- https://unoxteam.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Uno-X Mobility Cycling is a privately held Norwegian professional cycling organization operating men's and women's UCI WorldTour teams, developing Scandinavian talent and competing in Grand Tours and Monuments under Reitan Retail ownership.
- Ownership category
- akta.pro rank
Uno-X Mobility Cycling industry classification
Industry- Product category
- Professional Cycling Team Operations
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Uno-X Mobility Cycling is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Uno-X Mobility Cycling business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sponsorship Revenue: Primary revenue stream from sponsorship agreements with corporate partners including Reitan Retail (owner), equipment sponsors (Ridley, Fusion, Sweet Protection, DT Swiss, CeramicSpeed, GripGrab, Maurten, Prologo, FSA, Garmin), vehicle sponsors (Škoda, Autoplan), and beverage sponsors (Faxe Kondi, Craft Sportswear).
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Uno-X Mobility Cycling product offering
Product offeringCore offering
Uno-X Mobility Cycling operates elite men's UCI WorldTour and women's UCI WorldTeam professional cycling programs out of Oslo, Norway, developing Norwegian and Danish riders and competing in Grand Tours, Monuments, and major Classics. The organization funds its racing operations primarily through multi-year corporate sponsorship agreements while selling official team merchandise to fans through an online supportershop.
Product overview
Uno-X Mobility Cycling is a Scandinavian professional cycling organization offering two WorldTour-level teams — a men's UCI WorldTour team (2026–2028) and a women's UCI Women's WorldTeam — as its core products, focused on developing Norwegian and Danish cycling talent and competing at the highest level across Grand Tours, Monuments, and Classics. The organization operates as a talent development platform owned by Reitan Retail, combining performance sport with a long-term mobility mission. The CORE body temperature sensor is the primary technology product used internally for performance optimization, enabling heat stress monitoring and predictive analytics. Project Breakaway is a coordinated performance technology partnership aggregating nine specialist equipment suppliers (Fusion, Ridley, Sweet Protection, DT Swiss, GripGrab, CeramicSpeed, Maurten, Prologo, FSA) into an integrated race kit for Tour de France competition. A consumer-facing supportershop offers official team merchandise including the supporter jersey and limited-edition kits.
Differentiator
Problem solved
Functional benefit
Products and services
- Uno-X Mobility Men's UCI WorldTour Team
Quantifiable outcome
- First Tour de France stage win in team history (Jonas Abrahamsen, Stage 11, 2025)
- +3 more outcomes
Companies that use Uno-X Mobility Cycling
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Uno-X Mobility Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Uno-X Mobility Cycling partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered supporting, major and core.
- Craft SportswearsupportingPartnership announced for footwear provision, expanding equipment collaboration beyond existing apparel partners.
- Airtox – Carl Ras Junior WomensupportingStrengthened partnership with junior women's team featuring Emma Johansson as mentor. Creates clearer pathway from junior to WorldTour level for female riders from Norway, Denmark, and beyond.
- Faxe KondimajorDanish lemon/lime soft drink brand (owned by Royal Unibrew) became official partner in February 2026. Created special edition kit takeover for Tour of Denmark with full visual identity change including jerseys, bikes, helmets, and merchandise.
- Sweet ProtectioncoreNorwegian helmet and eyewear brand providing Tucker III 2Vi Mips helmets, Falconer 2Vi Mips, Redeemer 2Vi Mips for time trials. Partnership extended through 2028.
- Emma JohanssonsupportingFormer world number one and Olympic medallist serving as mentor for junior development, expanding her role with strengthened Airtox-Carl Ras partnership.
- RidleycoreBelgian bike manufacturer providing Noah Fast frames engineered for breakaways and sprints. The bike saves 8.5 watts at 50 km/h compared to previous model through CFD simulations and wind tunnel testing.
- Fusion SportswearcoreDanish performance apparel partner developing the Breakaway Suit - wind tunnel-tested racing kit designed for speeds above 45 km/h with rear zippers, prototype sleeves, and restructured torso.
- DT SwisscoreSwiss wheel manufacturer providing ARC 1100 DICUT wheels designed for breakaways, sprints, and time trials.
- CeramicSpeedcoreDanish bearing manufacturer providing high-performance ceramic bearings including OSPW RS (optimal sporting pulley wheel system) for efficiency gains.
- GripGrabsupportingDanish brand providing FastStream Aero Dial Covers engineered to reduce drag over shoe dials by up to 8 watts.
- MaurtensupportingSwedish sports nutrition partner providing Hydrogel + Bicarb System for fueling during high-intensity racing with minimal gastrointestinal distress.
- PrologosupportingItalian saddle manufacturer providing Dimension TDF saddles with 143mm platform for power distribution and central PAS channel for pressure relief.
- FSA (Fulcrum USA)supportingTaiwan-based crankset manufacturer providing Powerbox Team Edition with dual-sided power data and Bluetooth/ANT+ integration.
- Norwegian Cycling Federation (NCF)supportingExpanded partnership to help NCF send junior national teams to UCI Nations Cup races. Financial support enables Norwegian juniors to compete internationally at highest level.
- GarminsupportingTiming and computer technology partner for race data and navigation equipment.
- ŠkodasupportingVehicle partner providing official team cars for transportation and race support operations.
- AutoplansupportingVehicle partner for fleet support, announced as new partnership in 2025.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Uno-X Mobility Cycling competitors and assessment
Company assessmentDirect peers
- INEOS Grenadiers: British-registered UCI WorldTour team owned by INEOS. Directly comparable as a privately-funded corporate-owned WorldTour team pursuing Grand Tour GC success with significant budget scale and a similar model of converting corporate sponsorship into competitive performance.
- Cofidis: French UCI WorldTour team and one of the longest-running professional squads. Directly comparable as a corporate-title-sponsored WorldTour team operating across all Grand Tours with a similar sponsorship-driven revenue model and historical development pathway.
- UAE Team Emirates-XRG: UAE-based UCI WorldTour men's team and one of the sport's super-teams. Directly comparable as a sponsor-funded WorldTour outfit competing across all Grand Tours, with sponsorship portfolio, race calendar, and commercial model overlapping Uno-X's WorldTour ambitions.
- Soudal Quick-Step: Belgian UCI WorldTour team. Directly comparable as a long-established WorldTour outfit competing across all Grand Tours and Classics with a similarly broad equipment-and-supplier partnership portfolio and similar commercial revenue mix dominated by title and equipment sponsors.
- Israel–Premier Tech: Israel-registered UCI WorldTour team. Directly comparable as a sponsor- and identity-driven WorldTour team with a similar mid-budget commercial model, broad equipment partner portfolio, and ambition to compete at Grand Tour level against better-funded rivals.
- Movistar Team: Spanish UCI WorldTour men's and women's team owned by Telefónica. Directly comparable as a long-running dual-program WorldTour team funded by a major corporate sponsor with a similar operating model, calendar footprint, and historical progression from development squad to elite level.
- Bahrain Victorious: UCI WorldTour team owned under the Bahrain-Merida project structure. Directly comparable as a sponsor- and state-backed WorldTour team with a similar model of converting corporate/national sponsorship into multi-year competitive investment and Grand Tour participation.
- EF Education–EasyPost: U.S.-registered UCI WorldTour team. Directly comparable as a sponsor-anchored WorldTour team competing across Grand Tours and Classics with a similar equipment-and-partner stack and a development pathway from feeder team to WorldTour level.
- Team Visma–Lease a Bike: Top-tier UCI WorldTour team (men's and women's) headquartered in the Netherlands. Directly comparable as a dual-program WorldTour outfit pursuing Grand Tour GC victories with a heavily tech- and data-driven performance approach and a similarly broad equipment partnership stack.
- Lidl-Trek: U.S.-registered UCI WorldTour team with both men's and women's programs. Directly comparable as a dual-program WorldTour team anchored by a major retail sponsor (Lidl) plus equipment manufacturer (Trek), sharing Uno-X's retail-conglomerate sponsorship model and commitment to a women's WorldTeam.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Uno-X Mobility Cycling social profiles
Digital presenceUno-X Mobility Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uno-X Mobility Cycling leadership team
Management profileNumber of profiles
Profiles7 records
Uno-X Mobility Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uno-X Mobility Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uno-X Mobility Cycling
What does Uno-X Mobility Cycling do?
Uno-X Mobility Cycling operates elite men's UCI WorldTour and women's UCI WorldTeam professional cycling programs out of Oslo, Norway, developing Norwegian and Danish riders and competing in Grand Tours, Monuments, and major Classics. The organization funds its racing operations primarily through multi-year corporate sponsorship agreements while selling official team merchandise to fans through an online supportershop.
Is Uno-X Mobility Cycling a public or private company?
Uno-X Mobility Cycling is a private company. It is classified as corporate owned and is currently operating.
When was Uno-X Mobility Cycling founded?
Uno-X Mobility Cycling was founded in 2016. It employs 101 to 250 people.
Where is Uno-X Mobility Cycling based?
Uno-X Mobility Cycling is headquartered in Oslo, Norway, in the Europe region.
How does Uno-X Mobility Cycling make money?
One revenue line is on record: sponsorship Revenue.
Who are Uno-X Mobility Cycling's main competitors?
Direct peers on record are INEOS Grenadiers, Cofidis, UAE Team Emirates-XRG, Soudal Quick-Step, Israel–Premier Tech, Movistar Team, Bahrain Victorious, EF Education–EasyPost, Team Visma–Lease a Bike and Lidl-Trek.
Does Uno-X Mobility Cycling have an API?
No public API is recorded for Uno-X Mobility Cycling.
What industry is Uno-X Mobility Cycling in?
Uno-X Mobility Cycling's product category is Professional Cycling Team Operations. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 711211 and its SIC code is 7948.