Unreal Personal Training

What Unreal Personal Training does

Unreal Personal Training is a privately held personal training gym operating from a single location at 101 Cecil Street in Singapore's Central Business District (Telok Ayer), founded in 2018 by Gareth Fairhead (Co-Founder & Managing Director) and Harvey Mercado (General Manager & Senior Trainer). The company employs 17 staff, including 15+ certified personal trainers with credentials spanning ACE, NASM, ISSA, Pre-Script, Mac Nutrition, CrossFit L1/L2, ALTIS, and a BSc/MSc in Strength & Conditioning, several of whom hold national and international competition titles. Service offerings are organised around muscular hypertrophy, fat reduction, athletic performance, injury rehabilitation, pre/post-natal coaching, nutrition programming, manual therapy (delivered via partner Qinetic Wellness), and Fit3D body composition scanning, sold to individual consumers and, more recently, to corporate clients globally.

The service stack is differentiated by the Fit3D body scanning system, which captures circumference, body composition, posture, weight, and balance data with low statistical variance and stores longitudinal results via Fit3D's online portal for baseline-to-current comparison. Personal training sessions are priced SGD 50–200 depending on trainer seniority (entry to elite, with mid-tier at SGD 100–150), with bulk-purchase discounts and 24/7 appointment availability. The company has extended into consumer products with a proprietary 'Unreal Supplements' line of 10 SKUs — whey protein isolate, electrolytes, amino intra, omega-3, sleep, liver, gut probiotic, complete multivitamin, and branded socks — sold direct-to-consumer via a Shopify storefront with free Singapore-wide delivery over SGD 150.

Commercially, Unreal runs a sales-led go-to-market anchored by a free in-person consultation with a Senior trainer (booked via Jotform), supported by Instagram organic content, an educational blog, email newsletter, and Google Reviews social proof. A B2B corporate wellness vertical is offered globally in webinar/seminar format. The company has built an 'Unreal Perks' ecosystem of 13+ lifestyle, meal delivery, apparel, and recovery partner brands (Green Kitchen, Nutrify, Poke Theory, Grain Traders, Thunderwear, OnTheGo, Bryn Tattoo, etc.) that issue client discounts via a shared E-card. No funding rounds, parent entity, subsidiaries, or revenue figures are disclosed; the company appears self-funded and independently held.

Name

Unreal Personal Training

Legal name

Unreal Personal Training

Website

https://unrealpt.sg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Unreal Personal Training is a Singapore CBD-based personal training gym employing 15+ certified trainers to deliver one-to-one fitness coaching, nutrition programming, and Fit3D body scanning to individual consumers and global corporate clients, complemented by a proprietary Shopify supplements line.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC), Sports Performance Personal Training (HSADAAAF)

Keywords

• Personal training services
• Fitness supplements
• Body composition scanning
• Corporate wellness programs
• Nutrition coaching

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. 1:1 Personal Training Sessions: Core revenue stream from personalised 1:1 personal training sessions. Pricing ranges from $50 to $200 per session depending on trainer seniority level (determined by education and years of experience). Discounted rates are offered based on the number of sessions purchased — the more sessions purchased, the lower the cost per session. Sessions are available 24/7 by appointment.
2. Supplements and Merchandise Sales: Sale of proprietary supplement products (whey protein isolate, electrolytes, amino intra, omega-3, sleep support, liver support, gut probiotics, multivitamins) and branded merchandise (socks) through the company's Shopify e-commerce store. Products are available for delivery islandwide in Singapore (free delivery over $150, $15 flat fee below) or self-collection at the gym.
3. Corporate Health & Wellness Programs: B2B revenue stream providing corporate wellness solutions including 1:1 personal training, nutrition programs, seminars, webinars, Fit3D body scanning, and health consultations for organisations globally.
4. Fit3D Body Scan Services: Body composition scanning and analysis services using Fit3D technology. Included as part of the initial consultation and available for regular progress check-ins as part of training programmes.
5. Nutrition Programming: Personalised nutrition plans and macronutrient-based programs offered as standalone services or integrated with training packages, delivered by certified nutritionists on the team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Unreal Personal Training is a Singapore CBD-based personal training gym offering 1:1 training sessions and bespoke programmes across hypertrophy, fat reduction, athletic performance, injury rehabilitation, pre/post-natal coaching, nutrition, Fit3D body scanning, and manual therapy. The company also sells its own Unreal Supplements line (whey protein isolate, electrolytes, amino intra, omega-3, sleep, liver, gut pro, multivitamin) and branded merchandise via a Shopify e-commerce storefront, and delivers corporate health and wellness programmes to organisations globally.

Product overview

Unreal Personal Training is a personal training gym operating in Singapore's CBD (Telok Ayer) offering a dual portfolio of services and proprietary branded products. Their service offering comprises eight core training and wellness programmes: Muscular Hypertrophy, Fat Reduction, Athletic Performance, Injury Rehabilitation, Pre & Post Natal Coaching, Nutrition, Fit3D Body Scan, and Manual Therapy, supplemented by Corporate Health & Wellness. Complementing the service portfolio is a proprietary Unreal Supplements product line (10 products across supplements and merchandise) sold through their e-commerce store, including Whey Protein Isolate (2KG tub and 1.05KG bag formats), Electrolytes, Amino Intra, Omega 3, Sleep, Liver, Gut Pro, Complete Multi, and Unreal Socks. The company also operates a community perks programme with partner discounts for clients. All services are delivered by a team of 15+ certified personal trainers across multiple specialisations.

Differentiator

Problem solved

Functional benefit

Brands

• Unreal Supplements: A line of fitness supplements including Whey Protein Isolate, Electrolytes, Amino Intra, Omega-3, Sleep support, Liver support, Gut Pro, and Complete Multi vitamins.

Products and services

• 1:1 Personal Training Sessions
• Corporate Health & Wellness Programme
• Fit3D Body Scan Service
• Nutrition Programming
• Manual Therapy Service
• Athletic Performance Programme
• Injury Rehabilitation Programme
• Fat Reduction Programme
• Muscle Hypertrophy Programme
• Pre & Post Natal Coaching
• Unreal Whey Protein Isolate (2KG Tub)
• Unreal Whey Protein Isolate (1.05KG Bag)
• Unreal Electrolytes
• Unreal Amino Intra
• Unreal Omega 3 Premium fish oil supplement delivering EPA and DHA omega-3 fatty acids for cardiovascular health, cognitive function enhancement, and anti-inflammatory support. Third-party tested for purity. Sold via the Shopify storefront at $38 per bottle.
• Unreal Sleep Supplement Sleep support supplement with Magnesium Bisglycinate, L-Theanine, Valerian Root, Ashwagandha (KSM 66), L-Tryptophan, 5-HTP, and Melatonin to promote relaxation, enhance sleep quality, and support recovery. Sold via the Shopify storefront.
• Unreal Liver Supplement Plant-based liver support supplement featuring 600mg NAC (N-Acetylcysteine) and 600mg Milk Thistle to support the liver's natural detoxification processes, fat metabolism, and antioxidant protection. Sold via the Shopify storefront at $29 per bottle.
• Unreal Gut Pro Probiotic and prebiotic blend containing Lactobacillus rhamnosus and Lactobacillus acidophilus to support balanced gut microbiome, enhance nutrient absorption, and strengthen immune function. Sold via the Shopify storefront at $32 per bottle.
• Unreal Complete Multi Full-spectrum daily multivitamin for athletes and active individuals, providing B-complex vitamins, Vitamins C, D, A, and E, zinc, magnesium, calcium, and probiotics to bridge nutritional gaps, support energy production, and enhance recovery. Sold via the Shopify storefront at $36 per bottle.
• Unreal Branded Socks Signature branded crew socks in premium cotton-blend fabric (80% Cotton, 15% Polyester, 5% Elastane) with cushioned sole, ribbed arch support, and embroidered UNREAL DNA logo. One size fits all, unisex. Sold via the Shopify storefront at $12 per pair.

Quantifiable outcome

• Client weight loss of 12kg in 4 months with reduced knee pain and improved endurance
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Qinetic WellnesscoreStrategic or Co-development PartnerUnreal Personal Training partners with Qinetic Wellness to offer Sports and Rehabilitation manual therapy services to clients. Qinetic Wellness specialists provide skilled manipulation of muscles, joints, and soft tissue, including massage, stretching, and joint mobilisation to address musculoskeletal issues and support the body's natural healing processes.
• ELVTEminorGTM or Marketing PartnerFitness/performance partner offering exclusive deals to Unreal clients. Clients who purchase 10 Conditioning classes enjoy 3 free classes.
• Bread & Butter by XYminorGTM or Marketing PartnerProtein-packed treat partner. Bronana Bread is made with Unreal's own Whey Protein Isolate (Banana flavour). Unreal clients receive 10% off 6 Bronana Bread with code UNREAL10.
• ThunderwearminorGTM or Marketing PartnerApparel partner offering 15% discount on all items to Unreal clients using code UNREALPT with no minimum purchase required.
• Green KitchenminorGTM or Marketing PartnerMeal delivery partner offering 20% off first orders for Unreal clients using code BEUNREAL. Fresh meals delivered.
• NutrifyminorGTM or Marketing PartnerMeal delivery partner offering 10% off orders (minimum $60 spend) for Unreal clients using code UNREAL. Fresh meals delivered.
• The Meat ClubminorGTM or Marketing PartnerMeat supplier partner offering $20 off first orders for Unreal clients using code UNREAL20. High-quality, sustainably sourced meat for fitness nutrition.
• Poke TheoryminorGTM or Marketing PartnerPoke bowl partner at 179 Telok Ayer offering 10% off to Unreal clients who present their Unreal Perks E-card.
• Grain TradersminorGTM or Marketing PartnerQuality produce and nutritious food provider offering Unreal clients complimentary add-ons (vegetable or protein), 10% off total bill, or Happy Hour plates (2nd bowl at 50% off) with the Unreal Perks E-card.
• SantisminorGTM or Marketing PartnerDining partner offering 10% off total bill (dine-in and takeaway) to Unreal clients who present their Unreal Perks E-card.
• SarniesminorGTM or Marketing PartnerWholesome meals and premium coffee at Telok Ayer offering 10% off for the Unreal community (dine-in and takeaway) with the Unreal Perks E-card.
• OnTheGominorGTM or Marketing PartnerZero-calorie seasoning brand offering 5% off with code UNREAL5 for Unreal clients. Products designed for healthy cooking and meal prep.
• In Grams Salad BarminorGTM or Marketing PartnerFresh, high-protein salad bowl provider offering 15% off total bill to Unreal clients who present their Unreal Perks E-card.
• Bryn TattoominorGTM or Marketing PartnerCustom tattoo design partner offering 20% off custom tattoo designs to Unreal clients using code UNREAL. Bookable via Calendly.
• Fit3DcoreTechnology or IntegrationFit3D body scanning technology is used by Unreal to capture comprehensive body composition data including circumference measurements, body composition, posture analytics, weight, balance, and more. Data is tracked over time via Fit3D's secure online service.
• ShopifycoreTechnology or IntegrationShopify powers the Unreal Personal Training e-commerce store for supplement and merchandise sales, including payment processing, order management, and delivery logistics.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ultimate Performance: Global boutique personal training brand specializing in 1:1 coaching, body composition tracking, and fat loss/muscle gain transformations. Closest direct analogue to Unreal's premium 1:1 PT model with quantified outcomes, though geographically focused on UK/Asia hubs.
• Barry's Bootcamp: Iconic global boutique fitness brand known for high-intensity coached sessions and premium positioning. Comparable in targeting results-driven urban professionals with a strong brand experience, though delivery is group rather than 1:1.
• F45 Training: Global functional training franchise combining coached group sessions with personal training options. Comparable in targeting results-driven adults via structured programming, though F45 is group-based while Unreal is 1:1.

Regional players

• Bump Singapore: Singapore-based boutique fitness studio offering specialized pre/postnatal and women's fitness programming. Comparable Singapore boutique positioning and use of qualified trainers, with similar customer segments (women, pre/post natal).
• WeBarre Singapore: Singapore boutique barre and fitness studio with a premium CBD-adjacent clientele. Comparable boutique positioning and Singapore market focus, though format is group-based barre rather than 1:1 PT.
• Barre Lab Singapore: Singapore boutique fitness studio combining barre, strength, and conditioning classes with personal training. Comparable boutique positioning, premium CBD client base, and use of qualified trainers in Singapore.
• MyFitness Singapore: Singapore-based fitness brand offering personal training programs. Comparable 1:1 coaching and Singapore market focus, useful as a local benchmark for boutique PT positioning.

Broad incumbents

• True Fitness Singapore: Premium gym chain in Singapore with personal training and group fitness offerings. Comparable target customer (CBD professionals) but broader portfolio and larger facility footprint than Unreal's boutique PT focus.
• Virgin Active Singapore: Premium fitness club with multiple Singapore clubs offering PT, group classes, and wellness amenities. Comparable premium positioning and CBD-adjacent client base, though much larger footprint and broader amenity mix.
• Fitness First Singapore: Large multi-club fitness chain operating multiple locations across Singapore. Overlaps with Unreal in personal training and premium gym positioning, but operates at much larger scale and broader membership model rather than a 1:1 PT specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/unrealpersonaltrainingsg
• LinkedInlinkedin.com/company/unreal-personal-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unreal Personal Training